People Based Marketing 2.0
We’ve built our entire business on transparent, granular data to help our clients improve their content campaigns, based on post-click metrics.
Nudge Spectrum was created with the same philosophy in mind.
It lets you build smart custom audiences based on how they consume your content, to which you can retarget, enabling your marketing team to take your People Based Marketing to the next level.
Nudge Spectrum adds value to your marketing mix because...
- Someone that reads your content is more valuable than someone that didn't.
- Someone that shares your content is more valuable than someone that didn't.
- Someone that didn't engage needs a different message, not the same one.
Nudge Spectrum allows you to build these smart audience segments and activate them through partners like Facebook & LiveRamp.
Simply show us the data you want, and we’ll send it to you.