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# Nudge

Get customer insights with ease

## Posts

- [Blog](https://nudge2.local/blog/) - Nudge Blog, where we share This Week in Native Ads, case studies, news and how to win at native and content marketing.
- [Blog](https://nudge2.local/blog/) - Nudge Blog, where we share This Week in Native Ads, case studies, news and how to win at native and content marketing.
- [Big short](https://nudge2.local/big-short/) - Edition #539 Measurement, The Big Short & Ask the News. I gave a shout out a while back to Ask the Post, the Washington Post's AI driven feature to interact with the site but also to dig deeper around articles. Recall they have a subsidiary, Arc, which provides their own CMS/tech stack for publishers to
- [Retour](https://nudge2.local/retour/) - Edition #538 - Cannes, creators and a huge step up in AI substance. Cannes was super productive this year, with an expansion of brand cafes, and as an attendee you can’t complain, with a dearth of choices. And the quality of panels, at least from my corner, were a lot better. It’s like the AI
- [The Visible Part of the Invisible Content - Disclosures](https://nudge2.local/the-visible-part-of-the-invisible-content-disclosures/) - Disclosures - When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner
- [Early late](https://nudge2.local/early-late/) - Edition #537 One of my fav beers has a stellar (but not Stella!) World Cup ad, Roku acquired & Albertsons does Microdramas. Peter Buckley had some nice framing on early vs late when thinking about brand vs performance. I liked it. In his words, late is deterministic, someone has taken action, it feels efficient but
- [Siri](https://nudge2.local/siri/) - Edition #537 On Siri and how it changes the LLM landscape, Substack is keeping media fun and Ritz Carlton floats some boats. I had to double check that I hadn’t done a newsletter titled Siri before. And really, what could I have said? We’ve always been disappointed by Siri. However, way back, when Google Home
- [AI Monetization](https://nudge2.local/ai-monetization/) - Edition #536 On how the new LLM monetization model is being calculated, Google has a new adblocker & what Pinterest says we’re wearing this summer. Last week Parallel, announced Index, a way to help content owners, monetize their content for LLMs. At the moment, the monetization, is only for developers who also use Parallels Deep
- [Spines](https://nudge2.local/18938-2/) - Edition #535 On digital spines, the two track internet and Stanley Tucci. The Sunday blue blobs were flying in the group chat. Publicis acquired LiveRamp. Putting together a foundation for the agentic media future. A quick recap, LiveRamp is an identity spine, where you can match IDs. Imagine a literal spine, and you hang your
- [Radio voice](https://nudge2.local/radio-voice/) - Edition #534 A voice for radio, the disconnect between CMOs better equipped to scale AI and those that aren't and margin expansion. You’ve heard the saying, they have a voice for radio. But podcasters are recently finding out, they need to turn on the video. In the search for more ad dollars, the extended reach
- [CTV](https://nudge2.local/ctv/) - Edition #533 What makes CTV exciting, Criteo has 1,000+ advertisers in its ChatGPT pilot & WealthSimple's The Trade Show. I didn’t get CTV initially, we did some work, helping measure early CTV campaigns. I mean, as a consumer, I got it. But I didn’t get the hype around the advertising side. And that only really
- [FQ](https://nudge2.local/fq/) - Edition #532 How did the FQ suddenly become everywhere? The real cost of Dull Advertising and Substack sells books. I wanted to give a shout to the Female Quotient (FQ). If you’ve been to any major industry event recently, they seem to be there. In fact they seem to be everywhere, I first kind of
- [Home Screen](https://nudge2.local/home-screen/) - Edition #531 How long do you spend what to watch? Paid benefactors and Miami. Do you ever spend half an hour discussing with your spouse on what to watch next? It turns out Nielsen has estimated that exact average at about 10 and a half minutes. It seems my wife and I are an outlier!
- [Data storytelling](https://nudge2.local/data-storytelling/) - Edition #530 On data storytelling, owning your own data narrative, loads of M&A & the live blog. This week we saw Viant take a step towards owning their data narrative by acquiring TVision. This brings the data in tightly to their ecosystem. And a friend of the newsletter highlighted, helps their differentiation in the CTV
- [Branded citations](https://nudge2.local/18871-2/) - Edition #529 KFC's new campaign, Time Inc gets creative with branded content & AI, and JP Dimon to start a media company? Time Inc are dong something smart with their branded content. They shared with DigiDay, they will look at how a brand is perceived in the LLMs and contrast that to the brands current
- [Snafu](https://nudge2.local/snafu/) - Edition #528 Measurement changes, OpenAI nabs Meta ad veteran and branded entertainment is really in vogue. So you’re working with the MRC to keep your measurement in compliance. And they suggest, it would be stronger, if this part of your data source, was sourced independently. You’ve selected that data source, because you think it helps
- [LLM Skills](https://nudge2.local/llm-skills/) - Edition #527 On skill files in media, new monetization paths and vertical shorts are back? Lenny did something neat with his newsletter, he opened up all his posts and transcripts so that paid subscribers could access, and build on top of the newsletter. Perfect for his community (which are product builders). "Today I'm releasing my
- [Joes book](https://nudge2.local/joes-book/) - Edition #526 Why you should check out Joes book, Meta acquires the social network for AI agents, new ad formats & more. I was lucky enough to get an early preview of Joe Lazers book, on why storytelling is the super skill in the age of AI. And it’s kind of the book I wanted
- [ClawCon](https://nudge2.local/clawcon/) - Edition #525 The rise of personal AI agents, what it might mean for the web, News Corp & Meta strike a deal and Meta attribution changes. I went to Clawcon earlier this week in the village, it’s the event around OpenClaw. OpenClaw is the open source personal AI agent, OpenAI acqui-hired the founder a few
- [Google Marketing](https://nudge2.local/google-marketing/) - Edition #524 Your margin is my opportunity, OpenTable & a new social network from AppLovin? Zuckerberg has talked about the ole your margin is my opportunity for advertising. If they can squish the cost to produce or scale creative, that expands the budget available for working media. And we see Google just quietly executing on
- [Apple Creators](https://nudge2.local/apple-creators/) - Edition #523 Apple video ads, ChatGPT ads and Bedrock raises a round. Apple’s foray into video ads is coming. At least, this week they announced video in the podcasts app. A funny about loop, as Apple arguably invented the podcast. But others ran with video. Although, I vaguely recall in the early days, you could
- [WebMCP](https://nudge2.local/webmcp/) - Edition #522 The protocol that will change the internet, Super Bowl Ads and everything OpenAI ads. Fun fact, a kiwi directed three of the Super Bowl ads! Taika Waititi. I love that. When I watch, I’m usually trying to figure out which were filmed in New Zealand, often it’s at least three to four. But
- [Thinking modes](https://nudge2.local/18792-2/) - Edition #521 Modes of thinking, advertising agent interoperability & Lego's new programmatic team. I was at Davos the week before last, great to see some readers there too! A few friends asked what Davos was really about, so I put together A spirit of dialogue from Davos. A lot of recent pieces have been very
- [Physical TVs](https://nudge2.local/physical-tvs/) - Edition #520 Off schedule, social & TV, creating for Netflix and AI performance reports. A little off schedule this week, with travel interruptions at my end! Apologies. My friend Noah was on Odd Lots recently, talking Claude Code. If you’ve heard of Claude Code but not really dug in, give it a listen (or a watch).
- [The Machines](https://nudge2.local/the-machines/) - Edition #519 The vernacular switch to machines, Instagram authenticity and agentic ads. I saw a tweet this week about how you can ask an AI agent to make a media recommendation and it won’t include TV. Because none of the training data included tv in a meaningful way. “The television industry faces an invisible crisis.
- [2026 Begins](https://nudge2.local/2026-begins/) - Edition #518 Welcome 2026, CES and Nike's new mind lab. Welcome to 2026. I kicked off the year with a couple of days in Vegas (just the right amount of time) for CES. We forget it is first and foremost a consume electronics show. TechCrunch had a summary of the gadgets launched this week, including
- [Craftsmanship](https://nudge2.local/craftmanship/) - Edition #504 Guillermo del Toro, Snapchat & moar AI (and new LLM advertising options. I dug Guillermo del Toro's quote in Variety, calling for more craftsmanship on sets rather than leaning on CGI. Guillermo del Toro refused to make Frankenstein with too much visual effects and green screens: "I want real sets." "I don’t want
- [2025 Fin](https://nudge2.local/2025-fin/) - Edition #517 Final recap of the year. One of the things about newsletters is, it is a one way medium (generally speaking). I’ll have someone come to a breakfast, who has read for years, but you don’t know! But it also means there’s a quiet community of like minded people who are and have subscribed
- [TBPN](https://nudge2.local/tbpn/) - Edition #516 The rise of TBPN, Taika's Christmas Ad and Agentic AI everything. I haven’t mentioned TBPN this year, but does feel like they’re worth a shout. They’ve exploded into the Twitter timeline, with their clips of tech folks. And then set up shop around events, getting scoops from guests like Nadella, Marc Andreessen, Larry
- [AI Thanksgiving](https://nudge2.local/ai-thanksgiving/) - Edition #515 On how chat shifted from BTC to AI at thanksgiving, all the AI developments and a POV on next year for brands. A week of OpenAI calling code red, us seeing maybe ads coming to their android app but oh no they’re being delayed to combat Gemini. But really last week was the
- [GEO](https://nudge2.local/geo/) - Edition #514 To GEO or not to GEO, Adobe wades in, John Lewis & programmatic kill switches. For those that missed, last week I opened up a NotebookLM of the newsletter. If you had a play, what did you do? Was it useful? Maybe some ideas of prompts to copy/paste/modify: Based off topics discussed this
- [Bold leaders](https://nudge2.local/bold-leaders/) - Edition #513 Coca Cola hits repeat on its AI generated holiday ads, Obey your thirst Puck Air Mail merge. Coca Cola dropped their latest Christmas ad this week. Again AI generated. The same day of the launch, their head of Generative AI Pratik Thaker spoke at Brandweek. I’ll try find a link of the
- [Final four](https://nudge2.local/final-four/) - Edition #513 Nativo is acquired by Life360, no ads for Apple TV (as yet) and new AI agents. We’re three, maybe four more editions left in the year! That is creeping around quickly. And as it’s that time of year, please do pass along any holiday campaigns you’ve liked/enjoyed. I liked the Apple TV riff
- [BYO](https://nudge2.local/byo/) - Edition #512 BYO but it's not a restaurant, Google cracks $100b and we enter Run City by Bandit. BYO, bring your own wine, beer. What a delight. There’s an Indian restaurant in the East Village which does this, I don’t go often but it is nice and everyone brings their own bottle. Fun. What about
- [Social television](https://nudge2.local/social-television/) - Edition #511 Was TV the ultimate destination for social anyway? Agentic developments and a post-naive internet. BrandWeek is coming up in Atlanta, the week after next, are any readers going or in Atlanta? Love to connect in person. If you want to go - they offered me a discount, ping me back and I can
- [City playground](https://nudge2.local/city-playground/) - Edition #510 City playground, live from NY and loads of new stuff across the board. The city becomes a playground when so many are in town. And NY had that vibe last week! I’ve tried to catch up with as many as possible, but with a busy week anyway, that makes it challenging. Thanks to
- [Self driving](https://nudge2.local/self-driving/) - Edition #509 Why marketers should care about self driving Waymo's, NY has a new CFO from Ramp & Threads is pulling ahead. I was excited to see my first Waymo in NY this week. A glimpse or promise of a driverless future around town. Getting to self driving is a mean feat. It’s achieved progress
- [Unimaginative ads](https://nudge2.local/unimaginative-ads/) - Edition #508 Riff on unoriginal takes on ads (ha!), what if all media is marketing? And there's a new search engine in town. Grok is launching with ecommerce ads. Copilot is launching with carousels for image ads. So is Gemini. This has to be the least original idea for this new environment. Ecommerce ads. Now
- [Pacing](https://nudge2.local/pacing/) - Edition #507 Even the AI innovators don’t see it slowing down, increased advertising investment & acquisitions. I was at two Axios events this week, in DC & NY. Axios + AI was in DC. Very where AI intersects with government focused. The Anthropic POV was quite profound, self described technology optimists who think it’s moving
- [M&A Mania](https://nudge2.local/ma-mania/) - Edition #506 Are we on the verge of M&A mania? Not Wheels brand partnerships and the new AI economy. We see more movement in the AI economy, with Koah raising funds to put ads in LLMs. The founder of RSS working on RSL - licensing for chat bots. And Raptive also looking to remunerate their
- [Always winning](https://nudge2.local/always-winning/) - Edition #505 On Google, creator brand safety and influencers in the corporate box. My homework is to read the Google ruling. It’s ~230 pages. But hey at least it’s double spaced. After Perplexity made a bid for Chrome, I feel like that had an impact. Because it demonstrated even through Google is a behemoth, it
- [AI Browsers](https://nudge2.local/ai-browsers/) - Edition #503 AI Browsers, Bilts Roomies & new web paradigms. With Perplexity placing a bid for Google Chrome this week, it has AI Browsers under the spot light. Having had a play with them, the best analogy is, it’s like an enhanced web experience. For no extra effort from the web, it adds a new
- [Newsletter #313 - The Peoples Stimulus](https://nudge2.local/newsletter-313-the-peoples-stimulus/) - One big thing With GameStop this week, we saw what can happen when collective action happens, the emergence of a subculture (WallStreetBets) clashing with another (traditional Wall Street). When I (and others) made the call of the roaring twenties at the start of last year, no one could have imagined that this would be the
- [Micropayments](https://nudge2.local/micropayments/) - Edition #502 On ads are the ultimate micropayments platform, LOADS of AI stories, Vogue goes amiss & acquisitions. “If you really want to get to a billion and then five billion people, you can’t do that with a paid offering… you need an indirect business model. Ads are the obvious one.” -Marc Andreesen. Every now
- [Quiet period](https://nudge2.local/quiet-period/) - Edition #501 On quiet periods, AI search (lots there) and a return to brand marketing. Ahead of earnings, public companies enter what is known as a quiet period. Where they won’t comment on stories or make big announcements. This is to clear the air and avoid any unfair releases or advantages. And to give focus
- [500!](https://nudge2.local/500th/) - Edition #500 Facebook has creators backs again, Substacks secret weapon & more AI summaries. In 2014 I wrote on my personal blog about a year of health and wellbeing. And that year was pivotal, but it also really was the start of a decade of continuing to improve on health & fitness. That year we
- [Library edit](https://nudge2.local/library-edit/) - Edition #499 Huge edit post the Fourth of July, F1 movie sold real sponsorships to the tune of $40m and influencers, do we need them? Huge edition this week after a one week hiatus. I reviewed over 200 stories on the shortlist, so it took a bit. Fill up a cup of coffee and enjoy.
- [Instagram indexed](https://nudge2.local/instagram-indexed/) - Edition #498 Instagram opening up to Google, David Droga on 37 years & is Apple's branded integration going too far? Apple has really stepped up their brand integrations this year, promoting Severance on Apple.com and the F1 Movie through Maps, Haptic Trailers & Tim Cook joining in with a few tweets. Showing enthusiasm from the
- [Multi modal](https://nudge2.local/multi-modal/) - Edition #497 Will pMax (& others) go multi modal? WhatsApp Ads & Cannes. Privacy advocacy is working, WhatsApp launched its ads product this week. The ads are limited the to the updates section (away from your messages). But at launch, they share exactly what data will feed into those placements. Why? All the advocacy for
- [UGC](https://nudge2.local/ugc/) - Edition #496 UGC/influencer spend surpasses traditional media, Cannes & loads of AI stories. For readers heading to Cannes, you might enjoy this fun/informative guide I put together How to Sound Smart (and Stay Sane) at Cannes. Grab the PDF to read on the go. Safe travels. There's even a section for those whose partners are
- [Infinite use cases](https://nudge2.local/infinite-use-cases/) - Edition #495 On AI’s infinite use cases, NY tech week & entry level jobs. We don’t create enough content anymore, which is why algorithmic feeds are needed to help find other content we might like. But with AI tools, ironically that may change, with people using AI to create more responsive memes, or responses or
- [Practical measurement](https://nudge2.local/practical-measurement/) - Edition #494 Einstein - “if you can’t explain it simply, you don’t understand it well enough”. Last week I swapped out how we send this, so you may notice some changes as we fine tune the set up. Love your feedback! This makes my process to send a bit easier/streamlined. I really enjoyed Alex Schultz’s
- [Diffusion](https://nudge2.local/diffusion/) - Edition #493 What diffusion models have to do with advertising (and what are they?) Google AI Mode & managing expectations. I’d kept hearing about diffusion as it relates to AI, and didn’t actually know what it meant. So this week I took a gander, in essence a diffusion model, builds an understanding of how diffuse
- [Microsoft 2.0](https://nudge2.local/microsoft-2-0/) - Edition #492 Lots of AI changes in flux, WhatsApp sponsored content on Netflix & Microsoft Ads 2.0. I think it’s kind of interesting that Google is talking about re-building search with AI at its core. It makes sense, AI slop could mess up results, what’s the best tool to handle it? AI itself. Checks out.
- [Google Yay/nay](https://nudge2.local/google-yay-nay/) - Edition #491 On is Google growing or not? AI trends & Linkedin as the new creator spot. So is Google search usage up or down? In questioning Eddie Cue said April was the first time Google searches from the Safari address bar was down. Yet Google said, the queries have only gone up. Google stock
- [Outposts](https://nudge2.local/outposts/) - Edition #490 On the outpost play, zero followers required and Bernard Arnault. Thanks to Ben for his tweets out of Possible this week, he had a couple of Gary Vee bangers. I remember watching Gary in the very early days, where he was mostly focused on the wine (and then some bangers). But one thing
- [Punditry](https://nudge2.local/punditry/) - Edition #489 Punditry, Lyft ads & cookies. After a spring break road trip I am back in the hot seat! I am happy to inform you of a couple of milestones, I have now dined at the place which invented the hamburger. And had a pint at the oldest pub in the US. A lot
- [Right questions](https://nudge2.local/right-questions/) - Edition #488 Asking the right questions, the platform generated content era & Quake. One thread of chat at this weeks breakfast was on this idea of the fourth content era, content created by platforms. And that this now, is the aim for brands, to make sure platforms are fed with the right ingredients, to represent
- [CHIPS](https://nudge2.local/chips/) - Edition #487 On CHIPS not Cookies, AI driving content quality & new Spotify ad announcements. CHIPS not cookies, CHIPS stands for: Cookies Having Independent Partitioned State. I mean who is in charge of naming these things ha. And it is an interesting novel concept, it enables a ‘third party’ cookie to be set, but partitioned
- [Play](https://nudge2.local/play/) - Edition #486 On creating time to play, AI’s impact on agencies & Discord is getting mobile ads. On creating time to play, AI’s impact on agencies & Discord is getting mobile ads. Coming next week I’m going to give readers a preview of a new newsletter from me. It’s called Dux, and it’s a short
- [Change fatigue](https://nudge2.local/change-fatigue/) - Edition #485 On the risk of change fatigue, Perplexity’s Squid Games & Netflix engagement. Had a great breakfast this week, getting folks together to chat on all things media. Funnily enough, a lot was around last weeks topic, how LLMs are driving traffic, getting your company mentioned in them, what are good prompts to have,
- [LLM referrals](https://nudge2.local/llm-referrals/) - Edition #484 A rapid uptick in new users from LLMs, brand safety AI agents and Substack goes brand. We all saw it coming, the growth of LLMs as an acquisition source, but interesting to see two businesses in the past week note their growth directly from them. Mercury bank, and Vercel app platform both experienced
- [Search wars](https://nudge2.local/search-wars/) - Edition #483 Who is winning the AI search wars, newsletter hustlers and AI spending your ad dollars. I wrote on this a while ago, but the thesis was that ChatGPT etc had a huge risk of being undermined by Google itself, because it has the muscle memory and ability to roll out AI products to
- [Cross platform](https://nudge2.local/cross-platform/) - Edition #482 Cold plunges, bug bounties & cross platform measurement. Over New Years, I had the pleasure to stop in Oslo, is it even a city right? The harbour was all frozen over, and dotted around the harbour are these floating havens of warmth. Wood fired saunas. Naturally I had to. After securing a spot,
- [Metrics models](https://nudge2.local/metrics-models/) - Edition #481 Which will win, metrics vs models. Bluesky monetization and that Adalytics report. This is neat, Graze is helping Bluesky monetize their feeds but also build your own social network in a way. Simple, good execution, I should try out the ad product. Late last week we also had the latest Adalytics report drop,
- [New take](https://nudge2.local/new-take/) - Edition #480 On the benefits of our new week, new take culture, Gemini Ads & do we have a Google cookie resolution. New week, new take. The common joke is how the public conversation quickly swaps from one topic to another, meaning the experts now need to recalibrate on a new topic. We’re all guilty
- [How enterprise brands can leverage predictive models for zero click marketing](https://nudge2.local/how-enterprise-brands-predictive-models-zero-click-marketing/) - With brands adopting content-led strategies in recent years, it has created a real paradox. Creating zero click content on social which gets better reach & engagement from your audience versus encouraging them to click through to the website where transactions happen. And then when a customer inevitably searches for or arrives at a brand directly,
- [Best Content Hubs Examples of 2023](https://nudge2.local/best-content-hub-examples-of-2023/) - Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs. If you have a content hub, and you'd like to improve it. You could start with analytics. Imagine there was an analytics platform catered to the art & science
- [Scotch](https://nudge2.local/scotch/) - Edition #479 Internet brain, Meridian is now available and let’s enjoy a glass of scotch with Harrison Ford. Internet brain seems to be a topic bubbling up, I caught this piece via Ben Dietz note, could creativity by the antidote to internet brain? And gives some ideas on giving us all a bit of a
- [Vine 2.0](https://nudge2.local/vine-2-0/) - Edition #478 How AI overviews are democratising search, TikTok is back but is Vine? AI Overviews is democraticising search results. Readers from last week might have caught the datapoint that 63% of sources cited in AI overviews are not found in the traditional top 10 results. Which is super interesting, that information was there before,
- [TikTok ban?](https://nudge2.local/tiktok-ban/) - Edition #477 What will we do with all that extra attention? TTD makes an acquisition & LLMs drive influx of traffic. So will TikTok be up by the end of the weekend or not? Who knows. It seems unlikely at time of writing. It’s worth mentioning that India cut TikTok back in 2020. So who
- [25](https://nudge2.local/25-2/) - Edition #476 On advertising to agents, CES & programmatic on planes. Welcome to 2025, with CES in full swing, it is a little quieter in the start to the year. Did you go? Thoughts? I hope you all had a good break. ICYMI here was my 2024 recap. This was an interesting take from Perplexity’s
- [2024 Fin](https://nudge2.local/2024-fin/) - Edition #475 The last note of the year, themes of note from the year that’s been. The final note of the year, and a little earlier than normal due to how Christmas falls in the calendar. Where to start on the year that was. It feels like the direction of the industry changed quite a
- [Post Thanksgiving](https://nudge2.local/post-thanksgiving/) - Edition #474 Perplexity ads in the wild, things that make you go MMM and deals galore. The second to last edition of the year! There will be a final note next week, with my schedule a bit jammed these last few weeks. Feels like a world of events have happened since the last note, which
- [Batman](https://nudge2.local/batman/) - Edition #473 Batman’s riff on AI, TTD doing CTV operating system & is AI infallible? The Trade Desk announced that they are working on a smart TV operating system. I spent a bit of time a couple of years back exploring the tv operating system space, more to understand the data collection. And it’s an
- [Busy period](https://nudge2.local/busy-period/) - Edition #472 I’ve heard my first Christmas tune, the business of attention and something new. Adelaide hosted The Business of Attention earlier this week, with a full field of speakers sharing their learnings throughout the day. A good dipstick of what it takes to bring a whole industry into a new world of metrics. Jonah Goodhart
- [Analytics Agent](https://nudge2.local/analytics-agent/) - Edition #471 On the agent’ifying of everything (or will it), playful ads and programmatic audio can be problematic? AI Agents are suddenly all the rage, Salesforceis leading the charge with Agentforce. Yet Ari Paparo commented a while back that adtech world has been a bit slower to ‘AI’, so I thought I'd touch on the
- [Hallows earnings 🎃](https://nudge2.local/hallows-earnings/) - Edition #470 What an earnings week, there’s a new search engine in town & PAAPI. Halloween edition! This week, we saw YouTube surprise, surpassing $50b in revenue in the last twelve months! Imagine that as a standalone business. Snap, hit new highs on subscribers (12m) and Reddit feels the Google traffic bump with a 68%
- [CAC LTV](https://nudge2.local/cac-ltv/) - Edition #469 On my surprise in finding which industry this vernacular has gone into, branded content announcements & dark traffic. I spent some time looking at food ads this week, that is DoorDash & Uber Eats and co-incidentally was able to speak with a restauranteur about it. One thing that surprised me was about this
- [Branded audio](https://nudge2.local/branded-audio/) - Edition #468 Digg, gamification of leisure and audiobook growth at Spotify, will it lead to branded audio? I enjoyed this bit of internet history with TheVerge's interview of Digg founder Kevin Rose, they even made the story Digg themed. This was like the last year of university when Digg was at its prime, the whole
- [Game metrics](https://nudge2.local/game-metrics/) - Edition #467 On the problem with game metrics, Adweek AI and loads of deals this week. Thoroughly enjoyed the AI in Marketing panel that Chalice AI hosted, turning the tables and having the journalists as the panelists, Sara Fischer, Lara O’Reilly, Allison Schiff and Kendra Barnett. Thanks for hosting. I haven’t had a chance to
- [LLM Ads](https://nudge2.local/llm-ads/) - Edition #466 On what LLM ads could look like, Outbrain brings Moments to their publishers and who makes $1m/year on Substack? As promised I put some thoughts down on what LLM advertising could look like. I think the big variables in whether there is a whole net new ecosystem/platform does still come down to two
- [How brand studios can leverage ML & AI](https://nudge2.local/how-brand-studios-can-leverage-ml-ai/) - Smart studios leverage their knowledge to predict & create better work Brand studios have been experimenting with AI tools on the content creation side but may have overlooked the potential, on the data & insights side. This is where there is a whole whitespace of opportunity, to not only improve the work & drive performance
- [Event week](https://nudge2.local/event-week/) - Edition #465 Cloudflare comes to the creators rescue, conversational podcast on demand & Spotify giving out big deals. A huge week in stories, bare with us, and do take your time, there’s some goodies in there. One thread I picked up on Twitter was talking about how LLMs ads might look/work. So I think I’ll
- [Real AI](https://nudge2.local/real-ai/) - Edition #464 Viant launch something tangible to point at, Perplexity posters and will the Google breakup be everything everyone wants? This week we have Joe Zappa joining us for the intro, he’s been a sage voice of recent on adtech marketing & positioning and I’ve been enjoying how he shines the light on the good
- [Brand vs Performance](https://nudge2.local/brand-vs-performance/) - Edition #463 A great example of brand vs performance from ANZ, AI fraud on Spotify and 007. How could I not touch on this Mark Ritson piece, featuring ANZ bank in New Zealand. It lifts the veil on how a brand campaign, got stretched into other areas and lost its way. “And you try to
- [Branded messages](https://nudge2.local/branded-messages/) - Edition #462 Snaps new ad product ALA Gmail ads, AI prophecies and is black box models a bargain trade off? Snap is set to offer branded content in the inbox, ALA Gmail ads. Or I guess Messenger ads (which now as I write this I don’t think I’ve seen in the wild). I have experimented
- [Root causes](https://nudge2.local/root-causes/) - Edition #461 Root causes, Perplexity's ad push, MySpace and how to improve open web ad buying. I think the root cause of the angst in digital media, is driven by the slower growth. With digital growth dropping below double digit percentages (7.4% this year) that forces change through the whole eco-system. It’s no longer a
- [Ideas](https://nudge2.local/ideas/) - Edition #460 The power of ideas, Olympics are over :( and Emilys piece. One of my fav things to do with clients, is put together a deck of ideas, things we could do to solve their business problems. From lightweight to complex, from safe to risky (although how risky does analytics get?!). But it’s just
- [Outcomes](https://nudge2.local/outcomes/) - Edition #459 Outcomes, branded content and what enterprise advertisers are doing wrong. Thanks to Pepper for having my hot take on cookies this week! Extending last weeks chat on Meta’s earnings and the role of AI & ML in paving a path forward. Similar this week, this tweet caught my eye, about how enterprise advertisers
- [Meta 22%](https://nudge2.local/meta-22/) - Edition #458 What drove Meta’s 22% growth, Outbrain makes a huge acquisition and Ilona Maher 🏉. What’s the potential impact on AI for ads? 22% YOY growth if Meta is any example. With a stonkers quarter, it has everyone else going, alright that’s the benchmark, where/how soon/can we get that sort of improvement? Whether you’re
- [Browser Wars](https://nudge2.local/browser-wars/) - Edition #457 The Browser Wars are upon us, Olympics are here - what brands can and can’t do & Netflix Stories. I’m a sucker for the Olympics, so it’s no surprise a brand activation made the cut this week. Kind of looking forward to seeing what else we get through the games. Long time readers
- [Underpriced Attention](https://nudge2.local/underpriced-attention/) - Edition #456 We have a guest open this week, underpriced attention, Taboola & Apple partner and Chrome/Safari at loggerheads. Back on schedule. This week we have a guest opening from Wayne Blodwell of Impact Media, they’ve been making waves in the attention space. I asked him what he was seeing at the moment in the
- [Attention Metrics](https://nudge2.local/attention-metrics/) - Attention metrics seek to accurately measure the attention of the person interacting with an experience. Attention metrics have became popular through a resurgence in the use of them on digital advertising. The intent there is to measure how impactful, the environment, the placement and the creative itself is. There also is a field of attention
- [Oslo](https://nudge2.local/oslo/) - Edition #455 From who won Cannes to Oslo with their campaign and closed pilots on attention. This week I promised some data on who won Cannes? Using our attention model on earned media, we took a look. With attention metrics getting adoption in the advertising mix, PR is also looking to adopt better measures of
- [Cannes](https://nudge2.local/cannes/) - Edition #454 What was the biggest story at Cannes? Sherwood and Publicis's take on AI. The was some major ad festival on this week, maybe you’ve heard of it, Cannes? I suspect the bulk of write ups will come next week once everyone gets back to their desks. I thought I’d take a peek at
- [One trillion](https://nudge2.local/one-trillion/) - Edition #453 The ad market is going to reach one trillion faster than expected, LOADS of deals & Artifact lives on at Yahoo. In a shock announcement to the market Oracle appears to be breaking up with Moat. If we roll back the clock, at the time it was a good acquisition, with the market
- [Video comeback](https://nudge2.local/video-comeback/) - Edition #452 Is video making a comeback? Meme account acquisitions and lots of attention updates. Email is a bit late today, it’s been a busy week and hosting the Attention event kept me from putting the finishing touches! Thanks to all who came along, a good group of folk. It’s such early innings in the
- [Group chats](https://nudge2.local/group-chats/) - Edition #451 On how group chats have been a big plus in our digital social lives, the open internet is growing and branded condos? I liked this Twitter post on how good group chats are and how to run them. At this stage we’re all in a few, and I just liked the summary, as
- [Disappearing content](https://nudge2.local/disappearing-content/) - Edition #450 How can search get better when old content disappears, NewsCorp & OpenAI partner, and unlicensed music. As thunder rolls overhead here in NY, I’m reviewing the stories this week. And the research on how much content disappears over time stands out, 38% of content from 2013 is no longer online. What that means
- [Bringing attention metrics to earned media](https://nudge2.local/attention-measurement-earned-media/) - Imagine a great press write up? But no one's reading it?! Measuring what matters most, the rise of attention metrics in earned media. PR metrics have languished behind other parts of the media mix, which is why now is a right time to bring new metrics in, to help show how well they do. This
- [Google zero](https://nudge2.local/google-zero/) - Edition #449 When the Google tap finally turns off, growing brands authentically and a shout out. The solid theme in new stories this week are OpenAI, and Google and what it means for publishers. The joke is, expect everyone to launch or acquire their own Wordle, to help bring in the daily visitors. I’m not
- [Hand wringing](https://nudge2.local/hand-wringing/) - Edition #447 On adtech twitter getting their knickers in a twist, Spotify and TIkTok?! And the battle for attention. Another super interesting week for developments, the marketplace feels very active, with lots happening. Musicly way back, became TikTok, and now with UMG and TikTok at odds, Spotify is launching TikTok-like clips. Last year it was
- [Dead internet](https://nudge2.local/dead-internet/) - Edition #446 Whopper of a week on news, third party cookies, TikTok, and the return of the dead internet theory. A massive week for news, still digesting but we’ll get into it. If you haven’t played with Llama3 at all, you should, it’s pretty good (on par with the others) and fast. I’d say Meta
- [Comments](https://nudge2.local/comments/) - Edition #445 Is Airchat the hot new thing? Collectively we all broke ground on new advertising highs and comments as a media channel. A topic I’ve had on my list to talk about is trust environments, places where data can be stored safely, or exchanged. It works, when there is a LOT of data and
- [Zero cost](https://nudge2.local/zero-cost/) - Edition #444 Is Robinhood’s Sherwood News all about zero cost acquisition? CitiGroup appoints a Chief Marketing & Content Officer, and Uber adopts TikTok style content. Big week of stories ahead, first up I discuss Robinhood's foray into brand publishing. Robinhood’s Sherwood News launched this week, and it seems to be about finance culture in general.
- [Yahoo Creators](https://nudge2.local/yahoo-creators/) - Edition #443 Yahoo gets into the creator game with a savvy proposition, happy hours and programmatic finds new data. I got a text this week, it was from Wayne Blodwell. Hey, do you think folks would want to come to an Attention Happy Hour? An event for those interested in the attention space. Why not?
- [AI contracts](https://nudge2.local/ai-contracts/) - Edition #442 Agencies restricting AI use in contracts, LinkedIn goes TikTok? And the traffic firehose isn’t coming back. Amidst news about Accenture booking an insane amount of GenAI projects, AdAge shared how advertisers are placing more restrictions on their partners when it comes to AI in their work. Which makes sense, remove that risk by
- [Dull advertising](https://nudge2.local/dull-advertising/) - Edition #441 Dull advertising, overexposure and the space economy. Overexposure and dull ads. Two topics that don’t come up often but are in this weeks note. Edward Cotton shared: “Working with System1 data, Adam showed that 75% of ads in System 1's US database could be classified as dull, doing the math to calculate how
- [Grand opening](https://nudge2.local/grand-opening/) - Edition #440 Even sandwich shops need adtech? Tailoring with Monocle and music videos are back. The week before last was the grand opening of a new sandwich shop around the corner. I learnt about it, by cycling past, and saw them taking a grand opening sign being taken in. Then that Friday, on Threads, I
- [Predictions](https://nudge2.local/predictions/) - Edition #439 Learning to ride again, predictions and Ikeas wonderful partnership with Annie Leibovitz. I’ve been teaching my eldest to ride a bike, which is pure joy. And we’re at the part where you feel they have the balance, so let go at the back of the bike, and off they go for a bit.
- [Q4 Part2?](https://nudge2.local/q4-part2/) - Edition #438 LVMH launches a brand entertainment division, adtech surveillance, AI rights on platforms. This week Wired has a couple of stories about Adtech being used to triangulate folks and a small Iowa newspapers domain being acquired and hijacked with AI content. The former capitalizing on the excess data from every ad auction. Turns out
- [The Analytics Note Resources](https://nudge2.local/the-analytics-note-resources/) - We will add to this page, resources mentioned in the newsletter. SubReddits Data is beautiful. Analytics Podcasts World of DAAS Newsletters Seattle Data Guy Twitter follows Ben Rogojan, @Seattle Data Guy Eric Seufert, @eric_seufert
- [2024 Datapoints of Note](https://nudge2.local/2024-datapoints-of-note/) - All the datapoints of note from the newsletter this year. You can view all old newsletters here. This list, top to bottom, goes from oldest to newest. In November, Comscore reported that The Messenger generated 88m page views in only 7 months. Substack writer Eric Newcomer says his revenue surpassed $1m in 2023. With 75,000
- [Best Content Hubs Examples of 2024](https://nudge2.local/best-content-hubs-examples-of-2024/) - This post includes all the work featured in our newsletter this year. Make sure you subscribe to get all the latest. The work is ordered top to bottom from oldest to newest. You can view all old newsletters here. Background We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous
- [Best Branded Content & Native Advertising Examples of 2024](https://nudge2.local/best-branded-content-native-advertising-examples-of-2024/) - This post includes all the work featured in our newsletter this year. Make sure you subscribe to get all the latest. Background We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. Agencies, brands & publishers use Nudge to
- [Curation](https://nudge2.local/curation/) - Edition #437 Media planners as DJs, Reddit & Google strike an AI deal & X has a bot traffic problem. Curation is having a moment, in the face of a cookieless future, curated deals are all the talk. Some compare them to ad networks, which is astute, curated deals sit on top of publishers, and
- [How Nudge Turned the Tap on for Delta Faucet](https://nudge2.local/delta-faucet-case-study/) - Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched
- [Browser appreciation](https://nudge2.local/browser-appreciation/) - Edition #436 On Marie condo, browser appreciation and why brands say the big game. We take the browser for granted. We open our favourite each day and spend our lives using it as a portal to the internet. Every screen time report you get, how much was through a browser? A lot right. We trust
- [Goldilocks Principle](https://nudge2.local/goldilocks-principle/) - Edition #435 On the goldilocks principle, YouTube paying out $70b to creators - and will the third party cookie go? This is the week we are treated to the most delightful ads of the year. Microsoft dropped their Copilot ad, with Copilot as your assistant to do whatever you want to do. And last week
- [Underdog](https://nudge2.local/underdog/) - Edition #434 AI in branded content, Flashtalking’s big game ad & lego. Ever heard of The Hairpin? It was a beloved indie blog. And Wired highlights how someone bought the domain and has flooded it with AI content. To much dismay. Let's dig into it. Consider these two scenarios: Scenario 1: A big publisher, automating
- [Wonky start](https://nudge2.local/wonky-start/) - Edition #433 A wonky start to the year, with pubs hurting, cookies & then promising M&A. Hold tight. For the rest of us, business continues. The Liveramp Habu deal has the M&A folks of the industry excited, at least on the technology side of the fence. Does this bode well for a year of adtech/martech
- [Branded Content Statistics 2023](https://nudge2.local/branded-content-statistics-2023/) - Each week in our newsletter we share the latest info we find. This post collates those for the year. 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality. 25% of consumers have more trust in publications that require a subscription, while 13% trust
- [Content Marketing Statistics 2023](https://nudge2.local/content-marketing-statistics-2023/) - Each week in our newsletter we share the latest info we find. If you're doing content marketing, and wanting to audit its performance or find a way to drive performance, analytics might be what you're looking for. Imagine a platform built for the art & science of content? That's Nudge. This post collates all the
- [Best Content Marketing Examples 2023](https://nudge2.local/content-marketing-examples-2023/) - Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. If you are doing content marketing, and want to audit your own performance, or
- [Best Branded Content & Native Advertising Examples of 2023](https://nudge2.local/best-branded-content-native-advertising-examples-of-2023/) - We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. To
- [Spicy takes](https://nudge2.local/spicy-takes/) - Edition #432 Spicy takes on Googles Sandbox this week, MrBeast tests X video & LiveRamp makes a big acquisition. Curious to see MrBeast drop a video on X, openly wanting to see how it performs. It’s already been documented how the view count threshold was dropped on X, meaning the view count doesn’t equate to
- [Predictive analytics](https://nudge2.local/predictive-analytics/) - Edition #431 How predictive solutions provide a path forward, branded content trends & how are the uncookied Chrome users performing. In Toolkits themes for the year ahead, we heard from Nativo’s Erin Tye talking on how in a world where the cookie is going away predictive audiences offer an alternative solution. And I think this
- [Stapling jelly](https://nudge2.local/stapling-jelly/) - Edition #430 Stapling jelly on the wall, OpenAI offers pubs payments & we hear more on Threads. I heard a wonderful saying on the FT Morning Briefing, 'trying to stick staple jelly against the wall'. The hosts referring to the challenges investors had during 2023, trying to get investment theses to stick in a changing
- [2023 Fin](https://nudge2.local/2023-fin/) - Edition #429 The last note of the year, themes of note from the year that’s been. The final note of the year! I wasn’t even sure if I sent one. As I mentioned in the last note, it’s been one of the busiest q4’s since before covid. Whilst I imagine, more people this year are
- [Anti AI](https://nudge2.local/anti-ai/) - Edition #428 Gartner predicts brands will adopt an anti-AI stance, Reelshort, Hivestack acquired & X to pick up Amazon ad demand. AdtechGod tweeted, “It’s supposed to slow down not speed up in December!!!!!” which has certainly been the feeling, I don’t recall a December that’s been this busy in a while. It’s good, I enjoy
- [Podcast theatre](https://nudge2.local/podcast-theatre/) - Edition #427 On the podcast theatre trend & podcasting in general, Yetis year in preview & will Reddit IPO? It’s a tired trope, guy (usually white), talking into a mic in our feeds, it's part of a wider trend I'm calling podcast theatre. I even saw a thread about can we get a content blocker
- [Losing trust](https://nudge2.local/losing-trust/) - Edition #426 Mega post-thanksgiving edit, Idris Elba goes searching for gold, what does losing trust in media & AI have to do with one another? And would you pay for branded content? This week Shareen Pathak, Co-founder & EIC, at Toolkits is our guest editor (yay!). I’ve long been a fan of Shareen’s work, since
- [How to set up Nudge on your product](https://nudge2.local/how-to-set-up-nudge-on-your-product/) - Nudge captures an array of engagement metrics which help to sort through the noise of product usage and surface valuable insights. Revisit the Nudge features and metrics. Product managers benefit from the out of the box analysis the Nudge provides. To get set up, we recommend trying to the default, then configuring any additional measurements
- [How do I explain the data discrepancy between Google Analytics and Adobe](https://nudge2.local/how-do-i-explain-the-data-discrepancy-between-google-analytics-and-adobe/) - The biggest cause of discrepancies between Adobe and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there
- [How to optimize your Product Listing) and Product Detail Pages](https://nudge2.local/how-to-optimize-your-product-listing-and-product-detail-pages/) - Nudge enables eCommerce marketers to drive performance on their Product Listing Pages (PLPs) and Product Detail Pages (PDPs). This post dives into helping optimize the performance of these pages. Nudge is an analytics platform, that takes the best of advertising metrics, content, sitemap & site metrics, and delivers them in a real-time dashboard. The Nudge platform
- [The Website](https://nudge2.local/the-website/) - Edition #425 An ode to the website, branded content trust, we’re on a podcast - and more. This week AdExchanger shared the conversation I had with James Hercher, on rugby, analytics & more. Would love your feedback and thoughts. I’ve been having a few chats with various search marketers the last month or so, which
- [Guide to Content Measurement](https://nudge2.local/content-measurement/) - Content measurement is the process of collecting data around content marketing initiatives. Brands create content because it will help inform, educate or provide utility to potential customers. And if a brand can achieve that, customers will reward them, with brand awareness, loyalty, purchase intent or purchase. Measurement should reflect these objectives. Before proceeding further, if you
- [Advantages & Disadvantages of Content Marketing](https://nudge2.local/advantages-disadvantages-of-content-marketing/) - ContentCo embraces content marketing but BoringCo does not. So who comes out on top? Let’s find out.
