Identify the levers to improve your ROI
For content-first brands, take control of your brand tech stack and gain transparency in to how your content marketing and branded content/native advertising drive business outcomes.
- Build your own benchmarks.
- Spend less time in the data, more time on the content.
- Share insights with your team.
Save time and money
- Automated insights.
- Unified measurement from paid to owned content.
- Post-click optimization.
- Measuring the right things.
- Benchmarks to contextualize performance.
Solutions by job function
Learn how Nudge adds value to your specific job function.
- Unified metrics to help you understand what content, traffic sources, creatives, headlines and partners that drive the best results.
- Powerful English language insights and analysis, updated in real-time, can save you hours of analysis in trying to understand and report on content performance. Here is an example.
- Our data can be ingested any number of ways: API, data drops, CSV, dashboard integrations.
- As content turns to advertising it’s different than editorial, and should be measured as such. We provide unified metrics to help you understand what content, traffic sources, creatives, headlines and partners that drive the best results.
- We’ve built a full stack of measurement capabilities, that can help you focus on the metrics that matter, and help you report on them to your clients.
- Use the Nudge stack with your existing tools with our integrations.
- The thesis of Nudge is simple - we help marketers save time and cut down on process for when content becomes advertising. That means the right metrics, capabilities to pull in all formats (including from walled gardens), and ease of implementation.
- All clicks are not equal, and our proprietary Attention measurement will allow you to collect data on post-click consumption of Content.
- Marketers using our content measurement & intelligence platform on average see a 20% uplift in content ROI.
Built for marketers to address a gap: better workflow, reporting and optimization for content.
Buy (or sell) content via BrandVerge and have it verified by Nudge.
Nudge tags can be fired in parallel with your DCM tags simplifying the setup.
Optimize Facebook to Nudge metrics like scroll and attention.
Optimize your Facebook video campaigns with metrics such as completion rates, attention minutes & favorability.
Optimize your Instagram video campaigns with metrics such as completion rates, attention minutes & favorability.
Leverage the LiveRampIDs to connect Nudge data to your other sources.
We are the domain experts, content is our focus, we think of it as served up on a silver platter. We provide your teams with the right tools to drive calue and scale from your investments.Get started
I would recommend Nudge reporting for campaigns that extend across multiple platforms and destinations. It was integral to our entire team and helped the client understand just how successful our campaign was, in which channels, and why.
Nudge is an easy-to-use product, they offer great support and had a deep understanding of our client needs and the market.
I would recommend Nudge to any agency or vendor looking to make content a core part of their offering. Clients want relevant performance metrics and actionable insights for the often significant spends associated with bespoke content creation. Nudge delivers this.
Thanks to Nudge, OppenheimerFund’s advertising team was able to standardize engagement metrics to determine the true “winners” of the various custom content pieces developed.