This week in native ads: Massive growth at Google this last week
 
OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart.
 
Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling.
 
Notable Stories this Week

 
Deals/M&A

 
Smartest commentary

  • “I believe that in a world where millennials are not willing to accept any form of interruption by marketers, the industry will have to shift to pulling audiences by providing real value adding messages and content through native experiences. Native is not just a new type of placement—it’s an opportunity actually engage with consumers”Gilad de Vries, SVP of Strategy, OutBrain

 
Datapoints of note

 
Thanks, we’re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.
 
Ta,

Ben

 
 

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