Native Advertising, Native Content

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of […] Read More

by , August 18, 2017

This Week in Native Ads

This Week in Native Ads 8/11

  Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys. Even Facebook's desktop ad revenue stalled, till it started blocking the ad blockers.   Related […] Read More

by , August 11, 2017

This Week in Native Ads

This Week in Native Ads 8/4

  My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch.   Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent […] Read More

by , August 4, 2017

This Week in Native Ads

This Week in Native Ads 7/28

  OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart.   Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling.   […] Read More

by , July 28, 2017