Advertisers, how Nudge Pays for itself

The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater return on investment. This is the biggest litmus test that Nudge holds ourselves to.   How Nudge helps pay for itself 1. Back the winning horse. One of our clients quickly learned that one of their pieces of content outperformed others by 60%, meaning… Continue reading

Gustaf Stenlund
Gustaf Stenlund
November 14, 2022

Guide to Influencer Content Marketing

Influencer content marketing is partnering with content creators who have their own audience to create content that helps to deliver on your marketing objectives. Influencer marketing is analogous to celebrity endorsements, which pre-internet was a way to capture the loyalty and share of voice of celebrities that aligned with your brand. This analogy also speaks to the challenges, finding the right influencers to work with, how you engage with them but also the ongoing risks that influencer may pose down… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 5, 2022

A Better Alternative to Google Analytics for Content Marketing

Content marketers are seeking a better alternative to Universal Analytics (Google Analytics) or GA4.  In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way. Now we live in a multi-tab, multi-device, multi-format world. Content is delivered to our customers seamlessly and on-demand. Users are blind to banner ads. To stand… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 26, 2020

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020

This Week in Native Ads 2/7

Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy! Notable stories this week How Morning Brew grew to $13m in revenue with 33 employees. With a… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 7, 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. (see… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

How emotional responses to advertising impact brand recall

I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In this piece, I cover how advertising/branded content impacts long-term memory – more specifically, how emotional responses to advertising strengthens brand recall and recognition. To avoid confusion, it’s worth noting that I alternate between the terms ‘advertising’ and ‘branded content’,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 8, 2019

Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance

  Download the full report here.   Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 10, 2019

Product Announcement: Intel by Nudge

We’ve been working on a secret project for some time, and up until now its been kept it out of the limelight… but no more. So without further ado, let me introduce you to our latest product, Intel by Nudge (beta). Intel by Nudge is a content intelligence platform that is free and open to all marketers.   The vision It’s hard to keep track of which brands are partnering where, and saying what. When everyone… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 24, 2019

How much should you spend on measurement?

This is a question that many marketers are ask themselves. In a world where technology spend is trending towards half of marketers budgets, it’s not surprising that clarity is needed. A key finding is that top performers invest as much as 5x more than their peers in measurement. McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be the most successful. At first glance, this might seem somewhat illogical (as… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 20, 2019