Content Marketing, Native Content

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way […] Read More

by , September 5, 2017

Content Marketing, Native Content

How we think about Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. And to be fair, it’s something that I (as the CEO) held back on at Nudge. Which sounds ridiculous right? But I thought that content attribution was so blindingly obvious […] Read More

by , September 5, 2017

Native Tactics

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your […] Read More

by , September 5, 2017

This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or […] Read More

by , September 1, 2017

Native Tactics

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that […] Read More

by , August 31, 2017