Data-driven content marketing foundations

About this course

Data-driven content marketing foundations is the course where you'll learn all the skills you need to build a content marketing program grounded in data.

• What is data-driven content marketing?
• Setting content goals
• Buyer personas & Audience segmentation
• Types of content
• The importance of storytelling
• Content calendar
• Content distribution
• Setting KPIs & tracking content performance
• Developing a content technology strategy
• Scaling your content program
• Data-driven decision making