- [What are some good examples of an attention economy](https://nudge2.local/what-are-some-good-examples-of-an-attention-economy/) - YouTube is a good example of the attention economy. It lets content creators upload content from all around the world, then serves the most relevant content to each of its users. The content that cuts through then gets a share of advertising revenue. Facebook is another good example, we all visit to see content from
- [The origin of the newsletter](https://nudge2.local/the-origin-of-the-newsletter/) - We’re in the middle of a newsletter renaissance, with many writers opting to use paid newsletters as a means to go independent. Most recently, newsletters are associated with marketing, for internal or external purposes. But where did they come from? How long have they been around? This piece digs in to that and what we
- [Guide to Content Marketing Analytics](https://nudge2.local/content-marketing-analytics/) - Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results. Before proceeding further, if you do not know enough about content
- [Branded Content vs Content Marketing](https://nudge2.local/branded-content-vs-content-marketing/) - The difference is that content marketing doesn’t have to have the brand present in the content. Branded content typically needs the brand present for it to exist. Branded content is defined as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Content
- [Conversion vs Conversion Rate](https://nudge2.local/conversion-vs-conversion-rate/) - Conversions shows the amount of conversion actions taken by customers. Conversion rate, is the rate at which they convert. The former is helpful for seeing how many conversions have happened, and is that enough to be meaningful for the business goals. And the latter, is helpful to see how effective you are being at converted
- [Programmatic vs Native Advertising](https://nudge2.local/programmatic-vs-native-advertising/) - What is the difference between programmatic and native advertising? Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there
- [Why is there a discrepancy in Facebook "landing page views" and Google Analytics report](https://nudge2.local/why-is-there-a-discrepancy-in-facebook-landing-page-views-and-google-analytics-report/) - The biggest cause of discrepancies between Facebook Landing Page views and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to
- [What is a good scroll depth benchmark?](https://nudge2.local/what-is-a-good-scroll-depth-benchmark/) - An average of 53% scroll is typical. Maybe higher for shorter content, lower for longer. It is important to consider this against where calls to action are placed, as these can reduce scroll, but of course increase conversion (as they should!). Sign up to Nudge to track scroll depth, access scroll benchmarks & other engagement
- [What is the scope of marketing analytics](https://nudge2.local/what-is-the-scope-of-marketing-analytics/) - Analytics generally has a very wide scope. Because everything feeds into marketing, from the product, packaging, positioning, to how customers react. Marketing analytics is almost that line between the company and where customers interact, analytics is seeing how those exchanges happen. That gives marketing analytics a very broad remit. As a starting point, focusing on
- [Link clicks vs landing page views big discrepancy](https://nudge2.local/link-clicks-vs-landing-page-views-big-discrepancy/) - The cause of discrepancy between clicks and page views is that after clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the two measures. The reasons for discrepancies can include: Accidental clicks People
- [Low CTR but good conversion rate](https://nudge2.local/low-ctr-but-good-conversion-rate/) - A low CTR but high conversion rate can be a confusing datapoint. It can often be seen with content recommendation ads. However it can be a good thing. The reason is, potential customers are reading the headline before clicking. And if the headline is accurate, it is self selecting as to who this will be
- [How to measure content effectiveness](https://nudge2.local/measure-content-effectiveness/) - This post dives into how to measure content effectiveness. There are discrete measures but often it can fall into areas of 'it depends'. This helps to give the reader the tools to help answer the question - is this effective? Marketing effectiveness seeks to understand how well the work is producing the desired results. Before
- [Tracking Scroll Depth](https://nudge2.local/tracking-scroll-depth/) - Scroll Depth enables you to see how much engagement you get on your pages. It identifies how all of your users are consuming your content with the view that more consumption is better than less. It provides an objective benchmark to identify the quality of your pages. Marketers often ask, what is a good benchmark for
- [How to track scroll depth](https://nudge2.local/how-to-track-scroll-depth/) - Using Nudge you can be set up & track scroll depth within 10 minutes. With no additional config. Scroll depth is a measure that reports on how far users are scrolling down a page. Useful metrics related to this are, the time to scroll, i.e. how fast users are scrolling and where do people drop
- [How to get content benchmarks](https://nudge2.local/how-to-get-content-benchmarks/) - Using Nudge you can have your content benchmarks generated for you. It takes less than 10 minutes to get set up. 1. Enter your domain. 2. Install your code. 3. Collect data Nudge will show you on your insights page what your content benchmarks are. You can also search for any piece of content, to
- [Glue](https://nudge2.local/glue/) - Edition #424 On AI as glue, Apple on hard work & brandguard API. This week we extended an invite to ex Nudge member Gustaf Stenlund. Now head of marketing at Scriptrunner, he has a riff on how AI & integration has the opportunity to improve our work. Gustaf here, I’m filling in for Ben this
- [$37](https://nudge2.local/37-dollars/) - Edition #423 Meta says yes to Ketamine, AI executive order - and would you pay $37/month for your fav social network? If you’re seeing this note for the first time, my apologies there was a snafu where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. Meta
- [Excess content](https://nudge2.local/excess-content/) - Edition #420 On excess content, closing the gap between good and bad content, Yahoo inventory now on Taboola & what’s Hulu worth. If any readers are in New York for AdWeek or Tech Week and want to grab a coffee, send me a note ☕. This week I enjoyed Joes piece on Soulful content, that
- [Attention buckets](https://nudge2.local/attention-buckets/) - Edition #421 Do we have limited attention buckets? What a ‘mature’ Substack looks like and Stackoverflow hit by AI. Netflix price increases coming again, and I don’t think this is a problem for Netflix, their premium plan is coming up a little and their ad tier. The standard package remains the same. I think this
- [Separation](https://nudge2.local/separation/) - Edition #422 LinkedIn influencers, the separation of social media content & content marketing & meta shares metaverse use cases. If you’re seeing this note for the first time, my apologies there was a snafu, where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. With earnings announcements
- [Surprising things I learned about branded content campaigns](https://nudge2.local/surprising-things-branded-content-campaigns/) - I thought I'd put together a few notes on things that surprised me, when running branded content campaigns. Little learnings or tidbits which may be helpful. Brand disclosures and calls to action make a piece of content more effective. They don’t ruin a good piece of content, if you think they’ve made a good piece
- [Why speed is important for Analytics](https://nudge2.local/why-speed-is-important-for-analytics/) - Imagine if you only measured users that don't make mistakes, it would present a more cheery picture of reality right? The problem is with slower code, that's what happens. If every user is patient, fully loads the page, doesn’t click away fast, nor swaps tabs, or loses connectivity. Then they would all be counted by
- [Attention = Demand](https://nudge2.local/attention-demand/) - We talk about attention a lot, but what is it really other than an expression of demand? If a consumer is active on a page, or with your content, they are expressing demand for what you offer. With attention the hot topic in advertising, it feels like its applicability in other areas, like content, your website
- [How to measure helpful content](https://nudge2.local/helpful-content/) - Google is saying it doesn’t matter if content is written by AI or not, it matters if it is helpful. To dive into that, I thought, what is an objective measure of if a piece of content is helpful? In this post, I explore some measures, make some conclusions on measuring helpfulness, how Google may
- [Monetizing AI](https://nudge2.local/monetizing-ai/) - Edition #419 On how AI might be monetized, is Spotify the model? Meta & TikTok on subscriptions and how Icelandair won with programmatic. You may recall a few months back, there was an analysis from the WashingtonPost, on if your content had ended up in the OpenAI model. I had 120,000 contributions in there! Now,
- [Dupe brands](https://nudge2.local/dupe-brands/) - Edition #418 Dupe brand launches for lead gen, Swapstack acquired & b2b marketers are disappointed. This week I had a note in Why is this interesting? On Interactive TV, I’ve been enjoying the Bear Grylls experience, where he takes you along on one of his treks and you get to pick what he does at
- [X](https://nudge2.local/x/) - Edition #417 Will X really make the jump to subscriptions for all users? Platformer three years on & Byline secures first partnership. This weeks handbook is for enterprise content marketers, but what sets them apart from regular content marketers? Big company, big problems, more complexity. But they compete in the same market. Or do they?
- [Creators](https://nudge2.local/creators/) - Edition #416 It’s never been easier to make $50,000, content studios & programmatic. Hunter Walk dives into the spicy topic of the creator business, super good, worth a read. It has some great quotable quotes but also speaks to the reality of it. Do give it some time. “I am not saying it’s easy. I’m
- [Labor Day](https://nudge2.local/labor-day/) - Edition #415 Post Labor Day quiet, facial expressions and watch duration on YouTube - and TikTok movie watching. Post Labor Day, yeah this is a quieter week for stories. But hey, we’re all catching up! We dropped the next handbook, this one for publishers doing content partnerships. It’s a bit bigger than the others, but
- [Agencies forgot](https://nudge2.local/agencies-forgot/) - Edition #414 We used to hear about agencies all the time, but no more? Threads partnerships & MrBeast tweets. One of the first agency parties I went to had a snow machine, in summer! It was the last hurrah I guess before the 08 crash. And even then agency folks reminisced of the prior glory
- [Measuring sponsored content](https://nudge2.local/measuring-sponsored-content/) - Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Getting
- [Measuring custom content](https://nudge2.local/measuring-custom-content/) - Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded
- [Mythbusters](https://nudge2.local/mythbusters/) - Edition #413 Brand partnerships, Threads meets the open web and a new entrant into adtech? Hint its Sports. A tid bit from the MediaMath sale was that Sports Genius had also bid. A sports data company coming into advertising, or exploring ways to do it. Makes sense. Another in the trend of verticalized solutions. Threads
- [Zeal](https://nudge2.local/zeal/) - Edition #412 On Disneys zeal for creating too much content, MrBeast & Puck raises $10m. Our thoughts go out to anyone affected by the fires in Maui. This week I answered a few questions for Attention Matters, thanks to Matt for pulling it together. Stories index a bit more towards streaming this week, with the
- [Brandformance](https://nudge2.local/brandformance/) - Edition #411 TikTok’s brandformance, static posts, Idris Elba and have you seen the Cheech & Chong ads? This week from a train, going through the longest tunnel in Europe - Gotthard Base Tunnel. We’ve had a lot of earnings recently, Alphabet, Meta, Uber. And it seems optimism is up for the second half of the
- [Mindshare](https://nudge2.local/mindshare/) - Edition #410 Kids versions of sports events, TikTwitter & Alf is making a comeback? First edit from an airport in a while! Last week I mentioned the Twitter thing, where Elon is using attention to measure the success of the app. And also, there was an eMarketer on how if you look at Metas share
- [Barbie](https://nudge2.local/barbie/) - Edition #409 Because isn’t everything Barbie this week? On Threads, will it make it and something from us. Been a couple of weeks between notes - with school ending and then a family break - I am about. In fact from the other side of the pond this week! As always, a lot has happened.
- [Best Website Analytics Tools in 2023](https://nudge2.local/best-website-analytics-2023/) - As the year of the great analytics unbundling, where Google Analytics is retiring universal analytics to shift to GA, many are considering what their analytics stack looks like. Web analytics is a system for collecting, processing and finding insight in the data of web visitors. Typically installed through additional tracking code on the website, which
- [Preparation](https://nudge2.local/preparation/) - Edition #408 Wordpress.com launches paid newsletters, the origin of the newsletter and what does the hype from Cannes mean? I had thought with much of the vocal folks of our industry in Cannes, that the news would stop. But, as they say the news never stops. Last weeks note hit a snafu, if you missed
- [Analytics Statistics 2023](https://nudge2.local/analytics-statistics-2023/) - Each week in our newsletter we share the latest info we find. This post collates those for the year. Marketers question viability of full-funnel measurement, only 53% of marketers are confident of full-funnel measurement. Software spending in 2024 should rise 12%. 79% of marketers expect marketing goals to increase this year. Brand recall and enjoyability
- [Speed](https://nudge2.local/speed/) - Edition #407 Would you purposely slow down your customer experience? This weeks note on going 0 to 60 in 4.3 seconds, creator-led marketing and what skill is most in demand. I’m planning a holiday with family, and I do not mind, getting a good rental car. I love driving but live in the city with
- [Content Marketing for Financial Services](https://nudge2.local/content-marketing-for-financial-services/) - Content marketing is using content as part of the sales and marketing process to attract, educate, qualify and acquire customers. Financial services (and fintech) have been early adopters of content marketing. Education has long been a part of financial services. Educating prospects of a particular financial product or service, so they can evaluate if it
- [Spatial computing](https://nudge2.local/spatial-computing/) - Edition #406 How our industry can’t help but appreciate how Apple does things, podcasts have been around 20 years! And Twitch pulls back on its new branded content guidelines. Spatial computing. How could I not have a newsletter this week and not mention spatial computing and Vision Pro. You just can’t. Well you can, but
- [2/3 of Q2](https://nudge2.local/2-3-of-q2/) - Edition #405 2/3 of the way through Q2, will the promising land of H2 arrive? Cannes, JRR Tolkien on creativity and Emily in Paris. 2/3 of the way through the second quarter. With many looking to close it out on the promenade over frose in Cannes. We’re closer to the second half, will that promised,
- [Guide to Content Marketing Metrics](https://nudge2.local/content-marketing-metrics/) - Are are measuring the right content marketing metrics? Here are the most common content metrics. Compare these to what you are currently measuring to find areas of improvement. The most common metrics marketers are adopting for content marketing are: Attention, seeing how much attention people pay to your content. Avg Scroll, the average scroll on
- [B2B Content Marketing Metrics](https://nudge2.local/b2b-content-marketing-metrics/) - This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable. Nudge measures content marketing for many B2B brands and the metrics that businesses focus on
- [What are the Content Marketing Engagement metrics?](https://nudge2.local/what-are-the-content-marketing-engagement-metrics/) - Marketers seeking to understand the impact of their content, want to understand the engagement users take on it. This means capturing events or actions which indicate some extra level of engagement with the content. These engagement metrics would be: Attention, the way Nudge measures it, second by second, to see if someone is actually consuming
- [Adobe Analytics vs Google Analytics](https://nudge2.local/adobe-analytics-vs-google-analytics/) - In this post, a comparison is made between Adobe Analytics and Google Analytics, two popular web analytics tools. Adobe Analytics is a comprehensive platform that provides real-time insights into customer behavior and offers advanced data visualization tools and strong integration with other Adobe products. However, it is noted that Adobe Analytics has a high cost
- [Preference](https://nudge2.local/preference/) - Edition #404 On why some investors get a preference, Yeti & Vox and Substack spam. Back after a bit of a break. Last week Vice filed for bankruptcy. There’s been a bit of unpacking what happened. A lot of the reasons can be explained by bad capital allocation, but that’s a little too easy. Last
- [Guide to Conversion Rate](https://nudge2.local/guide-to-conversion-rate/) - Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rate is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%. This post includes: Why is conversion
- [Guide to UTM Parameters](https://nudge2.local/guide-to-utm-parameters/) - UTM parameters are an important tool for tracking the effectiveness of marketing campaigns. What does UTM mean? UTM stands for "Urchin Tracking Module". Urchin was a web analytics tool that Google acquired and used to develop Google Analytics. The tracking module enabled classification of traffic sources. This post includes: Introduction to UTM parameters How do
- [Content Marketing Insights 2023](https://nudge2.local/content-marketing-insights/) - The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new
- [Best Content Marketing Examples 2022](https://nudge2.local/best-content-marketing-examples-2022/) - Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See the best of 2023 here. Jurassic World - Dinotracker DinoTracker from Department of Prehistoric Wildlife, as
- [Outcompete](https://nudge2.local/outcompete/) - Edition #403 On beating TikTok, AI content, google helpful content changes and the uncanny valley. I liked Tim Hwangs framing on the TikTok situation, the aim should be to outcompete it. Yeah, if you don’t like it and have a better product, yes, bring it market, do a better job, lift the standard, engage folks
- [Spotify strength](https://nudge2.local/spotify-strength/) - Edition #402 Spotify goes from strength to strength, brands want in Apple News & Time removes its paywall. You might wonder why I dive into the odd earnings report, I like to keep up to date, but it is where meaningful changes have to be shared with the market. Also analysts prod, and ask questions,
- [How would you promote a SAAS product and acquire signups](https://nudge2.local/how-would-you-promote-a-saas-product-and-acquire-signups/) - Content marketing is a natural fit for promoting a SAAS product and building early momentum. Creating the first 100 pieces of content. Content that helps pull in prospective customers and educates, informs or entertains them. All the whilst informing them of the value proposition. Content marketing will help pull in prospective customers to your website. Where
- [How do I learn marketing analytics?](https://nudge2.local/how-do-i-learn-marketing-analytics/) - Marketing analytics is a confounding field, it can be immensely (and overly) complex at one end and then frighteningly simple at the other. But the best way to learn, is to get your hands dirty, to try some of the tools. And this forms the basis of any marketing career. You don't have to be
- [How to pick the right marketing analytics dashboard](https://nudge2.local/how-to-pick-the-right-marketing-analytics-dashboard/) - The right marketing analytics dashboard is the one that provides the visibility to reflect the performance of your marketing activities. It enables the team to make adjustments and keep their eyes on the goals. In searching for a solution, typically the process looks like this: As marketers, we tend to google it, open a
- [What does direct traffic mean?](https://nudge2.local/what-does-direct-traffic-mean/) - You may have seen 'Direct' traffic in your web analytics and are wondering what that means. How can traffic be direct? Direct traffic originally meant, that someone had typed the URL into their browser. Thus visiting the page 'directly'. This would also be the same for if someone bookmarked a URL. However, often direct
- [How to do content promotion optimization with Nudge](https://nudge2.local/how-to-do-content-promotion-optimization-with-nudge/) - This post details how to do content promotion optimization with Nudge. Nudge is an analytics tool that helps content marketers drive performance. Content analysis requires art and science, which Nudge seeks to address through providing traditional metrics and attention & engagement metrics which show how readers are engage with the content. Nudge enables additional
- [How to do website traffic analysis with Nudge](https://nudge2.local/how-to-do-website-traffic-analysis-with-nudge/) - Examining traffic sources is as old as web analytics itself. Seeing where and how visitors are discovering your website is very valuable. Nudge enables additional analytics on traffic sources, providing extra metrics like: Attention, measuring second by second how much attention a traffic source is driving. Bounce rate, but updated to measure if someone engages
- [B2B Content Marketing, a 10-step guide](https://nudge2.local/b2b-content-marketing/) - This guide provides an introduction to B2B content marketing. Businesses in the B2B space use content marketing as a go-to strategy to deliver on marketing objectives. It allows them to engage customers and prospects close to the purchase decision, making it easier for them to make informed decisions. Table of contents Know your ideal
- [Guide to Digital Marketing Analytics](https://nudge2.local/guide-to-digital-marketing-analytics/) - Digital marketing analytics is a process for organizing, collecting & analyzing data from digital marketing activities. The performance and insights then inform data-led decision making. Here is a 7-step guide to making the most of your digital marketing analytics. 1. Start with the business objectives and digital marketing strategy Understanding what digital marketing is trying
- [What is customer journey analytics?](https://nudge2.local/what-is-customer-journey-analytics/) - Customer journey analytics is the process of collecting, analyzing and deriving insight from customer journeys. Customer journey analytics helps to bring measurement & insight to the customer journey. Quantifying how many customers are in each part of the customer journey and how things change. It balances quantity and quality metrics. How many took action but
- [What is Analytics?](https://nudge2.local/what-is-analytics/) - Analytics is the process of collecting, processing and analyzing data & insights it creates. Then taking business decisions from this data. The word "analytics" comes from the Greek word "analuein," which means "to unravel" or "to analyze." The word was later adapted into Latin as "analytica," and then into English as "analytics." This provides the
- [Guide to Content Hubs](https://nudge2.local/guide-to-content-hubs/) - Content hubs are a collection of pieces of content on a particular topic or theme for a brand. It could be a collection of different types of content, created or syndicated content. Content hubs enable marketers to create areas where they can have a particular conversation with their audience. It’s an effective tactic and creates
- [What is advantages and challenges of content marketing?](https://nudge2.local/what-is-advantages-and-challenges-of-content-marketing/) - Advantages of content marketing: Low cost to entry (but effort to excel) Low to zero ongoing cost to keep doing content marketing Building marketing assets that work 24/7 365 days a year. Build awareness of your brand and cut through the noise Enhance differentiation and preference for your offering Direct engagement with customers It exists
- [Guide to Content Marketing](https://nudge2.local/guide-to-content-marketing/) - Content marketing is using content as a communications medium to deliver on a brands marketing goals. This post outlines an introduction to Content Marketing with links to resources to go deeper. Table of contents Introduction Strategy Recent growth Pros and Cons Common Metrics FAQs Introduction The reason it is so popular is that
- [ECommerce Content Marketing, a 10 step guide](https://nudge2.local/ecommerce-content-marketing/) - This guide provides an introduction to eCommerce content marketing. eCommerce companies see content marketing as a go-to strategy, using content to deliver on marketing objectives. For them, this strategy is ideal because it enables them to engage customers close to the purchase, making it easier for them to buy or try products with just a
- [A brief history of content marketing](https://nudge2.local/history-of-content-marketing/) - Content marketing has been around for centuries, but it has only recently become a popular buzzword in the world of marketing. The concept of using content to attract and engage customers has been used by businesses and individuals since the dawn of communication. One of the earliest examples of content marketing dates back to 1732,
- [Content Marketing Career Path](https://nudge2.local/content-marketing-career-path/) - The career path for content marketing can vary depending on the individual's background, skills, and interests. However, here are some common roles and career paths in content marketing: Content Writer/Copywriter: Content writers create written content for a variety of formats such as blogs, articles, social media posts, email marketing, and more. Copywriters are a specific
- [Guide to Content Marketing for Startups](https://nudge2.local/guide-content-marketing-for-startups/) - Content marketing is a powerful strategy for startups as it can help them engage potential customers and generate interest in their products or services. Here is a 10-step guide to content marketing for startups. Table of Contents: Know your ideal customer profile Build awareness Content Marketing Metrics Different types of content marketing Effective Content
- [David Grann](https://nudge2.local/david-grann/) - Edition #401 On how the modern media landscape supports writers like Grann, behind Ubers $500m ad business and more. I liked Noahs David Grann appreciation edition. For those of you not in the know, he is an author, that goes super deep into a topic, for years, and like a detective uncovers stories previously untold,
- [Why is my conversion rate so low?](https://nudge2.local/why-is-my-conversion-rate-so-low/) - A low conversion rate means that less people are completing the conversion actions, compared to before. This could be a configuration issue, and/or a change in the dynamics of traffic. You need to diagnose this change, which is where your analytics system comes in helpful. Create a spreadsheet, for a date range, from before the conversion
- [What is the average conversion rate of content marketing (blog) in SAAS](https://nudge2.local/what-is-the-average-conversion-rate-of-content-marketing-blog-in-saas/) - An unoptimized conversion rate of content marketing for SAAS is about 0.5%. That is, just by getting in front of people, some portion of them will take action. At the other end, a highly targeted piece of content, could convert as high as 10-20%. That is content that is very tailored. For most content marketing,
- [SAAS Content Marketing, a 10 step guide](https://nudge2.local/saas-content-marketing/) - This guide provides an introduction to the SAAS content marketing. Software as a service companies (SAAS) see content marketing as a go to strategy. Content marketing is using content to deliver on marketing objectives. For SAAS this is ideal, because it enables them to engage customers close to the purchase. Potential customers can quickly buy or
- [Guide to SAAS Marketing](https://nudge2.local/guide-to-saas-marketing/) - Software as a service (SAAS) marketing is a rich topic as firms compete for attention. Whilst software as a service companies exist in the cloud, traditional marketing principles still apply. But they benefit from the squishing of the sales & marketing funnel, whereby prospective customers and act and go from uninformed to educated very quickly.
- [Guide to eCommerce Analytics](https://nudge2.local/guide-to-ecommerce-analytics/) - Ecommerce analytics is the process of collecting, processing and analyzing data around an ecommerce store. Depending on the tool used, this could be a combination of customer, web usage and purchase data. This post details an introduction to eCommerce Analytics. This post includes: Common metrics used in eCommerce Example eCommerce analytics dashboard How do they
- [400th Edition!](https://nudge2.local/400th-edition/) - Edition #400 We hit our 400th edition! Wow, thank you. A note from me and the regular stories, from Instagram to Weather channel and streaming/search data. I thought I'd share more on why I continue to justify the time to do it and some of the behind the scenes. This newsletter has grown and evolved
- [Best analytics for branded content](https://nudge2.local/best-analytics-for-branded-content/) - Nudge is an early pioneer in the measurement of branded content, being the first to connect brands and publishers in a real-time dashboard with their content. They also were the first to bring social and open web content together - and to launch attribution for the space. This makes them a suitable consideration for branded
- [Why measure marketing metrics?](https://nudge2.local/why-measure-marketing-metrics/) - The reason marketers measure marketing metrics is to provide feedback on how effective marketing is performing. This then enables marketers to take action, find areas of improvement, allocate resources more effectively, whilst keeping the customer front and centre. It is a vital feedback loop. The role of marketing metrics in that feedback loop is to
- [Advertisers, how Nudge Pays for itself](https://nudge2.local/how-nudge-pays-for-itself-for-advertisers/) - The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. Here's how Nudge adds value for native advertisers.
- [How can I provide content marketing metrics without Google Analytics](https://nudge2.local/how-can-i-provide-content-marketing-metrics-without-google-analytics/) - You can provide content marketing metrics without Google Analytics by using another content analytics platform. Simply sign up, install their code and collect metrics. Nudge is one such platform to provide this. Why might you want to consider an alternative? When Google Analytics was created, content marketing was not as popular as it is
- [How to track marketing metrics](https://nudge2.local/how-to-track-marketing-metrics/) - Simple explanation to get started with.
- [What is Branded Content Marketing?](https://nudge2.local/what-is-branded-content-marketing/) - The phrase 'branded content marketing' is an amalgamation of branded content & content marketing. Speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. Branded content is often content where it couldn't' exist without the brands presence. Content marketing can exist without the brand, but seeks to bring
- [Would you pay for a content marketing metrics tool?](https://nudge2.local/would-you-pay-for-a-content-marketing-metrics-tool/) - What do others spend on their content marketing tools? High performing brands spend up to 25% of their budget on measurement. So the answer is less, would you spend, more of, how much performance do you want? As the top performers invest in their measurement and analytics. It gives them more intelligence on the areas
- [How do you deliver quality branded content at scale?](https://nudge2.local/how-do-you-deliver-quality-branded-content-at-scale/) - This post dives into answering the question- how do you deliver branded content at scale? And maintain quality? Measurement plays a key role in enabling this to happen. This is a question brand publishing teams and content studios at publishers often ask. As they seek to grow the impact of their branded content efforts, whilst
- [What is Marketing Analytics? A guide](https://nudge2.local/guide-to-marketing-analytics/) - Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. The process involves collecting, processing and analyzing data, to enable marketers to make data-driven decisions. Marketing analytics software is the measurement & analysis of marketing activities. With the resulting data served
- [How to optimize programmatic ads to quality](https://nudge2.local/how-to-optimize-programmatic-media/) - Buying programmatic traffic enables advertisers to get hyper targeted and tap into new audiences. However when it comes to optimizing these new sources to quality, that can be a bit harder. Optimizing programmatic buys to quality metrics is important, because it ensures that each part of the buy is doing its part. It means right
- [How to make your content more helpful](https://nudge2.local/how-to-make-your-content-more-helpful/) - The recent Google helpful content algorithm changes have hit many hard, with decreased rankings, traffic and then in turn business. Google has been seeking ways to ensure that search results are helpful, and genuinely helpful to the person searching at that point in time. “To this end, we're launching what we're calling the “helpful content
- [Capital Flows](https://nudge2.local/capital-flows/) - Edition #399 We get the trailer for The Grand Train Tour, Lemon8, the end of content and Nativo + Cision news. I’ve been thinking about this, where capital flows and how when it changes, that has big impact. One is, the funding of companies that relied on app installs, or easy sales via Instagram. That
- [How to measure engagement with Nudge](https://nudge2.local/how-to-measure-engagement-nudge/) - Nudge enables you to collect engagement analytics on any webpage or content. Simply sign up, install the code, and view the data in the online dashboard. This post details how to get set up to measure engagement metrics. This can work on any browser based experience where javascript can be installed. Nudge enables you to
- [Guide to Engagement Analytics](https://nudge2.local/guide-engagement-analytics/) - Engagement analytics is the process of tracking, measuring and processing of engagement actions on a webpage. The data is then shown in an online dashboard. Why are Engagement Analytics important? Seeing how audiences engage, rather than passively view, a webpage or piece of content, helps to understand what is going to drive demand. Audiences
- [Guide to Bounce Rate](https://nudge2.local/guide-to-bounce-rate/) - Bounce rate measures the rate at which people leave a webpage without further engaging with it. Bounce rate is calculated by taking all visits to a page and seeing what percentage left the webpage without taking further action. Bounce rate = visitors that left without taking action / total visitors . This is an important
- [How to set up eCommerce Analytics with Nudge](https://nudge2.local/using-nudge-for-ecommerce/) - eCommerce Analytics helps marketers understand how customers are engaging with their store, which includes their content marketing and product listings. Nudge enables eCommerce marketers to get a better idea of what is engaging customers and finding areas to improve, to increase sales. To get set up, first create an account. Sign up to Nudge
- [How can I improve my bounce rate?](https://nudge2.local/how-can-i-improve-my-bounce-rate/) - You can improve your bounce rate through identifying the key cause of the bounce rate. It could be accidental clicks from a traffic source. It could be when users clicked they were expecting something else. So you need to optimize your ads or headlines. Finally it could be that your content is not good and
- [What happens when my bounce rate is high?](https://nudge2.local/what-happens-when-my-bounce-rate-is-high/) - A high bounce rate means that the webpage isn’t fulfilling the customers expectations, so they leave. That could be accidental clicks, a misalignment on headlines or poor content quality. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate
- [Is a 5% bounce rate good?](https://nudge2.local/is-a-5-bounce-rate-good/) - A 5% bounce rate is good. It means users are finding something useful to further engage in. This sort of bounce rate would be typical for entrance pages or hubs, where users quickly navigate to other pages. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the
- [Is 80% a good bounce rate?](https://nudge2.local/is-80-a-good-bounce-rate/) - 80% is too high a bounce rate. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this
- [What does 100% bounce mean?](https://nudge2.local/what-does-100-bounce-mean/) - 100% bounce means no one is engaging with your website, they are all leaving. This is typically not a desirable outcome, as each of these users isn't having their needs met. Further investigation may be needed. It is worth considering what method of measuring bounce rate you use. As 100% bounce rate with traditional analytics
- [What is a good bounce rate to have?](https://nudge2.local/what-is-a-good-bounce-rate-to-have/) - A bounce rate of 30-40% is within acceptable ranges. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. .. This is part of our Guide
- [Squashed Workloads](https://nudge2.local/squashed-workloads/) - Edition #398 A grand train tour of Switzerland, squashed workloads, Substack lets you become an investor & BuzzFeed’s creator score. Always be growing, that is a foundational rule of the internet. If you’re not growing, someone else is, and taking your share. Sucks hey. That is the concern or nagging fear with AI. That others
- [Content Marketing Tactics](https://nudge2.local/content-marketing-tactics/) - In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do
- [How to measure content marketing with Nudge](https://nudge2.local/how-to-measure-content-marketing-with-nudge/) - Measuring content marketing with Nudge is easy and takes only a few minutes to get set up. Nudge is a content analytics platform that is focused on how customers engage with your content. Think of it as like a traditional web analytics but focused for content. The platform brings in attention and other engagement metrics
- [Guide to Website Analytics](https://nudge2.local/guide-to-website-analytics/) - Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the
- [Guide to Content Retargeting](https://nudge2.local/guide-to-content-retargeting/) - Content retargeting is serving content ads to people who have already read your content. It's a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For
- [How to create a content marketing strategy that works](https://nudge2.local/content-marketing-strategy/) - Content marketing strategy is a marketing strategy that seeks to leverage content marketing to deliver on an organization’s marketing objectives. The plan of action, enables organizations to be more effective in their content marketing efforts and communicate areas that they want to change. Elements of a content strategy are: Objective, what it is you are
- [How to measure Branded Content success](https://nudge2.local/branded-content-measurement/) - Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify
- [Guide to Content Attribution](https://nudge2.local/content-attribution/) - Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they're still trying to figure it out. What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the
- [How to track scroll analytics with Nudge](https://nudge2.local/scroll-analytics-with-nudge/) - Nudge is a web analytics platform that is focused on attention and engagement from audiences. Tracking scroll metrics comes out of the box. Read on to see how to enable scroll analytics for your experience. You might use this for content marketing, native / programmatic advertising or just understanding how audiences scroll through your pages.
- [Challenging Times](https://nudge2.local/challenging-times/) - Edition #397 On the challenging market, new content studios, payment for AI to use content in its models and the latest from MacPac. I saw this tweet earlier in the week, MORGAN STANLEY: what happens when one or more of these five things are happening? https://twitter.com/carlquintanilla/status/1638192559959973889?s=20 Then acknowledging, that each of these was happening right
- [Guide to Marketing Measurement](https://nudge2.local/guide-to-marketing-measurement/) - Marketing measurement is the process of measuring & collating data on marketing efforts. Analytics is the analysis of this data. There is often confusion between measurement and analytics. Strictly speaking analytics looks at the market and derives data from it, measurement is a direct measure of action. Colloquially though, marketers tend to intermingle the terms.
- [Main Thing](https://nudge2.local/main-thing/) - Edition #396 Spotify to buy TikTok? Kottke turns 25 and Lifehacker sold. TikTok has been told to divest its US business, in light of security concerns about its data. Notably the US has asked TikTok to do this before and backed down. It’s hard not to see this as a bit of a geopolitical baton.
- [What’s on your Content Marketing Dashboard?](https://nudge2.local/content-marketing-dashboard/) - The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact
- [Content Marketing Strategy Example](https://nudge2.local/content-marketing-strategy-example/) - An effective content marketing strategy will make everyone's jobs easier and ensure you are being productive and not just busy. The best strategy is the one you use. The simpler and clearer it is, the more effective it will be. Example One Page Content Strategy We have created a template, which you can use
- [AI Cubed](https://nudge2.local/ai-cubed/) - Edition #395 LinkedIn launches collaborative stories (with AI prompts), FTC issues guidance on usage of AI terms and a new AI conference. Events are back, well, the ebbs and flows of events are back. Earlier this week, I was catching up with a friend, then we were off to some industry drinks, in parallel there
- [Guide to Attention Analytics](https://nudge2.local/guide-to-attention-analytics/) - Attention analytics aims to accurately measure how much attention a customer is paying attention to a marketing or advertising initiative. Attention is a metric that Nudge measures to enable marketers to see how customers are engaging with them. This post includes: What is attention analytics? What are attention metrics? Why are attention metrics important? Common
- [SAAS Content Marketing Examples 2022](https://nudge2.local/saas-content-marketing-examples-2023/) - Each week we collate the best work in the industry, and share examples from SAAS companies doing content marketing effectively. ASANA TheWorkback ASANA sponsored the Workback as part of their content marketing strategy. This enables them to have different types of conversations, and link back to ASANA. SalesForce Plus An innovative example of
- [Guide to Inbound Marketing Analytics](https://nudge2.local/inbound-marketing-analytics/) - Inbound marketing analytics is the process of measuring and collecting data on inbound marketing efforts. The analytics help decision makers understand the performance of efforts and help them to identify areas to concentrate on. You may find these guides also helpful: Guide to Conversion Rate Guide to Content Marketing Analytics Guide to Bounce Rate and Guide to
- [Guide to Behavioral Analytics](https://nudge2.local/guide-to-behavioral-analytics/) - This guide on Behavioral Analytics dives into the topic, what it is, how it works and more. At the end you will have a foundational understanding of the topic. This post contains: What is behavioral analytics? How does behavioral analytics work? Web analytics role in behavioral analytics What departments is behavioral analytics used in? How
- [Spot-tok?](https://nudge2.local/spot-tok/) - Edition #394 Spotify to become TikTok? Branded content inevitable? Acquisitions and Substack hits 2m subs. It’s been a bit of a crazy week - so will keep this note short. I really enjoyed Turners chat on Spotify introducing a feed. Which is how TikTok got started, as Musicly first, then TikTok. So it kind of
- [This Week in Native Ads 2/8](https://nudge2.local/this-week-in-native-ads-2-8-2019/) - One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were
- [The Origin of Content is King](https://nudge2.local/content-is-king/) - Why do people say content is king? They say this, to highlight, that it is the content that consumers seek out. And it is what they consume. Distribution helps get eyeballs but content is what consumers will seek out. So you can have all the distribution but if you don't have the best content,
- [How to choose your digital marketing dashboard](https://nudge2.local/digital-marketing-dashboard/) - Choosing a digital marketing dashboard can be difficult. This post helps to make the process of selecting a dashboard easier and more effective. Let’s start by defining what as dashboard is. What is a digital marketing dashboard? A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in
- [Guide to Scroll Depth](https://nudge2.local/guide-to-scroll-depth/) - Scroll depth is a metric that enables marketers to see how far customers are scrolling down a page. Scroll engagement is often expressed as scroll depth, or average scroll, both provide a feedback loop of what was in view of the customer. This provides a third dimensional view of the engagement, a person clicked through,
- [Guide to Campaign Analytics](https://nudge2.local/guide-to-campaign-analytics/) - Campaign analytics is the process of collecting & analyzing data on advertising & marketing campaigns. The aim of campaign analytics is to provide a feedback loop for how the campaign is going, and to make adjustments to improve the overall outcomes. This can be a challenging exercise, to collect the data, and get signal from
- [Why would you not use UTM parameters?](https://nudge2.local/why-would-you-not-use-utm-parameters/) - UTM Parameters are typically used to help categorize different traffic sources for further analysis at a later date. In some cases you may consider not using UTM parameters because you want traffic sources to be merged together. Or maybe you don't want to leak the data out. In which case you may use different parameters,
- [No ChatGPT](https://nudge2.local/no-chatgpt/) - Edition #393 ChatGPT chat drowns out Super Bowl, Netflix branded content and bad digital ads. All this and more in this weeks note. Can you not send a newsletter this week and only talk about ChatGPT. Ok. But people are asking because they’re curious, and there’s new lingo and it is potentially exciting. And it
- [You've never paid for measurement before, what should you pay?](https://nudge2.local/youve-never-paid-for-measurement-before-what-should-you-pay/) - But wait you say, I have never paid for analytics before, I have always used free solutions available. You’re not alone, with some of those free solutions retiring and moving to more complex offerings. Many are left wondering what to do. To invest the time to upskill and use the more complex functions, or to
- [How Nudge pays for itself](https://nudge2.local/how-nudge-pays-for-itself/) - Nudge is a toolkit to help businesses to get a better understanding of how customers are engaging. That feedback loop helps them make better decisions to improve effectiveness and efficiency. The ways Nudge pays for itself is through time saving for the folks using the technology. Enabling them to get to insights and action faster.
