Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to […] Read More

by , August 28, 2017

This Week in Native Ads

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.   Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help […] Read More

by , August 25, 2017

Nudge Releases

Nudge’s Executive Notes (AI)

  Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted…   …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars.   Our initial experiments at Nudge, […] Read More

by , August 24, 2017

Nudge Releases

Nudge Demographics – Why it’s Essential for Native Advertisers

  With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent.   This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives.     Nudge demographics […] Read More

by , August 24, 2017

This Week in Native Ads

This Week in Native Ads 8/18

  This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.   Notable Stories this Week Hyatt pulls […] Read More

by , August 18, 2017