Discrepancy between landing page sessions and email campaign button clicks
Email campaigns are measuring clicks that clicked a link in your email, and landing page sessions captures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the email clicks and the sessions on the landing page. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has… Continue reading