- [Why does your traffic go up when you swap analytics systems?](https://nudge2.local/why-does-your-traffic-go-up-when-you-swap-analytics-systems/) - Often traditional analytics have been blocked by ad blockers and/or use the data in a way that consumers have chosen to block them. That means, often when you swap analytics, your total traffic goes up. Why? Because you are now measuring more of your audience. The second reason is speed. Mobile users and users that
- [Ways to use Nudge](https://nudge2.local/ways-to-use-nudge/) - Some of the ways we see people using analytics: Pin the dashboard, as a tab, and visit each day to see how performance is going today. To identify urls that need improvement, or see how your content is performing. To get insights onto how customers are engaging To prove the ROI of efforts To predict
- [Bounce vs Traditional Bounce](https://nudge2.local/bounce-vs-traditional-bounce/) - Traditional bounce rate requires a user to click another page to not bounce. Yet in many circumstances if someone reads the content and hits the back button, that experience did its job. Nudge bounce looks at how long or how far through the content they engage. If a user doesn’t engage and leaves within 5
- [Austerity Measures](https://nudge2.local/austerity-measures/) - Edition #392 On austerity measures, the easing economy and Uber Ads. All this and more in this weeks note. You may recall my top trend of the year was getting back on the tools. This week Bloomberg reported that Meta is asking many managers to get back to making things or leave. Yet another sign
- [Enterprise Pricing](https://nudge2.local/enterprise-pricing/) - How Enterprise pricing works at Nudge. We charge a platform fee, which is based on traffic volume. To estimate, you can use our Pricing calculator at the bottom of our pricing page. Typically you can bundle Enterprise Services once your platform fee exceeds $70k/year or $5.8k/month. Notes on what counts as billable traffic For
- [On July 1, 2023, this property will stop processing data.](https://nudge2.local/on-july-1-2023-this-property-will-stop-processing-data/) - You may have logged into Google Analytics and found this notice: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site
- [Enterprise Benchmarks](https://nudge2.local/enterprise-benchmarks/) - As part of our Enterprise services we offer Benchmarking. This is a part of the dashboard which shows you your benchmarks. And is part service. Nudge is able to provide benchmarks of data it has collected. There is a minimum data size, typically a quarter worth of work, to establish meaningful data. Outliers are removed,
- [Sherman Act](https://nudge2.local/sherman-act/) - Edition #391 On how liquor companies can’t own the outlets they are sold in - and what that means for Google. AI content and loads of stories this week. I’m on page 33 of the Department of Justice’s complaint against Google and its practices in the ad tech space. It is worth giving it a
- [Newsletter subs](https://nudge2.local/newsletter-subs/) - Edition #390 A breakdown on how Substack is driving subscribers, fonts in content and DHL helps rescue big cats. If you want to get a new newsletter subscriber, the best way, is to get a mention in another newsletter. The same for a podcast. Why? Because the subscriber has already made the first decision, to
- [How to analyze content using scroll depth](https://nudge2.local/how-to-analyze-content-using-scroll-depth/) - Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving. A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content
- [How to compare scroll depth on page vs site average](https://nudge2.local/how-to-compare-scroll-depth-on-page-vs-site-average/) - With a tool like Nudge, you can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page. You can also slice that by device & date range, to see performance at a more granular
- [How can i add scroll depth tracking in Wordpress with Nudge?](https://nudge2.local/how-can-i-add-scroll-depth-tracking-in-wordpress-with-nudge/) - The easiest way, after signing up, is to copy and paste the code into Wordpress. Whether its through your tag manager or a plug-in. This will enable you to start tracking scroll straight away. You will be able to get things like: Overall site scroll Individual page scroll See scroll drop off points Find areas
- [How to view scroll depth in Nudge](https://nudge2.local/how-to-view-scroll-depth-in-nudge/) - You can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page. You can also slice that by device & date range, to see performance at a more granular level. If you need to
- [What is a good scroll depth](https://nudge2.local/what-is-a-good-scroll-depth/) - An average of over 50% scroll would be a good place to start. You have created a whole page, to deliver value for the user, ideally the average person is consuming at least half of it. You do need to be mindful of where calls to action are, as they can pull people away, which
- [What is a scroll depth tracker?](https://nudge2.local/what-is-a-scroll-depth-tracker/) - A piece of code that enables you to measure the scroll depth on a webpage. You can get this data by installing a platform like Nudge, with one simple piece of code. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re
- [Why conversion rate is high](https://nudge2.local/why-conversion-rate-is-high/) - Having a high conversion rate is a good problem to have! But the reason it could be high, is a few things. Well targeted to a small group. Should it be a bigger group? A low and easy to complete call to action. Is it too easy? Or are you measuring the right thing? A
- [YouTube Strategy](https://nudge2.local/youtube-strategy/) - Edition #389 A Youtube masterclass on strategy, TikTok is cheaper and Robinhood to launch new media arm. This week YouTube announced free streaming channels. “A YouTube spokeswoman said the company is running a small experiment that lets a subset of viewers watch free, ad-supported channels and is using it to gauge viewer interest. “We’re always
- [What type of content marketing metrics can Nudge provide?](https://nudge2.local/what-type-of-content-marketing-metrics-can-nudge-provide/) - Nudge provides an array of metrics to help content marketers understand performance. The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and
- [What are some content marketing metrics to follow?](https://nudge2.local/what-are-some-content-marketing-metrics-to-follow/) - The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to
- [How do I write a digital marketing report](https://nudge2.local/how-do-i-write-a-digital-marketing-report/) - Start with the marketing objective, here’s what we are seeking to achieve. This helps to provide context for the document and remind the recipient of why this work is being done. Then share top two or three findings for them. A framework for the report might look like: Reiterate the objective The dates of analysis
- [2023 Begins](https://nudge2.local/2023-begins/) - Edition #388 What Wall Street thinks will happen this year and what that might mean for marketers. Investment banks like Goldman Sachs release annual outlook reports, to keep their clients informed and to drum up business ????. This years report from Goldman is titled Heavy Fog. I thought I’d take a peek, from the lens
- [2022 Fin](https://nudge2.local/2022-fin/) - Edition #387 Final thoughts on 22 and the year ahead. Top searches of the year & what is the color for 23? We finished out last years note, sending some NFTs out. Which was a fun exercise. I occasionally pull out my phone, and gaze at my NFT. But seriously, it was fun, make an
- [Why is there a discrepancy between Floodlight reports and attribution data on Google Analytics?](https://nudge2.local/why-is-there-a-discrepancy-between-floodlight-reports-and-attribution-data-on-google-analytics/) - The biggest cause of discrepancies between Floodlight reports and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally
- [What's a "normal" discrepancy between Linkedin Ads and Google Analytics](https://nudge2.local/whats-a-normal-discrepancy-between-linkedin-ads-and-google-analytics/) - Discrepancies between to platforms like LinkedIn Ads and Google Analytics can vary from 5-40%. The lower end is more acceptable, especially when considered across a larger amount of clicks. It could be higher fro any number of reasons which can include: Accidental clicks People hit stop before the page has loaded, or close the tab
- [Why is there discrepancy between Facebook Ads and Google Analytics?](https://nudge2.local/why-is-there-discrepancy-between-facebook-ads-and-google-analytics/) - Facebook Ads is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Why is there a huge discrepancy between Adwords and Google Analytics reports?](https://nudge2.local/why-is-there-a-huge-discrepancy-between-adwords-and-google-analytics-reports/) - Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Why is there so much discrepancy between Google Analytics reports and DFP reports](https://nudge2.local/why-is-there-so-much-discrepancy-between-google-analytics-reports-and-dfp-reports/) - DFP reports is measuring clicks that clicked on your ads, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Why is there a huge discrepancy between Google and Twitter Analytics?](https://nudge2.local/why-is-there-a-huge-discrepancy-between-google-and-twitter-analytics/) - Twitter Analytics is measuring clicks that clicked on your tweet, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Why is there a Wordpress discrepancy between Jetpack stats and Google Analytics](https://nudge2.local/why-is-there-a-wordpress-discrepancy-between-jetpack-stats-and-google-analytics/) - The biggest cause of discrepancies on Wordpress between Jetpack Stats and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to
- [What could cause a discrepancy between Google Analytics and Adwords for the same website](https://nudge2.local/what-could-cause-a-discrepancy-between-google-analytics-and-adwords-for-the-same-website/) - Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Discrepancy between landing page sessions and email campaign button clicks](https://nudge2.local/discrepancy-between-landing-page-sessions-and-email-campaign-button-clicks/) - Email campaigns are measuring clicks that clicked a link in your email, and landing page sessions captures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between
- [Discrepancy between clicks and page lands](https://nudge2.local/discrepancy-between-clicks-and-page-lands/) - The cause of discrepancy between clicks and page lands is that after clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the two measures. The reasons for discrepancies can include: Accidental clicks People
- [What causes discrepancies between two analytics systems?](https://nudge2.local/what-causes-discrepancies-between-two-analytics-systems/) - The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should
- [What is a good benchmark for bounce rate?](https://nudge2.local/what-is-a-good-benchmark-for-bounce-rate/) - A bounce rate benchmark of 30-40% is within acceptable ranges. Bounce rate captures the rate at which people leave without furthering engaging in your website. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation.
- [How do I build a marketing analytics portfolio](https://nudge2.local/how-do-i-build-a-marketing-analytics-portfolio/) - You have to start somewhere, and one place is to have your own side project. Create a website, or some content, and then spend some time analyzing it for yourself. This lets you try different tools, create reports how you like, and do analysis that you might not otherwise do. You’re the boss! So why
- [How can we fast track marketing analytics skills](https://nudge2.local/how-can-we-fast-track-marketing-analytics-skills/) - Making it a strategic priority and carving out time for the team, to upskill each week. Is going to be a big help in fast tracking the development of skills. The team is ALWAYS busy, so giving them permission to carve out time from that, to go and improve, is invaluable. In tandem you could
- [Marketing analytics without a college degree](https://nudge2.local/marketing-analytics-without-a-college-degree/) - A university education is not necessarily needed for marketing analytics. It is such a rapidly evolving field, that you can break in, by demonstrating your capabilities. Simply knowing all the tools and how to use them can help you secure a job. To get more senior roles, yes, some college or other education is going
- [Where can I learn marketing analytics](https://nudge2.local/where-can-i-learn-marketing-analytics/) - There is a plethora of options for folks to upskill on marketing analytics these days. From TikToks, to online courses, to short courses at universities. An undercooked approach is to create your own side project and play around with different analytics tools. To create your own reports/analysis. And then to go to friends and help
- [Is marketing analytics hard?](https://nudge2.local/is-marketing-analytics-hard/) - Not at all, marketing analytics is easy to get started in. An easy place, is to create a website or blog, and create some content. And see the analytics that you get. You can install a platform like Nudge, to see some of the metrics. And that’s an easy place to get started. Use that
- [How do businesses succeed with marketing analytics skills](https://nudge2.local/how-do-businesses-succeed-with-marketing-analytics-skills/) - Upskilling on Marketing analytics enables your marketing team to better address challenges in the market. And arms them with the right skills to interpret data and make better decisions. This agility should lead to more success. .. This is part of our Guide to Marketing Analytics
- [How do I optimize my conversion rate?](https://nudge2.local/how-do-i-optimize-my-conversion-rate/) - A great place to start, is understanding, is my conversion rate good or not. You want to see that, as if it is already at an acceptable level of performance, you do not want to waste resources or try fix something that’s not broken. If you’ve jumped that hurdle and it does need improving, there
- [What techniques can be used to improve conversion rates](https://nudge2.local/what-techniques-can-be-used-to-improve-conversion-rates/) - The best technique for improving conversion rates is simulating the process that customers go through. Sitting down in a session, going from start to finish, note what they see/hear/read. And then overlay that with the data on how well each step has gone. To take it a step further, you can repeat this, with actual
- [What are Conversion Rate Analytics?](https://nudge2.local/conversion-rate-analytics/) - Conversion rate analytics enables you to see the rate at which people are converting. Seeing what actions people are taking, which are higher converting and lower. Then going into to see what content & URLS are driving conversion, different devices, traffic sources, times of day. Getting that high fidelity view of the converting customer is
- [How to get a higher conversion rate](https://nudge2.local/how-to-get-a-higher-conversion-rate/) - The best technique to getting a higher conversion rates is simulating the process that customers go through. Sitting down in a session, going from start to finish, note what they see/hear/read. And then overlay that with the data on how well each step has gone. That is the best way to find opportunities for higher
- [Why conversion rate optimization is important](https://nudge2.local/why-conversion-rate-optimization-is-important/) - Conversion rate optimization is a top priority for marketers, to continuously fine tune performance and see where air is leaking from the system. You have to remember what conversion rate optimization means for customers, it means a more effective experience for them, a more streamlined process. And you want customers to have the best experience
- [How can I increase my conversion rate?](https://nudge2.local/how-can-i-increase-my-conversion-rate/) - The best technique to increasing your conversion rates is simulating the process that customers go through. Sitting down in a session, going from start to finish, note what they see/hear/read. And then overlay that with the data on how well each step has gone. That is the best way to find opportunities for higher conversion
- [What are conversion rates in marketing?](https://nudge2.local/what-are-conversion-rates-in-marketing/) - Conversion rates are the amount of people completing a defined action. Referred to as a conversion, as the user has converted from a visitor to a customer, or a visitor to a lead. You get the idea. The idea is to capture areas where potential customers, change to something else. This helps to give intelligence
- [Best Branded Content & Native Advertising Examples of 2022](https://nudge2.local/best-branded-content-native-advertising-examples-of-2022/) - This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2021, 2020, 2019, 2018, 2017, 2016, and 2015. You might also be interested in our piece on measuring the success of your branded content. What you are seeing, are the select pieces we
- [This Week in Native Ads 05/22](https://nudge2.local/this-week-in-native-ads-0522/) - Campaign of the Week: Red Nose Day - 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to come up with a silly fundraising idea before it’s too late! Even something small can help change children’s lives around the
- [This Week in Native Ads 11/06](https://nudge2.local/this-week-in-native-ads-1106/) - Campaign of the Week: 12 Ridiculously Simple Hacks Every Parent Needs In The Morning Source: Huffington Post Why we like it: On target and relatable - this listicle in The Huffington Post speaks directly to parents in need of organizing their everyday mornings. Included are 12 simple morning hacks, presented by Quaker, whose goal is to
- [Content rights](https://nudge2.local/content-rights/) - Edition #386 On why content rights will plague ChatGPT, ad growth slows in 23 and universities as the new media companies. ChatGPT debuted last week, to much fanfare, the NY Times called it "social media’s newest star". How it works is, you can give it a prompt, and chat with the AI bot. Finding answers,
- [Three Platforms that allow Content Retargeting](https://nudge2.local/three-platforms-that-allow-content-retargeting/) - Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform you can. Utilizing their recommendation widgets to get more eyeballs on your content. RevContent also allows you to
- [What is Content Retargeting?](https://nudge2.local/content-retargeting/) - You're here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel a lot more effectively. For example: Someone reads your thought leadership piece. You then retarget
- [How does pricing in the Analytics industry work?](https://nudge2.local/how-does-pricing-in-the-analytics-industry-work/) - You might ask, why does the price of Analytics companies vary? You can see the price vary from free to seven figures. The cost basis of these companies, is talent, infrastructure and R&D. With some of the offerings, more of your money is going to one of these three buckets. The way analytics companies incur cost
- [How to measure Influencer Marketing ROI](https://nudge2.local/how-to-measure-influencer-marketing-roi/) - Simple steps to measure your influencer marketing.
- [How to measure the effectiveness of influencer marketing campaign](https://nudge2.local/how-to-measure-the-effectiveness-of-influencer-marketing-campaign/) - To measure effectiveness, you need to establish what your objective is. And then you can see how your activity stacks up against the objective. Often people turn to influencers to cut through the noise and reach their audiences. As to what those audiences do next, helps you understand the effectiveness of the initiative. You might
- [Guide to Influencer Content Marketing](https://nudge2.local/influencer-content-marketing/) - Influencer content marketing is partnering with content creators who have their own audience to create content that helps to deliver on your marketing objectives. Influencer marketing is analogous to celebrity endorsements, which pre-internet was a way to capture the loyalty and share of voice of celebrities that aligned with your brand. This analogy also speaks
- [What are the biggest mistakes B2B SAAS startups make with content marketing?](https://nudge2.local/what-are-the-biggest-mistakes-b2b-saas-startups-make-with-content-marketing/) - The biggest mistakes B2B SAAs startups make with content marketing are: Not keeping the customer at the core of the content. Not distributing the content enough. Not putting calls to action in the content. Not making the content accessible. Not creating content relevant to the customer. Not benchmarking their content. Not analyzing the content with
- [How does content marketing drive sales for SAAS startups?](https://nudge2.local/how-does-content-marketing-drive-sales-for-saas-startups/) - This post outlines how content marketing drives sales for SAAS companies. Customers engage with the content created, consume it, and then if interested will make a purchase. Content acts as a way to get in front of potential customers, educate them and gets them closer to purchase. It may be they read a blog post,
- [What are the top 3 SAAS tools you use for content marketing?](https://nudge2.local/what-are-the-top-3-saas-tools-you-use-for-content-marketing/) - ???? Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What are your tips for SAAS content marketing?](https://nudge2.local/what-are-your-tips-for-saas-content-marketing-2/) - For SAAS content marketing, some recommended tips are: Keep the customer front and centre, your content couldn’t exist without your brand/product. Meet the customer where they are, with your content, tone and distribution. Continually improve, use data & analytics as a feedback loop to find areas of improvement. Prove your value to the rest of
- [What are the best ways to determine if your SAAS content marketing is working?](https://nudge2.local/what-are-the-best-ways-to-determine-if-your-saas-content-marketing-is-working/) - This post outlines the best ways to determine if SAAS content marketing is working. Data provides that feedback loop to tell you how effective content marketing is going. But you do need to take it a step further, you need to articulate what that data means, for the customer and for the business. So that
- [How to run a successful content marketing strategy for your SAAS business](https://nudge2.local/how-to-run-a-successful-content-marketing-strategy-for-your-saas-business/) - This post outlines how to run a successful content marketing strategy for SAAS companies. A summary: Defining success clearly Developing good content Distribution of content Using data to drive performance Defining success Success means that the strategy is delivering on your businesses objectives. That’s where you want to start, to make sure that you
- [Is content marketing effective for SAAS?](https://nudge2.local/is-content-marketing-effective-for-saas/) - Content marketing is an effective channel for SAAS businesses. Content marketing helps SAAS companies educate the market as to the value they add, the problems they solve and to enhance their differentiation. All very valuable things in building the brand, marketing the product and driving business results. Content marketing brings customers in the door
- [How important is content marketing for a SAAS startup business?](https://nudge2.local/how-important-is-content-marketing-for-a-saas-startup-business/) - Content marketing is quite important for SAAS startups, because it is a cost effective way to market the company, build the brand and educate about the product. Content is easily shareable, discovered via search engines and also works 24/7 for you. Businesses can create a great piece of content, and it delivers value hour in
- [10 Benefits of Content Marketing](https://nudge2.local/10-benefits-of-content-marketing/) - The top benefits from content marketing are. Creating marketing assets that work for you 24/7. Building trust & authority. Expanding your mindshare. Building brand awareness and adoption. Enhancing your companies understanding of the market. Feedback leads to product & service innovation or new developments. Diversifies your marketing mix. Signals to the market you are a
- [Content Marketing ROI](https://nudge2.local/content-roi/) - Define content marketing return on investment, calculate it & how to explain yours to others.
- [Factors which Drive Content ROI](https://nudge2.local/factors-content-roi/) - After analyzing billions of datapoints, these are the four factors that impact the return on investment of content.
- [What considerations do you need to make when selecting content marketing analytics?](https://nudge2.local/what-considerations-do-you-need-to-make-when-selecting-content-marketing-analytics/) - Firstly, do make sure you have a solid understanding of your content strategy and how you drive ROI. These can dictate your needs in this area. Six consideration you should make when selecting a platform. The best tool is the one you use Third-party measurement is vital Benchmarks Time to insight Distribution impacts success too,
- [How do I make a content marketing report?](https://nudge2.local/how-do-i-make-a-content-marketing-report/) - Creating a content marketing report follows a logical flow to outline the activity and resulting performance. Start with the marketing objective, here’s what we are seeking to achieve. This helps to provide context for the document and remind the recipient of why this work is being done. Then share top two or three findings for
- [A Better Alternative to Google Analytics for Content Marketing](https://nudge2.local/google-analytics-content-marketing/) - Why you should be using content analytics instead of Google Analytics for content marketing.
- [How do you measure Content Marketing success](https://nudge2.local/how-do-you-measure-content-marketing-success/) - Simple steps on measuring the impact of content.
- [What are Content Marketing KPIs?](https://nudge2.local/content-marketing-kpis/) - Content Marketing KPIS (key performance indicators) enable marketers to set specific metrics that reflect performance. You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. An example of potential KPIs: Content, capturing how much content did we produce. Earned impressions, the amount of traffic generated from
- [What are the best content marketing analytics tools (that work with agencies)](https://nudge2.local/what-are-the-best-content-marketing-analytics-tools-that-work-with-agencies/) - ???? Nudge. Nudge was built by folks who used to work at agencies. The system is very easy to use, so anyone can pick it up and use it. The automated insights help busy clients, so they can sort through the data to get from insight to action faster. Agencies use Nudge because it is
- [Why is bounce rate important for content marketing?](https://nudge2.local/why-is-bounce-rate-important-for-content-marketing/) - Bounce rate is important for content marketing because it provides a feedback loop on how engaging the content is. The rate at which people leave the content informs them of where and how it can be improved or whether it is an acceptable level. Not all bounce rate behavior is bad, it can simply mean
- [How to measure original content](https://nudge2.local/how-to-measure-original-content/) - Many marketers are looking to original content to deliver on their objectives. In terms of measuring original content, marketers should start with, what is our business objective, what are we trying to achieve with original content? You may reference SalesForce+, their tv/streaming project. Their objective, could have been, how do we engage business leaders, when
- [How much should you spend on measurement?](https://nudge2.local/how-much-should-you-spend-on-measurement/) - This is a question that many marketers are ask themselves. In a world where technology spend is trending towards half of marketers budgets, it's not surprising that clarity is needed. A key finding is that top performers invest as much as 5x more than their peers in measurement. McKinsey recently published new research findings, stating
- [Building a Measurement Plan](https://nudge2.local/measurement-plan/) - Adopted by media & enterprise teams, creating a measurement plan upfront helps ensure success but also puts rigor in to the marketing activity. It’s almost like a mini check in. A marketing measurement plan, outlines: Objective of the marketing activity Tangible things that need to be measured Relevant metrics for the objective Tools used Workflow
- [Content Marketing Measurement Framework](https://nudge2.local/content-marketing-measurement-framework/) - In a wider piece on the measurement problem we shared our framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement problem facing modern marketers from Gustaf Stenlund
- [What are the best free content marketing measurement tools?](https://nudge2.local/what-are-the-best-free-content-marketing-measurement-tools/) - ???? Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Media Strategy Mastery](https://nudge2.local/media-strategy-mastery/) - Edition #385 On Netflix coming into ads too late, Cognizant branded content and personal brands. This week I dive into a few loose threads, the absolute mastery behind Netflix’s timing on advertising. Why ROI is an education problem not a technical one. And will Twitter cause a flood of engagement to newsletters. Excuse the long
- [Guide to Marketing Strategy](https://nudge2.local/guide-to-marketing-strategy/) - Marketing strategy is developing a plan of action to achieve business objectives. There are a lot of different skills and practices which go into developing an effective strategy. If you are new to marketing strategy, some relevant posts: The measurement problem facing modern marketers How much should you spend on measurement? How do I decrease
- [How do you articulate the business value for non marketers?](https://nudge2.local/how-do-you-articulate-the-business-value-for-non-marketers/) - It’s all about the customer! This is the way to articulate business value for non marketers. You can start with describing the customer, and how they buy or engage with your company. And then you articulate how marketing & advertising is working to also engage with the customer. Starting with the basics is key, in
- [Guide to Analytics Discrepancies](https://nudge2.local/guide-to-analytics-discrepancies/) - Discrepancies arise from the differences between two systems and mistakes that are made in implementation. Identifying discrepancies, is helpful The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage
- [Limitations of the platform](https://nudge2.local/limitations-of-the-platform/) - The Nudge platform requires direct observability of an action to authenticate it. What that means is, if you can't place the Nudge code on an experience, Nudge can't measure it. For example a Facebook post in Facebook. However, Nudge can measure the impact from these limitations. For example, someone clicks on a Facebook post to
- [Presenting, an ode to content](https://nudge2.local/presenting-an-ode-to-content/) - https://www.youtube.com/watch?v=rZ7q2Au8LfA Content is the heart and soul of how brands communicate, yet great content doesn't create itself. We share an ode to content and what it takes to create it. It all starts with an idea. The story is told through real work from the archives.
- [The 2022 Guide to Content Performance Marketing](https://nudge2.local/the-2021-guide-to-content-performance-marketing/) - You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent
- [How consumption of content changes on Thanksgiving & Black Friday](https://nudge2.local/thanksgiving-black-friday-content-trends/) - We analyzed how consumers consumption of content changes on Thanksgiving and Black Friday. This is what we learned.
- [Best Content Analytics 2022](https://nudge2.local/best-content-analytics-2022/) - In 2022 with Google Analytics sunsetting their product, many content marketers are looking for the best content analytics system of 2022. Marketers should consider Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then
- [The Best Content Analytics Tools of 2022](https://nudge2.local/best-content-analytics-tools-2021/) - I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like
- [Attention vs Viewability](https://nudge2.local/attention-vs-viewability/) - What are the differences between attention & viewability? Viewability tells you if the ad was in view for a defined threshold. If the threshold was 2 seconds, and the ad was seen for 2 seconds, that would be a viewable impression. Attention seeks to measure how long the potential customer was paying attention to the
- [Why use engagement metrics?](https://nudge2.local/why-use-engagement-metrics/) - Marketers use engagement metrics to better understand what is getting the attention of their customers. It is a vital piece of feedback which tells them what work is cutting through and is feedback from customers that it is working. Engagement metrics can be used as: KPIs for the team A scorecard for performance Feedback on
- [What is the best analytics tool for calculating video views other than google analytics?](https://nudge2.local/what-is-the-best-analytics-tool-for-calculating-video-views-other-than-google-analytics/) - Many analytics tools enable you to send events to them, which can let you track the engagement on a video.
- [How to spot sponsored content](https://nudge2.local/how-to-spot-sponsored-content/) - They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. That means any reasonable person should be able to spot sponsored content. Things you can look for: In the header, you are looking for a logo or a
- [Population behaviors](https://nudge2.local/population-behaviors/) - Edition #384 Strategy first decision making, thanksgiving and BuzzFeed earnings. Heading into Thanksgiving week, I’m reminded of a study we did a few years ago. We went deep on analyzing where and how content was consumed on Thanksgiving, and other things like Super Bowl. One takeaway was how the device engagement changed through the day,
- [What is the role of analytics in a B2B content marketing strategy?](https://nudge2.local/what-is-the-role-of-analytics-in-a-b2b-content-marketing-strategy/) - Analytics plays a vital role in B2B content marketing strategy. Amongst many benefits, analytics can provide: A measure of progress Measure KPIs for the team Indicate how much business value has been created Other unexpected aspects of content Transparency & accountability A feedback loop to create better content A ROI measure against budget Predictions for
- [Why is content marketing for B2B?](https://nudge2.local/why-is-content-marketing-for-b2b/) - Content marketing is important for B2B as it provides a light weight, cost effective, strategy to deliver on an organizations objectives. Digital channels are vital for sales these days, and lack of presence there is simply handing the business to your competitors.
- [What makes a successful B2B content marketing strategy?](https://nudge2.local/what-makes-a-successful-b2b-content-marketing-strategy/) - A successful content marketing strategy is one that delivers on the companies strategic objectives. It is tailored to what the company is trying to achieve and either delivers on that, or provides progress on the objective. Outwardly there are other things that can make it more successful, but delivering on the above makes it a
- [Why are SEO tools a must in B2B content marketing](https://nudge2.local/why-are-seo-tools-a-must-in-b2b-content-marketing/) - SEO tools are a must in B2B content marketing because they help companies get in front of potential customers, where they are. B2B content marketing is all about performance and the right tools help them perform better and more efficiently. If you were an athlete, you would use the best gear you could for training
- [How has content marketing for B2B changed during covid?](https://nudge2.local/how-has-content-marketing-for-b2b-changed-during-covid/) - Covid accelerated the adoption of digitally-led purchasing for many businesses which made content marketing more of a strategic priority. There have been a flood of new businesses doing content marketing, which has meant more competition for those already doing it. From a customer perspective it also increased the demands for content in the purchase process.
- [Why does most B2B content marketing suck?](https://nudge2.local/why-does-most-b2b-content-marketing-suck/) - Outwardly a lot of B2B content marketing can suck, but it depends if you are in the audience or not. Smart B2B content marketers create content strategies that elevate their business and deliver on their customers needs. It can be in many cases, that outwardly it is not as impressive, as compared to if you
- [How do you create successful B2B content marketing campaigns?](https://nudge2.local/how-do-you-create-successful-b2b-content-marketing-campaigns/) - Successful B2B content marketing campaigns come from: Having a solid understanding of the customer, where they are and their problems. Good content which speaks to and attracts the right audience Ability to optimize and adjust on the fly Good distribution, getting to enough people to make a difference Analytics & reporting, seeing progress, finding opportunities
- [What are the elements of a great B2B content marketing strategy?](https://nudge2.local/what-are-the-elements-of-a-great-b2b-content-marketing-strategy/) - Elements of a highly effective B2B content marketing strategy are: A solid understanding of the customer and their problems A map of the customer journey Analytics, to understand progress and make predictions Good content, and the team to create it A relentless focus on performance Resource for optimizing content & distributing it A plan for
- [What is the best and easiest to use platform for successful B2B content marketing?](https://nudge2.local/what-is-the-best-and-easiest-to-use-platform-for-successful-b2b-content-marketing/) - When it comes to analytics for B2B content marketing. Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get
- [Are B2B content marketing tools essential for any successful business?](https://nudge2.local/are-b2b-content-marketing-tools-essential-for-any-successful-business/) - Good tools should help a B2B business be more effective at their content marketing. And it’s about relative competition, if your competitors are using better tools than you, they’re more likely to be successful. Put another way, without using the best tools, you are making it harder on yourself to compete. If you were an
- [How do i plan a full funnel B2B content marketing strategy?](https://nudge2.local/how-do-i-plan-a-full-funnel-b2b-content-marketing-strategy/) - In planning a full funnel B2B content marketing strategy the best place to start is with your customer journey. Mapping out what it is today, overlaying analytics on that, and then also reviewing what you think it should be. Are there areas you need to add, areas which need improvement or more budget. This naturally
- [What are effective B2B content marketing ideas?](https://nudge2.local/what-are-effective-b2b-content-marketing-ideas/) - The most effective content marketing strategy is the one that is tailored to your business objectives. It is about what is going to shift the needle for your business, where it is today. Often this means, spending the time to understand what is important, and what content will help deliver on that objective. Creating it,
- [What is the challenge in B2B content marketing?](https://nudge2.local/what-is-the-challenge-in-b2b-content-marketing/) - There are a few common challenges B2B marketers face in doing content marketing. Identify what content to create. Producing content to a high level of quality Being agile with content Distributing the content to enough people Understanding measurement & attribution Articulating the value of content marketing to other stakeholders Analytics plays an important role in
- [What's the best blogging platform for B2B content marketing?](https://nudge2.local/whats-the-best-blogging-platform-for-b2b-content-marketing/) - Wordpress is the best blogging platform for B2B content marketing. It can help businesses get started with a blog very quickly, and add the necessary plugins to deliver on extra functionality that is needed. It scales very effectively, has SEO built into it, and it intuitive to use for content creators. Wordpress also works well
- [Does B2B content marketing include social media?](https://nudge2.local/does-b2b-content-marketing-include-social-media/) - B2B content marketing does include social media. Social media platforms are a great place to reach their prospective clients, and draw them back to their website.
- [What is B2B content marketing?](https://nudge2.local/what-is-b2b-content-marketing/) - B2B content marketing is using content to deliver on marketing objectives. With much of the buying cycle happening online, content marketing is a great fit for B2B marketing. It can also help to accelerate sales cycles by making it more efficient with relevant content at each step of the customer journey.
- [What are the differences between B2B and B2C content marketing?](https://nudge2.local/what-are-the-differences-between-b2b-and-b2c-content-marketing/) - The differences between B2B and B2C content marketing comes down to the size of their audience. B2C relies on reaching a lot of people who spend less, whereas B2B reaches less audiences who spend more. The types of purchases businesses make is different, it is more considered and researched. This means B2B content marketing can
- [What does content marketing do?](https://nudge2.local/what-does-content-marketing-do/) - Content marketing enables marketers to reach customers where they are with smart, timely & relevant content. That content helps the customer, who in return develops a preference for the brand that helps them. That is the theory.
- [Does content marketing still work?](https://nudge2.local/does-content-marketing-still-work/) - Content marketing is an evergreen marketing tactic, yes it still works, it has worked for a long time and will work for the future. Smart content marketers use analytics as a feedback loop on how well their content marketing is working. So they can keep finding new areas of performance, of pushing the envelope.
- [What does a content marketing agency do?](https://nudge2.local/what-does-a-content-marketing-agency-do/) - Content marketing agencies work with their clients to deliver on their marketing objectives. This can span from content strategy, analysis, ideas, content creation, distribution, optimization, analytics and/or reporting. They can also help integrate content marketing into the rest of your marketing mix. Content marketing agencies are incentivized to stay ahead of the curve, so can
- [Why do you need to hire a content marketing agency?](https://nudge2.local/why-do-you-need-to-hire-a-content-marketing-agency/) - You hire a content marketing agency to help super charge your progress. They can help provide the extra resource you don’t have to progress your content marketing plan. Whether that’s strategy, content creation, analysis, distribution, analytics or reporting. They can help fill those gaps. Generally speaking it can be faster to get your plan off
- [How can a content marketing agency help your business grow](https://nudge2.local/how-can-a-content-marketing-agency-help-your-business-grow/) - A content marketing agency can help your business grow through successful execution of a content marketing strategy. The agency could provide any number of services, to complement or replace internal resources. This could vary from strategy, creation, optimization, analytics, reporting. Or all of the above. It can be a big advantage to access higher calibre
- [Why is there a discrepancy between Google Ads and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-google-ads-and-nudge/) - Google Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Ads and Nudge.
- [Why is there a discrepancy between Twitter Ads and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-twitter-ads-and-nudge/) - Twitter Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Twitter Ads and Nudge.
- [Why is there a discrepancy between LinkedIn Ads and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-linkedin-ads-and-nudge/) - LinkedIn Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between LinkedIn Ads and Nudge.
- [Why is there a discrepancy between Facebook Ads and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-facebook-ads-and-nudge/) - Facebook Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Facebook Ads and Nudge.
- [Why is there a discrepancy between Google Analytics and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-google-analytics-and-nudge/) - The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there
- [Why is there a discrepancy between Adobe Analytics and Nudge?](https://nudge2.local/why-is-there-a-discrepancy-between-adobe-analytics-and-nudge/) - The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there
- [What is a good alternative to GA4?](https://nudge2.local/what-is-a-good-alternative-to-ga4/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What is a good alternative to GA360?](https://nudge2.local/what-is-a-good-alternative-to-ga360/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What is a good alternative to Adobe Analytics?](https://nudge2.local/what-is-a-good-alternative-to-adobe-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Any good Google Analytics alternative for user activity tracking in Europe?](https://nudge2.local/any-good-google-analytics-alternative-for-user-activity-tracking-in-europe/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Free software and privacy friendly alternative to Google Analytics](https://nudge2.local/free-software-and-privacy-friendly-alternative-to-google-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What is a good affordable alternative to Mode Analytics?](https://nudge2.local/what-is-a-good-affordable-alternative-to-mode-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Lightweight alternative to Google Analytics](https://nudge2.local/lightweight-alternative-to-google-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Google Analytics alternative that supports event tracking](https://nudge2.local/google-analytics-alternative-that-supports-event-tracking/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Custom events can be
- [What Google Analytics alternative do you use?](https://nudge2.local/what-google-analytics-alternative-do-you-use/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What's the simplest alternative to Google Analytics?](https://nudge2.local/whats-the-simplest-alternative-to-google-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Easy to use alternative to Google Analytics](https://nudge2.local/easy-to-use-alternative-to-google-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Compared to Google Analytics
- [What is a good alternative for Google Analytics](https://nudge2.local/what-is-a-good-alternative-for-google-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Compared to Google Analytics
- [Why is there a high discrepancy between Silverpop clicks and Google Analytics sessions/views](https://nudge2.local/why-is-there-a-high-discrepancy-between-silverpop-clicks-and-google-analytics-sessions-views/) - The biggest cause of discrepancies between Silverpop and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there
- [Why is there a discrepancy between my Google Analytics and Google Ads?](https://nudge2.local/why-is-there-a-discrepancy-between-my-google-analytics-and-google-ads/) - Google Ads is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and
- [Linkedin clicks and Google Analytics discrepancy](https://nudge2.local/linkedin-clicks-and-google-analytics-discrepancy/) - Discrepancies between LinkedIn Ads and what you see on your Google Analytics (or any other analytics) is typical. But there are things you can do to reduce them. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics
- [Attention vs Session Duration](https://nudge2.local/attention-vs-session-duration/) - Attention seeks to measure how long the potential customer was paying attention to the ad. Or engaging with the experience. Session Duration aims to capture how long overall a customer was engaged on the website. However it has limitations, such that, if you swap tabs, then resume, it measures all that time in-between. It also
- [How to increase average time on page](https://nudge2.local/how-to-increase-average-time-on-page/) - Because of a flaw in the way time on page and time on site is measured, it makes it hard to ‘increase’ time on page as a universal measure because it is inconsistently measured. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab
- [What is time on page in Google Analytics?](https://nudge2.local/what-is-time-on-page-in-google-analytics/) - Time on page in Google Analytics measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of
- [What is average time on page?](https://nudge2.local/what-is-average-time-on-page/) - Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience.
- [What is a good average time on page?](https://nudge2.local/what-is-a-good-average-time-on-page/) - Attention will provide a more accurate view of a customers engagement time on page. For the average webpage or piece of content, about 48 seconds of attention is a good benchmark. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the
- [What information do you get from the time-on-page metric for email](https://nudge2.local/what-information-do-you-get-from-the-time-on-page-metric-for-email/) - Seeing the time on page metric for email traffic sources, aims to inform how well email is driving traffic to a webpage. However due to flaws in the time on page methodology it can be quite inaccurate. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens
- [Why is the average time on page 0 for some SEO in Google Analytics?](https://nudge2.local/why-is-the-average-time-on-page-0-for-some-seo-in-google-analytics/) - Because of a flaw in the way time on page and time on site is measured, it means time on site can be 0. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that
- [Is there a way to know time on page for a single page](https://nudge2.local/is-there-a-way-to-know-time-on-page-for-a-single-page/) - Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience.
- [What is an accurate ROI measure of time on page](https://nudge2.local/what-is-an-accurate-roi-measure-of-time-on-page/) - Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience.
- [What is a good average time on page for engaging content](https://nudge2.local/what-is-a-good-average-time-on-page-for-engaging-content/) - Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience.
