Native Advertising

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. The criteria making it native is that: It is designed to fit in with the publisher […] Read More

by , January 18, 2016

Native Advertising

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there […] Read More

by , January 18, 2016

Native Advertising

Native Advertising vs Banner Ads

The big question, what is the difference between native advertising and banner ads?  Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to change. i.e. think about how Facebook organizes stories for you. This has changed how we […] Read More

by , January 18, 2016

Content Marketing, Native Advertising

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and […] Read More

by , January 18, 2016

Content Marketing, Native Advertising

Native Advertising vs Content Marketing

What is the difference between native advertising and content marketing? The analogy I like to give, is that native advertising is like the icing on the cake. Content marketing, is the use of content to educate and inform the market towards a mutually rewarding common ground. Native advertising, is the ability to then take this […] Read More

by , January 18, 2016

Content Marketing

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome […] Read More

by , January 13, 2016

Content Marketing

The challenge of paid content distribution

Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge – which everyone wants to know is, what are the quality of those clicks? Often they can be cheap, come from a variety of sources, from high end publishers to viral […] Read More

by , January 13, 2016

Content Marketing, Native Advertising

Native advertising vs Sponsored content

You’re here, because you want to know the difference between native advertising and sponsored content. Sponsored content has existed for a long time now, starting off as advertorials, and paid posts on bloggers sites. With the rise of BuzzFeed, who popularized and largely scaled the model, sponsored content has fallen in to the bucket, as […] Read More

by , January 11, 2016

Content Marketing

If you’re using Time on Page, to evaluate content you’re doing it wrong

Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this […] Read More

by , January 11, 2016

Uncategorized

This Week in Native Ads 01/8

Campaigns of the Week: Here’s How to Uncap Real Flavor in your Kitchen with Wooden Cap Recipe Hacks Source: Eater Why we like it: This campaign on Eater for Cholula hot sauces, is a great example of how CPG brands should approach native content. Rather than just sponsoring a section of a site, make your brand […] Read More

by , January 7, 2016