Digital Marketing, Uncategorized

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity […] Read More

by , February 28, 2014