- [Why is "time on site" shorter than "time on page](https://nudge2.local/why-is-time-on-site-shorter-than-time-on-page/) - Because of a flaw in the way time on page and time on site is measured, it means time on site can be shorter than time on page. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A
- [Amateur GA user can't see average time on page metric in GA4](https://nudge2.local/amateur-ga-user-cant-see-average-time-on-page-metric-in-ga4/) - Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only
- [Session duration avg time on page 0 00 is this a bot](https://nudge2.local/session-duration-avg-time-on-page-0-00-is-this-a-bot/) - How does a session duration of 0 occur? If a user doesn’t engage with any other page, the duration would be 0. This could be a bot, it could also just be a user that read the one page, hit the back button. Or swapped browser tabs. Or got distracted. The odds are that is
- [How to measure time spent on a page](https://nudge2.local/how-to-measure-time-spent-on-a-page/) - Time on page is an outdated metric but platforms like Google Analytics still offer it. Simply install GA to collect the metric. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on
- [How to increase time on page and decrease bounce rate](https://nudge2.local/how-to-increase-time-on-page-and-decrease-bounce-rate/) - If your aim is to increase time on page and decrease bounce rate, you are wanting to encourage more users to click another link. However, if more people click a link, it is likely your time on page will reduces, due to a flaw in how it is measured. Time on page measures the difference
- [Is time on page important?](https://nudge2.local/is-time-on-page-important/) - The inaccuracy of the time on page metric makes it less important. Conceptually it is an important concept but the way it is measured devalues it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy
- [How to choose an online marketing strategy at an early stage](https://nudge2.local/how-to-choose-an-online-marketing-strategy-at-an-early-stage/) - In considering what strategy to adopt, for an early stage business, it is all about growing awareness. Awareness of the business and the differentiated offering. For an early stage business, doing online marketing, considering content marketing is a great place to start. It enables companies to quickly get their marketing strategy up and running, at
- [As a new business how do I know which marketing strategy to start with](https://nudge2.local/as-a-new-business-how-do-i-know-which-marketing-strategy-to-start-with/) - New businesses need to adopt marketing strategies that grow awareness of their differentiated offering. Simply put, they need net new customers and no one knows about them. Everything is about awareness. Often strategies like content marketing are effective at this, to help spread the word of the offering. It is low cost, easy to start
- [Attention vs Time on Page](https://nudge2.local/attention-vs-time-on-page/) - Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience.
- [How will you define marketing strategy?](https://nudge2.local/how-will-you-define-marketing-strategy/) - Marketing strategy is a plan of action to deliver on a companies objectives. Elements of a marketing strategy include: Current business objectives Description of the plan to deliver on them Milestones along the way A budget and resources/partnerships required Predicted results of the activity The market environment Current Trends Data & insights on the customer,
- [Which is usually the first step in the marketing strategy](https://nudge2.local/which-is-usually-the-first-step-in-the-marketing-strategy/) - The first step is sitting down, describing the customer, and mapping their purchase journey for your product. Then overlaying that with where you currently communicate with them, what you communicate and why it is differentiated. Keeping the customer front and centre of any marketing strategy is crucial for success.
- [How can data analytics improve marketing strategy](https://nudge2.local/how-can-data-analytics-improve-marketing-strategy/) - Data analytics provides a feedback loop on the progress of a marketing strategy. This feedback then means marketers can make adjustments, change direction, change allocation of resources. It can also act as a predictor, using past data to inform how effective a particular tactic might be, or to predict what sort of return on investment
- [What's a surprisingly easy but effective marketing strategy you've used](https://nudge2.local/whats-a-surprisingly-easy-but-effective-marketing-strategy-youve-used/) - Content marketing is an easy to adopt marketing strategy. It is also very effective at reaching customers, educating them and helping to drive sales. One of the aspects of content marketing that makes it so effective is that it works 24/7/365 days/year. It is always working for you.
- [Native Advertising Analytics](https://nudge2.local/advertising-analytics/) - Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and
- [Native Advertising Metrics](https://nudge2.local/native-advertising-metrics/) - There are a number of metrics that advertisers use to evaluate their native advertising. Often they are grouped into 'pre-click' and 'post-click' measures. Pre-click exposure: Viewability, how long was the ad in view for Impressions, how many times was the ad served Frequency, how often did the target audience see the ads Post-click engagement: Attention,
- [What is advertising analytics?](https://nudge2.local/what-is-advertising-analytics/) - Advertising analytics is measurement and analysis of advertising campaigns. The data is collected as ads are served and engaged with by consumers. Then pushed to an online dashboard, where advertisers can access their data and analysis. There are a lot of specialist areas in advertising analytics where providers help cover a certain type of advertising
- [Guide to Marketing Metrics](https://nudge2.local/guide-to-marketing-metrics/) - Marketing metrics enable markets to see how well marketing efforts are performing. If you are new to marketing metrics, you may find these articles helpful: What are marketing metrics used for? Types of marketing metrics Why measure marketing metrics What marketing metrics to track? What is marketing metrics strategy? What are the marketing metrics at
- [How to measure content](https://nudge2.local/how-to-measure-content/) - Actionable steps on measuring your content.
- [Why are content hubs important](https://nudge2.local/why-are-content-hubs-important/) - Content hubs are important as they provide a place for brands to house all their content on a particular topic. This lets them focus on exactly what the customer needs and adjust accordingly. This post is part of the Guide to Content Hubs.
- [What analytics make sense for content hubs?](https://nudge2.local/content-hub-analytics/) - When it comes to analytics on your content hub, some metrics to consider: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out,
- [How do you deal with fake followers?](https://nudge2.local/how-do-you-deal-with-fake-followers/) - According to a report from last year, 12% of influencer had bought fake followers; put another way, that’s one in eight influencers - so this is a very valid concern. The other concern is whether followers are from your target geography. Before you get into technical solutions, some ways to mitigate this risk: Ask for
- [What metrics matter when doing influencer marketing?](https://nudge2.local/what-metrics-matter-when-doing-influencer-marketing/) - The top three metrics to consider are: Reach Engagement Conversion rate Why is Reach important? Reach is how many people your campaign reached. Brands need to set a goal for how many to reach with their campaign. It is important because it enables you to see the impact it had your business. And to
- [Common mistakes when doing influencer marketing](https://nudge2.local/common-mistakes-when-doing-influencer-marketing/) - Using a platform like Nudge removes a lot of headaches, it helps commonize the metrics between all influencers, hold them accountable, consistent measurement means you can track ROI easier - and build your own benchmarks. Here are some others you may not have considered: Challenge 1. Using influencers for specific audiences Using bloggers for specific
- [What are the best practices of influencer marketing?](https://nudge2.local/what-are-the-best-practices-of-influencer-marketing/) - Best practices to consider when doing influencer marketing: Find influencers who already use your product, i..e look internally. Look at email lists, look at key customers, it’s a lot easier to start from this. Invite influencers to an event that they can participate in, create content. Those that resonate with you could look to engage
- [What are the benefits of influencer marketing?](https://nudge2.local/benefits-influencer-marketing/) - Working with influencers, brands receive direct connections with their audiences. This is a great opportunity to connect with an already loyal follower base and have them see your brand in a new light. Often this comes through in the comments, where bloggers can connect with their audience and help build social sentiment. Finding someone else
- [Guide to Native Advertising](https://nudge2.local/guide-to-native-advertising/) - Advertising that is designed to fit in with the environment in which it is served is native advertising. Ads that fit in. Rather than trying to put a round peg in a square hole, the ads are catered to where they are displayed. If you are new to native advertising, here are some articles we'd
- [What are the best practices when it comes to branded content?](https://nudge2.local/what-are-the-best-practices-when-it-comes-to-branded-content/) - In executing branded content initiatives, here are some best practices to consider: 1) The brand should be integral to the content. If you took the brand away, the content wouldn’t make sense. This is a strong pillar to achieve. 2) Trust your partners. Your partners who are often creating the content, are the people who
- [5 Tips to optimize Native Content Campaigns on the fly](https://nudge2.local/optimize-native-content-campaigns/) - There’s a misconception that once content has gone live, you can’t improve your outcomes. Here are our 5 tips to optimize native content campaigns on the fly.
- [Guide to Branded Content](https://nudge2.local/guide-to-branded-content/) - Branded content is content created for a brand by a third party, to live on their site. The key elements of branded content are: A third party hosting the content. Disclosure. Because this content has been made to fit the form and aesthetic of the third party, it also makes it endemic to, or native
- [Is Branded Content effective?](https://nudge2.local/is-branded-content-effective/) - Here are some of the data points supporting the growth of branded content. Consumers are significantly more likely to understand why they’re shown native ads compared to ads on Facebook (57% vs 52%). – MarTech Advisor (August 7, 2019) This understanding extends to trust with 22% of consumers trusting native ads versus 17% trusting Facebook
- [How to create a data driven culture](https://nudge2.local/how-to-create-a-data-driven-culture/) - It starts with asking the question - how can data help us with this decision? When you are going from a culture that isn’t data driven to one that is - you need to start with the basics. Asking this question will help get everyone aligned around, finding the data needed but also instigating change
- [What does data driven solutions mean?](https://nudge2.local/what-does-data-driven-solutions-mean/) - This means that the solutions to a problem are going to be informed by data collected. The idea being, that the data helps quantity the problem, the relative size of it, and then a right sized solution can be applied.
- [What is an example of data driven?](https://nudge2.local/what-is-an-example-of-data-driven/) - An example of this, would be, to go and analyze the data on all of your content. You then use that data to help you decide what to do next. Maybe you go and improve a piece of content marketing. Maybe you go and write more content in a specific area because it is performing
- [What is data driven marketing?](https://nudge2.local/what-is-data-driven-marketing/) - Data driven marketing is marketing that has data at its core. Where data is collected, processed and analyzed to inform marketing. To help provide guidance on areas to pursue, to make predictions and find improvements. Data driven marketing has more accountability and is in a better place to drive performance.
- [What are the best practices for content marketing analytics?](https://nudge2.local/what-are-the-best-practices-for-content-marketing-analytics/) - The best practices are to: 1. Ensure you have a clear strategy, and have linked what metrics are relevant to delivering on that strategy. 2. Have set up your analytics to reflect this. And had it QA’d. 3. Have set up a good reporting cadence to stakeholders. 4. Understand how your content marketing drives business
- [Data rooms](https://nudge2.local/data-rooms/) - Edition #383 Google is fragmenting measurement, Twitter doesn’t get it & social hooks. One big thing I mean, every story has been about Twitter this week. The tldr; is, they don’t get it. At least they appear to have no idea when it comes to how to improve the ad product. Last week I shared
- [What are the most important metrics to track in digital marketing?](https://nudge2.local/what-are-the-most-important-metrics-to-track-in-digital-marketing/) - The most important metrics to to track are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign
- [What are the most important metrics to look at with a marketing campaign?](https://nudge2.local/what-are-the-most-important-metrics-to-look-at-with-a-marketing-campaign/) - The most important metrics to look at in a campaign are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make
- [How to use analytics in digital marketing?](https://nudge2.local/how-to-use-analytics-in-digital-marketing/) - You can use analytics as a feedback loop to see how your digital marketing is performing. It helps with accountability, finding areas of improvement, and as KPIs for the team.
- [What are good software tools/services to build a content hub](https://nudge2.local/what-are-good-software-tools-services-to-build-a-content-hub/) - You could use tools like Wordpress or Ghost to build a content hub quickly.
- [How exactly is a content hub used?](https://nudge2.local/how-exactly-is-a-content-hub-used/) - A content hub is used to hold all the content in a specific destination for customers to find. Putting all the related content together in one place, makes it easier to find and navigate around commonly read content. For the brand it makes it easier to organize and optimize performance.
- [What's your go to source for all things creator economy](https://nudge2.local/whats-your-go-to-source-for-all-things-creator-economy/) - The Nudge newsletter. It covers the business side of the creator economy where tech, creators and advertisers intersect.
- [What metrics should you use in the attention economy?](https://nudge2.local/what-metrics-should-you-use-in-the-attention-economy/) - Metrics you should use in the attention economy: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or
- [What is the attention economy](https://nudge2.local/what-is-the-attention-economy/) - The attention economy describes the digital media landscape we live in, where this is high competition for attention and infinite choice for consumers to pay attention to. Thus making it hard to get and hold a customers attention.
- [What's the difference between the creator economy and the attention economy](https://nudge2.local/whats-the-difference-between-the-creator-economy-and-the-attention-economy/) - The creator economy exists inside the attention economy. Creators, create content, in eco-systems that are driven by attention. Those that get the attention then share in the rewards, with extra exposure and a revenue share.
- [Types of marketing metrics](https://nudge2.local/types-of-marketing-metrics/) - There are often two types of metrics, quantity and quality metrics. Quantity measures quantify how many people completed an action. Quality metrics, look to see the rate at which people take an action. For performance, more people generally are needed. But you also need to make sure they are competing the actions at an acceptable
- [Why are metrics and analytics used in marketing](https://nudge2.local/why-are-metrics-and-analytics-used-in-marketing/) - Metric and analytics are used in marketing to enable marketers to improve performance. They act as a feedback loop, informing marketers, of how customers are engaging with their marketing efforts. Without these, marketers would be operating in the dark and without accountability. Not a great situation for driving results.
- [What are marketing metrics used for?](https://nudge2.local/what-are-marketing-metrics-used-for/) - Marketing metrics enable marketers to see how customers are engaging with their marketing. They act as a feedback loop, which then can be used to understand performance, set KPIs, scale marketing efforts and link back to how marketing is driving results for the business.
- [What is marketing metrics strategy?](https://nudge2.local/what-is-marketing-metrics-strategy/) - Marketing metrics strategy is ensuring that the metrics you are collecting, are a helpful measure of progress and successful delivery of your overall strategy. Without an understanding of this, it is hard to be sure that you are being effective with your marketing strategy. For example, let’s say your strategy was to educate customers of
- [What is digital marketing metrics?](https://nudge2.local/what-is-digital-marketing-metrics/) - Digital marketing metrics are measures of marketing performance. They can often be grouped into two categories, quantity and quality. Quantity measures quantify how many people completed an action. Quality metrics, look to see the rate at which people take an action. For performance, more people generally are needed. But you also need to make sure
- [What are the marketing metrics at the start of a campaign](https://nudge2.local/what-are-the-marketing-metrics-at-the-start-of-a-campaign/) - At the start of a campaign, metrics you may consider are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make
- [Which marketing metrics are needed to consider when running a SAAS startup](https://nudge2.local/which-marketing-metrics-are-needed-to-consider-when-running-a-saas-startup/) - Marketers should consider some of these common metrics to understand performance: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make
- [Recommendations for best marketing metrics reporting tool](https://nudge2.local/recommendations-for-best-marketing-metrics-reporting-tool/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The platform does three
- [How do I get started with marketing metrics?](https://nudge2.local/how-do-i-get-started-with-marketing-metrics/) - A great place to get started, is to have a side project, where you install analytics. And it gives you an opportunity to make sense of the metrics, what each means and what the customer is doing when it is recorded. You can then use the metrics to find areas of improvement, what does this
- [What are the most common marketing metrics](https://nudge2.local/what-are-the-most-common-marketing-metrics/) - The most common marketing metrics are: Reach, measured through number of people. Attention, how long people spend on your website/landing page/experience Click through rate, or clicks. How many people click through, or the rate at which they click. Conversions or conversion rate. How many people take the conversion action or rate at which they convert.
- [Why marketing agencies can guarantee only marketing metrics but not sales](https://nudge2.local/why-marketing-agencies-can-guarantee-only-marketing-metrics-but-not-sales/) - Marketing agencies can only guarantee the things that they can control. So if their mandate is marketing, to build assets, creative, messaging and distribution. These are the areas they know they can perform in. Once a prospective customer goes into a funnel, or hits a product store, there are then elements out of their control.
- [How do I become better with SAAS content marketing in 10 minutes](https://nudge2.local/how-do-i-become-better-with-saas-content-marketing-in-10-minutes/) - If you had 10 minutes to find a way to improve performance of your content marketing, a great place to start is your analytics. Log in, and take a look at a few different things, what are my top performing pieces of content? And why? And then do the same with your lowest performing pieces
- [How to develop a content strategy for your SAAS sales and marketing funnels](https://nudge2.local/how-to-develop-a-content-strategy-for-your-saas-sales-and-marketing-funnels/) - A great place to get started, is to sit down and describe the customer, who they are, where they work, what they’re facing. And how you product helps solve their problem. The more descriptive the better. Then you should simulate their purchasing journey, when they face the problem, what would they do next, what would
- [Making Twitter Ads less sucky](https://nudge2.local/making-twitter-ads-less-sucky/) - Edition #382 How to make Twitter ads less sucky, MrBeast’s billion dollar valuation and LinkedIns original video push. One big thing Elon shared his vision for Twitter ads early Thursday morning, as he completes his buyout of Twitter. And on balance, this is pretty good and paints a positive picture for advertisers. Readers will know
- [Marketing SAAS products](https://nudge2.local/marketing-saas-products/) - Getting the word out there is no easy task. But if you have a great product, this makes it a lot easier. As your marketing teams can spend time educating the market on the product, the proposition, problems it solves and what it enables customers to do more effectively. Often the main objective of marketing
- [SAAS marketing meaning](https://nudge2.local/saas-marketing-meaning/) - The definition of SAAS marketing, is taking a SAAS product to market and enhancing it through product, proposition and price. Often people think of the actual marketing activities as being the definition. But marketing is a combination of all of these things. However, a lot more of the resources and effort goes into marketing activities
- [What is the best SAAS marketing tool 2022](https://nudge2.local/what-is-the-best-saas-marketing-tool-2022/) - Nudge. Nudge lets you see how many people come through each traffic source, the engagement that comes from sharing. And how these traffic sources engage with your website. This is invaluable in shaping your channel strategy, as not only can you quantify how many came from each source, but the relative quality of each source.
- [Why is it hard to scale up SAAS marketing](https://nudge2.local/why-is-it-hard-to-scale-up-saas-marketing/) - SAAS companies tend to get started with one or two niches, which lets them break through. And this is why SAAS companies find it hard to scale up. Because they run out of room in their niches. Whereas students of Byron Sharp - How Brands Grow, know that SAAS companies need to go broader with
- [Why is SAAS marketing different?](https://nudge2.local/why-is-saas-marketing-different/) - SAAS marketing is different because the product itself is available with little to no barriers to entry. You don’t need to go to an obscure store, or leave your desk to buy it. You can buy it right now. You can also quickly compare it to the competition. The digital delivery means SAAS companies have
- [What are the must-have SAAS marketing tools going into 2022](https://nudge2.local/what-are-the-must-have-saas-marketing-tools-going-into-2022/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What are the most effective SAAS marketing techniques](https://nudge2.local/what-are-the-most-effective-saas-marketing-techniques/) - Content marketing is a highly effective marketing technique for SAAS companies. It is so effective as it brings customers literally to your storefront and engages them. They can take action if they see value straight away. Or know where to come back if they would like to use the product. It’s the digital equivalent of
- [B2B SAAS marketing how to start](https://nudge2.local/b2b-saas-marketing-how-to-start/) - A great place to start is with content marketing. Creating content that helps prospective customers, solve the problem you help with. This works to attract potential customers, and educates them on your value proposition. The creation of the content is also a forcing function, to succinctly show the market how you add value. So it’s
- [B2B SAAS marketing to SME’s best marketing approach](https://nudge2.local/b2b-saas-marketing-to-smes-best-marketing-approach/) - One of the effective ways for SAAS companies to reach SME’s is content marketing. Content marketing means SAAS companies can create helpful content that educates SME’s on how they can help solve their problems. So it can be direct, transparent and immediately helpful. Often using their product is part of the solution. So it makes
- [How bootstrapped SAAS are growing with zero little marketing budget](https://nudge2.local/how-bootstrapped-saas-are-growing-with-zero-little-marketing-budget/) - Bootstrapped SAAS companies often adopt content marketing to help grow their business. It is a great place to start, as it is close to the purchase, is very little to no cost to get started (other than internal resource) and it gives the SAAS business the opportunity to engage customers on relevant topics. The direct
- [Why do brands do branded content.](https://nudge2.local/why-do-brands-do-branded-content/) - Brands use branded content to help meet the customer where they are. By partnering with others, who have their customers in their audience, they can reach those customers more effectively. Leveraging the work the partner has done to create a unique audience and tone of voice. It also means the brand can speak to the
- [What is CNN paid content](https://nudge2.local/what-is-cnn-paid-content/) - Content that brands pay CNN to create and share on their website is CNN paid content. As part of their advertising offering, CNN has a content studio, that works with brands to help them create content, to reach CNN readers. These advertising investments help cover the costs of CNN and ensure that more people can
- [How do i become a paid content creator](https://nudge2.local/how-do-i-become-a-paid-content-creator/) - You need to win that first customer to get started. And the best place to start is to tell your audience about your paid content offering. Chances are you already have a few customers in your audience, you want to be flexible on price initially, to help build your portfolio of work. And then make
- [What is paid content syndication](https://nudge2.local/what-is-paid-content-syndication/) - When content is placed on other websites, this is referred to as paid content syndication. Sometimes this is automated, with platforms pushing the content to lots of websites. Sometimes if is manual. And others it can be dynamic, if a user on a website matches the targeting parameters, the content is served. Brands use this
- [Paid content syndication or unique content which one should I go for](https://nudge2.local/paid-content-syndication-or-unique-content-which-one-should-i-go-for/) - An important strategic question, is it better to pay to syndicate my content? Or should I create or have a partner create a unique piece of custom content. That of course depends on your objective and what you are trying to achieve. Paid content syndication helps when scale is needed for a consistent message across
- [How does branded content work](https://nudge2.local/how-does-branded-content-work/) - Content is placed on another website, that aims to cut through and reach customers, often it is created with a partner who already has an audience and a unique tone of voice. Brands then use this, to piggy back, and have a conversation with their audience. That’s how branded content works. Brands use branded content,
- [How do publishers signify branded content on their sites](https://nudge2.local/how-do-publishers-signify-branded-content-on-their-sites/) - Publishers signify branded content on their sites through disclosures. Most national advertising bodies require the disclosure of advertising. And generally the guidelines are that a ‘reasonable person’ can assess and understand if it is advertising. Wording you should look for, is paid content, branded content, custom content, partner content, paid for by - and accompanied
- [Which is better, analytics or ad fraud detection](https://nudge2.local/which-is-better-analytics-or-ad-fraud-detection/) - The two concepts are intermingled. Ad fraud detection is specialist software, that analyzes users of a website or advertisement, to look for the signals that indicate fraudulent activity. Analytics, measures customers engagement and so in turn can also pick up the signs of fraudulent activity. However it is fair to say analytics is more of
- [What is conversion analytics](https://nudge2.local/what-is-conversion-analytics/) - Measuring, tracking and analysis of customers taking conversion actions is often referred to as conversion analytics. This enables you to go deeper and see where, how and why customers are converting. And then to go deeper, to find areas of improvement. Additional conversion metrics you may evaluate: Conversion by traffic source, and conversion by traffic
- [Why is conversion tracking important?](https://nudge2.local/why-is-conversion-tracking-important/) - Conversion tracking enables marketers to operate more effectively, to drive more performance. Because they are able to get feedback on how their current activities are working, find areas that aren’t working and stop or optimize them and to double down on the areas that are working. Without conversion tracking they would be operating in the
- [When using analytics what do you mean by conversion?](https://nudge2.local/when-using-analytics-what-do-you-mean-by-conversion/) - A conversion is when a customer has taken an action, that moves them closer or is the desired action. It is often referred to as a conversion, as after that action has taken place, they have moved closer to the companies objective (typically to buy something) or have in fact made a purchase.
- [What's the most helpful metric to assess conversions*](https://nudge2.local/whats-the-most-helpful-metric-to-assess-conversions/) - In assessing conversions, going a step further and looking at the conversion rate, helps provide more context as to your performance. You could also look at metrics like: Conversion by traffic source, and conversion by traffic source by device Conversion by geography Conversion by time of day Conversion by piece of content, or URL/internal source
- [Why analytics are important](https://nudge2.local/why-analytics-are-important/) - Analytics enable you to act with constant market feedback. That feedback loop provides context on progress and areas to improve. Without analytics you would be flying blind. Meaning you can also operate more efficiently and faster. Analytics also help with a lot of different business functions, strategy & planning, managing budgets, allocating resources, auditing, team
- [How do you manage analytics tracking events](https://nudge2.local/how-do-you-manage-analytics-tracking-events/) - These can be managed through a tag manager, or on page code, where you directly manage the events. Also you can typically manage them in your analytics system, seeing what events come in and what they do.
- [Which UTM parameters are required?](https://nudge2.local/which-utm-parameters-are-required/) - Only one is required, to pass the data. You don’t need to use them all, in fact modern browsers prefer if you use less and just the essential. For privacy concerned customers, this is a better approach, to just use what is necessary. So whether it is 1,2 or 3. It’s up to you. You
- [Why use UTM parameters](https://nudge2.local/why-use-utm-parameters/) - Marketers use UTM parameters to help them see how engaging different traffic sources are. They let them unpack a traffic source from just say ‘Facebook’ to ‘Facebook Campaign 1’ and ‘Ad Creative 1, 2 & 3’. They can use this fidelity to see how each has performed and make adjustments accordingly. It’s also a bit
- [How to test UTM parameters](https://nudge2.local/how-to-test-utm-parameters/) - Go to a new device, click on the links, and see if the data shows up in your analytics system. You may want to edit the UTM parameter to show it is a test. That way, you can check that it is working and maintain data integrity for your analytics.
- [How do UTM parameters work?](https://nudge2.local/how-do-utm-parameters-work/) - The parameters are placed on the end of a website URL. When the user clicks that URL, the browser, seeks the web server that hosts that content, requests the URL, including the parameter. This is then logged by the web server. When the page is rendered by the browser, the parameter is also picked up
- [Why do you have to use UTM parameters?](https://nudge2.local/why-do-you-have-to-use-utm-parameters/) - You don’t have to use UTM parameters all the time and everywhere. But it is helpful to get greater granularity on how different activities are driving customer engagement. And if that is valuable to you, then you should use them. It is worth considering, that sometimes you aren’t going to act on this data, or
- [How do i use UTM parameters for SEO](https://nudge2.local/how-do-i-use-utm-parameters-for-seo/) - UTM parameters are not often used for SEO. It is better for websites to link directly to the content. You should make sure that UTM parameters aren’t in the canonical URL. As many browsers and analytics use that for other functions. Such as to check social preview images, to generate share URLs. There is a
- [When should you use UTM parameters?](https://nudge2.local/when-should-you-use-utm-parameters/) - You should use UTM parameters when you want to get greater granularity around various traffic sources driving to a destination. This enables your team to get a better idea of how each traffic source is working for you. When you use an analytics system like Nudge, you can see how engaging each of those traffic
- [What's the purpose of creating UTM parameters for Facebook Ads](https://nudge2.local/whats-the-purpose-of-creating-utm-parameters-for-facebook-ads/) - Creating UTM parameters for Facebook ads enables you to get more granularity on the performance of how various PPC strategies are working. Seeing what campaigns are driving customer engagement, ad copy, and audiences. Without UTM parameters you would be operating blind. It is also fair to consider, are my efforts on Facebook large enough, to
- [Where does it make sense to add UTM parameters?](https://nudge2.local/where-does-it-make-sense-to-add-utm-parameters/) - It makes sense to use UTM parameters when you are sharing or promoting URLS. This may be to internal social pages, to partners, or other advertising platforms. This then enables you to see the performance of these traffic sources in your own analytics. Thus helping show the ROI of the various traffic sources. And provide
- [Tracking UTM parameters between two domains](https://nudge2.local/tracking-utm-parameters-between-two-domains/) - To track UTM parameters on clicks between two domains, you need to simply append the parameters to each click. Then the destination website will detect. In some cases parameters will not pass through, for example if a user shares a URL on their phone. Or some browsers will reduce the parameters being passed over, to
- [What does UTM parameters mean?](https://nudge2.local/what-does-utm-parameters-mean/) - UTM parameters, are instructions placed at the end of a URL, to pass information from one place to another. The user activates these parameters when they click on them, and this data is passed to the destination website. It was born out of a need, to identify different traffic sources. And to enable marketers to
- [How to measure website traffic](https://nudge2.local/how-to-measure-website-traffic/) - Use an analytics platform like Nudge. This involves putting a piece of code on your website, to measure the customer engagement from each traffic source. This will quantify how many people are coming from a traffic source but also how engaging they are. Do they scroll? How much attention do they pay to your page?
- [What is omnichannel analytics](https://nudge2.local/what-is-omnichannel-analytics/) - A single place which evaluates the performance of each of your channels. Often this is an analytics tool placed on your website, product or campaign pages. That provides a view of how customer are engaging from each of the sources. This enables the team to make better decisions on where to prioritize and focus attention.
- [Omnichannel Data Analytics](https://nudge2.local/omnichannel-data-analytics/) - With evaluating the performance of omnichannel marketing activities you need a single scorecard. Or place to evaluate how each is working for you. Which is where a data analytics platform like Nudge comes in. You track the traffic that comes from each of your channel executions, to see how it performs when it arrives. That
- [How do you measure your omni-channel marketing strategy](https://nudge2.local/how-do-you-measure-your-omni-channel-marketing-strategy/) - At the heart, you need a consistent measure, across the channels. To compare on a level playing field. Each part of an omni-channel strategy has its own nuances, but you need that consistent scorecard, to assess, how each channel is working for you. Nudge enables you to get customer insights with ease, diving straight into
- [What are your favorite tools for predictive marketing, sales or marketing intelligence](https://nudge2.local/what-are-your-favorite-tools-for-predictive-marketing-sales-or-marketing-intelligence/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The key to this,
- [What is involved in a marketing intelligence system?](https://nudge2.local/what-is-involved-in-a-marketing-intelligence-system/) - It all starts with the data collection, collecting the data and insights to feed into the system. Where it gets super valuable, is the internal analysis, that overlays, how marketing has really worked for you. Building your internal scorecards for performance, benchmarks from prior work. To help inform and shape what success in the future
- [Best marketing intelligence tool for traffic reach and channel strategy](https://nudge2.local/best-marketing-intelligence-tool-for-traffic-reach-and-channel-strategy/) - Nudge. Nudge lets you see how many people come through each traffic source, the engagement that comes from sharing. And how these traffic sources engage with your website. This is invaluable in shaping your channel strategy, as not only can you quantify how many came from each source, but the relative quality of each source.
- [How can real-time analytics help marketing teams](https://nudge2.local/how-can-real-time-analytics-help-marketing-teams/) - Now with real-time analytics, it can help marketing teams by providing a tighter feedback loop. Rather than finding out later that a piece of content isn’t working, they can make adjustments within hours, or a couple of days after launching. They can also identify trends a lot earlier, see the success of experiments and keep
- [What is the structure for a one-page short marketing report](https://nudge2.local/what-is-the-structure-for-a-one-page-short-marketing-report/) - A very simple structure for a one page report could look like: State the business objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time That should fit within a one page very easily.
- [What are the uses of marketing reports](https://nudge2.local/what-are-the-uses-of-marketing-reports/) - Marketing reports are used to provide a scorecard of performance. They help put a stake in the ground and go, for this body of work, here is how it performed. They can be used to keep an eye on progress, to allow for course corrections. As a demonstration of return on investment, we invested this
- [What are the elements of a strategic marketing report](https://nudge2.local/what-are-the-elements-of-a-strategic-marketing-report/) - A strategic marketing report keeps the business objectives at the core of the report. Reminding the reader, here is what we are trying to achieve, the why. And then the report goes into the progress and the how. Elements to consider are: Reiterate the objective The dates of analysis Screenshots of the work Summary of
- [At what frequency do you send your client's their digital marketing reports](https://nudge2.local/at-what-frequency-do-you-send-your-clients-their-digital-marketing-reports/) - Let the client direct you as to what is most meaningful for them. Typically in moments of high activity or spend, clients want reports weekly, so they can keep a finger on the pulse. Other than that, month to month makes the most sense. This should also align with your billing in a way, as
- [What should a marketing report be about](https://nudge2.local/what-should-a-marketing-report-be-about/) - A marketing report should be a valuable document that highlights how the work has performed, and how it delivered on the marketing objective. So the reader can get an idea of what marketing sought to achieve, and how well it did. Elements that should go into an effective report: Reiterate the objective The dates of
- [Which KPI should be tracked in a weekly content marketing report](https://nudge2.local/which-kpi-should-be-tracked-in-a-weekly-content-marketing-report/) - The KPI that should be tracked, is the one that best indicates progress against your business objective. Starting with what you want to achieve, the work you are doing is to deliver on that objective. So you want a KPI that reflects that. It could be as simple as, how much content did you create
- [What are the best digital marketing reporting tools](https://nudge2.local/what-are-the-best-digital-marketing-reporting-tools/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a
- [What marketing reports dashboarding solution would you recommend](https://nudge2.local/what-marketing-reports-dashboarding-solution-would-you-recommend/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a
- [What is the most amazing online marketing reporting tool](https://nudge2.local/what-is-the-most-amazing-online-marketing-reporting-tool/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a
- [What are the best tools to help create weekly/monthly marketing reports](https://nudge2.local/what-are-the-best-tools-to-help-create-weekly-monthly-marketing-reports/) - For creating marketing reports - Nudge is a helpful analytics solution. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can
- [How do I create a digital marketing report for a client](https://nudge2.local/how-do-i-create-a-digital-marketing-report-for-a-client/) - The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and
- [How do I make marketing report](https://nudge2.local/how-do-i-make-marketing-report/) - The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and
- [What ways do you improve upon your marketing report writing](https://nudge2.local/what-ways-do-you-improve-upon-your-marketing-report-writing/) - A good place to start, is to spend some time digesting other forms of writing, that work masterfully at distilling data and insight into a report. Quarterly reports for public companies are a good place for this. Download half a dozen, print them out, grab a highlighter and a cup of coffee. And spend a
- [What makes an Executive Summary stand out for a marketing report](https://nudge2.local/what-makes-an-executive-summary-stand-out-for-a-marketing-report/) - When it is written with conviction, ground in facts and avoids superlatives. Lay out exactly how it is, in a clear and easy to understand fashion. If you’re looking for references, go try and read quarterly reports from public companies. They are masters at presenting a lot of information in a clear, easy to understand
- [How to put together an awesome weekly marketing report for C Suite directors](https://nudge2.local/how-to-put-together-an-awesome-weekly-marketing-report-for-c-suite-directors/) - You should consider the frequency that senior leaders need to get reports. Weekly might be too frequency and/or not be insightful enough for C Suite. However it can help act as a quick dip stick of growth and progress. But do keep that in mind. You want to keep it short, one page if possible.
- [What goes into a useful marketing report?](https://nudge2.local/what-goes-into-a-useful-marketing-report/) - You general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of content going live Identify any learnings/observations Recommendations for next time This will make it particularly useful. If you are able to, you should do a couple of extra
- [How to create a content performance report](https://nudge2.local/how-to-create-a-content-performance-report/) - The best place to start is with the objective, what are you trying to achieve by doing content. Then you want to include a screenshot of your content. The dates that you are analyzing. Then log into your analytics, to get a summary of performance. Metrics you might want to look at: Reach, how many
- [First time CMOs](https://nudge2.local/first-time-cmos/) - Edition #381 First time CMOs are on the up, marketing is soup du jour and Substack. One big thing The rate of first time CMOs is up 50% in the past 12 months. Curious. I’d been having a chat with a marketer, about how Peloton right now is a perfect opportunity for a CMO to
- [How do you measure marketing performance](https://nudge2.local/how-do-you-measure-marketing-performance/) - Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [How to drive short term sales with content marketing](https://nudge2.local/how-to-drive-short-term-sales-with-content-marketing/) - It can seem like an oxymoron, why drive short term sales, when the reality is yes you always want to grow long term. But you also have to deliver today. And content marketing can be great for driving short term sales, as it helps to cut through with your audience, and speak to the immediate
- [How marketers can reduce complexity in analytics & measurement](https://nudge2.local/how-marketers-can-reduce-complexity-in-analytics-measurement/) - Ever been to a yard sale? With all the knick knacks people have collected over the years. Old basketball cards, that well used couch oh and the lamp that is no longer in fashion. Every brands analytics set up is like this. Old conversions that no longer work, that one platform that was tried for
- [How analytics can drive growth of customer base](https://nudge2.local/how-analytics-can-drive-growth-of-customer-base/) - Growing your customer base, is every companies key objective. How can we add more customers, where can we find them, how can we deliver a good experience to them. And analytics is the key to unlocking growth in your customer base. It helps identify early pockets of new customers, that you can then go and
- [How to show the impact of marketing spending on intermediate KPIS](https://nudge2.local/how-to-show-the-impact-of-marketing-spending-on-intermediate-kpis/) - Proxy measures, or intermediate KPIS are used in more complex purchasing cycles, to help demonstrate that a part of the marketing mix is delivering on shifting customers through the customer journey. They help address gaps in the purchasing cycle, or help address business objectives. i.e. maybe you need to help drive sales through a retail
- [How to build a financial case for marketing spend on existing data](https://nudge2.local/how-to-build-a-financial-case-for-marketing-spend-on-existing-data/) - Existing data is an intelligence asset for marketers. It houses, your past results and learnings from engaging with customers. It really is a great asset to have, and one that can always be utilized better. When building a financial case, past analytics data, helps you to see how past spend went. If you haven’t really
- [What is analytics role in scenario planning for marketing?](https://nudge2.local/what-is-analytics-role-in-scenario-planning-for-marketing/) - Scenario planning is a valuable management exercise to help plan for circumstances in an unknown future. It helps to ground all the unknown into multiple scenarios, which should ideally cover off most of which brands will land in. It’s a great process for turning the unknown into the known, then working through that. And then
- [How to create a business case for marketing](https://nudge2.local/how-to-create-a-business-case-for-marketing/) - A great place to start is, what are we trying to achieve? And what do we need to do to get there? Keeping in mind measurement & analytics to help show the progress. If you can present your business case, with a prediction on how well it will perform, using historical or other data, this
- [First Party Analytics](https://nudge2.local/first-party-analytics/) - The term refers to analytics that uses first party cookies. These cookies are tied to your domain, so they can’t be used elsewhere. The reason this is valuable, as only you can activate and use them. Whereas with a third party cookie, that third party could activate the cookie elsewhere. This was useful in other
- [How to reduce advertising waste](https://nudge2.local/how-to-reduce-advertising-waste/) - To start with, you need to identify where waste is happening. And that is not always clearcut. Waste for each business can be subjective, as media that isn’t driving your objectives is a waste. Where on the surface it may look good or pass muster for other brands. So, Define your advertising objective. Create a
- [How to create high impact content](https://nudge2.local/how-to-create-high-impact-content/) - High impact content is targeted and focused on a particular use case or topic to a narrowly defined audience. It is impactful because this focus enables you to speak really clearly to the prospect. Analytics helps to see how impactful it is, be looking at things like scroll, engagement and attention on the content. To
- [How to convert traffic from content into leads](https://nudge2.local/how-to-convert-traffic-from-content-into-leads/) - The most straightforward way is to ask, ask customers reading content, to take a next step. To subscribe to your newsletter. To download a whitepaper. To explore the products. You need to ask and give them that step to turn them into leads! That seems so silly, but are you asking them? Or are you
- [How to attribute MQLs to content marketing](https://nudge2.local/how-to-attribute-mqls-to-content-marketing/) - Use a platform like Nudge. To track your content, and the next steps in the customer journey people take. This will help you find what content is driving MQLs, but also insights like time of day, traffic source, where they come form, on what device. So you can stitch together a customer profile, on how
- [How to generate MQLS from content marketing?](https://nudge2.local/how-to-generate-mqls-from-content-marketing/) - Starting with the customer, and working through, at what stage do they become a marketing qualified lead is the place to start. What things do they need to know? What do they desire to do next? Where do they start? Then use content marketing, from further up in the journey, to support them qualifying themselves.
- [How do you mitigate losses in media?](https://nudge2.local/how-do-you-mitigate-losses-in-media/) - Losses in media is a fact of doing business. But the simple solution to mitigating potential losses is a robust measurement and analytics program. One that keeps the media accountable, linked to strategic objectives, and is independently measured. That way, anomalies can be identify, fraud can be caught early, and low performing media can be
- [How to map the digital customer journey](https://nudge2.local/how-to-map-the-digital-customer-journey/) - This is a fantastic white boarding scenario, printing out and sticking up each part of the customer journey. Failing that, using presentation software can suffice. Just screenshooting and creating flow charts. Where possible, overlay relevant data at each step, number of people each reaches, the click through rates, attention, drop off, conversion etc. This helps
- [How to convert data analytics to actionable metrics?](https://nudge2.local/how-to-convert-data-analytics-to-actionable-metrics/) - The best approach to this, is to sit down and map out the customer journey. Where they start from through to where they end up. Note down their behaviors, and show this in a bit of a flow chart. Its no easy challenge but rest assured most marketers have faced this and it is addressable.
