Analytics

Guide to Content Hubs

Content hubs are a collection of pieces of content on a particular topic or theme for a brand. It could be a collection of different types of content, created or syndicated content. Content hubs enable marketers to create areas where they can have a particular conversation with their audience. It’s an effective tactic and creates a home for content, so that marketers can meet the customers where they are. And gives them freedom to adjust the tone & frequency. Wheres… Continue reading

Ben Young
Ben Young
March 4, 2023
Analytics

How to measure Branded Content success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify the best content with content measurement, then get more eyeballs on that content through insights. It’s content measurement and analytics in a box. Continue reading

Ben Young
Ben Young
March 4, 2023
Analytics

Best Website Analytics Tools in 2023

As the year of the great analytics unbundling, where Google Analytics is retiring universal analytics to shift to GA, many are considering what their analytics stack looks like. Web analytics is a system for collecting, processing and finding insight in the data of web visitors. Typically installed through additional tracking code on the website, which collects the data and shows it in an online dashboard.  This list does not include intelligence solutions, each on this list, has its… Continue reading

Ben Young
Ben Young
March 3, 2023
Commentary

Spot-tok?

Edition #394 Spotify to become TikTok? Branded content inevitable? Acquisitions and Substack hits 2m subs. It’s been a bit of a crazy week – so will keep this note short. I really enjoyed Turners chat on Spotify introducing a feed. Which is how TikTok got started, as Musicly first, then TikTok. So it kind of makes sense, but Spotify is already big, they did it to help get big. Nonetheless, it would introduce more advertising options… Continue reading

Ben Young
Ben Young
March 3, 2023
What's on your content marketing dashboard?
What's on your content marketing dashboard?
Analytics

What’s on your Content Marketing Dashboard?

The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on.  Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading

Ben Young
Ben Young
February 23, 2023
Analytics

Why would you not use UTM parameters?

UTM Parameters are typically used to help categorize different traffic sources for further analysis at a later date. In some cases you may consider not using UTM parameters because you want traffic sources to be merged together. Or maybe you don’t want to leak the data out. In which case you may use different parameters, that you can isolate later. Or use non standard descriptions. Continue reading

Ben Young
Ben Young
February 17, 2023
Commentary

No ChatGPT

Edition #393 ChatGPT chat drowns out Super Bowl, Netflix branded content and bad digital ads. All this and more in this weeks note. Can you not send a newsletter this week and only talk about ChatGPT. Ok. But people are asking because they’re curious, and there’s new lingo and it is potentially exciting. And it is something new to talk about, to look forward, to re-imagine the future. After this sustained period of things are rough, the future… Continue reading

Ben Young
Ben Young
February 17, 2023
Analytics

You’ve never paid for measurement before, what should you pay?

But wait you say, I have never paid for analytics before, I have always used free solutions available. You’re not alone, with some of those free solutions retiring and moving to more complex offerings. Many are left wondering what to do. To invest the time to upskill and use the more complex functions, or to evaluate other tools. Paying nothing is hard to beat (which is why Nudge has a free tier). But the problem with not paying anything for… Continue reading

Ben Young
Ben Young
February 15, 2023
Analytics

Why does your traffic go up when you swap analytics systems?

Often traditional analytics have been blocked by ad blockers and/or use the data in a way that consumers have chosen to block them. That means, often when you swap analytics, your total traffic goes up. Why? Because you are now measuring more of your audience. The second reason is speed. Mobile users and users that leave the page quickly may not be counted by traditional analytics which load slower. Newer analytics which load faster, end up counting more of your… Continue reading

Ben Young
Ben Young
February 13, 2023
Analytics

Ways to use Nudge

Some of the ways we see people using analytics: Pin the dashboard, as a tab, and visit each day to see how performance is going today. To identify urls that need improvement, or see how your content is performing. To get insights onto how customers are engaging To prove the ROI of efforts To predict the success of future projects, using older data To build benchmarks To help articulate to others how well your work is doing To justify current… Continue reading

Ben Young
Ben Young
February 13, 2023