Why is there a discrepancy in Facebook “landing page views” and Google Analytics report
The biggest cause of discrepancies between Facebook Landing Page views and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can… Continue reading