- [How can I use analytics to grow my business?](https://nudge2.local/how-can-i-use-analytics-to-grow-my-business/) - Analytics provides a feedback loop on how you are engaging your customers. So you can use analytics to find areas of opportunity to grow and improve upon. Whether its something that is working well and needs more resource. Or its something that isn’t working well and needs to be stopped or fixed/improved. Its through this,
- [How is analytics used in marketing?](https://nudge2.local/how-is-analytics-used-in-marketing/) - Analytics is used as a feedback loop in marketing. To provide insight on how well marketing is engaging with customers. Its like a mirror reflection, we did this and analytics told us how well it performed. Then that data can be used to inform marketing decisions, such as, how to allocate resources, areas to focus
- [What marketing metrics to track?](https://nudge2.local/what-marketing-metrics-to-track/) - What metrics you should track depends on what you are trying to do. Depending on your business objective, you will likely have a few metrics that are more important, or more nuanced for that. However a common basket of metrics is: Reach, how many people are we getting in front of Attention, how long people
- [Why is growth marketing important?](https://nudge2.local/why-is-growth-marketing-important/) - Growth is always important, in a changing marketing place, companies need to seek growth to stay ahead. Or even to stay where they are. Growth marketing supports this, through finding ways to grow the business, through digital channels. Using data & analytics to find opportunities to experiment, scale, reach and engage new customers. And given
- [Which kind of digital marketing challenges would be affecting your sales?](https://nudge2.local/which-kind-of-digital-marketing-challenges-would-be-affecting-your-sales/) - Awareness is usually the top issue facing companies in improving their sales. Awareness of: 1. The brand itself. 2. It’s unique properties/differentiation in the marketplace Brands need to work to continually educate the market on these two. And this will help drive sales. If a company has awareness, and the market knows of its points
- [How does business analytics help companies improve, grow, and overcome challenges?](https://nudge2.local/how-does-business-analytics-help-companies-improve-grow-and-overcome-challenges/) - Analytics can enable growth, through providing a feedback loop. The feedback loop can identify bottlenecks, areas of potential growth and areas where waste is occurring. Then companies can act on these insights, to increase their performance, in whatever part of the business that challenge lies. At a very basic level, it works like this: 1.
- [What are the challenges that can be addressed through analytics?](https://nudge2.local/what-are-the-challenges-that-can-be-addressed-through-analytics/) - Analytics can play a role in the challenges which most businesses face. Typically centre around ‘performance’ where data can help provide a baseline on the current performance, and provide indicators of progress and hitting targets. So if a business has a performance challenge, analytics can help address it. This can include, how to grow the
- [Are there any privacy-oriented analytics software?](https://nudge2.local/are-there-any-privacy-oriented-analytics-software/) - There are a number of platforms like Nudge that focus on maintaining privacy for users. Nudge. Nudge is built with privacy in mind, to ensure that brands can get insights to make informed decisions but not at a cost to their customers. This is the best long term approach for all parties involved. To provide
- [How to get analytics from website while securing the user’s privacy?](https://nudge2.local/how-to-get-analytics-from-website-while-securing-the-users-privacy/) - Install a platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Where do you draw the line between analytics and privacy?](https://nudge2.local/where-do-you-draw-the-line-between-analytics-and-privacy/) - Where the customer feels like their privacy is being violated. That is the line. Customers have expectations on what happens with their data, and those expectations need to be managed. Over time, they may change. But companies that start from a point of, what would a reasonable person want, are going to have an enduring
- [What is web analytics that respects privacy?](https://nudge2.local/what-is-web-analytics-that-respects-privacy/) - Nudge. Nudge is built with privacy in mind, to ensure that brands can get insights to make informed decisions but not at a cost to their customers. This is the best long term approach for all parties involved. To provide insight, in a reasonable manner. Nudge enables you to get customer insights with ease, diving
- [What role does analytics have in research?](https://nudge2.local/what-role-does-analytics-have-in-research/) - Analytics help inform research teams, and guide them to areas that may need more exploration. It’s kind of like a compass in providing direction and like a coach in providing feedback on what’s working. Analytics enables research teams to be more agile and make data-informed decisions. To identify areas of opportunity. And provide confidence in
- [Benefits of using Nudge](https://nudge2.local/benefits-of-using-nudge/) - Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [How to measure content quality](https://nudge2.local/how-to-measure-content-quality/) - Install a platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Why are marketing metrics important?](https://nudge2.local/why-are-marketing-metrics-important/) - Marketing metrics enable you to get a better idea of performance. And this is important as it helps delver context and relevance a lot faster. For example, your campaign was opened 100 times, as compared to 100 people accessed your campaign. Immediately this simple metric has given more insight. Others provide more analysis, like how
- [How to measure successful marketing campaigns](https://nudge2.local/how-to-measure-successful-marketing-campaigns/) - Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [What are the benefits of measuring marketing effectiveness](https://nudge2.local/what-are-the-benefits-of-measuring-marketing-effectiveness/) - The behavior of measuring marketing effectiveness, just the act of doing it, immediately pulls you into the top band of performance. Because you are creating a feedback loop, and ensuring that work is driving value for your business. In most cases, you’re not competing against the world, just a few competitors. So that’s the key
- [How to start measuring marketing effectiveness](https://nudge2.local/how-to-start-measuring-marketing-effectiveness/) - Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [Do i need to learn programming for measuring marketing performance?](https://nudge2.local/do-i-need-to-learn-programming-for-measuring-marketing-performance/) - Learning programming is not required to measure marketing performance. In fact there are more and more no code solutions available. You do however need to understand what a piece of javascript is, and how to add it to your site, or have an engineer/developer add it for you. In most cases its as simple as
- [Ghost Tweets](https://nudge2.local/ghost-tweets/) - Edition #380 Ghost writing VC tweets, CTV and WhatsApps ad in Piccadilly.. One big thing Mike Shields pokes the box this week - questioning, is CTV big enough? As in most of streaming isn’t ad supported. And that that is, will be eaten up by Disney, Netflix and YouTube. Which is the opposite of how
- [What are your tips for SAAS content marketing?](https://nudge2.local/what-are-your-tips-for-saas-content-marketing/) - Keep the customer core, that is create content that is of use to your customers. People engage with content because it is providing value to them, whether it’s through education, actual utility, or entertainment. Your content should be so good, that if you took your company out of the equation, the content wouldn’t stand on
- [What is a good SAAS conversion rate?](https://nudge2.local/what-is-a-good-saas-conversion-rate/) - 1.5-3% is a good conversion rate for SAAS. Lower than that, you need to improve who you are targeting and the relevance to the user. Higher than that, you may be not getting your offer in front of enough folks in the market.
- [What is the most effective way to improve your conversion rate?](https://nudge2.local/what-is-the-most-effective-way-to-improve-your-conversion-rate/) - The most effective way to improve your conversion rate, is to instill a culture on continuous improvement. It is likely, in the early days, you have a lot of little improvements, all which individually may not be silver bullets but collectively can deliver big improvements. So it’s rare that any one thing is the most
- [What is product analytics and why do you need it](https://nudge2.local/what-is-product-analytics-and-why-do-you-need-it/) - The act of measuring and tracking how users engage with a product is analytics. Technically speaking, the act of measuring isn’t analytics, it becomes analytics once it has analysis on the raw data. But people most often refer to both as analytics. You need product analytics to help understand the performance of the product. To
- [How do you use Nudge for product analytics](https://nudge2.local/how-do-you-use-nudge-for-product-analytics/) - Nudge offers an epic baseline of metrics and analysis out of the box. Simply install the javascript on your app and see what the baseline delivers. You’ll get an idea of the amount of: Customers logging in What URLs they’ve visiting Where they’re coming from Times of day and day of week when peak engagement
- [How can I improve my analytics skills?](https://nudge2.local/how-can-i-improve-my-analytics-skills/) - There are adjacent skills that help improve analytics capability dramatically. And these are not necessarily technical but do inform better analysis and action taken from analysis. Developing the skill to explain results to non-technical folks, or in lame man terms. Linking results to business outputs, and highlighting the dials, that will make that meaningful. Doing
- [What things should product managers measure?](https://nudge2.local/what-things-should-product-managers-measure/) - At any point in time, there are one or two key objectives that a product is focused on. Ideally there should be measurement of these changes, either lifting a baseline metric, or trying to stimulate new behavior. So measuring these are key: How many users are doing it What percentage change in the baseline Any
- [How does storytelling marketing drive results?](https://nudge2.local/how-does-storytelling-marketing-drive-results/) - A good story, imparts knowledge whilst entertaining. We all know it, you remember a good story, which imparts lessons and advice. Which is the approach of storytelling marketing, to find stories that capture the attention of customers, and teach them something new. Why it works, is that it is more sticky, memorable and more accessible.
- [How do I improve my organic content?](https://nudge2.local/how-do-i-improve-my-organic-content/) - Organic content is low hanging fruit, it already drives value for you, why not extend that a bit. Improving organic content is fairly straightforward, if you have the right analytics. You want to complete a bit of an audit, looking at what’s your top performing, lowest performing. Then looking at the different traffic sources, where
- [How do I secure more marketing budget?](https://nudge2.local/how-do-i-secure-more-marketing-budget/) - A great place to start, is by demonstrating, what can be done with additional budget. Showing what sort of opportunities it can open up. But also then making a prediction on what sort of results that it will get for the business. Capital is always constrained, and you have to fight to secure that capital,
- [How do I justify my marketing budget?](https://nudge2.local/how-do-i-justify-my-marketing-budget/) - A great place to start, is to spend time, articulating to the non marketers, what marketing is doing. And how it drives results. Keeping conversations and presentations, simple and with the customer at their core. Here is how we help the customer, into engaging with and ultimately doing business with us. You need to establish
- [How do I onboard new marketing hires?](https://nudge2.local/how-do-i-onboard-new-marketing-hires/) - Setting an onboarding coffee schedule, is a great way of onboarding new hires, when you’re rapidly growing, or don’t yet have a process. How it works is, each new hire, has to each week, schedule a coffee (real or virtual) with a team member, specified, and have a chat. Usually you can set a topic,
- [Tricks Enterprise Analytics Teams do](https://nudge2.local/tricks-enterprise-analytics-teams-do/) - Not all of us have the same access to the depth of analysis that enterprise marketers have. In fact it is agencies that often have the most depth, as they can spread the investment across multiple clients - and have a breadth of experience. Some of the tech companies can also afford the investment here
- [How to create an internal scorecard for marketing](https://nudge2.local/how-to-create-an-internal-scorecard-for-marketing/) - This is a document that the team uses, to help understand success and to score each initiative on a consistent basis. It can be as simple as half a dozen rows in a Google Sheet or an in-depth calculation. How you create an internal scorecard, is to do a workshop with the team, revisit your
- [How do I keep sales & marketing aligned?](https://nudge2.local/how-do-i-keep-sales-marketing-aligned/) - Communication is the key to keeping sales & marketing aligned. Too often, each gets into their own little worlds, and communication isn’t structured, nor consistent, nor actually in a language either party understands. Leading to headaches and confusion. This is forgivable, because each team is doing what they’re supposed to be doing. But communication can
- [How do I prove marketing attribution and ROI?](https://nudge2.local/how-do-i-prove-marketing-attribution-and-roi/) - The best place to start is measurement and business processes to establish the impact that marketing is having. You want to be able to identify, when we do X, we get Y and that was better than before by Z amount. If you were to imagine a boulder dropping on the ground, it will have
- [How do I measure an exceptional customer experience?](https://nudge2.local/how-do-i-measure-an-exceptional-customer-experience/) - An experience where each customer is satisfied beyond their expectations is an exceptional one. To measure an exceptional customer experience you need the right analytics set up. That capture customers at each step of the journey, and see their progress. You might want to measure things like: Completion rates, the rate at which customers perform
- [How do I maximize performance across channels?](https://nudge2.local/how-do-i-maximize-performance-across-channels/) - Use an internal scorecard, to enable cross channel comparisons. Your internal scorecard is simply a way of identifying what metrics and measures that drive value for you. Spending more time upfront to develop this, pays dividends down the line. Then for each media channel, comparing it against your internal scorecard. Creating benchmarks of expected performance.
- [How do I decrease wastage in my media spend?](https://nudge2.local/how-do-i-decrease-wastage-in-my-media-spend/) - Find what’s not working, and stop it! Is the simple explanation. Practically this means diving into your measurement set up and doing an audit. Wastage can be found, just be doing that quality control, on your measurement. Once you have done that, you can dive into, which parts of the media mix are being effective
- [How do I maintain the effectiveness of my website?](https://nudge2.local/how-do-i-maintain-the-effectiveness-of-my-website/) - This requires a program of continuously measuring the effectiveness of your website. To identify where effectiveness can be improved and when it is starting to drop off. The analogy of, if it ain’t broken, don’t fix it. Is a very salient one in marketing. If it continues to work, keep using it. The problem is
- [How do I effectively promote content?](https://nudge2.local/how-do-i-effectively-promote-content/) - Two fold, 1) finding the right platform to promote on. And 2) the right metrics to see that it has been effective. On the latter, you want to see that each click is driving consumption of your content. A click and then leaving the content, not consuming it, means the content has done its job.
- [How do I quantify return on investment?](https://nudge2.local/how-do-i-quantify-return-on-investment/) - Specifying exactly what you received for your investment is the place to start. Often people fall into the trap of I have to specify the exact dollars in sales we received, and then that number has to be bigger than what we spent. That is not right way in most cases and can hide the
- [How does upper funnel activity drive lower funnel?](https://nudge2.local/how-does-upper-funnel-activity-drive-lower-funnel/) - The quintessential question facing marketers, finding out how upper funnel activity drives lower funnel. The best place to start is a value chain analysis, sitting down and mapping out, how customers go from your upper funnel activity through to mid and lower funnel. Typically this involves a website visit, where visiting a product page, actually
- [How can I make my marketing budget go further?](https://nudge2.local/how-can-i-make-my-marketing-budget-go-further/) - Removing what is not necessary is the easiest way to make the budget go further. There is wasted spend in every budget, it is just a matter of finding it, stopping it and adjusting elsewhere. To get into that, you want to ensure you complete a measurement audit, to see how effective each part of
- [How can I improve efficiency of media buys?](https://nudge2.local/how-can-i-improve-efficiency-of-media-buys/) - Get better measurement is often the answer. To find exactly how efficient your current media spend is. And then to identify the pockets of opportunity that are there. Efficiency of course, is contextual to you and your objectives. You want media that is most effective at driving those objectives. So your measure may not be
- [How do I improve performance of my marketing?](https://nudge2.local/how-do-i-improve-performance-of-my-marketing/) - A good place to start is with the customer. What do they think, what are they telling you through their actions, is your marketing actually cutting through. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices.
- [How do you increase leads? How do you drive more leads?](https://nudge2.local/how-do-you-increase-leads-how-do-you-drive-more-leads/) - Getting a better understanding of your customers is a great place to start. Seeing where they come from, what they’re interested in, where pockets of opportunities are. This usually comes down to a new analytics system, that gives you this understanding and insights. Seeing where and what is working now, but also where you can
- [How do I improve my content marketing?](https://nudge2.local/how-do-i-improve-my-content-marketing/) - Revisiting what metrics and measurement you use is the low hanging fruit for improving content marketing. Tools like Nudge provide a high fidelity view into what is resonating with customers. This data, helps you find areas where you can improve, and a continuous feedback loop. That really is the easiest way. Another lens on it,
- [What analytics should I use?](https://nudge2.local/what-analytics-should-i-use/) - The one that helps you improve your business. That gives visibility into how well your strategy is performing, finds improvements and keeps your business focused on the customer. That’s the one to use, also, to use one that you actually use. A bit of an oxymoron, but if you sign up and you can’t use
- [How do I get transparency on my media buys?](https://nudge2.local/how-do-i-get-transparency-on-my-media-buys/) - Increasing the amount of measurement on your media buys, aids in providing transparency. Where possible, independent measurement, whose job it is to provide that third party point of view. As they’re incentivized to provide that view. Brands also seek to do more of the measurement in-house. A key piece of analysis is to do value
- [What is the best analytics to track events](https://nudge2.local/what-is-the-best-analytics-to-track-events/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Then you can fire
- [What is powering content strategy and consumption analytics](https://nudge2.local/what-is-powering-content-strategy-and-consumption-analytics/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge has an array
- [How can I measure the effectiveness of my content using Nudge](https://nudge2.local/how-can-i-measure-the-effectiveness-of-my-content-using-nudge/) - It can depend on the type of content. Typically for a business, they’re creating content to help their customers through education. In all cases, someone is reading and engaging with the content. So that’s a good place to start for metrics, seeing how people engage: Reach, how many people are we getting in front of
- [Which are the best analytics metrics for blogging](https://nudge2.local/which-are-the-best-analytics-metrics-for-blogging/) - It can depend on why you are blogging. Typically for a business, they’re blogging to help their customers through education. For personal, it is often to build a personal brand, or to provide an outlet. In all cases, someone is reading and engaging with the blog. So that’s a good place to start for metrics,
- [What should a marketing analytics beginner do](https://nudge2.local/what-should-a-marketing-analytics-beginner-do/) - Consider starting a side project, that you have your own analytics on. This lets you explore, play, do practice analysis and also see the effect that it has on your own project. It means you can dabble, muck around, and just see how things work. It also gives you a safe place to try stuff,
- [What are analytics that are easy to use?](https://nudge2.local/what-are-analytics-that-are-easy-to-use/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very
- [What are analytics with good usability?](https://nudge2.local/what-are-analytics-with-good-usability/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very
- [Attention Economy](https://nudge2.local/attention-economy/) - Edition #379 On the attention economy, short consideration and Chad Powers. One big thing Is the attention economy redundant? I say this gingerly, as someone with many horses in the race. But I pose the question of - is it really adding more to the conversation right now? Or has it done its job. The
- [Best analytics for agencies](https://nudge2.local/best-analytics-for-agencies/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Agencies have a bit
- [Best analytics for programmatic advertising](https://nudge2.local/best-analytics-for-programmatic-advertising/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Programmatic ads requires substantial
- [Best SAAS Analytics Tool](https://nudge2.local/best-saas-analytics-tool/) - When SAAS companies are looking to better understand their own usage of their product, they often fumble. Nudge provides a simple solution, which tags the SAAS app with their javascript. Allows for custom events (and conversion paths). Then surfaces it in an easy to use dashboard. Initially, companies just want to get a handle of
- [Best analytics for SAAS](https://nudge2.local/best-analytics-for-saas/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. SAAS companies need to
- [Best analytics for DTC brands](https://nudge2.local/best-analytics-for-dtc-brands/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. DTC brands are very
- [Best analytics for blogs](https://nudge2.local/best-analytics-for-blogs/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Blogging takes long term
- [What is the best marketing analytics for beginners?](https://nudge2.local/what-is-the-best-marketing-analytics-for-beginners/) - The hurdle to getting started with analytics can be quite high. Which is where usability is important. Nudge is well suited for beginners through to pros, by providing an easy to use dashboard. Which can be used without training. That helps beginners to get going and then they can tap into some of the more
- [Best analytics for content marketing](https://nudge2.local/best-analytics-for-content-marketing/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Content marketing requires a
- [How do I get free analytics for my website?](https://nudge2.local/how-do-i-get-free-analytics-for-my-website/) - There are many free providers out there, who provide analytics as an entry point to their product or product suite. You simply need to sign up, being free, makes the barriers to entry lower, so that you can try a few and see what suits your needs. It’s increasingly common to have 2 or more
- [Any recommendations for a web analytics tool](https://nudge2.local/any-recommendations-for-a-web-analytics-tool/) - Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
- [How often are you checking on your web analytics?](https://nudge2.local/how-often-are-you-checking-on-your-web-analytics/) - High performance companies tend to check their analytics more frequently. With analysts all the time, checking in on progress and comparing against expectations. In smaller companies, where analysts have to juggle more, this can reduce to as little as once a month. An easy trick, is to ‘pin’ the tab in your browser, that points
- [What are the benefits of web analytics](https://nudge2.local/what-are-the-benefits-of-web-analytics/) - If you were to have a digital experience without web analytics, you would be operating blind. Web analytics enable you to see what impact you have with customers. How many are visiting, what they’re doing and how helpful it is in delivering business objectives. The main benefit of web analytics is visibility on your performance.
- [How does web analytics help in tracking referrals](https://nudge2.local/how-does-web-analytics-help-in-tracking-referrals/) - Web analytics works through a piece of javascript on your webpage. As a user visits the page and loads the javascript, the browser in loading the webpage, passes to the javascript, where that person came from. i.e. ie someone clicks from Facebook, that data gets passed over. This enables web analytics to track referrals. Appending
- [What is the difference between Native Advertising & Content Marketing?](https://nudge2.local/native-advertising-vs-content-marketing/) - Content Marketing is a strategy, to develop content, that engages customers to deliver on marketing objectives. Typically this is content hosted on own sites and social network profiles. Native advertising, is a promotion tactic, used within content marketing. This is either ads designed to blend into the website they are on, to promote content on
- [What are the most important marketing analytics tools](https://nudge2.local/what-are-the-most-important-marketing-analytics-tools/) - The most important tools, are those that help you get to a real understanding of the customer faster. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing
- [How to measure marketing effectiveness](https://nudge2.local/how-to-measure-marketing-effectiveness/) - Defining success is ground in your marketing strategy. What is it we are doing and why are we doing it. Then measuring effectiveness, gets a lot easier. Are we being effective at delivering on that strategy. You will want to make sure you have an analytics system installed, typically with a piece of javascript. That
- [Most successful KPI for B2B SAAS Marketing](https://nudge2.local/most-successful-kpi-for-b2b-saas-marketing/) - A tough one, so lets break it up. The most successful KPI is one that helps a team, drive success. Key performance indicator. So it has to work from the start of the marketing program, through to a successful programme. That KPI most often is reach, how many prospective customers have we engaged in a
- [How to measure SAAS marketing sites](https://nudge2.local/how-to-measure-saas-marketing-sites/) - Each software as a service provider has their own marketing site, to help spread the word and engage with customers. This is the digital storefront for want of a better analogy. Typically marketers can place a piece of javascript, often referred to as a tracking code, on their marketing site, to see how customers engage
- [How to measure your intranet](https://nudge2.local/how-to-measure-your-intranet/) - Intranets in a way, are just like internal marketing, you want to reach your company and give them as much value as possible. So they can do what they need to do. Intranets often document processes, contain educational materials and provide updates on the business. When measuring your intranet, you can look at things like:
- [What analytics software do you use for your blog and content marketing efforts](https://nudge2.local/what-analytics-software-do-you-use-for-your-blog-and-content-marketing-efforts/) - Nudge. Nudge is focused on giving you insights on how customers engage with your content. So going beyond the click, did people actually read your content? As to have impact, people do need to consume it.
- [How to deal with gaps in analytics](https://nudge2.local/how-to-deal-with-gaps-in-analytics/) - A real world reality is that sometimes you have gaps in where you can track customer actions. For example, someone sees an ad on Facebook, you are limited to what Facebook gives you. Here are some ways of dealing with that. There are a few tricks to help deal with these gaps. Use UTM parameters
- [What analytics should I track](https://nudge2.local/what-analytics-should-i-track/) - This is best answered by starting with, what are you trying to achieve? Anchoring in that makes it a lot easier. To get to that, answer a few questions: What is your objective or strategy? What will you create or do, to deliver on that strategy? What will consumers do, to tell you that you
- [Strategic Analytics](https://nudge2.local/strategic-analytics/) - Edition #378 On strategic analytics, metaverse and YouTube shorts. One big thing Daily rituals drive behavior. Like reaching for a cup of coffee each morning, one hand coffee, other hand phone. As you sip, you read, or watch, or interact. On the other side of that screen is billions of dollars of R&D, to keep
- [How to measure landing pages](https://nudge2.local/how-to-measure-landing-pages/) - Landing pages play a vital role in the digital marketing mix. Providing that entry point into the customer experience and enabling brands to experiment, put up pages quickly and just as quickly take them down. The simplicity of the pages means that any data collected is quite valuable but narrow in scope, to provide feedback
- [The Best Native Advertising Examples of 2019](https://nudge2.local/best-native-advertising-examples-of-2019/) - In this article, we spotlight the kings and queens of native advertising and branded content in 2019. Each week, we picked remarkable content campaigns to feature in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads automatically got you in consideration for the best ads of
- [The Best Native Advertising Examples of 2020](https://nudge2.local/the-best-native-advertising-examples-of-2020/) - The best native and branded content of 2020.
- [The Best Native Advertising Examples of 2020](https://nudge2.local/the-best-native-advertising-examples-of-2020/) - The best native and branded content of 2020.
- [The Best Native Advertising Examples of 2021](https://nudge2.local/best-native-advertising-2021/) - Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional
- [How to measure value of SEO efforts](https://nudge2.local/how-to-measure-value-of-seo-efforts/) - Search engine optimization is an ongoing quest to keep your website and content relevant for search engines. Over time, what works changes as search evolves. The fundamental principle has always maintained, what is going to help the prospect or customer. And creating content around that. However with competition, the other side of the equation is
- [How to identify fraud in your traffic](https://nudge2.local/how-to-identify-fraud-in-your-traffic/) - Fraud or accidental clicks erode your budgets and mean your more effective sources need to work harder to deliver results. The challenge is trying to identify if, or at least find anomalies that indicate that a traffic source is not driving value. Bots tend to be designed to do the minimal effort, to justify the
- [How to measure inbound marketing](https://nudge2.local/how-to-measure-inbound-marketing/) - Inbound marketing yields traffic from many different sources to lots of different destinations on your website. This can make it hard to optimize for. Should you optimize the source, or the destination, or both? But where do you get started. Diving deep into each source as a starting point, should help find what ones are
- [How to measure the success of PPC](https://nudge2.local/how-to-measure-the-success-of-ppc/) - Pay per click marketing is anchored on, get the best cost per click. But we know that not all clicks are created equal, so it makes sense to find a minimum standard of quality for each click. To help us better understand the tradeoffs between cost and volume. Maybe we can get lots of low
- [How to measure microsites](https://nudge2.local/how-to-measure-microsites/) - Microsites, or campaign sites, used as part of media campaigns are a ripe opportunity for extra insight. Often every campaign has a webpage as the core, where all media pushes to that page. Which makes this page itself, ripe for getting a deeper insight on how the campaign is performing. Customers that are taking action,
- [Netflix Ads Measurement](https://nudge2.local/netflix-ads-measurement/) - Edition #377 Netflix measurement, who is bringing back blogging and live sports. My riff on Netflix measurement is a bit longer than normal, but it does highlight that what may look like an easy task initially, is not. One big thing Ana Miliceviz of Sparrow put on a Twitter spaces this week with Eric Seufert,
- [Summer ends](https://nudge2.local/summer-ends/) - Edition #376 The end of summer, rate of change and why attention and reach is so important. One big thing From the sparse editions received over summer you can tell things were quiet. Now we’re back in the hot seat. If you’re in New York during advertising week this year, I’m hosting some drinks. Details
- [Anonymous trust](https://nudge2.local/anonymous-trust/) - Edition #375 Anonymous trust, more creator solutions and the autostrada of partnerships. I’m traveling a bit this summer, so the newsletter won’t be every week :) But as much as I can. One big thing I’ve been using a car share app whilst travelling. The first I booked looked up someone had ingested polystyrene and
- [Real estate](https://nudge2.local/real-estate/) - Edition #373 On those real estate newspapers, retention and new creator tools from Facebook. I’m traveling a bit this summer, so the newsletter won’t be every week :) But as much as I can. This weeks note is from Italy where the sun is scorching the Campari is cold. One big thing As you do when
- [Be interesting](https://nudge2.local/be-interesting/) - Edition #373 CBC retains its branded content division, Twitter notes and on being interesting. One big thing Cannes was back this week! David Berkowitz jammed on a take on Anti Canne (whilst he attended). As did Sir Martin. We didn’t go this year, the simple equation was that when we calculated a per head cost,
- [Always on](https://nudge2.local/always-on/) - Edition #372 Why tv’s are always on, TheAthletic gets bundled and Twitter product drops. One big thing For many set top boxes, they’re on all the time. And if they’re tuned into a channel, even though the tv is off, chances are that viewership is being counted. Which leads to over counting. Even OTT apps
- [Out and about](https://nudge2.local/out-and-about/) - Edition #371 Green media, BBC to launch marketplace for content and Tom Brady raises $50m. One big thing Getting out and about is fun. Those first few reconnects after covid. What I’m seeing is that more senior people are off to conferences, juniors are off to meetups and everyone else is somewhere in-between. Now it
- [Good Wine](https://nudge2.local/good-wine/) - Edition #370 On what we can learn from what makes a good wine. Educational branded content and Stranger Things. One big thing One sip leads to another. Whilst away I read Cork Dork and in answering the question of what makes a good wine. Paul Grieco of Terroir fame would answer that one sip leads
- [Advertising claims](https://nudge2.local/advertising-claims/) - Edition #369 Regulators are not giving any leeway when it comes to the third dimension. And content marketing not just a pandemic trend. One big thing Law firm Fenwick dug into the implications of advertising in the metaverse, “regulators emphasized that ads in the Metaverse must be truthful and not misleading even if the technological
- [Headless chickens](https://nudge2.local/headless-chickens/) - Edition #368 Fortune partners with SalesForce+ in this weeks edition, headless chickens & Roku ARPU. One big thing For many in sales it feels obvious that when you’re having multiple conversations and the potential partner is really engaged, that you’re more likely to make a sale. Yet when it comes to this sort of engagement
- [Advertising Vibes](https://nudge2.local/advertising-vibes/) - Edition #367 Goldman invests in tv measurement, Kevin Hart merges his companies and Spotify allows video anywhere. One big thing The vibe around advertising right now is a bit weird huh. Elon Musk hating on it. Outcry about Netflix adding advertising. But advertising supports a healthy economy, aiding in product discovery. In a digital attention
- [Mailcrimp of Netflix](https://nudge2.local/mailcrimp-netflix/) - Edition #366 Netflix has executed flawlessly, Rolling Stone pivots to creators and Quartz takes down the paywall. One big thing Netflix announced they will explore ad-supported tiers. And to the contrary of headlines I think they have executed flawlessly in this regard. They have pushed the model as far as they can and now its
- [Snap Spotlight](https://nudge2.local/snap-spotlight/) - Edition #365 Did paying creators directly pay off? A new native ad network and FOS. One big thing Last year Snap spent $250m on its Spotlight Creator Programme. You may recall, they would feature content on their Spotlight channel and make cash rewards to the creators. It appeared to be a defensive position against TikTok.
- [Branded newsletters](https://nudge2.local/branded-newsletters/) - Edition #364 Food content creators, new Twitter ad types and misleading numbers. Have any readers worked on a virtual world branded experience? Or could you connect me with someone that has? Things like Nikeland on Roblox. Would love a connect. We’re also going to restart small events in NY. Will share more details as they
- [Rebirth](https://nudge2.local/rebirth/) - Edition #363 The rebirth of native, spon-con standards and what $7m could get you. I’m looking for a writer to help with a regular piece each month. Sharing here in case any readers know someone who fits the bill. One big thing This week we see Brian Morrissey call the rebirth of native advertising or
- [Found money](https://nudge2.local/found-money/) - Edition #362 Found money, a creator tries to get fired by his brand partner and Buzzfeeds content biz continues to grow. I’m looking for a writer to help with a regular piece each month. Sharing here in case any readers know someone who fits the bill. One big thing Continuing last weeks thread on Owned
- [Models](https://nudge2.local/models/) - Edition #361 Data models, Windows 11 ads and no more IPs. One big thing Measurement is a hot topic at the moment, so I thought I’d share a snippet from an older post, on what leads to success. “McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be
- [Owned stacks](https://nudge2.local/owned-stacks/) - Edition #360 Native awards, Microsofts new ad religion and elephant growth. Congratulations to all the winners of the native advertising awards! Nice to see a few familiar names. One big thing Kevel (formerly AdZerk) has built a nice business, with a build your own ad stack type solution. And it seems, that Google is now
- [Measurement redux](https://nudge2.local/measurement-redux/) - Edition #359 A measurement redux, opportunities in branded content & TikTok. One big thing A trend you may not have seen in the tea leaves is that a lot of measurement companies are being acquired right now. Oribi, Tunity, TVSquared, Playground XYZ & Shareables. And that’s just since December. What’s driving that? The instigator was
- [QR Codes](https://nudge2.local/qr-codes/) - Edition #358 QR codes, how Fortune got to $100m and attention. One big thing The sheer bravery of Coinbase to run that ad in the Super Bowl is to be applauded. Yes it performed well, 20 million visits in one minute. Crashed their site. One quip I saw was that marketing beat engineering! But it
- [Plant Based](https://nudge2.local/plant-based/) - Edition #357 The earnings merry go-round, content arbitrage & plant-based diets. One big thing I really enjoyed Ben Thompson’s summation of the digital ad eco-system as of 2022. And how the various pieces have come together in the past year or so. In particular you see Apples changes with ATT, moving spend away from Facebook,
- [How to verify branded content](https://nudge2.local/how-to-verify-branded-content/) - Are you looking to verify the performance of your branded content? Then you’ve come to the right place. What makes branded content verification different to other advertising, is the art and science. Content requires consumption to be effective. And then, often you need to verify the traffic sources to the content. Often also there are
- [New celebrity](https://nudge2.local/new-celebrity/) - Edition #356 Cameo, Microsofts $10b business and carbon emissions. One big thing Microsoft brought in $10 billion in ad revenue in the last 12 months. For a combined business that is bigger than Snap & Twitter combined. https://twitter.com/sarafischer/status/1486115348172709888?s=20 Yet, what ad options do they have? The first you know of, is LinkedIn. Then Bing Ads,
- [Merger Mania](https://nudge2.local/merger-mania/) - Edition #355 MOAR acquisitions, meme creators turned VC and tools for content creators. One big thing Banker to adtech/martech Terry Kawaja shared this tweet about tech M&A in the roaring 20’s. And it is most of the new news each week, acquisitions all round. And it is exactly like this image, bigger fish picking up
- [2022 Begins](https://nudge2.local/2022-begins/) - Edition #354 Microcosms, acquisition’s and PGA does content marketing. One big thing Welcome to 2022, a year already started with omicron confusion & disruption. Each of us in our microcosms. Microcosm is a great word to sum up operating this year. How can each brand operate in their safe zone. And as each of their
- [2021 Fin.](https://nudge2.local/2021-fin/) - Edition #353 Deal mania continues and we have a NFT :O. One big thing For a bit of fun and to say thank you, we minted some Nudge Punk NFTS. If you’re a regular reader (we’ll check) send over your Solana wallet address and we’ll send you one. Thank you all for subscribing and sharing
- [Scale for Scale](https://nudge2.local/scale-for-scale/) - Edition #352 Could Vox be the next great content company? One big thing Could Vox be the next great content company? This week they announced the Group Nine acquisition, making for a combined revenue of $700m turnover in 2022. Scale and quality. CEO Jim Bankoff shared: "Scale for scale's sake is not what's important but
- [Roblox](https://nudge2.local/roblox/) - Edition #351 Roblox virtual experiences are it right now. One big thing Ralph Lauren launched their new fashion line in Roblox this week with digital only fashion items. As part of their virtual world ‘Winter Escape’. Universes like Roblox are attractive to companies because they introduce younger users to their brands and give them a
- [End of 2021](https://nudge2.local/end-of-2021/) - Edition #350 14 business days left in the year, what the new year holds. One big thing If you take off between Christmas & New Years, there’s only 14 days left in 2021! What sort of things are you thinking about for the new year? If anything, I’m planning ahead on a few breaks, to
- [Why Web3](https://nudge2.local/why-web3/) - Edition #349 Why are marketers flocking to Web3? Hint: there are now more of us than before. We have a one, maybe two content advisory slots available for the next quarter. If you'd like some help, do ping me. Next week we’re partnering with the Content Writing Jobs newsletter, a great place to post jobs but
- [The Art of Benchmarking](https://nudge2.local/the-art-of-benchmarking/) - This is a skill marketers should adopt, continuously benchmarking. benchmarking is identifying older performance from competitors or your own, and then comparing current performance against it. This creates a tension around finding areas to improve and helps prioritize the changes to get there. The process to create your own benchmarks is simple. Go in to
- [Should you create new content or improve old?](https://nudge2.local/should-you-create-new-content-or-improve-old/) - The real question is what role can benchmarks play in measurement? It can provide the decision tree for creating new or improving old content. The art of benchmarking is a valuable skill. Once you know how you are performing contextualize performance in either industry or prior benchmarks. This helps dramatically and answers two simple questions,
- [How should you invest in distribution? And what is a person anyway?](https://nudge2.local/how-should-you-invest-in-distribution-and-what-is-a-person-anyway/) - It's a cliche to say quality over quantity. But with content, you need to unpack it a bit. First let's explore quantity, because it really does matter. If you have invested in the content, you need to get it out there. As a guideline, you should invest (time or money equivalent) of 5 to 1.
- [2021 brings a new focus on what metrics are important](https://nudge2.local/2021-brings-a-new-focus-on-what-metrics-are-important/) - With all of us lurched forward into the future, we find ourselves relying on digital channels to move our businesses forward. This has meant a leap forward for content marketers. The digital experience must deliver – content is the way to feed that funnel and get the customer closer to the business objective. With that
- [Why Nudge is the standard amongst content marketing analytics platforms](https://nudge2.local/content-marketing-analytics-platforms/) - More on the Nudge backstory.
- [Sharing some of my Company Car Proposals](https://nudge2.local/company-car-proposals/) - I've long been a submitter of company car proposals to Slack or Twitter. Most companies opt for a rental agreement or a fleet of Audis/Fords etc but why not get something fun? There's been a few submissions from me over the years (and yet we still have no company car) however here they are. These may
- [Video Measurement API](https://nudge2.local/video-measurement-api/) - Brands are creating their studios and in turn streaming services. With the express aim of building direct relationships with their market. For those seeking to understand the success of their streaming efforts. We offer a video measurement API. Enabling technology teams to send events, have them processed and then the results retrieved by API. Examples
- [Content marketing tools [continuously updated]](https://nudge2.local/content-marketing-tools/) - Scan our list of content marketing tools.
- [Content Marketing Glossary](https://nudge2.local/content-marketing-glossary/) - An overview of terms often used in Content Marketing. Audience, describes the group of people whom follow or engage with your content. Comtent, content that is created for e-commerce. Content, a digital asset that represents a communication from a brand. Content marketing, content created to educate, entertain or inform a brands potential and existing customers.
- [Content Marketing FAQ](https://nudge2.local/content-marketing-faq/) - Addressing the common content marketing questions. Covers; goals, metrics, success, types, examples.
- [A marketers handbook for the Tokyo 2020 Olympics](https://nudge2.local/tokyo-2020-olympics/) - The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020. The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow
- [How to create good content](https://nudge2.local/how-to-create-good-content/) - Steps to create good content.
- [Apple Tracking Ad](https://nudge2.local/apple-tracking-ad/) - Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency.
- [Inflation Edition](https://nudge2.local/inflation-edition/) - Inflation EditionEveryone's talking about it, what does it mean for your industry?
- [The first time Apple built a Search Engine](https://nudge2.local/the-first-time-apple-built-a-search-engine/) - Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the time Apple launches a search engine? On HackerNews, an ex-Apple developer (jd20) shared how the first AppleBot was run.
- [Twitter Analytics for Content Marketers](https://nudge2.local/twitter-analytics/) - Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Here's the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can
- [The Best Native Advertising Examples of 2018](https://nudge2.local/best-native-advertising-examples-of-2018/) - It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions… I’m of course talking about the best native ads of 2018. Throughout 2018, we’ve picked extraordinary campaigns, which we’ve spotlighted in
- [Content Marketing Trends & Insights](https://nudge2.local/content-marketing-trends/) - In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year.
- [The Best of the Best Native Ads 2015](https://nudge2.local/best-native-ads-2015/) - It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded
- [The Best Native Ads of 2017](https://nudge2.local/best-native-ads-2017/) - Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next?
- [How to measure Content Marketing ROI](https://nudge2.local/how-to-measure-content-marketing-roi/) - Establishing the ROI of your content marketing efforts takes a methodical approach. First you must look at, what factors from the content itself drives ROI.
- [The measurement problem facing modern marketers](https://nudge2.local/the-measurement-problem/) - It's 2021 and measurement is more of a moving target than ever. The industry, platforms and content are all in flux.
- [Content Marketing ROI Statistics](https://nudge2.local/content-marketing-roi-statistics/) - A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate
- [Measuring Purchase Intent with Nudge](https://nudge2.local/measure-purchase-intent/) - In today's digital world, purchase intent is now an actionable measurement. Nudge uses passive collection of hard data to determine purchase intent, learn more:
- [What is Content Analytics?](https://nudge2.local/what-is-content-analytics/) - Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as much need to create content. With this rise in popularity and investment, so has competition
- [Sponsored Content Examples](https://nudge2.local/sponsored-content-examples/) - There's a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also Branded Content Examples. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you
- [Branded Content Examples](https://nudge2.local/branded-content-examples/) - We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further back. If you’re confused by the blurred lines between native advertising vs branded content, here’s an overview. To
- [Native advertising vs Sponsored Content](https://nudge2.local/native-advertising-vs-sponsored-content/) - A brief explanation on the similarities and differences between the two.
- [Branded Content Glossary](https://nudge2.local/branded-content-glossary/) - An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand. Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content,
- [Native Advertising Glossary](https://nudge2.local/native-advertising-glossary/) - An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Native content, content designed to fit the form and function of where it resides. Native display, utilizing
- [Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance](https://nudge2.local/sharethrough-traffic-report-2019/) - Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s
- [How Branded Content Drives Business Outcomes](https://nudge2.local/branded-content-business-outcomes/) - Thought piece on how branded content drives business outcomes, things to look out for, to think about and put in place.
