This Week in Native Ads

This Week in Native Ads 6/30

  Gustaf & I hung out at Cannes last week, so will start this week off with some some topline thoughts from our discussions at Cannes (around native). Index Exchange were kind enough to ask my thoughts on native too.   A few people noted, I missed two weeks of This Week in Native! So […] Read More

by , June 30, 2017


Account Executive, Nudge

  Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge.   Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from […] Read More

by , June 30, 2017

Use Cases

Content Marketing Optimizations Made Easy

    It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content.   Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is […] Read More

by , June 15, 2017

This Week in Native Ads

This Week in Native Ads 6/9

  I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get […] Read More

by , June 9, 2017

Use Cases

Customized Reporting for Content Optimization

  Nudge provides custom content reports to allow you to optimize your content.   Customers simply request their reports via the online dashboard.   Why do we do this?   We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the […] Read More

by , June 8, 2017