This Week in Native Ads

This Week in Native Ads 6/2

  Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share.   #NativeAdChats is also up, join for the in-between chats.   Notable Stories this Week Google will help publishers prepare for a home […] Read More

by , June 2, 2017

Use Cases

Hacking your Facebook Audience with Nudge

  Facebook marketers are constantly searching for quality, as well as for greater campaign transparency.   As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers.   But exactly why is it a challenge…?   …Facebook optimizes distribution toward CTR, which can […] Read More

by , June 1, 2017

This Week in Native Ads

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. […] Read More

by , May 26, 2017

This Week in Native Ads

This Week in Native Ads 5/19

  Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!   Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.   Notable Stories this Week How Vice plans to prove to advertisers that its branded content […] Read More

by , May 19, 2017

Use Cases

How Brands Win at Influencer Marketing

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More

by , May 19, 2017