- [Can collaboration in content collapse already?](https://nudge2.local/content-collaboration/) - Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the work gone to waste. Effective collaboration helps solve this. The problem is data-driven collaboration is
- [Outbrain - Smarter Publishing](https://nudge2.local/outbrain-smarter-publishing/) - Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for it. Why is that? Well, according to Demand Metrics, content marketing has been known to generate
- [Our Twitter Lead Generation Card Hacks](https://nudge2.local/twitter-lead-generation-card-hacks/) - Twitter Lead Generation cards are used for generating leads, as the name suggests, and after a bit of tweaking they have been working great for us. The cards work best when linked to your CRM software, so you can set and forget (There are instructions on the Twitter Ads page about how to link this).
- [A whitepaper on Netflix's Native Ad Investment: New York Times & Wired](https://nudge2.local/a-whitepaper-on-netflixs-native-ad-investment-new-york-times-wired/) - A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their
- [How to enhance your native ad product, in response to: DigiDays Publishers Hack the CMS](https://nudge2.local/how-to-enhance-your-native-ad-product-in-response-to-digidays-publishers-hack-the-cms/) - I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an
- [Measure Attribution with Nudge's Newest Feature](https://nudge2.local/measure-attribution-with-nudges-newest-feature/) - As the native advertising industry grows, we're finding new ways to measure and prove the effectiveness of campaigns. Alongside our already rich attention, reach and engagement metrics, Nudge has launched a new feature to help prove success: Conversions. This allows you to track multiple brand conversions. Helping publishers show the value in their audience and advertisers to
- [How to Produce the Best Native Content, from Some of the Best in the Business](https://nudge2.local/how-to-produce-the-best-native-content-from-some-of-the-best-in-the-business/) - We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent, being a good client and giving it the time it needs. What follows is a synopsis of the discussion. In the end is a link to the video & audio, with time stamps to particular topics. How to be the dream client Adam talked about how the stars aligned for the creation of the Orange is the New Black piece, the key things for as he put it the dream are to: - Come to the table with clear goals for the content - Realize this is a quality game; give your team the time to gestate - Provide constructive feedback - Bring data and/or topic areas to the table, it helps - Be comfortable with the article mentioning competitors, it has to draw people in The flipside of this too is publishers doing their part; both panelists spoke to this from their experience as Editors. How publishers get the best work Involving brands in the content creation process does put a spanner in the works, so publishers have to reflect that. - Hire the best talent - Don't just throw your team at the whim of the brand, maintain editorial standards - Be upfront around your code of ethics or conduct to establish how you produce native - Continual feedback with client, not just at the end - Develop understanding of different markets regulations for marketing messages - Develop processes for clearing data & image rights for advertising purposes, some industries are more regulated than others - Arm yourself with data to make recommendations Watch the full video or audio to get the whole conversation, or review the timestamps for key parts of the conversation. If you'd like to attend future native ad events, follow @giveitanudge on Twitter. Thanks to PowerLinks for sponsoring the talks. -- You can jump ahead to particular topics, at these timestamps: 4:15 Quality is key 5:15 having your goals set in the beginning 5.55 How to hire for native 9:26 How to protect journalists 15:12 The dream
- [How do you separate out the value of the publisher and the value of the content?](https://nudge2.local/how-do-you-separate-out-the-value-of-the-publisher-and-the-value-of-the-content/) - When dealing with paid content, a big question is, what am I getting for my money? This often distills into two components 1) The value of the publishers audience. 2) The value of the content produced. Nudge measures native ad content day in/day out, so we are often having this conversation. We also see how
- [Native Can Convert, Here’s How](https://nudge2.local/native-can-convert-heres-how/) - Advertising is created to inform & persuade; in a digital universe persuasion is quantifiably measurable. As marketers, we’re programmed to have specific media for specific tasks. Awareness, conversion, etc. But, as we’ve run a lot of campaigns in partnership with publishers and agencies, we’ve found that native content can be actually very powerful at typical
- [Beauty Industry, Branded Content Report](https://nudge2.local/beauty-industry-branded-content-report/) - A data informed approach to understanding what native advertising success looks like in the beauty industry.
- [Your guide to a smarter Content Strategy](https://nudge2.local/guide-smarter-content-strategy/) - The following is a summary of both general content marketing tips and on specific platforms; it will be especially helpful if you're at the beginner stage within your content marketing strategy! General starting tips for content marketing: Stop selling - Give your readers information they want and need. Solve a problem - Figure out what
- [The Best Native Ads of 2016](https://nudge2.local/the-best-native-ads-of-2016/) - What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This
- [An interview with Nicholas Jackson, Creative Director and Branded Content Specialist](https://nudge2.local/interviewing-a-creative-director-of-branded-content/) - Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands,
- [An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp](https://nudge2.local/interview-with-vp-of-digital-ad-product-marketing-at-meredith-corp/) - We interviewed Ben Kaplan, who currently leads all of Meredith Digital’s ad product marketing and strategy.
- [An interview with Financial Times’s Lexi Jarman on the State of Branded Content](https://nudge2.local/an-interview-with-financial-times-lexi-jarman-on-the-state-of-branded-content/) - Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry. Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to
- [An interview with Jeff Hull, the Effie-Winning Branded Content Specialist](https://nudge2.local/interview-with-jeff-hull-effie-winning-branded-content-specialist/) - We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content. Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and
- [An interview with marketing whizz, David Berkowitz](https://nudge2.local/interviewing-marketing-whizz-david-berkowitz/) - We nabbed some time to ask the serial marketer the hard questions.
- [Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently](https://nudge2.local/interviewing-joe-lazauskas-head-of-content-strategy-at-contently/) - Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences. In this interview, we cover: Joe's creative process. How to produce quality content at scale. How
- [An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect](https://nudge2.local/interview-craig-aron-svp-of-strategic-business-development-at-bidtellect/) - We interviewed Craig Aron, a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience.
- [An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect](https://nudge2.local/interview-craig-aron-svp-of-strategic-business-development-at-bidtellect/) - We interviewed Craig Aron, a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience.
- [An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect](https://nudge2.local/interview-craig-aron-svp-of-strategic-business-development-at-bidtellect/) - We interviewed Craig Aron, a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience.
- [Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found](https://nudge2.local/nudge-traffic-study-q1-2018/) - We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.
- [Travel Industry, Branded Content Report](https://nudge2.local/travel-industry-branded-content-report/) - A data informed approach to understanding what native advertising success looks like in the travel industry.
- [Travel Industry, Branded Content Report](https://nudge2.local/travel-industry-branded-content-report/) - A data informed approach to understanding what native advertising success looks like in the travel industry.
- [Native Can Convert, Here’s How](https://nudge2.local/the-atlantic-case-study/) - A guide to native content success in partnership with The Atlantic. Introduction Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives there is a greater emphasis on demonstrating success. Nudge works with partners to delivery transparency and efficiency in content advertising,
- [General Electric Case Study](https://nudge2.local/ge-case-study/) - Background In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet
- [Don Julio Case Study](https://nudge2.local/don-julio-case-study/) - Background In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine. Our Objective To provide a consistent measure of performance on the paid content across the three publishers.
- [On Earth Day, Consumers Spend 89% Longer on Articles](https://nudge2.local/earth-day-insights/) - In this piece, we look at some of our favorite environment-based campaigns. We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time/s of day for distribution (split by devices).
- [On Valentine’s Day, Consumers Spend 69% Longer on Quizzes](https://nudge2.local/valentines-day-insights/) - We share Valentine's Day insights, such as the best content formats to use, the times to distribute your content. We also the best content examples, as well as a special appearance by Variety’s Content Studio team.
- [Super Bowl | Ad Predictions, Content Formats & Distribution Insights](https://nudge2.local/super-bowl-content-insights/) - We look closer at the best performing content formats for branded content during Super Bowl, the best times to distribute your content, as well as advertising predictions ahead of gameday.
- [Native Tactics #4 Programmatic Direct Native Advertising](https://nudge2.local/programmatic-direct-native-advertising/) - Buying direct can be a great tactic to throw into the native advertising mix. We list why.
- [Native Tactics #2 Plan for SEO](https://nudge2.local/native-tactics-2-plan-for-seo/) - Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your
- [Native Tactics #1 Email Newsletters](https://nudge2.local/native-tactics-email-newsletters/) - First out of the gate in this brand new series, is a tactic that often gets overlooked, email newsletters, are a great source of eyeballs to native campaigns.
- [A Snapshot of Luxury in the Native Advertising Space](https://nudge2.local/snapshot-of-luxury-in-the-native-advertising-space/) - With growing pressure from millennials to adapt to digital channels, the shift towards native advertising adoption has started. We picked some great examples.
- [How B2B Brands Win at Native Content](https://nudge2.local/how-b2b-brands-win-at-native-content/) - In this post, we’ve picked out real examples of advertisers doing native well, along with watch-outs and best practices in the B2B space.
- [How to Win at Native Advertising Before You’ve Even Started](https://nudge2.local/how-to-win-at-native-advertising-before-you-have-even-started/) - Know what will work for your native advertising campaign before it’s been set live by placing Nudge across your owned content first.
- [Comprehensive list of native advertising companies](https://nudge2.local/list-native-advertising-companies/) - Find companies who play in the native advertising and branded content space.
- [Native Content Best Practices](https://nudge2.local/native-content-best-practices/) - Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our
- [Native Video Ads Are Here to Stay](https://nudge2.local/native-video-ads-are-here-to-stay/) - The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to
- [Native Advertising Conferences 2016](https://nudge2.local/native-advertising-conferences-2016/) - Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share
- [22 Native Ad Platforms](https://nudge2.local/native-ad-platforms/) - List of native ad platforms, created by Nudge.
- [What is Native Content Advertising?](https://nudge2.local/native-content-advertising/) - Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives,
- [103 Native Advertising Tools to Explore in 2018](https://nudge2.local/native-advertising-tools/) - We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content - Content Creation - Content Recommendation - Content Marketing & Amplification Platforms - Native Ad Platforms - Mobile Native Advertising - Native Ops -
- [3 Tips to Improve your Native Content](https://nudge2.local/3-tips-improve-native-content/) - I was reviewing a bunch of Nudge campaigns this morning - and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn't mean short but a bit more direct in what the user is going to get. Content Length Don't be afraid to
- [Definition of Native Content](https://nudge2.local/definition-of-native-content/) - What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native
- [Native Advertising vs Branded Content](https://nudge2.local/native-advertising-vs-branded-content/) - How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and
- [Why Nudge is the right tool for native](https://nudge2.local/why-nudge-is-the-right-tool-for-native/) - Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI
- [How does native advertising work?](https://nudge2.local/how-does-native-advertising-work/) - Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes like this: A URL or piece of content is put in to a native ad generator,
- [How to track & measure paid content with Nudge](https://nudge2.local/how-to-track-your-paid-content-with-nudge/) - So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites,
- [A Beauty Category - Native Research Report](https://nudge2.local/a-beauty-category-native-research-report/)
- [How to Pick the Right Kind of Content for your Native Campaign](https://nudge2.local/how-to-pick-the-right-kind-of-content-for-your-native-campaign/) - At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Over the last 6 months we’ve pulled together the top
- [A Report into the Success of Native Content within the Technology Category](https://nudge2.local/a-research-report-into-the-success-of-native-content-within-the-technology-category/)
- [Guide To Native Content](https://nudge2.local/guide-to-native-content/) - Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy - native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands
- [A simple yet effective guide to using native content in your marketing funnel](https://nudge2.local/a-native-content-funnel-for-success-within-the-entertainment-category/) - Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is
- [Food and Drink Research Report](https://nudge2.local/food-and-drink-research-report/)
- [Entertainment Research Report](https://nudge2.local/entertainment-research-report-2/)
- [Alcohol Research Report](https://nudge2.local/alcohol-research-report/)
- [Travel Research Report](https://nudge2.local/travel-research-report/)
- [How to sell native content](https://nudge2.local/how-to-sell-native-content/) - You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition. Understand your product Before you start selling native content campaigns, you need to make
- [Native Content: Sponsored Content Hubs](https://nudge2.local/native-content-sponsored-content-hubs/) - Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times for Netflix, BuzzFeed for BMW i3 and more. Why do these work so well? Because they combine a
- [Why you need quality metrics: The ROI of Native Content](https://nudge2.local/why-you-need-quality-metrics-the-roi-of-native-content/) - Native advertising can seem a bit daunting. Media consumption is changing and native advertising is the answer. But native has new players, a new language, different methodologies and can sometimes feel a little overwhelming. Native is an exciting space that’s allowing brands to talk with their consumers in a more direct way than ever before.
- [Native Content - Auto Category](https://nudge2.local/native-content-auto-category/)
- [How to measure native content](https://nudge2.local/how-to-measure-native-content/) - Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out
- [What is native ad content?](https://nudge2.local/what-is-native-ad-content/) - Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used
- [The Best Native Advertising Examples](https://nudge2.local/best-native-advertising-examples/) - You're looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links
- [Native Ad Analytics](https://nudge2.local/native-ad-analytics/) - With the huge growth of Native Ads over the past few years we're seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different It's easy to drop our code in and get fresh share buttons with custom analytics behind them.
- [Protein sees real time success with Nudge](https://nudge2.local/protein-sees-real-time-success-with-nudge/) - Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and
- [What are native ads?](https://nudge2.local/what-are-native-ads/) - The Native Ad Market is growing rapidly, I've heard comments such as 'I've never seen a shift happen so quickly'. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead - what are Native Ads? 73% of marketers admit to being confused by it. Simply put, they
- [Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired](https://nudge2.local/netflix-goes-native-a-whitepaper-on-netflixs-native-ad-investment-in-the-new-york-times-wired/) - A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their
- [How Evernote should use Native Ads](https://nudge2.local/how-evernote-should-use-native-ads/) - I’ve long been a fan of Evernote - the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it
- [88% brand recall on custom native ads](https://nudge2.local/88-brand-recall-on-custom-native-ads/) - As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was
- [The best disclosures are native: a study on effective disclosures on custom native ads](https://nudge2.local/the-best-disclosures-are-native-a-study-on-effective-disclosures-on-custom-native-ads/) - In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native disclosures work best for custom native ads. However, the overall identification was still only half
- [Best practices for placing native ad content](https://nudge2.local/best-practices-for-placing-native-ad-content/) - In this post we share a few insights we get by providing analytics for native ad content. Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how
- [A guide to Content marketing’s #1 goal  - Brand Awareness](https://nudge2.local/a-guide-to-content-marketings-1-goal-brand-awareness/) - Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are
- [How to increase EdgeRank with Content Analytics](https://nudge2.local/how-to-increase-edgerank-with-content-analytics/) - In short - a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage. The newsfeed is
- [How to increase your Earned Impressions](https://nudge2.local/how-to-increase-your-earned-impressions/) - Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions?
- [How to use Nudge Conversions with SumoMe](https://nudge2.local/how-to-use-nudge-conversions-with-sumome/) - We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge's attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome
- [How Nudge Content Attribution Gives Brands An Edge](https://nudge2.local/nudge-content-attribution/) - ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers. Learn more.
- [Nudge Enables Facebook Marketers to Optimize to Post-Click Metrics](https://nudge2.local/nudge-enables-facebook-marketers-to-optimize-to-post-click-metrics/) - Nudge gives marketers in search of quality, visibility of what they’re actually getting from their Facebook clicks, and helps optimize towards better outcomes.
- [How to create data driven content](https://nudge2.local/how-to-create-data-driven-content/) - Clear easy steps to create data driven content.
- [How to measure success of digital marketing](https://nudge2.local/how-to-measure-success-of-digital-marketing/) - Simple steps to measure success.
- [How to measure content performance](https://nudge2.local/how-to-measure-content-performance/) - Simple post on measuring content performance.
- [How to analyze an ad](https://nudge2.local/how-to-analyze-an-ad/) - Improve your ads with this simple process.
- [How to measure email marketing effectiveness](https://nudge2.local/how-to-measure-email-marketing-effectiveness/) - Simple post on measuring your email marketing.
- [How to measure earned media](https://nudge2.local/how-to-measure-earned-media/) - Simple post on measuring earned media.
- [How to Measure Digital Marketing Effectiveness](https://nudge2.local/measure-digital-marketing-effectiveness/) - Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be effective in driving results but are we doing better than our competitors (or not). This
- [How to evaluate a digital marketing campaign](https://nudge2.local/how-to-evaluate-a-digital-marketing-campaign/) - Simple post on how to evaluate a digital marketing campaign.
- [How to measure a digital marketing campaign](https://nudge2.local/how-to-measure-a-digital-marketing-campaign/) - Simple post on how to measure a campaign.
- [How to make a content calendar](https://nudge2.local/how-to-make-a-content-calendar/) - Download a template to get started.
- [How to develop a content strategy](https://nudge2.local/how-to-develop-a-content-strategy/) - Simple steps to develop your strategy.
- [How to create great content for your website](https://nudge2.local/how-to-create-great-content-for-your-website/) - Get started on good content with these simple steps.
- [How to measure marketing ROI](https://nudge2.local/how-to-measure-marketing-roi/) - A simple framework for measuring ROI.
- [How to calculate ROI in digital marketing](https://nudge2.local/how-to-calculate-roi-in-digital-marketing/) - Step by step how to calculate the ROI.
- [How to create a media plan](https://nudge2.local/how-to-create-a-media-plan/) - A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they are practical and effective. See this media plan template. You can also translate this into a presentation,
- [A Guide to Content Marketing Tools](https://nudge2.local/a-guide-to-content-marketing-tools/) - Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it. Content Planning Most actions start with an idea, which develops into a plan. Whenever you
- [Live from Native Ad Summit 14](https://nudge2.local/live-from-native-ad-summit-14/) - The Nudge team is at the Native Advertising Summit today in San Francisco, we'll be doing live updates throughout the day. Follow the hashtag #NAS2014 on Twitter and check out our Twitter list of attendee updates.
- [Five Tips for Bloggers Networks on Paid Content Campaigns](https://nudge2.local/five-tips-for-bloggers-networks-on-paid-content-campaigns/) - Nudge has measured a high volume of bloggers network campaigns. Throughout these campaigns we've picked up some tips to get the best results out of your bloggers and hit those client objectives. Have a read through the tips below and then check out the Bloggers Club case study that you can download at the end.
- [Native Advertising vs Banner Ads](https://nudge2.local/native-advertising-vs-banner-ads/) - The big question, what is the difference between native advertising and banner ads? Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to change. i.e. think about how Facebook organizes stories for you. This has changed how we
- [Video Attribution](https://nudge2.local/video-attribution/) - Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it's served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way
- [How to analyse a report](https://nudge2.local/how-to-analyse-a-report/) - A simple post on better understanding reports.
- [The challenge of paid content distribution](https://nudge2.local/the-challenge-of-paid-content-distribution/) - Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge - which everyone wants to know is, what are the quality of those clicks? Often they can be cheap, come from a variety of sources, from high end publishers to viral
- [How to Measure Brand Awareness](https://nudge2.local/brand-awareness-metrics/) - How to measure the impact on your brand and the important metrics.
- [How to analyze trends](https://nudge2.local/how-to-analyze-trends/) - A simple process to get you started.
- [How to analyze frequency data](https://nudge2.local/how-to-analyze-frequency-data/) - A simple process.
- [How to analyze an audience](https://nudge2.local/how-to-analyze-an-audience/) - Interpret audience data, simple easy steps.
- [How to analyze demographic data](https://nudge2.local/how-to-analyze-demographic-data/) - A simple process to analyze demographic data.
- [How to analyze A/B test results](https://nudge2.local/how-to-analyze-a-b-test-results/) - Improve the impact of your A/B tests with these simple steps.
- [How to analyze a chart](https://nudge2.local/how-to-analyze-a-chart/) - Critique a chart with these simple steps.
- [How to analyze data](https://nudge2.local/how-to-analyze-data/) - Simple approach to examining your data.
- [How to analyze an article example](https://nudge2.local/how-to-analyze-an-article-example/) - Simple post on analyzing content.
- [How to deliver data driven marketing](https://nudge2.local/how-to-deliver-data-driven-marketing/) - Simple steps to use data more effectively.
- [How to make data driven decisions](https://nudge2.local/how-to-make-data-driven-decisions/) - Simple steps to use data to make better decisions.
- [How to critically analyze](https://nudge2.local/how-to-critically-analyze/) - Apply a critical lens.
- [How to interpret data](https://nudge2.local/how-to-interpret-data/) - Going beyond the surface level to understand your data.
- [How does sponsored content work](https://nudge2.local/how-does-sponsored-content-work/) - Simple explanation.
- [How much does sponsored content cost](https://nudge2.local/how-much-does-sponsored-content-cost/) - Examples of different pricing tiers.
- [How to measure brand awareness](https://nudge2.local/how-to-measure-brand-awareness/) - A post on measuring brand awareness.
- [Data driven insights](https://nudge2.local/data-driven-insights/) - Simple post on using data to create insight and action.
- [What is data driven analytics?](https://nudge2.local/what-is-data-driven-analytics/) - A simple explanation.
- [Native Tactics #3 Influencers Drive High Quality Traffic](https://nudge2.local/influencers-drive-high-quality-traffic/) - Product placements are not the only benefit when it comes to influencer marketing...
- [How to analyze a video](https://nudge2.local/how-to-analyze-a-video/) - Improve video with these simple steps.
- [How to do a data analysis report](https://nudge2.local/how-to-do-a-data-analysis-report/) - Simple steps and questions to get you started.
- [Three Ways Mobile Impacts Your Content](https://nudge2.local/three-ways-mobile-impacts-your-content/) - 1) Load time is life and death If your content doesn't load fast you lose the user. This is an invisible tax you're already paying but not realising. Slow load time can result in as high as 50% drop off in people intending to read your content and actually doing that. 2) People scroll slower
- [Cross Domain Analytics](https://nudge2.local/cross-domain-analytics/) - One neat thing about Nudge - is that it works across domains. Say you're running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that.
- [How Nudge can help with Blogger Outreach](https://nudge2.local/how-nudge-can-help-with-blogger-outreach/) - Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been - how do we substantiate that value? Not only from the bloggers perspective - they want to charge fair pricing, and fair pricing means they
- [Content Marketing Optimizations Made Easy](https://nudge2.local/content-marketing-optimizations-made-easy/) - It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content. Here's how Nudge can help.
- [How Brands Measure Purchase Intent on Content in Offline Environments](https://nudge2.local/measure-purchase-intent-on-content-for-offline-environments/) - Brands need proxies that indicate purchase intent in offline environments to establish a benchmark, to understand how your content drives business outcomes.
- [Optimizing Content Distribution to Quality](https://nudge2.local/optimizing-content-distribution-to-quality/) - Nudge provides an orchestration layer to give marketers an edge when optimizing their content distribution to quality. Learn more.
- [Why Real-Time Analytics are Vital for Your Native Advertising Campaigns](https://nudge2.local/why-real-time-analytics-are-vital-for-your-native-advertising-campaigns/) - Time is money and delayed reporting will only cost you money. By having real-time data at your fingertips, marketers can optimize campaigns for success.
- [Advertising Effectiveness of Google Accelerated Mobile Pages](https://nudge2.local/advertising-effectiveness-of-google-accelerated-mobile-pages/) - Today Google Accelerated Mobile Pages (AMP) rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on top. AMP is for content, what
- [Fashion Research Report](https://nudge2.local/fashion-research-report/)
- [How to Produce the Best Native Content, from Some of the Best in the Business](https://nudge2.local/how-to-produce-the-best-native-content-from-some-of-the-best-in-the-business-2/)
- [Nudge Content Analytics API](https://nudge2.local/content-analytics-api/) - The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of
- [Finance Category - Native Content Review](https://nudge2.local/finance-category-native-content-review/)
- [Nudge Metrics - Why you shouldn't stop at engagement](https://nudge2.local/nudge-metrics-why-you-shouldnt-stop-at-engagement/) - For a lot of brands the success of a campaign is hung up on engagement (and therefore shares). Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there. This
- [Engagement & Attention. You need both](https://nudge2.local/engagement-attention-you-need-both/) - Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention. We mentioned last month about how you shouldn’t stop at engagement, you should dig deeper
- [Covid-19, impact on marketing, media & content](https://nudge2.local/covid19/) - How coronavirus is changing media
- [Native Content Formats](https://nudge2.local/native-content-formats/) - When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work
- [Nudge + Bloggers Club](https://nudge2.local/bloggers-club-case-study/) - Background Lightbox - an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences. What We Did
- [How Nudge Can Help Your Programmatic Buying](https://nudge2.local/how-nudge-can-help-your-programmatic-buying/) - At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for
- [Partner won’t support DCM trackers?](https://nudge2.local/dcm-trackers/) - Exploring alternatives to DCM when you can’t use it.
- [Nudge, a content marketing analytics & attribution dashboard](https://nudge2.local/nudge-a-content-marketing-analytics-attribution-dashboard/) - The backstory behind the genesis of Nudge.
- [Low admin analytics option for developers.](https://nudge2.local/low-admin-analytics-for-developers/) - We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to, what is the initial setup, ongoing administration AND will my team use it. Our pitch at
- [How creators can look after the brands that invest in them](https://nudge2.local/how-creators-can-look-after-the-brands-that-invest-in-them/) - I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post covers what I see as an important part of anytime a creator works with a brand. That is the
- [The 5 things you can do to improve social metrics on your content](https://nudge2.local/the-5-things-you-can-do-to-improve-social-metrics-on-your-content/) - Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if Nudge is right for you, as the website gives you the top line social metrics.
- [Why we track Attention Minutes](https://nudge2.local/attention-minutes/) - Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important at a reporting and campaign level for your clients. If you have any follow up questions please
- [A Closer Look at Attention Metrics](https://nudge2.local/a-closer-look-at-attention-metrics/) - In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. https://www.youtube.com/watch?v=DbrhDJ8GJN4&feature=youtu.be If you have any questions on this post please either place them in the comments below or email them through to hollie@giveitanudge.com
- [Not all native advertisers should do content marketing but...](https://nudge2.local/not-all-native-advertisers-should-do-content-marketing-but/) - Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you're working on. That's where native works really well, to bring in distribution (through in-feed) and context/relevance through buying
- [Content Hacks for Founders](https://nudge2.local/content-hacks-for-founders/) - The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in We do 'This Week in Native Ads'. That honestly may not be that interesting to
- [The shift in thinking: Content is back](https://nudge2.local/shift-thinking-content-back/) - The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you're first to a platform just playing there you can win, as it matures you've got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity
- [Visual Storytelling - Why use it?](https://nudge2.local/content-strategy-needs-visual-storytelling/) - Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that
- [Three big trends in digital advertising](https://nudge2.local/digitaltrends/) - Hey! Unfortunately we couldn’t make it to Digiday this time around, but we’ll make sure to let you in on some great stuff regarding the event, such as things you can do around the venue and places you definitely shouldn’t miss out on while you’re in La Quinta, Palm Springs. We’ll also write about exciting topics
- [Content Analytics - The Old Fashioned Way](https://nudge2.local/content-analytics-the-old-fashioned-way/) - Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content
- [How Nudge Enables Content Sales Teams](https://nudge2.local/how-nudge-enables-content-sales-teams/) - Publishers look set to hit a wall with native ads. Nudge enable sales teams to sell more sponsored content through independent verification.
- [Build The Perfect Content Distribution Strategy with Post-Click Metrics](https://nudge2.local/build-the-perfect-content-distribution-strategy-with-post-click-metrics/) - Overwhelmed by all the distribution options? Results are ok but not great? Learn how to build the perfect content distribution strategy with post-click metrics.
- [How You’re Flying Blind Without Benchmarks](https://nudge2.local/how-you-are-flying-blind-without-benchmarks/) - Benchmarks are the best way to understand comparative value against other campaigns until industry-specific norms are established. Learn more.
- [Data driven storytelling](https://nudge2.local/data-driven-storytelling/) - Use data to tell your story.
- [What the first 90 days of your long-term engagement with Nudge look like](https://nudge2.local/first-90-days-of-your-long-term-engagement-with-nudge/) - We look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through.
- [The Blueprint for Spending your Media Budget Effectively at SXSW](https://nudge2.local/blueprint-for-spending-your-media-budget-at-sxsw/) - One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW! Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted... So we thought, why not ensure that
- [Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic](https://nudge2.local/anatomy-of-bots-a-real-life-use-case/) - We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business growth coming from it. It is essential to take this beyond the headlines, from abstraction
- [How emotional responses to advertising impact brand recall](https://nudge2.local/how-emotional-responses-to-advertising-impact-brand-recall/) - Advertising/branded content impacts long-term memory - more specifically, how emotional responses to advertising strengthens brand recall and recognition.
- [Why context in premium environments dominate how we respond to content](https://nudge2.local/why-context-in-premium-environments-dominate-how-we-respond-to-content/) - We categorized 66 million paid clicks to content to establish what the best quality environments are for buyers.
- [Why context in premium environments dominate how we respond to content](https://nudge2.local/why-context-in-premium-environments-dominate-how-we-respond-to-content/) - We categorized 66 million paid clicks to content to establish what the best quality environments are for buyers.
- [Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth](https://nudge2.local/killing-wasted-spend-how-to-staunch-the-bleeding-of-digital-dollars-and-reignite-growth/) - This is a checklist to make sure you’re not throwing your digital ad dollars out the window.
- [How to squeeze more juice from the lemon](https://nudge2.local/better-content-better-results/) - Maximize every dollar you put in to your content.
- [How Variety's Content Studio Created Exceptional Valentine's Day Content](https://nudge2.local/interviewing-varietys-content-studio-team/) - It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?
- [How Native Can Get More Creative](https://nudge2.local/how-native-can-get-more-creative/) - How native can get more creative - native advertising presents an opportunity to be truly harmonious, to respect the attention of users and actually be useful.
- [If you're using Time on Page, to evaluate content you're doing it wrong](https://nudge2.local/if-youre-using-time-on-page-to-evaluate-content-youre-doing-it-wrong/) - Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this
- [Why Content Marketers Should Pay Attention to Attention Minutes](https://nudge2.local/why-content-marketers-should-pay-attention-to-attention-minutes/) - Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you're like me, you read and hit the back button. Scroll and click another link. Or, you're on your computer, open a million tabs, and read the content later. Only to close
- [The Power of Emotion in Content Marketing – What makes it Shareable?](https://nudge2.local/the-power-of-emotion-in-content-marketing-what-makes-it-shareable/) - The best way to engage with your audience and potential customers is via content marketing. It's handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends
- [3 big benefits of using multi-channel analytics](https://nudge2.local/3-big-benefits-of-using-multi-channel-analytics/) - A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands are able to interact with their audience across multiple touchpoints, which cuts through at a
- [Reporting vs analytics, what's the difference?](https://nudge2.local/reporting-vs-analytics-whats-the-difference/) - Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data,
- [Should we be optimistic about technology?](https://nudge2.local/should-we-be-optimistic-about-technology/) - The role technology is playing in our lives is ever more present and top of mind. This piece explores optimism around technology, how the bad stuff is wired into us, economic freedom and how do we keep it in check. Should we even be optimistic about technology? Kevin Kelly is a futurist and author of
- [Why Marketers Need Digital Media Analytics to Improve ROI](https://nudge2.local/why-marketers-need-digital-media-analytics-to-improve-roi/) - Digital media, otherwise known as 'content', can be created, seen, modified, and shared online. Examples of digital media formats include podcasts, video games, videos, websites, social media, and online advertising. By using digital media analysis software, you have the ability to observe, report, and improve your digital media campaigns. You obtain insight into what content
- [The economics of attention](https://nudge2.local/the-economics-of-attention/) - This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for up and coming media like TikTok, how scale and personalization impact the economics. We have
- [Shenanigans in sports sponsorships](https://nudge2.local/shenanigans-in-sports-sponsorships/) - Formula 1 is the yachting of motorsports, that is it is showy, speedy and intellectual. Many have been introduced or brought back to it through Drive to Survive on Netflix. As I was. Simply it is 20 drivers, racing around a track, in cars that have to adhere to regulations. Otherwise referred to as the
- [NFTs and Content](https://nudge2.local/nfts-and-content/)
- [Does Google even need us?](https://nudge2.local/does-google-even-need-us/) - What happens when Google doesn't need you anymore? It's still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search results. SparkToro estimates that in 2021 2/3 of searches do not go further than the
- [Newsletter #320 - Are we in decline?](https://nudge2.local/newsletter-320-are-we-in-decline/) - A brief thanks to Gustaf, who I collaborate with on the newsletter, this is his last for a while. ? One big thing A story this week was on how advertising was down YOY, notably February (should be) the last ‘normal’ month before the covid declines. My underlying feeling though is, is that the right
- [Newsletter #319 - Ferraris and newsletters](https://nudge2.local/newsletter-319-ferraris-and-newsletters/) - After a week hiatus, we’re back, with a juicy line up of stories. We’ve also started sharing more of our commentary on our website, over here. One big thing These Google Slides digging into how 7-figure newsletters make money was brilliant. Despite the cheesy title, it shows how you can tell a rich story using
- [Newsletter #318 - Crypto Community](https://nudge2.local/newsletter-318-crypto-community/) - One big thing Reader David Berkowitz put me on to Rally.io, a way to create tokens for rewarding engagement in your community. The tokens are backed by the website. It’s early days so really what you can do with it is quite open. Users can be gifted tokens or buy/sell them. David mused on some
- [Newsletter #317 - Creator Economy](https://nudge2.local/newsletter-317-creator-economy/) - This week, I’ve been listening in on a few Clubhouse chats. When there is a good moderator, a clear topic and duration, the experience is pretty good. When there’s not, well, it feels like those panels you leave early. If you’re on there, give me a follow @bwagy, or if you need an invite, I
- [How the Growing Audio Space can Avoid the Missteps of the Web](https://nudge2.local/how-the-growing-audio-space-can-avoid-the-missteps-of-the-web/) - How can audio avoid the mistakes the web made? Where are the opportunities to leapfrog?
- [Newsletter #316 - The Peoples Economy](https://nudge2.local/newsletter-316-the-peoples-economy/) - One big thing At the Goldman Sachs Technology and Investor conference, Twitter CEO, Jack Dorsey suggested they were exploring tipping tweeters. Thus providing a financial incentive to those who create the best content. Now, what does that sound like? Kind of like SnapChat's Spotlight or TikTok's Creator fund. If content creators are able to wrangle
- [Newsletter #315 - The Peoples Stimulus Part 2](https://nudge2.local/newsletter-315-the-peoples-stimulus-part-2/) - One big thing You might have seen a few mentions of Snapchat Spotlight in the newsletter in the last few months. Spotlight is where any (and yes any) user can send in content to be featured. And if they get featured, they get a cut. In this Guardian piece, they shine the light on 19-year-old
- [Newsletter #314 - Does Google need us?](https://nudge2.local/newsletter-314-does-google-need-us/) - One big thing What happens when Google doesn't need you anymore? It's still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers. Google is moving towards a world without click out search results. When you consider things like GPT3, an AI that can create
- [Newsletter #312 - Bill of rights](https://nudge2.local/newsletter-312-bill-of-rights/) - One big thing This week Axios shared the Axios Bill of Rights, their promise to readers. Check it out. I’m always a fan of a mission statement, or an outline of principles, the act of sharing it, itself tells something about the publication. With theirs, the very first one is: Every item will be written
- [Newsletter #311 - Welcome 2021](https://nudge2.local/newsletter-311-welcome-2021/) - Despite the break, much has happened [warning no politics discussed].
- [Edition #284 George Floyd Response](https://nudge2.local/edition-284-george-floyd-response-6-5-2020/) - . . . G E O R G E . F L O Y D . . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands that are posting on social. If we
- [Edition #283 Home buyers and their adtech taxes](https://nudge2.local/edition-283-home-buyers-and-their-adtech-taxes-5-29-2020/) - Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t really comment on the revenue sharing piece a few weeks back. Wanted to mull on it for a bit as
- [Edition #282 The Howard Stern move](https://nudge2.local/edition-282-the-howard-stern-move-5-22-20/) - A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The
- [Edition #281 Brands inevitable DTC future](https://nudge2.local/edition-281-brands-inevitable-dtc-future-5-15-20/) - One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured
- [Edition #280 Brand Balance Sheets, 5/8](https://nudge2.local/edition-280-on-brand-balance-sheets-5-8-2020/) - One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan
- [Edition #280 Brand Balance Sheets, 5/8](https://nudge2.local/edition-280-on-brand-balance-sheets-5-8-2020/) - One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan
- [Edition #279 Weird Earnings, 5/1](https://nudge2.local/edition-279-on-weird-earnings-5-1-2020/) - One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away - behavior would
- [This Week in Native Ads 4/24](https://nudge2.local/this-week-in-native-ads-4-24-2020/) - It’s Friday, you did it, again :) One big thing This week felt like the real start to the second quarter and we’re seeing it in this week's stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated
- [This Week in Native Ads 4/24](https://nudge2.local/this-week-in-native-ads-4-24-2020/) - It’s Friday, you did it, again :) One big thing This week felt like the real start to the second quarter and we’re seeing it in this week's stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated
- [This Week in Native Ads 4/17](https://nudge2.local/this-week-in-native-ads-4-17-2020/) - You did, you made it to Friday - well done. One big thing You want to be careful to not be caught in a false economy. On the one hand, you see podcast revenue is up, which is likely committed revenue which hasn’t yet been pulled back. On the other, you see the pipeline of
- [This Week in Native Ads 4/3](https://nudge2.local/this-week-in-native-ads-4-3-2020/) - Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye - on
- [This Week in Native Ads 3/27](https://nudge2.local/this-week-in-native-ads-3-27-2020/) - If you haven’t yet, this would be the edition you forward to your CMO :) One big thing We took a peek at Nudge data and brand content consumption is through the roof, if you’re a marketer trying to stay relevant, invest more in content. In some pockets we saw it as high as 80%
- [This Week in Native Ads 3/20](https://nudge2.local/this-week-in-native-ads-3-20-20/) - Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during
- [This Week in Native Ads 3/13](https://nudge2.local/this-week-in-native-ads-3-13-20/) - We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Much appreciated.
- [This Week in Native Ads 3/6](https://nudge2.local/this-week-in-native-ads-3-6-2020/) - A quick ask, Gustaf on his team is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Just asking for 30 minutes of your time - over a screen share. One big thing Last week I wondered
- [This Week in Native Ads 2/28](https://nudge2.local/this-week-in-native-ads-2-28-2020/) - One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer - especially when the quality of production means it is a realistic opportunity. Notable stories this
- [This Week in Native Ads 2/21](https://nudge2.local/this-week-in-native-ads-2-21-2020/) - Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories - and you might be wondering why we would include these. But the strongest trend (and opportunity) we see is the inversion
- [This Week in Native Ads 2/14](https://nudge2.local/this-week-in-native-ads-2-14-2020/) - Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such
- [This Week in Native Ads 2/7](https://nudge2.local/this-week-in-native-ads-2-7-2020/) - Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy!
- [This Week in Native Ads 2/7](https://nudge2.local/this-week-in-native-ads-2-7-2020/) - Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy!
- [This Week in Native Ads 1/31](https://nudge2.local/this-week-in-native-ads-1-31-2020/) - A crisp edition this week - but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week - and somehow I haven’t seen any of the ads (yet). When we peek at
- [This Week in Native Ads 1/24](https://nudge2.local/this-week-in-native-ads-1-24-2020/) - After a couple of meatier weeks this is a lighter edition - but do spend it checking out the campaigns of the week, both excellent. Notable stories this week Revcontent introduces native video marketplace. Employees sharing TikToks behind the scenes. Facebook has barred an Israeli firm that claims it can “subconsciously influence” people, because it
- [Data driven digital marketing](https://nudge2.local/data-driven-digital-marketing/) - Simple process for swapping to data driven marketing.
- [Data driven creative](https://nudge2.local/data-driven-creative/) - A simple post on creating data driven creative.
- [This Week in Native Ads 1/17](https://nudge2.local/this-week-in-native-ads-1-17-2019/) - One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome - obviously their browser.
- [Nudge Guide to Cannes Lions](https://nudge2.local/nudge-guide-to-cannes-lions/) - What we learned from our first trip.
- [We're Looking for a Freelance Content Writer](https://nudge2.local/freelance-content-writer/) - Nudge is looking for content marketers to join the team.
