Data-driven content marketing foundations
Everything you need to know to build a content marketing program grounded in data.
About this course
Data-driven content marketing foundations is the course where you'll learn all the skills you need to build a content marketing program grounded in data.
- What is data-driven content marketing?
- Setting content goals
- Buyer personas & Audience segmentation
- Types of content
- The importance of storytelling
- Content calendar
- Content distribution
- Setting KPIs & tracking content performance
- Developing a content technology strategy
- Scaling your content program
- Data-driven decision making
Price: Zero. Nada. Zilch. It's 100% Free.Take this course