Use Cases

How Brands Win at Influencer Campaigns

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More

by , May 19, 2017

Use Cases

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. […] Read More

by , May 11, 2017

Uncategorized

How to get started with Nudge

  To learn how to get started with Nudge, simply follow these links:   How to get setup Advertisers Publishers   How Nudge pays for itself Advertisers Publisher   Case Studies   For further questions, simply schedule a call with a Nudge account manager today. Read More

by , May 8, 2017

Content Marketing, Native Advertising, Native Content

How B2B Brands Win at Native Content

  Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad […] Read More

by , May 4, 2017

Content Marketing, Native Advertising, Native Content

A Snapshot of Luxury in the Native Advertising Space

  Luxury advertisers have been slow to adapt to new technologies and advertising methods.   For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel reassured by the company they keep with other brands, i.e. brand safe environments.   With growing pressure from millennials […] Read More

by , April 27, 2017

Use Cases

Optimizing Content Distribution to Quality

    Not all clicks are created equal.   Every marketer distributing content is looking for quality…   …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV.   All […] Read More

by , April 13, 2017

Content Marketing

5 Tips to Optimize Native Content Campaigns on the Fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why. […] Read More

by , April 6, 2017

Use Cases

How Publishers Activate Nudge

  Activating Nudge is easy.     Schedule a call with a Nudge account manager to learn more. Read More

by , March 31, 2017

Use Cases

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If […] Read More

by , March 31, 2017

Use Cases

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to […] Read More

by , March 29, 2017

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