- [This Week in Native Ads 1/9](https://nudge2.local/this-week-in-native-ads-1-9-2019/) - I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is pretty close-knit, so you naturally bump into a bunch of people. Which I like. So
- [Nudge, a book, a theory and an entrepreneur walked into a bar](https://nudge2.local/nudge-a-book-a-theory-and-an-entrepreneur-walked-into-a-bar/) - Nudge is commonly thought of, as the behavioral economics book. Or ‘nudging’ consumers along. The third pillar (amongst marketers) is us, Nudge, the software company. So what is Nudge? Nudge is the act of prodding someone, to pay attention to something else. Nudge is a popular book of the same name, getting into behavioral theory,
- [This Week in Native Ads 1/2](https://nudge2.local/this-week-in-native-ads-1-2-2020/) - Happy 2020 :) How was your break? As you think about your content this year, getting more transparency in to how its performing, will help you see where you’re going. And we now have a self serve, pay as you go model, for your owned content. Give it a peek. (If you sign up, let
- [This Week in Native Ads 12/13](https://nudge2.local/this-week-in-native-ads-12-13-2019/) - One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is
- [This Week in Native Ads 12/6](https://nudge2.local/this-week-in-native-ads-12-6-2019/) - Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big thing The Columbia Journalism school has been undertaking a multi-year study on the relationship between large-scale technology companies and
- [This Week in Native Ads 11/8](https://nudge2.local/this-week-in-native-ads-11-8-2019/) - Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing
- [This Week in Native Ads 11/15](https://nudge2.local/this-week-in-native-ads-11-15-2019/) - One big thing The streaming wars have dominated stories this week - with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the Cadbury Amazon Fire TV partnership. Cadbury curated a selection of BuzzFeed's Tasty recipe videos to show on Fire
- [Nudge works with DoubleClick](https://nudge2.local/nudge-works-with-doubleclick/) - Nudge is a simple piece of code that’s easy to install and works with most tag managers with push integrations such as WordPress, Google Tag Manager, DCM etc.
- [This Week in Native Ads 11/1](https://nudge2.local/this-week-in-native-ads-11-1-2019/) - We cover OOH's attribution problem, the flood of brand interest onto TikTok (and it's data mining issues), Facebook's Halloween campaign, and much more.
- [This Week in Native Ads 10/18](https://nudge2.local/this-week-in-native-ads-10-18-2019/) - One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it'll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was
- [This Week in Native Ads 10/18](https://nudge2.local/this-week-in-native-ads-10-18-2019/) - One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it'll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was
- [This Week in Native Ads 10/25](https://nudge2.local/this-week-in-native-ads-10-25-2019/) - One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA's take. So what’s
- [This Week in Native Ads 10/11](https://nudge2.local/this-week-in-native-ads-10-11-2019/) - We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is
- [This Week in Native Ads 10/4](https://nudge2.local/this-week-in-native-ads-10-4-2019/) - Back in the hot seat, it’s been a full on couple of weeks but read on. For those who follow Nudge, we have soft-launched a ‘for all content marketers’ solution. You can check it out here. It’s pretty neat. And that seems a fitting thing to announce on the 250th edition. Native is now the
- [This Week in Native Ads 9/13](https://nudge2.local/this-week-in-native-ads-9-13-2019/) - One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas Obscura has branded content, the Airbnb investment will rapidly grow ‘affiliate-like’ revenue and book deals.
- [This Week in Native Ads 9/6](https://nudge2.local/this-week-in-native-ads-9-6-2019/) - One big thing Given the post Labor Day rush and short week this week is a bit lighter. Would love readers feedback, on serving the newsletter as a story. Here’s the link, thanks to Nws.ai. We also shared our progress in a special edition if you’d like to take a peek. Notable stories this week
- [This Week in Native Ads 8/30](https://nudge2.local/this-week-in-native-ads-8-30-2019/) - One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or a college kid making a mistake. And earlier this week we got together a few folks
- [This Week in Native Ads 8/23](https://nudge2.local/this-week-in-native-ads-8-23-2019/) - One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high and low risk assets. It seems in a digital world, the middle is being squeezed out. If it’s sizable, it
- [This Week in Native Ads 8/16](https://nudge2.local/this-week-in-native-ads-8-16-2019/) - For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting. One big thing What does the ViacomCBS deal mean for native & content? You
- [This Week in Native Ads 8/2](https://nudge2.local/this-week-in-native-ads-8-2-2019/) - We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a conversation about trends, best practices, what we are seeing in the market and even do
- [This Week in Native Ads 7/26](https://nudge2.local/this-week-in-native-ads-7-26-2019/) - I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used or has a longer timeframe of economic output does that mean it could be treated
- [This Week in Native Ads 7/19](https://nudge2.local/this-week-in-native-ads-7-19-2019/) - One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model. Citing that the effort to filter and sign on advertisers was high and that it could be swapped to investing
- [This Week in Native Ads 7/12](https://nudge2.local/this-week-in-native-ads-7-12-2019/) - One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the talent behind the content. With influencers, that is obvious and direct. For most other content brands create, it’s not. Is
- [This Week in Native Ads 6/28](https://nudge2.local/this-week-in-native-ads-6-28-2019/) - One big thing Since last week there’s been a few more write-ups on Cannes (i.e. brand purpose hypocrisy at Cannes), not entirely sure what it was about this year which has struck a chord - but it has. This piece on the New York Times from Farhad Manjoo continues last week's chat (that it's all
- [This Week in Native Ads 6/21](https://nudge2.local/this-week-in-native-ads-6-21-2019/) - One big thing Back in the hot seat, to a deluge of Cannes / no Cannes attendance chatter. What makes Cannes great is the concentration, bumping into people you know, everyone's there to catch up, reconnect. Which is rare these days. But that’s what makes it so good. Unfortunately not for me this year but
- [This Week in Native Ads 6/14](https://nudge2.local/this-week-in-native-ads-6-14-2019/) - Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce's surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a
- [This Week in Native Ads 6/7](https://nudge2.local/this-week-in-native-ads-6-7/) - One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on
- [This Week in Native Ads 5/31](https://nudge2.local/this-week-in-native-ads-5-31-2019/) - One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge. The counter, is the rise in technology at scale to power and enhance processes. Consolidation is
- [This Week in Native Ads 5/24](https://nudge2.local/this-week-in-native-ads-5-24-2019/) - Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that form the backbone of bringing a concept to life. They may be crude but effective. Effective
- [This Week in Native Ads 5/17](https://nudge2.local/this-week-in-native-ads-5-17-2019/) - One big thing This week I got to guest edit Why is this interesting? A daily newsletter by Colin Nagy and Noah Brier. Using Amazon Prime Video as an example I dig in to, data-driven vs data assisted decision making. And how subjectivity plays a big role even though the data itself is objective. Check
- [This Week in Native Ads 5/10](https://nudge2.local/this-week-in-native-ads-5-10-2019/) - One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google
- [This Week in Native Ads 5/3](https://nudge2.local/this-week-in-native-ads-5-3-2019/) - It’s NewFronts this week, with all sorts of announcements. What sticks? We’ll see as we go through the year. The thing that really stood out to me was Conde Nast announcing 175 pilots. That’s putting the idea of throwing ideas on the wall to see what sticks to the extreme. Are there really 175 concepts
- [This Week in Native Ads 4/26](https://nudge2.local/this-week-in-native-ads-4-26-2019/) - It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with
- [This Week in Native Ads 4/19](https://nudge2.local/this-week-in-native-ads-4-19-2019/) - Colin Nagy of creative shop FF here covering for Ben while he is down in NZ. A quick insight to lead off the newsletter this week: it has been fascinating to watch how much migration there has been in recent months to small, niche private networks. Just at the beginning of the web when interest
- [This Week in Native Ads 4/12](https://nudge2.local/this-week-in-native-ads-4-12-2019/) - There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content. Permissions here are a problem. But for an enterprising mind, there are lots of ways to
- [This Week in Native Ads 4/5](https://nudge2.local/this-week-in-native-ads-4-5-2019/) - One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad tech, especially anything that relies on third party cookies. AdWeek has a piece on how they’re
- [This Week in Native Ads 3/29](https://nudge2.local/this-week-in-native-ads-3-29-2019/) - Digital Content NewFronts is coming up, if readers have invites, would love to join a couple more sessions. :) One big thing There were a lot of smirks this week about Apple News+. But Apple is smart, especially at research and consumer segmentation. There will be more than enough people who don’t presently subscribe to
- [This Week in Native Ads 3/22](https://nudge2.local/this-week-in-native-ads-3-22-2019/) - Each week, we look through the stories, and it is a balance of programmatic vs native vs content vs media. But since we started the newsletter, these have all become intertwined (which is a good thing). I just wanted to call that out, for those that might have been wondering if we were covering less
- [This Week in Native Ads 3/8](https://nudge2.local/this-week-in-native-ads-3-8-2019/) - One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works. Notable stories this week Mark Zuckerberg penned quite
- [This Week in Native Ads 3/1](https://nudge2.local/this-week-in-native-ads-3-1-2019/) - The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe. The deal was for stock. So
- [This Week in Native Ads 2/22](https://nudge2.local/this-week-in-native-ads-2-22-2019/) - This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. ? Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle which goes
- [This Week in Native Ads 1/11](https://nudge2.local/this-week-in-native-ads-1-11-2019/) - We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about. One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the industry
- [This Week in Native Ads 1/18](https://nudge2.local/this-week-in-native-ads-1-18-2019/) - Before your snowy weekend here’s the latest in native and content. ❄️ One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and
- [This Week in Native Ads 1/25](https://nudge2.local/this-week-in-native-ads-1-25-2019/) - One big thing Marie Kondo is having her cultural moment, I read the book a few years ago - and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also a process worth doing, reviewing all the tools, systems, processes, partners and looking to simplify. In a
- [This Week in Native Ads 2/1](https://nudge2.local/this-week-in-native-ads-2-1-2019/) - Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I
- [This Week in Native Ads 2/15](https://nudge2.local/this-week-in-native-ads-2-15-2019/) - One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity. I had a great chat with a journalist this week, who was asking, at this point - how does a brand justify not doing content? Would love
- [This Week in Native Ads 8/9](https://nudge2.local/this-week-in-native-ads-8-9-2019/) - One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality. In other markets people are a lot more practical, I do this to get X or Y. Here the value
- [This Week in Native Ads 9/20](https://nudge2.local/this-week-in-native-ads-9-20-2019/) - One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct social display from publishers. Both efforts show the commitment but also collaboration to bring new solutions to market. Hats off to all. But the
- [Product Announcement: Intel by Nudge](https://nudge2.local/intel-by-nudge/) - Intel by nudge features all of the world’s branded content, organized in one place.
- [All Things Nudge](https://nudge2.local/welcome-to-nudge/) - Hi I’m Jess and I’m a Brand and Sales Associate here at Nudge. You’ve probably seen my name pop up in your inbox here and there. It’s only because I believe that Nudge is a tool that you’d find pretty useful! If you buy, create, or promote content you should seriously evaluate Nudge. If you
- [Nudge Product Update 6/12](https://nudge2.local/nudge-product-update-6-12-2019/) - Read on as we share the latest content, product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, June 2019 Today, we are excited to share two big things with you, which will enable you to: 1. Know what content your competitors are doing and where. 2. Optimize
- [How Publishers Activate Nudge](https://nudge2.local/how-publishers-activate-nudge/) - Nudge is super easy to install. It’s a piece of Javascript that goes on the content. No matter your setup, there’s a Nudge solution for you. Learn more.
- [How to get started with Nudge](https://nudge2.local/how-to-get-started-with-nudge/) - To learn how to get started with Nudge, simply follow these links: How to get setup Advertisers Publishers How Nudge pays for itself Advertisers Publisher For further questions, simply schedule a call with a Nudge account manager today.
- [Looking for a Developer to Join the Team](https://nudge2.local/looking-for-a-developer-to-join-the-team/) - Nudge is seeking a remote developer to help build innovative products in the content and advertising industry and to enable us to ship more product into the hands of our clients.
- [Nudge Product Update 2/13](https://nudge2.local/nudge-product-update-2-13-2019/) - Read on as we share the latest content, product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, February 2019 Last September I sat down with the team to look at the next big areas of focus for us as a company.
- [Nudge Surpasses 3.2B Impressions](https://nudge2.local/nudge-surpasses-3-2b-impressions/) - A Letter from Nudge CEO Nudge has surpassed 3 Billion impressions this year. This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners.
- [Nudge Product Update 3/14](https://nudge2.local/nudge-product-update-3-14/) - Each month we share the latest native content, new product features, upcoming events and more. 3/14.
- [Nudge Product Update 5/9](https://nudge2.local/nudge-product-update-5-9-2018/) - Each month we share the latest native content, new product features, upcoming events and more. 5/9.
- [Nudge Product Update 7/11](https://nudge2.local/nudge-product-update-7-11-2018/) - We share Nudge's latest product features, native content, upcoming events and more. 7/11.
- [We're seeking a Nudge Operator](https://nudge2.local/were-seeking-a-nudge-operator/) - A Nudge Operator is a skilled digital marketing practitioner that navigates marketers through the Nudge platform to deliver great content.
- [6 Time Saver Tools Everybody Should Be Using](https://nudge2.local/6-time-saver-tools-everybody-should-be-using/) - Because this blog post is about saving time, I will keep it short. Most of us start our work day with checking emails, right? As we all know this can be a very time consuming task. Especially sorting through the relevant emails, and the junk. This first tool only needs to be used once, and
- [How you can improve and succeed with Mobile Marketing](https://nudge2.local/can-improve-succeed-mobile-marketing/) - Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the website isn't optimized for a mobile platform, the customer has to go through an annoying
- [November: Native Content Campaign of the Month](https://nudge2.local/november-native-content-campaign-of-the-month/) - Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at
- [Beyond the Click](https://nudge2.local/beyond-the-click/) - Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content distribution channels need to be held to the same level of accountability as the content
- [Social Hubs vs. Content Hubs](https://nudge2.local/social-hubs-vs-content-hubs/) - Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content
- [How Brands in the Food & Drink Industry Can Create Engagement on Social Media](https://nudge2.local/how-brands-in-the-food-drink-industry-can-create-engagement-on-social-media/) - Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media
- [How Brands in the Fashion and Beauty Industry Creates the Best Content Hubs](https://nudge2.local/how-the-industries-of-fashion-and-beauty-create-the-best-content-hubs/) - The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to
- [The Power of Content Hubs in the Automotive Industry](https://nudge2.local/the-power-of-content-hubs-in-the-automotive-industry/) - Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for
- [How Content Marketing Hubs Win in the Alcohol Industry](https://nudge2.local/alcohol-content-hubs/) - What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be
- [South Park reflects on the digital generation to date - what is really happening in the world of sponsored content?](https://nudge2.local/south-park-sponsored-content/) - You might not know this, but a few months ago South Park decided to release a couple of episodes about the digital era of marketing, including pop-ups ads, sponsored content and native ads. The episodes got a lot of exposure and publishers such as Business Insider, Adweek and Techtimes wrote about it on their sites. Maybe,
- [Nudge Metrics - Bounce Rate for Native Content.](https://nudge2.local/nudge-metrics-bounce-rate-for-native-content/) - Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back, that counts as a bounce with traditional tools. However, Nudge detects when you read that
- [Nudge Account Manager Role](https://nudge2.local/nudge-account-manager-role/) - Nudge is seeking a passionate digital marketer to join our team. We’re a bunch of misfits, hackers who have come all the way from New Zealand to bring our product to the market. This means our work culture is a little different to your typical NY company, we all love to travel a lot, strive
- [Jobs at Nudge: Product Manager](https://nudge2.local/jobs-at-nudge-product-manager/) - We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. Day to day includes: – Management of product Nudge, from a
- [Nudge seeks Junior Marketing Manager ](https://nudge2.local/nudge-seeks-junior-marketing-manager/) - We’re seeking an ambitious hungry digital marketer who wants to experiment, push the boundaries and learn a few things along the way. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: - Website optimization - Advertising optimization, Twitter, Facebook, Native - Development of
- [Nudge seeks Sales and Account Manager](https://nudge2.local/nudge-seeks-sales-and-account-manager/) - We’re seeking a full-time driven sales and account manager to join our agile sales team. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Management of sales outreach – Sales meetings – On-boarding new clients – Management of assigned accounts – Reporting
- [Nudge is seeking an Account Associate to join the team](https://nudge2.local/nudge-is-seeking-an-account-associate-to-join-the-team/) - We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes:
- [Nudge, Publisher Account Executive](https://nudge2.local/publisher-account-executive/) - This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit. Learn more.
- [Account Executive, Nudge](https://nudge2.local/account-executive-nudge/) - Native content is the future. This is a ground floor opportunity to come in and drive the sales of Nudge.

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- [The Intelligence Era](https://nudge2.local/pa-the-nudge-attention-model/) - We are bringing the intelligence layer to analytics, from data collection & insights to prediction. The intelligence layer, leverages machine learning & AI to learn from our data, and find inferences & patterns, that are too challenging to isolate without their help. It all started with our attention model and quickly became custom models
- [What you actually get](https://nudge2.local/features/) - All the metrics you need for the modern web People, Impressions, Scroll, Drop off, Bounce rate (refreshed), Attention, Time of day, Geography, Traffic Sources, Earned Impressions, Attention by Social Network, Overlap. Refreshed metrics > People dedupes users to zoom in on how many people consumed your content. Bounce is updated to identify those that leave
- [Do we have your attention?](https://nudge2.local/attention/) - What makes Nudge different, is that we have weaved Attention as a metric throughout our platform. This small but powerful change, changes everything. Read on for more about our approach. Why Attention They don’t call it the attention economy for nothing. Every digital screen has competing & enticing experiences for audiences to click or
- [How Nudge helps Brands](https://nudge2.local/use-cases/how-nudge-helps-brands/) - Nudge provides a mix of traditional, attention & engagement metrics, to get as close to the customer as possible. Customers are won and lost within seconds. So Nudge measures attention, second by second, to arm you with the same insights. See data on each URL, device, traffic source, time of day and day of week
- [How Nudge helps Strategists](https://nudge2.local/use-cases/how-nudge-helps-strategists/) - Great strategists need to be armed with the right data, yet traditional analytics lets a lot of insight slip away. Nudge provides a mix of traditional, attention & engagement metrics, which helps straddle the juggle of art and science. Give the creatives the feedback they need, and the CFO at the same time. Use Nudge
- [How Nudge helps Search](https://nudge2.local/use-cases/how-nudge-helps-search/) - Search engines are one of marketers biggest customers, driving traffic for those that perform well. Nudge enables marketers to optimize their content for search engines. Nudge uncovers how helpful your content is with its engagement metrics. See how far people scroll, drop off, pay attention to and share your content. Go deeper to see what
- [How Nudge helps SAAS](https://nudge2.local/use-cases/how-nudge-helps-saas/) - Software as a service companies live in a digital world, The difference in 20 seconds can be the difference between signing up or not. Nudge helps SAAS companies uncover what is engaging current and prospective customers by measuring attention. Whether it’s on content marketing, websites or landing pages. Or even the actual product. Nudge helps
- [How Nudge helps Publishers](https://nudge2.local/use-cases/how-nudge-helps-publishers/) - Audiences attention is won and lost within seconds, yet traditional analytics don't pick this up. Nudge measures attention, second by second, so Publishers can accurately measure how audiences engage in their content. Prove out the value of branded content productions with third party measurement. Transparency enables growth in direct revenue with greater win rates and
- [How Nudge helps Product Managers](https://nudge2.local/use-cases/how-nudge-helps-product-managers/) - Traditional analytics hasn't kept pace with how audiences engage with products & marketing. Often missing crucial things like attention. So Nudge provides a mixture of traditional, attention & engagement metrics. To best reflect how customers engage today. Get deeper insight on how engaging your products are. Share data with users to improve their experience. Product
- [How Nudge helps PPC](https://nudge2.local/use-cases/how-nudge-helps-ppc/) - Not all clicks are created equal, and with Nudge, you can now identify the best ones. Nudge enables PPC advertisers to improve performance in their campaigns. Identify the best performing campaigns, creatives and landing pages. Nudge lets you see how each click drives attention, measured second by second, for precise improvements. Break that up with
- [How Nudge helps Marketers](https://nudge2.local/use-cases/how-nudge-helps-marketers/) - Customers are won and lost within seconds, yet traditional analytics completely misses this. So Nudge measures attention, second by second, to arm you with the same insights. See data on each URL, device, traffic source, time of day and day of week to drill into areas of performance. Nudge provides a mix of traditional, attention
- [How Nudge helps eCommerce](https://nudge2.local/use-cases/how-nudge-helps-ecommerce/) - Customers are won and lost within seconds, yet traditional analytics misses this. Nudge provides attention measurement on the same basis. Second by second. To identify performance and areas of improvement. The platform provides a mix of traditional, attention & engagement metrics, to get as close to the customer as possible. Whether it is growing sales,
- [How Nudge helps Content Creators](https://nudge2.local/use-cases/how-nudge-helps-content-creators/) - Traditional analytics don't capture the art & science of content creation and consumption. Audiences are won and lost within seconds, so Nudge measures attention the same way. Second by second. The platform provides a mix of traditional, attention & engagement metrics, to get a balanced view of how the audiences are interacting. Content creators use
- [How Nudge helps Analytics](https://nudge2.local/use-cases/how-nudge-helps-analytics/) - Traditional analytics haven't kept up with the pace of change. Audiences are won and lost within seconds, yet they miss this in their measurement. So Nudge measures attention, second by second, to to get a high fidelity view of what the customer is doing. Nudge provides a mix of traditional, attention & engagement metrics, to
- [How Nudge helps Advertisers](https://nudge2.local/use-cases/how-nudge-helps-advertisers/) - Consumers are won and lost within seconds, yet many analytics don't capture this level of accuracy. This is why Nudge measures attention the same way. Second by second. Nudge helps advertisers increase return on ad spend. Through providing transparency on the performance of micro sites, landing pages, websites, branded content & content marketing. As well
- [How Nudge helps Agencies](https://nudge2.local/use-cases/how-nudge-helps-agencies/) - Attention is what is needed to drive all metrics agencies are accountable for. Awareness, brand lift, consideration, traffic targets or even conversion. Yet traditional analytics doesn't capture attention accurately. Born out of an agency, Nudge was built with campaigns in mind. Providing analytics on the performance of campaigns, to enable in-campaign optimizations, transparency and faster
- [How Nudge compares](https://nudge2.local/how-nudge-compares/) - Nudge has been built for the modern web; for a multi-device, multi-tab, multi-tasking web. You see that; in the metrics we gather, the insights we bring and the easy to use experience. We believe data can only add value, if you use it, which is our aim. The metrics span advertising analytics, content, heat map
- [About Nudge](https://nudge2.local/about-nudge/)
- [AI Analytics Pilot](https://nudge2.local/ai-analytics-pilot/) - ChatGPT has been unleashed online, it can now browse the web to respond to queries, that means over the coming months their 100m (and growing) users will be requesting information from your websites. There are questions on content being included in training models and permission to do so. Now, users may use AI to
- [Check your inbox](https://nudge2.local/ai-analytics-pilot/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Enterprise Content Handbook](https://nudge2.local/enterprise-content-handbook/) - The objective is to use content to deliver on your organizations goals. You do this through content that helps customers. The job is to create an experience that aligns customers and your organizations goals. But you already knew that. The hard part is driving performance. This short handbook gets into answering some of the
- [Check your inbox](https://nudge2.local/enterprise-content-handbook/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Check your inbox](https://nudge2.local/programmatic-handbook/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Programmatic Handbook](https://nudge2.local/programmatic-handbook/) - A short handbook for programmatic advertisers looking to drive performance. We’ve all heard how the bank reduced its programmatic ads from appearing on thousands of websites and got the same results. Programmatic advertising is all about optimization. This short handbook dives into the art of optimizing programmatic advertising. What's included: - Intro - Why can't
- [Content Studio Handbook](https://nudge2.local/content-studio-handbook/) - A short handbook for content studios at publishers working with brands & agencies. We thought we would distill some of the things publishers should be attentive to in delivering these campaigns. To drive enduring results and keep ahead of the market. Through the lens of analytics & insights, it provides practical tips on
- [Check your inbox](https://nudge2.local/content-studio-handbook/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Content Partnerships Handbook](https://nudge2.local/content-partnerships-handbook/) - A short handbook for agencies doing content partnerships. Over time we’ve measured billions of dollars of custom/sponsored/branded content & custom sites for advertisers. We thought we would distill some of the things agencies should be attentive to in delivering these campaigns. To drive enduring results and keep ahead of the market. What's
- [Check your inbox](https://nudge2.local/content-partnerships-handbook/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Growth Handbook](https://nudge2.local/growth-handbook/) - We kept getting asked how to handle the recent ATT changes. Marketers have found their growth handbooks are no longer working. And are looking for a new way. After sharing how we tackled it ourselves. We decided to put it together into a simple playbook for everyone. A simple process that is durable and
- [Check your inbox](https://nudge2.local/growth-handbook/check-your-inbox/) - Check your inbox, an email should have arrived with the PDF. Let your network know too. We added some text but feel free to add your own ????. Tweet
- [Sitemap](https://nudge2.local/sitemap/) - Product Features Use Cases Enterprise Pricing How Nudge compares Case Studies Support Docs Knowledgebase Terminology Privacy Resources Blog Insights Newsletter Newsletter archive Company About Contact Careers Guides Behavioral Analytics Influencer Content Marketing Content Marketing Analytics Content Marketing Metrics Content Measurement Content Marketing for SAAS Website Analytics Best Website Analytics 2023 Mini Guides What is Analytics?
- [Nudge solutions for the Enterprise](https://nudge2.local/enterprise/) - Deeper data, more insights and enterprise-grade solutions.
- [Subscribe to the Nudge newsletter](https://nudge2.local/subscribe/) - Each week we send a note out, covering one big thing, notable stories, deals/M&A, campaigns, smartest commentary and datapoints of note. Giving you an end of week briefing for the week ahead. We do the hunting & curating so you don’t have to. Sign up once and get smart insights each Friday. Subscribe Join
- [Use Cases](https://nudge2.local/use-cases/)
- [Documentation](https://nudge2.local/docs/) - Explore the fundermentals of Nudge and all the different ways you can utilized the API to help your business grow. Or take a deep dive into the technical API docs and start building.
- [Documentation](https://nudge2.local/docs/) - Explore the fundermentals of Nudge and all the different ways you can utilized the API to help your business grow. Or take a deep dive into the technical API docs and start building.
- [Analytics](https://nudge2.local/analytics/)
- [Analytics](https://nudge2.local/analytics/)
- [Attribute](https://nudge2.local/attribute/)
- [ROI Calculator](https://nudge2.local/roi-calculator/) - Calculate the ROI of your investment in Nudge, the content marketing analytics, attribution & intelligence platform.
- [Content Marketing that works](https://nudge2.local/content-marketing-that-works/) - How to use content marketing to achieve your business goals, download the ebook.
- [Data-driven content marketing foundations](https://nudge2.local/data-driven-content-marketing-foundations/)
- [In the Press](https://nudge2.local/in-the-press/) - With Market Maturity Comes an Updated IAB Native Advertising Playbook and Predictions for the Future, IAB, 05/09/2019. Oppenheimer Funds’ Leonor Palao and BrandStudio’s Annie Grannatstein: Driving Content with Data and AI, Portada, 04/04/2019. To attract direct response advertisers, Reddit adds more performance tools, Digiday, 2/13/2019. The Top 10 Changes to Come to Marketing and Technology, According to Marketers, Adweek,
- [Privacy Policy](https://nudge2.local/privacy-policy/) - Young & Shand Inc ("us", "we", or "our") operates the http://www.giveitanudge.com website and http://ndg.io (the "Service"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service. We are delighted that you have shown interest in our enterprise. Data protection is of a particularly
- [Pricing](https://nudge2.local/pricing/)
- [Insights](https://nudge2.local/insights/) - Leverage the learnings, insights and reports from billions data points as analyzed by Nudge.
- [Insights](https://nudge2.local/insights/) - Leverage the learnings, insights and reports from billions data points as analyzed by Nudge.
- [Insights](https://nudge2.local/insights/) - Leverage the learnings, insights and reports from billions data points as analyzed by Nudge.
- [Why Nudge](https://nudge2.local/why-nudge/)
- [Nudge, Terms and Conditions](https://nudge2.local/terms-and-conditions/) - Bbelow are general t&cs for use of Nudge and if your looking for T&C’s for our self-serve plan, click here. 1. Purchases If you wish to purchase any product or service made available through the Service ("Purchase"), you may be asked to supply certain information relevant to your Purchase including, without limitation, your credit card
- [Contact](https://nudge2.local/contact/) - As you might have guessed, lately we have been paying a lot of attention to gambling. This time we will tell you about casinos from South Africa. This is a fairly young online service http://casinolife.co.za/ , but the players are quite satisfied with the winnings and the range of games.
- [Integrations](https://nudge2.local/integrations/) - ReadThunderbolt reviewto make sound decision, and be sure that you obtained all information you need, before you start to gamble!
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- [Press Resources](https://nudge2.local/press/)
- [Nudge API](https://nudge2.local/api/)

## Careers

- [Growth Marketing Manager](https://nudge2.local/career/growth-marketing-manager/) - About this role Nudge is seeking an ambitious and enthusiastic Growth Marketing Manager to lead growth marketing and conversion rate optimization for our startup. In this role, having optimization instincts, being marketing savvy, and having an analytical mindset are key to driving growth, engagement, and conversion. As a person, you are not afraid to stretch
- [Full stack engineer](https://nudge2.local/career/full-stack-engineer/) - About Nudge We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing ecosystem, offering data and analytics tools that our clients rely on for transparency and actionable insights, to better measure, optimize, and report

## Insights

- [Delta Faucet Case Study](https://nudge2.local/insight/delta-faucet-case-study/) - Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched
- [Oppenheimer Case Study](https://nudge2.local/insight/oppenheimer-case-study/) - How Oppenheimer used Nudge’s technology to standardize metrics, leading to their best-ever growth This case study is repurposed from a public piece here. Oppenheimer creates a range of content with different partners. Previously, each partner provided different metrics and tactics to deliver the message to the end customer. This was frustrating for Oppenheimer, as
- [Visa Case Study](https://nudge2.local/insight/visa-case-study/) - Background Bloggers Club, Influencer Marketing specialists recruited and engaged 8 of their bloggers to create multiple pieces of content for the VISA #notatourist campaign. The #notatourist global campaign gave people a closer look into different locations around the world including insider tips, restaurants, bars and anything else a local may know. Allowing people to become
- [Effective Disclosure for Native Ads](https://nudge2.local/insight/effective-disclosure-for-native-ads-whitepaper/) - Summary A while back, The New York Times decided to shrink their native ad disclosures. In response to that, we sought to understand what the best way to disclose a custom native ad is. Was their change meaningful? To find out, we recruited some participants to read sponsored content, to see if they could identify
- [Netflix Native Ad Investment](https://nudge2.local/insight/netflix-native-ad-investment-white-paper-whitepaper/) - Summary An article on DigiDay concluded that only 9% of marketers are very confident about their native ad metrics. With this in mind, Netflix’s well-documented investments in Wired and the New York Times native ad products provides an opportune case study to bring these measurement challenges to life. This white paper is meant to help
- [Don Julio Case Study](https://nudge2.local/insight/don-julio-case-study/) - Background Protein, a well-regarded agency, ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine. Our Objective To provide a consistent measure of performance on the paid content across the three
- [General Electric Case Study](https://nudge2.local/insight/general-electric-case-study/) - Background Whilst working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet and around
- [The Atlantic Case Study](https://nudge2.local/insight/the-atlantic-case-study/) - A guide to native content success in partnership with The Atlantic. Native content is a fast-growing industry. Many brands are looking to scale their initiatives and there is a greater emphasis on demonstrating success. Nudge works with partners to delivery transparency and efficiency in content advertising, banners were a simpler paradigm for
- [Beauty Research Report](https://nudge2.local/insight/beauty-report/) - A data informed approach to understanding what native advertising success looks like in the beauty industry.
- [Bloggers Club Case Study](https://nudge2.local/insight/bloggers-club-case-study/) - Background Lightbox - an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences. What We Did
- [B2B Research Report + Benchmarks](https://nudge2.local/insight/b2b-report/) - Nudge looks into native content regularly to find out which content and publishers perform the best in each industry. It’s a chance to see what others are doing and take learnings for the next campaign. Key Metrics The most important KPIs to look at are Attention, Earned Impressions Ratio and Conversions. Attention is the time
- [Luxury Research Report + Benchmarks](https://nudge2.local/insight/luxury-report/) - Nudge looks into native content regularly to find out which content and publishers perform the best in each industry. It’s a chance to see what others are doing and take learnings for the next campaign. Key Metrics The most important KPIs to look at are Attention, Earned Impressions Ratio and Engagement. Attention is the time
- [Fashion Research Reports + Benchmarks](https://nudge2.local/insight/fashion-report/) - At Nudge, we look into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. This review covers the below for Fashion: Content format Publisher performance Best practice Learnings Key
- [Automotive Research Report + Benchmarks](https://nudge2.local/insight/automotive-report/) - Nudge looks into Native content regularly to find out which content and publishers perform the best in each industry. It’s a chance to see what others are doing and take learnings for the next campaign. Key Metrics The most important KPIs to look at are Attention, Engagement and Earned Impressions Ratio. Attention is the time
- [Alcohol Research Report + Benchmarks](https://nudge2.local/insight/alcohol-report/) - Nudge looks into Native content regularly to find out which content and publishers perform the best in each industry. It’s a chance to see what others are doing and take learnings for the next campaign. Key Metrics The most important KPIs to look at are Attention, Earned Impressions Ratio and Engagement. Attention is the time
- [Finance Research Report + Benchmarks](https://nudge2.local/insight/finance-report/) - Each month Nudge looks into Native content to find out which content and publishers perform the best. It’s a chance to see what others are doing and take learnings for the next campaign. Key Metrics The most important KPIs to look at are Attention Minutes, Scroll and Conversions. Attention is the time that a person
- [Technology Research Report + Benchmarks](https://nudge2.local/insight/technology-report/) - At Nudge, we create research reports into Native content within all categories to find out which content styles and publishers are performing the best. This is a chance to see what others are doing within your category and take learnings for your next campaign. Nudge is a measurement and intelligence platform that allows you to
- [Food + Drink Research Report](https://nudge2.local/insight/food-drink-report/) - Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. This review covers the below for Food and Drink: Content format Publisher performance Social Insights
- [Getting your Native Studio Started](https://nudge2.local/insight/native-content-studio-guide/) - This guide includes the three most important tips for getting your native studio started. This will allow you to get from 0-60 and get your sales team set up to start winning paid content campaigns. 1. Review your property You understand your property and your readers. You know what works, what styles of content, what
- [Sell More Content](https://nudge2.local/insight/sell-more-content-guide/) - Nudge Nudge provides measurement and intelligence to help publishers sell more sponsored content and scale their native/branded content offering. The Nudge dashboard offers comprehensive native measurement metrics such as reach, avg attention minutes, scrolled, engagement and more. A closer look at some of our unique features: Benchmarks Create publisher benchmarks across all categories to not
- [Nudge & Variety: How Entertainment Brands Win at Native](https://nudge2.local/insight/how-entertainment-brands-win-at-native-webinar/) - Entertainment brands are spending more than ever on native content, however many are still in the dark. What we’re hearing in the market is that they’re challenged with setting KPIs, which publishers to book with and what distribution methods, as well as content formats, that work the best. This time we teamed up with Variety
- [Distribution Optimization](https://nudge2.local/insight/distribution-optimization-webinar/) - The industry has leaped into content distribution, but the challenge for marketers is understanding how to distribute effectively. What metrics matter, how do you ensure you're getting real clicks, how do you minimize waste? In this webinar we cover: Best practices Great examples How to set KPIS https://youtu.be/2auybIG97E4
- [Native Content 101](https://nudge2.local/insight/native-content-101-webinar/) - This will help get your whole team up to best practice on native content, how to leverage it for your brand's objectives, talk through best practices, metrics and more. For example: Best Publishers Top content formats Social platforms that drive the most engagement Top content formats Insights https://youtu.be/bwRNTHtFDuM
- [The Best Native of 2016](https://nudge2.local/insight/best-native-ads-2016-webinar/) - A data-informed approach to understanding what native advertising success looks like. This 10-page report explores: Which publishers performed the best. What social networks to optimize for. Metrics & KPI's to measure performance. Real exampled of best practice. Learnings from our research. Key takeaways for your next campaign. https://youtu.be/8z_D7wTizx4
- [How to Streamline your Content Campaigns](https://nudge2.local/insight/streamline-your-content-campaigns-webinar/) - Are you tasked with running content campaigns with multiple partners? We’ve been there and know that it can be overwhelming; so we built a platform to help streamline your content campaigns. We cover: Setting KPIs Picking the right partners Optimizing toward the KPIs Reporting back https://youtu.be/eh83rjfqHw8

## Docs

- [Our approach to Privacy](https://nudge2.local/docs/our-approach-to-privacy/) - We don’t believe companies need to ask their consumers to compromise privacy. Nudge has been built from the ground up with this in mind. The technology leverages first party cookies. Nudge seeks to collect the minimal amount of data required to get meaningful insight. Data is discarded once processing has occurred, further minimising storage. Privacy
- [Using Nudge on NoCode platforms](https://nudge2.local/docs/nocode-platforms/) - Medium, Substack and other no code platforms provide their own measurement. Using CloudFlare Zaraz and custom domains, users are able to activate their own additional analytics to round out the gaps. Zaraz is a service, that lets you manage code and applications when a user gets re-routed through CloudFlare. This enables them to add additional
- [JW Player Video event tracking in Nudge](https://nudge2.local/docs/jw-player-video-event-tracking-in-nudge/) - JW Player businesses and creators to manage and deliver all forms video. Tracking the performance of that video becomes easy with Nudge allowing you track and view events such as play, pause, mute and complete. Enable video tracking with JW Player Copy the code snippet below and include it on your page / template that
- [Cloudinary Video event tracking in Nudge](https://nudge2.local/docs/cloudinary-video-event-tracking-in-nudge/) - Cloudinary allows developers and marketers easily create, manage and deliver video to their audiences. By using Nudge, you can track Cloudinary video events such as play, pause, mute, percentage watched, and complete Enable video tracking with Cloudinary First, Copy the code snippet below and include it on your page / template that contains a Cloudinary
- [Payload, Security](https://nudge2.local/docs/payload-security/) - The Nudge payload is designed to be lightweight. A summary of the payload and how the code loads on page: The initial piece of tracking javascript runs 3.5-4kb. Our initial JS is delivered by CDN, and usually renders in 60 - 200ms. This script loads the bare-bones essentials to deploy the rest of the tracking.
