This Week in Native Ads

This Week in Native Ads 09/02

Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn’t discussed is that Facebook Mobile ads are a way to get around ad blockers… so a go-to for advertising arbitrage, in the short-term good for Facebook but really they want that […] Read More

by , September 1, 2016

This Week in Native Ads

This Week in Native Ads 08/26

I loved Chad Pollitts post this week, How to Scale Native Advertising for Distribution for a couple of reasons. The first time I’d heard of this concept of Native 2.0 — the second wave of native. The idea is that more tools (like Nudge) help scale the disparate sources and bring scale to content. Second, […] Read More

by , August 25, 2016

This Week in Native Ads

This Week in Native Ads 08/19

We saw the surprising stat, 68% of publishers using editorial staff to create native, I’ve yet to dig in to this – but haven’t seen this first hand. Typically editorial have shifted across. But it does touch on a good point, if you’re a smaller publisher – how do you resource your native team. Keen […] Read More

by , August 18, 2016

This Week in Native Ads

This Week in Native Ads 08/12

The hot story this week is Facebook’s public stance on blocking ad blockers, launching a unblockable format… only to be re-blocked by AdBlock Plus days later… I think we’re only seeing the beginning of this story. -Ben Campaign of the Week: The Secret Life of a Long Island Military Installation Source: Atlas Obscura Why we […] Read More

by , August 11, 2016

This Week in Native Ads

This Week in Native Ads 08/05

This week we included a head to head of Facebook vs Twitter, identifying which of the two drives the highest quality traffic to your content – I won’t spoil that scroll down to see. Branded content outperforming pre-roll isn’t a huge surprise but good ammo to have in your arsenal and finally the latest trust study […] Read More

by , August 4, 2016