Guide to Conversion Rate
Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rate is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%. This post includes: Why is conversion rate important? What is a good conversion rate? How to track conversion rates How to Improve your conversion rate Why… Continue reading