This Week in Native Ads

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. […] Read More

by , May 26, 2017

This Week in Native Ads

This Week in Native Ads 5/19

  Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!   Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.   Notable Stories this Week How Vice plans to prove to advertisers that its branded content […] Read More

by , May 19, 2017

Use Cases

How Brands Win at Influencer Campaigns

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More

by , May 19, 2017

This Week in Native Ads

This Week in Native Ads 5/12

  This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space.   Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter.   […] Read More

by , May 12, 2017

Use Cases

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. […] Read More

by , May 11, 2017