This Week in Native Ads

This Week in Native Ads 5/12

  This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space.   Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter.   […] Read More

by , May 12, 2017

Use Cases

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. […] Read More

by , May 11, 2017

Uncategorized

How to get started with Nudge

  To learn how to get started with Nudge, simply follow these links:   How to get setup Advertisers Publishers   How Nudge pays for itself Advertisers Publisher   Case Studies   For further questions, simply schedule a call with a Nudge account manager today. Read More

by , May 8, 2017

This Week in Native Ads

This Week in Native Ads 5/5

  I’m back! After a week exploring Montauk I’m back in the hot seat.   We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer […] Read More

by , May 5, 2017

Content Marketing, Native Advertising, Native Content

How B2B Brands Win at Native Content

  Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad […] Read More

by , May 4, 2017