Content Marketing, Digital Marketing, Native Advertising

Social Hubs vs. Content Hubs

  Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content […] Read More

by , March 17, 2016

Content Marketing, Digital Marketing, Native Advertising

Native Video Ads Are Here to Stay

The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to […] Read More

by , March 16, 2016

Native Advertising, Uncategorized

Journalism in the Age of Branded Content and Vice Versa

As a student of the BIC masters program of Branding and Integrated Communications, I got a chance to participate in today’s native ad conference at The CUNY Grad School of Journalism. The conference was named “Journalism in the Age of Branded Content…and Vice Versa.” and was part of a collaboration between BIC, a graduate program at […] Read More

by , March 11, 2016

Content Marketing, Digital Marketing

A Guide to Content Marketing Tools

Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it.   Content Planning Most actions start with an idea, which develops into a plan. Whenever you […] Read More

by , March 10, 2016

This Week in Native Ads

This Week in Native Ads 03/11

Campaign of the Week: Discovering Dubai Source: Travel&Leisure Why we like it: A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and engaging and resulted in a lot of social shares. Quote of […] Read More

by , March 10, 2016