- [Tracking code, how Nudge collects data](https://nudge2.local/docs/tracking-code-how-nudge-collects-data/) - Nudge connects to your content to measure user behavior and send that data to your dashboard. Typically it uses a piece of code, a line of javascript, that gets loaded on the webpage. However there are additional ways of tracking for different types of content. URL redirects can be used to measure clicks. Custom events
- [Nudge Products](https://nudge2.local/docs/nudge-products/) - Nudges core product measures content and surfaces the data in a dashboard. The dashboard shows metrics relevant to understanding the nuance of content. A summary of who uses each of the product tiers. Standard Pro Enterprise Content marketers, thought leadership, blogs. Larger content marketing teams, thought leadership. Enterprise content teams, media companies, agencies, content studios. API Typically
- [Using Nudge with Bubble.io](https://nudge2.local/docs/using-nudge-with-bubble-io/) - No-code solutions are taking over the marketing stack. If you’ve used Bubble to build a brand experience or no code app, here is how you can get Nudge data from users of your app. First, retrieve your Nudge code. Log in, click on the top right profile pic, and select ‘show JS snippet’ from the
- [Using Nudge with Webflow](https://nudge2.local/docs/using-nudge-with-webflow/) - Webflow allows you to quickly create high quality websites and blogs. It also enables you to use external tools like Nudge. If you are a content marketer using Webflow you may want Nudge to provide analytics & insights on your content. First, retrieve your Nudge code. Log in, click on the top right profile pic,

## Categories

- [Product Updates](https://nudge2.local/category/product-updates/)
- [This Week in Native Ads](https://nudge2.local/category/commentary/this-week-in-native-ads/)
- [Interviews](https://nudge2.local/category/content-marketing/interviews/)
- [Strategy](https://nudge2.local/category/content-marketing/strategy/)
- [Commentary](https://nudge2.local/category/commentary/)
- [Influencer Marketing](https://nudge2.local/category/influencer-marketing/)
- [Content Marketing](https://nudge2.local/category/content-marketing/)
- [Analytics](https://nudge2.local/category/analytics/)
- [Branded Content](https://nudge2.local/category/branded-content/)
- [Archives](https://nudge2.local/category/archives/)
- [Analytics](https://nudge2.local/category/content-marketing/analytics-content-marketing/)
- [How To](https://nudge2.local/category/content-marketing/how-to/)
- [Analytics](https://nudge2.local/category/branded-content/analytics-branded-content/)
- [Native Advertising](https://nudge2.local/category/branded-content/native-advertising/)
- [Interviews](https://nudge2.local/category/branded-content/interviews-branded-content/)
- [Reports](https://nudge2.local/category/branded-content/reports/)
- [Case studies](https://nudge2.local/category/branded-content/case-studies/)
- [Best of](https://nudge2.local/category/branded-content/best-of/)

## Tags

- [Cross-Device](https://nudge2.local/tag/cross-device/)
- [Digital Trends](https://nudge2.local/tag/digital-trends/)
- [Mobile](https://nudge2.local/tag/mobile/)
- [Content Analytics](https://nudge2.local/tag/content-analytics/)
- [productivity](https://nudge2.local/tag/productivity/)
- [time saver tools](https://nudge2.local/tag/time-saver-tools/)
- [time saving tips](https://nudge2.local/tag/time-saving-tips/)
- [Responsive Design](https://nudge2.local/tag/responsive-design/)
- [native ad measurement](https://nudge2.local/tag/native-ad-measurement/)
- [test](https://nudge2.local/tag/test/)
- [increasing edgerank](https://nudge2.local/tag/increasing-edgerank/)
- [Facebook engagement](https://nudge2.local/tag/facebook-engagement/)
- [Facebook reach](https://nudge2.local/tag/facebook-reach/)
- [This Week in Native Ads by Nudge](https://nudge2.local/tag/this-week-in-native-ads/)
- [test2](https://nudge2.local/tag/test2/)
- [native ad disclosure](https://nudge2.local/tag/native-ad-disclosure/)
- [native advertising](https://nudge2.local/tag/native-advertising/)
- [native ads](https://nudge2.local/tag/native-ads/)
- [native web](https://nudge2.local/tag/native-web/)
- [evernote](https://nudge2.local/tag/evernote/)
- [native ad strategy](https://nudge2.local/tag/native-ad-strategy/)
- [brand recall native ads](https://nudge2.local/tag/brand-recall-native-ads/)
- [content as advertising](https://nudge2.local/tag/content-as-advertising/)
- [native ad effectiveness](https://nudge2.local/tag/native-ad-effectiveness/)
- [job](https://nudge2.local/tag/job/)
- [hiring](https://nudge2.local/tag/hiring/)
- [branded content](https://nudge2.local/tag/branded-content/)
- [buying native ads](https://nudge2.local/tag/buying-native-ads/)
- [nudge university](https://nudge2.local/tag/nudge-university/)
- [native ad cms](https://nudge2.local/tag/native-ad-cms/)
- [native ad analytics](https://nudge2.local/tag/native-ad-analytics/)
- [premium native publishers](https://nudge2.local/tag/premium-native-publishers/)
- [netflix analytics case study](https://nudge2.local/tag/netflix-analytics-case-study/)
- [how to measure native content](https://nudge2.local/tag/how-to-measure-native-content/)
- [netflix orange is the new black](https://nudge2.local/tag/netflix-orange-is-the-new-black/)
- [nytimes native ads](https://nudge2.local/tag/nytimes-native-ads/)
- [native ad content](https://nudge2.local/tag/native-ad-content/)
- [paid content](https://nudge2.local/tag/paid-content/)
- [analytics](https://nudge2.local/tag/analytics/)
- [what are native ads](https://nudge2.local/tag/what-are-native-ads/)
- [native ad definition](https://nudge2.local/tag/native-ad-definition/)
- [native advertising definition](https://nudge2.local/tag/native-advertising-definition/)
- [native content advertising](https://nudge2.local/tag/native-content-advertising/)
- [native advertising content](https://nudge2.local/tag/native-advertising-content/)
- [our favorite native ad examples](https://nudge2.local/tag/our-favorite-native-ad-examples/)
- [native ad best practice](https://nudge2.local/tag/native-ad-best-practice/)
- [examples of native ads](https://nudge2.local/tag/examples-of-native-ads/)
- [avocados from mexico](https://nudge2.local/tag/avocados-from-mexico/)
- [native advertising analytics](https://nudge2.local/tag/native-advertising-analytics/)
- [analytics infrastructure](https://nudge2.local/tag/analytics-infrastructure/)
- [analytics API](https://nudge2.local/tag/analytics-api/)
- [best native ads](https://nudge2.local/tag/best-native-ads/)
- [Content Marketing](https://nudge2.local/tag/content-marketing/)
- [sponsored content](https://nudge2.local/tag/sponsored-content/)
- [native content](https://nudge2.local/tag/native-content/)
- [tracking](https://nudge2.local/tag/tracking/)
- [measurement](https://nudge2.local/tag/measurement/)
- [real-time](https://nudge2.local/tag/real-time/)
- [success of native](https://nudge2.local/tag/success-of-native/)
- [attention minutes](https://nudge2.local/tag/attention-minutes/)
- [bounce rate](https://nudge2.local/tag/bounce-rate/)
- [time on site](https://nudge2.local/tag/time-on-site/)
- [t brand studio](https://nudge2.local/tag/t-brand-studio/)
- [the best native ads of 2015](https://nudge2.local/tag/the-best-native-ads-of-2015/)
- [refinery29](https://nudge2.local/tag/refinery29/)
- [buzzfeed](https://nudge2.local/tag/buzzfeed/)
- [content marketing & native advertising](https://nudge2.local/tag/content-marketing-native-advertising/)
- [how do native ads work](https://nudge2.local/tag/how-do-native-ads-work/)
- [time on page](https://nudge2.local/tag/time-on-page/)
- [measure paid content](https://nudge2.local/tag/measure-paid-content/)
- [how to track & measure paid content](https://nudge2.local/tag/how-to-track-measure-paid-content/)
- [paid distribution tracking](https://nudge2.local/tag/paid-distribution-tracking/)
- [how to track paid content distribution](https://nudge2.local/tag/how-to-track-paid-content-distribution/)
- [sumome](https://nudge2.local/tag/sumome/)
- [which content drives conversion](https://nudge2.local/tag/which-content-drives-conversion/)
- [content conversion](https://nudge2.local/tag/content-conversion/)
- [Native Advertising vs Content Marketing](https://nudge2.local/tag/native-advertising-vs-content-marketing/)
- [branded content or native advertising](https://nudge2.local/tag/branded-content-or-native-advertising/)
- [programmatic advertising](https://nudge2.local/tag/programmatic-advertising/)
- [best examples](https://nudge2.local/tag/best-examples/)
- [b2b native ads](https://nudge2.local/tag/b2b-native-ads/)
- [b2c native content](https://nudge2.local/tag/b2c-native-content/)
- [how to track sponsored content](https://nudge2.local/tag/how-to-track-sponsored-content/)
- [how to improve native advertising](https://nudge2.local/tag/how-to-improve-native-advertising/)
- [optimizing sponsored content](https://nudge2.local/tag/optimizing-sponsored-content/)
- [Native advertising tools](https://nudge2.local/tag/native-advertising-tools/)
- [content marketing tools](https://nudge2.local/tag/content-marketing-tools/)
- [measure content](https://nudge2.local/tag/measure-content/)
- [publishing tools](https://nudge2.local/tag/publishing-tools/)
- [native ad platforms](https://nudge2.local/tag/native-ad-platforms/)
- [branded content measurement](https://nudge2.local/tag/branded-content-measurement/)
- [branded content ROI](https://nudge2.local/tag/branded-content-roi/)
- [metrics](https://nudge2.local/tag/metrics/)
- [techniques](https://nudge2.local/tag/techniques/)
- [content retargeting](https://nudge2.local/tag/content-retargeting/)
- [content hub](https://nudge2.local/tag/content-hub/)
- [research papers](https://nudge2.local/tag/research-papers/)
- [top of mind](https://nudge2.local/tag/top-of-mind/)
- [automotive](https://nudge2.local/tag/automotive/)
- [peugeot](https://nudge2.local/tag/peugeot/)
- [cadillac](https://nudge2.local/tag/cadillac/)
- [land rover](https://nudge2.local/tag/land-rover/)
- [NYFW](https://nudge2.local/tag/nyfw/)
- [beauty](https://nudge2.local/tag/beauty/)
- [fashion](https://nudge2.local/tag/fashion/)
- [measurements](https://nudge2.local/tag/measurements/)
- [ad analytics](https://nudge2.local/tag/ad-analytics/)
- [advertising analytics](https://nudge2.local/tag/advertising-analytics/)
- [ad tools](https://nudge2.local/tag/ad-tools/)
- [brand awareness](https://nudge2.local/tag/brand-awareness/)
- [measure brand awareness online](https://nudge2.local/tag/measure-brand-awareness-online/)
- [accelerated mobile pages for marketers](https://nudge2.local/tag/accelerated-mobile-pages-for-marketers/)
- [active time on content](https://nudge2.local/tag/active-time-on-content/)
- [best practice](https://nudge2.local/tag/best-practice/)
- [engagement](https://nudge2.local/tag/engagement/)
- [pinterest](https://nudge2.local/tag/pinterest/)
- [food](https://nudge2.local/tag/food/)
- [Red bull](https://nudge2.local/tag/red-bull/)
- [Coca Cola](https://nudge2.local/tag/coca-cola/)
- [platforms](https://nudge2.local/tag/platforms/)
- [mobile ad platforms](https://nudge2.local/tag/mobile-ad-platforms/)
- [ad platform for publishers](https://nudge2.local/tag/ad-platform-for-publishers/)
- [optimization](https://nudge2.local/tag/optimization/)
- [content hubs](https://nudge2.local/tag/content-hubs/)
- [Yahoo Gemini](https://nudge2.local/tag/yahoo-gemini/)
- [Zemanta](https://nudge2.local/tag/zemanta/)
- [TripleLift](https://nudge2.local/tag/triplelift/)
- [ShareThrough](https://nudge2.local/tag/sharethrough/)
- [Nativo](https://nudge2.local/tag/nativo/)
- [AdsNative](https://nudge2.local/tag/adsnative/)
- [AdYouLike](https://nudge2.local/tag/adyoulike/)
- [drinks](https://nudge2.local/tag/drinks/)
- [conferences](https://nudge2.local/tag/conferences/)
- [native advertising conferences](https://nudge2.local/tag/native-advertising-conferences/)
- [events](https://nudge2.local/tag/events/)
- [native advertising institute](https://nudge2.local/tag/native-advertising-institute/)
- [IAB](https://nudge2.local/tag/iab/)
- [conferences 2016](https://nudge2.local/tag/conferences-2016/)
- [content remarketing](https://nudge2.local/tag/content-remarketing/)
- [content creating](https://nudge2.local/tag/content-creating/)
- [content measurements](https://nudge2.local/tag/content-measurements/)
- [content planning](https://nudge2.local/tag/content-planning/)
- [content creation](https://nudge2.local/tag/content-creation/)
- [social hubs](https://nudge2.local/tag/social-hubs/)
- [Native video ads](https://nudge2.local/tag/native-video-ads/)
- [online marketing](https://nudge2.local/tag/online-marketing/)
- [marketing trends](https://nudge2.local/tag/marketing-trends/)
- [video advertising](https://nudge2.local/tag/video-advertising/)
- [disclosures](https://nudge2.local/tag/disclosures/)
- [FTC](https://nudge2.local/tag/ftc/)
- [disclosure](https://nudge2.local/tag/disclosure/)
- [nudge metrics](https://nudge2.local/tag/nudge-metrics/)
- [content hacks](https://nudge2.local/tag/content-hacks/)
- [native advertising examples](https://nudge2.local/tag/native-advertising-examples/)
- [nudge mobile](https://nudge2.local/tag/nudge-mobile/)
- [optimising mobile content](https://nudge2.local/tag/optimising-mobile-content/)
- [native content best practises](https://nudge2.local/tag/native-content-best-practises/)
- [native advertising technology](https://nudge2.local/tag/native-advertising-technology/)
- [native tactics](https://nudge2.local/tag/native-tactics/)
- [distribution tactics](https://nudge2.local/tag/distribution-tactics/)
- [email tools](https://nudge2.local/tag/email-tools/)
- [content distribution](https://nudge2.local/tag/content-distribution/)
- [Content Amplification](https://nudge2.local/tag/content-amplification/)
- [content attribution](https://nudge2.local/tag/content-attribution/)
- [content attribution model](https://nudge2.local/tag/content-attribution-model/)
- [offline attribution](https://nudge2.local/tag/offline-attribution/)
- [how content drives in store sales](https://nudge2.local/tag/how-content-drives-in-store-sales/)
- [offline sales](https://nudge2.local/tag/offline-sales/)
- [native advertising performance](https://nudge2.local/tag/native-advertising-performance/)
- [purchase intent](https://nudge2.local/tag/purchase-intent/)
- [attribution modelling](https://nudge2.local/tag/attribution-modelling/)
- [content AI](https://nudge2.local/tag/content-ai/)
- [video attribution](https://nudge2.local/tag/video-attribution/)
- [atttribution modeling](https://nudge2.local/tag/atttribution-modeling/)
- [creativity in native advertising](https://nudge2.local/tag/creativity-in-native-advertising/)
- [content stream](https://nudge2.local/tag/content-stream/)
- [nudge](https://nudge2.local/tag/nudge/)
- [influencer marketing](https://nudge2.local/tag/influencer-marketing/)
- [influencers](https://nudge2.local/tag/influencers/)
- [influencer content](https://nudge2.local/tag/influencer-content/)
- [product news](https://nudge2.local/tag/product-news/)
- [native advertising tool](https://nudge2.local/tag/native-advertising-tool/)
- [product features](https://nudge2.local/tag/product-features/)
- [publisher direct](https://nudge2.local/tag/publisher-direct/)
- [programmatic native](https://nudge2.local/tag/programmatic-native/)
- [native advertising news](https://nudge2.local/tag/native-advertising-news/)
- [attribution](https://nudge2.local/tag/attribution/)
- [benchmarks](https://nudge2.local/tag/benchmarks/)
- [artificial intelligence](https://nudge2.local/tag/artificial-intelligence/)
- [AI](https://nudge2.local/tag/ai/)
- [machine learning](https://nudge2.local/tag/machine-learning/)
- [native content measurement](https://nudge2.local/tag/native-content-measurement/)
- [press release](https://nudge2.local/tag/press-release/)
- [content reporting](https://nudge2.local/tag/content-reporting/)
- [Predictive Intelligence](https://nudge2.local/tag/predictive-intelligence/)
- [weekly newsletter](https://nudge2.local/tag/weekly-newsletter/)
- [native content sales](https://nudge2.local/tag/native-content-sales/)
- [sales executive](https://nudge2.local/tag/sales-executive/)
- [account executive job description](https://nudge2.local/tag/account-executive-job-description/)
- [account executive jobs](https://nudge2.local/tag/account-executive-jobs/)
- [account manager job description](https://nudge2.local/tag/account-manager-job-description/)
- [sales account manager](https://nudge2.local/tag/sales-account-manager/)
- [advertising sales jobs](https://nudge2.local/tag/advertising-sales-jobs/)
- [ad publisher sales](https://nudge2.local/tag/ad-publisher-sales/)
- [nudge jobs](https://nudge2.local/tag/nudge-jobs/)
- [native advertising jobs](https://nudge2.local/tag/native-advertising-jobs/)
- [The Best Native Ads of 2017](https://nudge2.local/tag/the-best-native-ads-of-2017/)
- [the best native ads](https://nudge2.local/tag/the-best-native-ads/)
- [best native advertising examples](https://nudge2.local/tag/best-native-advertising-examples/)
- [best examples of native adverstising](https://nudge2.local/tag/best-examples-of-native-adverstising/)
- [best examples of sponsored articles](https://nudge2.local/tag/best-examples-of-sponsored-articles/)
- [best examples of sponsored content](https://nudge2.local/tag/best-examples-of-sponsored-content/)
- [best examples of branded articles](https://nudge2.local/tag/best-examples-of-branded-articles/)
- [best examples of branded content](https://nudge2.local/tag/best-examples-of-branded-content/)
- [native content examples](https://nudge2.local/tag/native-content-examples/)
- [best native content](https://nudge2.local/tag/best-native-content/)
- [best native content campaigns](https://nudge2.local/tag/best-native-content-campaigns/)
- [native content campaigns](https://nudge2.local/tag/native-content-campaigns/)
- [native content creation](https://nudge2.local/tag/native-content-creation/)
- [custom native content](https://nudge2.local/tag/custom-native-content/)
- [native digital content](https://nudge2.local/tag/native-digital-content/)
- [native content ads](https://nudge2.local/tag/native-content-ads/)
- [branded content examples](https://nudge2.local/tag/branded-content-examples/)
- [branded content ads](https://nudge2.local/tag/branded-content-ads/)
- [branded content best practices](https://nudge2.local/tag/branded-content-best-practices/)
- [branded content native](https://nudge2.local/tag/branded-content-native/)
- [sponsored content examples](https://nudge2.local/tag/sponsored-content-examples/)
- [sponsored content advertising](https://nudge2.local/tag/sponsored-content-advertising/)
- [sponsored content articles](https://nudge2.local/tag/sponsored-content-articles/)
- [sponsored content ads](https://nudge2.local/tag/sponsored-content-ads/)
- [sponsored content and native advertising](https://nudge2.local/tag/sponsored-content-and-native-advertising/)
- [sponsored content native ads](https://nudge2.local/tag/sponsored-content-native-ads/)
- [sponsored content trends](https://nudge2.local/tag/sponsored-content-trends/)
- [native ads example](https://nudge2.local/tag/native-ads-example/)
- [native ads examples](https://nudge2.local/tag/native-ads-examples/)
- [what is native advertising example](https://nudge2.local/tag/what-is-native-advertising-example/)
- [native ad examples](https://nudge2.local/tag/native-ad-examples/)
- [example of native advertising](https://nudge2.local/tag/example-of-native-advertising/)
- [best examples of native advertising](https://nudge2.local/tag/best-examples-of-native-advertising/)
- [best native advertising](https://nudge2.local/tag/best-native-advertising/)
- [best native advertising campaigns](https://nudge2.local/tag/best-native-advertising-campaigns/)
- [native advertising articles](https://nudge2.local/tag/native-advertising-articles/)
- [examples of native advertsing](https://nudge2.local/tag/examples-of-native-advertsing/)
- [native advertising examples online](https://nudge2.local/tag/native-advertising-examples-online/)
- [example of native advertisements](https://nudge2.local/tag/example-of-native-advertisements/)
- [Super Bowl](https://nudge2.local/tag/super-bowl/)
- [advertising predictions](https://nudge2.local/tag/advertising-predictions/)
- [content predictions](https://nudge2.local/tag/content-predictions/)
- [Content types](https://nudge2.local/tag/content-types/)
- [Distribution insights](https://nudge2.local/tag/distribution-insights/)
- [time of day insights](https://nudge2.local/tag/time-of-day-insights/)
- [Nudge data](https://nudge2.local/tag/nudge-data/)
- [Valentine's day content](https://nudge2.local/tag/valentines-day-content/)
- [sponsored articles](https://nudge2.local/tag/sponsored-articles/)
- [valentine's day data](https://nudge2.local/tag/valentines-day-data/)
- [content distribution insights](https://nudge2.local/tag/content-distribution-insights/)
- [content examples](https://nudge2.local/tag/content-examples/)
- [interview](https://nudge2.local/tag/interview/)
- [Variety](https://nudge2.local/tag/variety/)
- [Content studio](https://nudge2.local/tag/content-studio/)
- [video metrics](https://nudge2.local/tag/video-metrics/)
- [branded video](https://nudge2.local/tag/branded-video/)
- [sentiment analysis](https://nudge2.local/tag/sentiment-analysis/)
- [centralizing data](https://nudge2.local/tag/centralizing-data/)
- [taboola](https://nudge2.local/tag/taboola/)
- [programmatic ad management](https://nudge2.local/tag/programmatic-ad-management/)
- [social metrics](https://nudge2.local/tag/social-metrics/)
- [sxsw interactive](https://nudge2.local/tag/sxsw-interactive/)
- [best native ads 2018](https://nudge2.local/tag/best-native-ads-2018/)
- [Jonah Peretti](https://nudge2.local/tag/jonah-peretti/)
- [ad fraud](https://nudge2.local/tag/ad-fraud/)
- [retargeting](https://nudge2.local/tag/retargeting/)
- [cambridge analytica](https://nudge2.local/tag/cambridge-analytica/)
- [Stories for Publishers](https://nudge2.local/tag/stories-for-publishers/)
- [NATIVE AD FORUM](https://nudge2.local/tag/native-ad-forum/)
- [AdWeek](https://nudge2.local/tag/adweek/)
- [native video](https://nudge2.local/tag/native-video/)
- [Content Marketing Analytics by Nudge](https://nudge2.local/tag/content-marketing-analytics/)
- [simplereach](https://nudge2.local/tag/simplereach/)
- [moat](https://nudge2.local/tag/moat/)
- [Content Marketing measurement](https://nudge2.local/tag/content-marketing-measurement/)
- [advertising effectiveness](https://nudge2.local/tag/advertising-effectiveness/)
- [ROI](https://nudge2.local/tag/roi/)
- [the atlantic](https://nudge2.local/tag/the-atlantic/)
- [case study](https://nudge2.local/tag/case-study/)
- [Foursquare](https://nudge2.local/tag/foursquare/)
- [Facebook](https://nudge2.local/tag/facebook/)
- [Twitter](https://nudge2.local/tag/twitter/)
- [Snap](https://nudge2.local/tag/snap/)
- [nudge product](https://nudge2.local/tag/nudge-product/)
- [earth day](https://nudge2.local/tag/earth-day/)
- [terminology](https://nudge2.local/tag/terminology/)
- [Facebook stories](https://nudge2.local/tag/facebook-stories/)
- [Google recommendation units](https://nudge2.local/tag/google-recommendation-units/)
- [Native advertising awards](https://nudge2.local/tag/native-advertising-awards/)
- [Alex Springer](https://nudge2.local/tag/alex-springer/)
- [GDPR](https://nudge2.local/tag/gdpr/)
- [Nudge operator](https://nudge2.local/tag/nudge-operator/)
- [account manager](https://nudge2.local/tag/account-manager/)
- [Financial Times](https://nudge2.local/tag/financial-times/)
- [Nudge interviews](https://nudge2.local/tag/nudge-interviews/)
- [content partnerships](https://nudge2.local/tag/content-partnerships/)
- [advertorial](https://nudge2.local/tag/advertorial/)
- [Research Reports](https://nudge2.local/tag/research-reports/)
- [Travel](https://nudge2.local/tag/travel/)
- [Content Insights by Nudge](https://nudge2.local/tag/content-insights/)
- [traffic study](https://nudge2.local/tag/traffic-study/)
- [Instagram measurement](https://nudge2.local/tag/instagram-measurement/)
- [Executive notes](https://nudge2.local/tag/executive-notes/)
- [Brand Survey](https://nudge2.local/tag/brand-survey/)
- [transparency](https://nudge2.local/tag/transparency/)
- [Expedia](https://nudge2.local/tag/expedia/)
- [Hilton](https://nudge2.local/tag/hilton/)
- [Emirates](https://nudge2.local/tag/emirates/)
- [Singapore Airlines](https://nudge2.local/tag/singapore-airlines/)
- [jetBlue](https://nudge2.local/tag/jetblue/)
- [Airbnb](https://nudge2.local/tag/airbnb/)
- [Marriott](https://nudge2.local/tag/marriott/)
- [ANA](https://nudge2.local/tag/ana/)
- [Walt Disney Parks and Resorts](https://nudge2.local/tag/walt-disney-parks-and-resorts/)
- [Hyatt](https://nudge2.local/tag/hyatt/)
- [Estée Lauder](https://nudge2.local/tag/estee-lauder/)
- [OLay](https://nudge2.local/tag/olay/)
- [SK-II](https://nudge2.local/tag/sk-ii/)
- [Maybelline](https://nudge2.local/tag/maybelline/)
- [L´Oréal](https://nudge2.local/tag/loreal/)
- [NO7](https://nudge2.local/tag/no7/)
- [AXE](https://nudge2.local/tag/axe/)
- [Gillette](https://nudge2.local/tag/gillette/)
- [Sephora](https://nudge2.local/tag/sephora/)
- [Burt's Bees](https://nudge2.local/tag/burts-bees/)
- [Clinique](https://nudge2.local/tag/clinique/)
- [Covergirl](https://nudge2.local/tag/covergirl/)
- [Dove](https://nudge2.local/tag/dove/)
- [TRESemmé](https://nudge2.local/tag/tresemme/)
- [Johnson & Johnson](https://nudge2.local/tag/johnson-johnson/)
- [Schwarzkopf](https://nudge2.local/tag/schwarzkopf/)
- [Garnier](https://nudge2.local/tag/garnier/)
- [Aveeno](https://nudge2.local/tag/aveeno/)
- [Amazon](https://nudge2.local/tag/amazon/)
- [Attention](https://nudge2.local/tag/attention/)
- [Partner Content](https://nudge2.local/tag/partner-content/)
- [Publisher Partnered Content](https://nudge2.local/tag/publisher-partnered-content/)
- [Ad Partnership](https://nudge2.local/tag/ad-partnership/)
- [True Native](https://nudge2.local/tag/true-native/)
- [Rolls Royce](https://nudge2.local/tag/rolls-royce/)
- [National Geographic](https://nudge2.local/tag/national-geographic/)
- [busch beer](https://nudge2.local/tag/busch-beer/)
- [Pepsi](https://nudge2.local/tag/pepsi/)
- [UrbanDaddy](https://nudge2.local/tag/urbandaddy/)
- [Epicurious](https://nudge2.local/tag/epicurious/)
- [reddit](https://nudge2.local/tag/reddit/)
- [digiday](https://nudge2.local/tag/digiday/)
- [mozilla](https://nudge2.local/tag/mozilla/)
- [nbcu](https://nudge2.local/tag/nbcu/)
- [DMEXCO](https://nudge2.local/tag/dmexco/)
- [Google](https://nudge2.local/tag/google/)
- [DotDash](https://nudge2.local/tag/dotdash/)
- [BeesWax](https://nudge2.local/tag/beeswax/)
- [Conde Nast](https://nudge2.local/tag/conde-nast/)
- [Deloitte](https://nudge2.local/tag/deloitte/)
- [spotify](https://nudge2.local/tag/spotify/)
- [The Foundry](https://nudge2.local/tag/the-foundry/)
- [Meredith Digital](https://nudge2.local/tag/meredith-digital/)
- [Ben Kaplan](https://nudge2.local/tag/ben-kaplan/)
- [meredith corporation](https://nudge2.local/tag/meredith-corporation/)
- [Digital Ads](https://nudge2.local/tag/digital-ads/)
- [Content strategy](https://nudge2.local/tag/content-strategy/)
- [media](https://nudge2.local/tag/media/)
- [AMEX](https://nudge2.local/tag/amex/)
- [Adobe](https://nudge2.local/tag/adobe/)
- [Marketo](https://nudge2.local/tag/marketo/)
- [Vox Media](https://nudge2.local/tag/vox-media/)
- [Innovid](https://nudge2.local/tag/innovid/)
- [Video impressions](https://nudge2.local/tag/video-impressions/)
- [OTT](https://nudge2.local/tag/ott/)
- [Xandr](https://nudge2.local/tag/xandr/)
- [PopSugar](https://nudge2.local/tag/popsugar/)
- [Outbrain](https://nudge2.local/tag/outbrain/)
- [content formats](https://nudge2.local/tag/content-formats/)
- [CheddarLive](https://nudge2.local/tag/cheddarlive/)
- [Bidtellect](https://nudge2.local/tag/bidtellect/)
- [content campaigns](https://nudge2.local/tag/content-campaigns/)
- [adtech](https://nudge2.local/tag/adtech/)
- [native distribution](https://nudge2.local/tag/native-distribution/)
- [premium native](https://nudge2.local/tag/premium-native/)
- [Google Discover](https://nudge2.local/tag/google-discover/)
- [Oath](https://nudge2.local/tag/oath/)
- [ecommerce](https://nudge2.local/tag/ecommerce/)
- [linkedin](https://nudge2.local/tag/linkedin/)
- [programmatic](https://nudge2.local/tag/programmatic/)
- [Adblock](https://nudge2.local/tag/adblock/)
- [vice](https://nudge2.local/tag/vice/)
- [The Trade Desk](https://nudge2.local/tag/the-trade-desk/)
- [Axios](https://nudge2.local/tag/axios/)
- [video](https://nudge2.local/tag/video/)
- [bot traffic](https://nudge2.local/tag/bot-traffic/)
- [The Ozone Project](https://nudge2.local/tag/the-ozone-project/)
- [martech](https://nudge2.local/tag/martech/)
- [joe lazauskas](https://nudge2.local/tag/joe-lazauskas/)
- [the storytelling edge](https://nudge2.local/tag/the-storytelling-edge/)
- [Contently](https://nudge2.local/tag/contently/)
- [storytelling](https://nudge2.local/tag/storytelling/)
- [Mic](https://nudge2.local/tag/mic/)
- [Bustle](https://nudge2.local/tag/bustle/)
- [Google Home](https://nudge2.local/tag/google-home/)
- [DoubleVerify](https://nudge2.local/tag/doubleverify/)
- [Skift](https://nudge2.local/tag/skift/)
- [implementation](https://nudge2.local/tag/implementation/)
- [cnbc](https://nudge2.local/tag/cnbc/)
- [cnbc catalyst](https://nudge2.local/tag/cnbc-catalyst/)
- [CBS](https://nudge2.local/tag/cbs/)
- [Nielsen](https://nudge2.local/tag/nielsen/)
- [Native Advertising Predictions](https://nudge2.local/tag/native-advertising-predictions/)
- [voice](https://nudge2.local/tag/voice/)
- [Tim Cook](https://nudge2.local/tag/tim-cook/)
- [DTC](https://nudge2.local/tag/dtc/)
- [bing](https://nudge2.local/tag/bing/)
- [Yahoo search ads](https://nudge2.local/tag/yahoo-search-ads/)
- [The New Yorker](https://nudge2.local/tag/the-new-yorker/)
- [Cision](https://nudge2.local/tag/cision/)
- [Trendkite](https://nudge2.local/tag/trendkite/)
- [MailChimp](https://nudge2.local/tag/mailchimp/)
- [Visa](https://nudge2.local/tag/visa/)
- [Marketing Analytics](https://nudge2.local/tag/marketing-analytics/)
- [video ads](https://nudge2.local/tag/video-ads/)
- [P&G](https://nudge2.local/tag/pg/)
- [ROAS](https://nudge2.local/tag/roas/)
- [measurement alliance](https://nudge2.local/tag/measurement-alliance/)
- [group nine](https://nudge2.local/tag/group-nine/)
- [hulu](https://nudge2.local/tag/hulu/)
- [cpc](https://nudge2.local/tag/cpc/)
- [podcast](https://nudge2.local/tag/podcast/)
- [apple](https://nudge2.local/tag/apple/)
- [TikTok](https://nudge2.local/tag/tiktok/)
- [advertising](https://nudge2.local/tag/advertising/)
- [content](https://nudge2.local/tag/content/)
- [content measurement](https://nudge2.local/tag/content-measurement/)
- [data](https://nudge2.local/tag/data/)
- [digital media](https://nudge2.local/tag/digital-media/)
- [marketing and advertising](https://nudge2.local/tag/marketing-and-advertising/)
- [native content analytics](https://nudge2.local/tag/native-content-analytics/)
- [native content platform](https://nudge2.local/tag/native-content-platform/)
- [social media marketing](https://nudge2.local/tag/social-media-marketing/)
- [Google analytics](https://nudge2.local/tag/google-analytics/)
- [unilever](https://nudge2.local/tag/unilever/)
- [Shutterstock](https://nudge2.local/tag/shutterstock/)
- [brand safety](https://nudge2.local/tag/brand-safety/)
- [WSJ Custom Studios](https://nudge2.local/tag/wsj-custom-studios/)
- [The Trust](https://nudge2.local/tag/the-trust/)
- [medium](https://nudge2.local/tag/medium/)
- [Verizon Media](https://nudge2.local/tag/verizon-media/)
- [Walled Gardens](https://nudge2.local/tag/walled-gardens/)
- [ligatus](https://nudge2.local/tag/ligatus/)
- [Walmart](https://nudge2.local/tag/walmart/)
- [Ceros](https://nudge2.local/tag/ceros/)
- [Nike](https://nudge2.local/tag/nike/)
- [BT](https://nudge2.local/tag/bt/)
- [Wired](https://nudge2.local/tag/wired/)
- [Privacy](https://nudge2.local/tag/privacy/)
- [Instagram](https://nudge2.local/tag/instagram/)
- [Netflix](https://nudge2.local/tag/netflix/)
- [tribe](https://nudge2.local/tag/tribe/)
- [viewability](https://nudge2.local/tag/viewability/)
- [Sizmek](https://nudge2.local/tag/sizmek/)
- [Oracle](https://nudge2.local/tag/oracle/)
- [David Berkowitz](https://nudge2.local/tag/david-berkowitz/)
- [marketing](https://nudge2.local/tag/marketing/)
- [Google Chrome](https://nudge2.local/tag/google-chrome/)
- [Vine](https://nudge2.local/tag/vine/)
- [Youtube](https://nudge2.local/tag/youtube/)
- [audio](https://nudge2.local/tag/audio/)
- [Anchor](https://nudge2.local/tag/anchor/)
- [Gimlet Media](https://nudge2.local/tag/gimlet-media/)
- [Alexa](https://nudge2.local/tag/alexa/)
- [HomePod](https://nudge2.local/tag/homepod/)
- [Pineapple media](https://nudge2.local/tag/pineapple-media/)
- [audio ads](https://nudge2.local/tag/audio-ads/)
- [branded podcast](https://nudge2.local/tag/branded-podcast/)
- [beats by dre](https://nudge2.local/tag/beats-by-dre/)
- [publicis](https://nudge2.local/tag/publicis/)
- [Grindr](https://nudge2.local/tag/grindr/)
- [home depot](https://nudge2.local/tag/home-depot/)
- [Apartment Therapy](https://nudge2.local/tag/apartment-therapy/)
- [Teradata](https://nudge2.local/tag/teradata/)
- [Forbes](https://nudge2.local/tag/forbes/)
- [disney](https://nudge2.local/tag/disney/)
- [brand recall](https://nudge2.local/tag/brand-recall/)
- [quora](https://nudge2.local/tag/quora/)
- [keith weed](https://nudge2.local/tag/keith-weed/)
- [recommendation units](https://nudge2.local/tag/recommendation-units/)
- [seo](https://nudge2.local/tag/seo/)
- [premium content](https://nudge2.local/tag/premium-content/)
- [infeed](https://nudge2.local/tag/infeed/)
- [social media](https://nudge2.local/tag/social-media/)
- [newsletters](https://nudge2.local/tag/newsletters/)
- [email](https://nudge2.local/tag/email/)
- [search](https://nudge2.local/tag/search/)
- [display](https://nudge2.local/tag/display/)
- [Mercedes Benz](https://nudge2.local/tag/mercedes-benz/)
- [hypebeast](https://nudge2.local/tag/hypebeast/)
- [social branded content](https://nudge2.local/tag/social-branded-content/)
- [native display](https://nudge2.local/tag/native-display/)
- [personalized ads](https://nudge2.local/tag/personalized-ads/)
- [WaPo](https://nudge2.local/tag/wapo/)
- [The Washington Post](https://nudge2.local/tag/the-washington-post/)
- [ATTN](https://nudge2.local/tag/attn/)
- [BMW](https://nudge2.local/tag/bmw/)
- [HBO](https://nudge2.local/tag/hbo/)
- [context](https://nudge2.local/tag/context/)
- [premium environments](https://nudge2.local/tag/premium-environments/)
- [today](https://nudge2.local/tag/today/)
- [sunchips](https://nudge2.local/tag/sunchips/)
- [salesforce](https://nudge2.local/tag/salesforce/)
- [tableau](https://nudge2.local/tag/tableau/)
- [SAP](https://nudge2.local/tag/sap/)
- [subscriptions](https://nudge2.local/tag/subscriptions/)
- [the guardian](https://nudge2.local/tag/the-guardian/)
- [McKinsey](https://nudge2.local/tag/mckinsey/)
- [Quibi](https://nudge2.local/tag/quibi/)
- [Drawbridge](https://nudge2.local/tag/drawbridge/)
- [martin sorrell](https://nudge2.local/tag/martin-sorrell/)
- [The Drum](https://nudge2.local/tag/the-drum/)
- [Intel by Nudge](https://nudge2.local/tag/intel-by-nudge/)
- [cannes](https://nudge2.local/tag/cannes/)
- [content intelligence](https://nudge2.local/tag/content-intelligence/)
- [marketers](https://nudge2.local/tag/marketers/)
- [NBC](https://nudge2.local/tag/nbc/)
- [audi](https://nudge2.local/tag/audi/)
- [LiveRamp](https://nudge2.local/tag/liveramp/)
- [DataMath](https://nudge2.local/tag/datamath/)
- [brand lift](https://nudge2.local/tag/brand-lift/)
- [Twitter Arthouse](https://nudge2.local/tag/twitter-arthouse/)
- [Polar](https://nudge2.local/tag/polar/)
- [USA Today](https://nudge2.local/tag/usa-today/)
- [Destination Canada](https://nudge2.local/tag/destination-canada/)
- [Pressboard](https://nudge2.local/tag/pressboard/)
- [Wework](https://nudge2.local/tag/wework/)
- [Geico](https://nudge2.local/tag/geico/)
- [eBay](https://nudge2.local/tag/ebay/)
- [Amazon Prime](https://nudge2.local/tag/amazon-prime/)
- [Accenture](https://nudge2.local/tag/accenture/)
- [The Irish Times](https://nudge2.local/tag/the-irish-times/)
- [BBC](https://nudge2.local/tag/bbc/)
- [Google AdMob](https://nudge2.local/tag/google-admob/)
- [AirMail](https://nudge2.local/tag/airmail/)
- [British Airways](https://nudge2.local/tag/british-airways/)
- [Metro](https://nudge2.local/tag/metro/)
- [Snapchat](https://nudge2.local/tag/snapchat/)
- [Comcast](https://nudge2.local/tag/comcast/)
- [marketing automation](https://nudge2.local/tag/marketing-automation/)
- [lyft](https://nudge2.local/tag/lyft/)
- [CMO](https://nudge2.local/tag/cmo/)
- [Parsely](https://nudge2.local/tag/parsely/)
- [Kantar](https://nudge2.local/tag/kantar/)
- [Canon](https://nudge2.local/tag/canon/)
- [Neustar](https://nudge2.local/tag/neustar/)
- [microsoft](https://nudge2.local/tag/microsoft/)
- [luxury](https://nudge2.local/tag/luxury/)
- [havas](https://nudge2.local/tag/havas/)
- [diageo](https://nudge2.local/tag/diageo/)
- [hearst](https://nudge2.local/tag/hearst/)
- [ViacomCBS](https://nudge2.local/tag/viacomcbs/)
- [guinness](https://nudge2.local/tag/guinness/)
- [TV](https://nudge2.local/tag/tv/)
- [tumblr](https://nudge2.local/tag/tumblr/)
- [Ladbible](https://nudge2.local/tag/ladbible/)
- [lynx](https://nudge2.local/tag/lynx/)
- [eSports](https://nudge2.local/tag/esports/)
- [The Media Kitchen](https://nudge2.local/tag/the-media-kitchen/)
- [News Corp.](https://nudge2.local/tag/news-corp/)
- [bidstack](https://nudge2.local/tag/bidstack/)
- [BBC Storyworks](https://nudge2.local/tag/bbc-storyworks/)
- [RadioLabs](https://nudge2.local/tag/radiolabs/)
- [WSJ](https://nudge2.local/tag/wsj/)
- [News UK](https://nudge2.local/tag/news-uk/)
- [Fox](https://nudge2.local/tag/fox/)
- [Famebit](https://nudge2.local/tag/famebit/)
- [Podcorn](https://nudge2.local/tag/podcorn/)
- [MoPub](https://nudge2.local/tag/mopub/)
- [Criteo](https://nudge2.local/tag/criteo/)
- [comscore](https://nudge2.local/tag/comscore/)
- [The Athletic](https://nudge2.local/tag/the-athletic/)
- [WPP](https://nudge2.local/tag/wpp/)
- [Dentsu Aegis Network](https://nudge2.local/tag/dentsu-aegis-network/)
- [Vox](https://nudge2.local/tag/vox/)
- [Martin Agency](https://nudge2.local/tag/martin-agency/)
- [nws ai](https://nudge2.local/tag/nws-ai/)
- [FT](https://nudge2.local/tag/ft/)
- [product placement](https://nudge2.local/tag/product-placement/)
- [gizmodo](https://nudge2.local/tag/gizmodo/)
- [Atlas Obscura](https://nudge2.local/tag/atlas-obscura/)
- [AppNexus](https://nudge2.local/tag/appnexus/)
- [Tiger of Sweden](https://nudge2.local/tag/tiger-of-sweden/)
- [Highsnobiety](https://nudge2.local/tag/highsnobiety/)
- [ad tech](https://nudge2.local/tag/ad-tech/)
- [quartz](https://nudge2.local/tag/quartz/)
- [oppenheimer](https://nudge2.local/tag/oppenheimer/)
- [RYOT](https://nudge2.local/tag/ryot/)
- [XTR](https://nudge2.local/tag/xtr/)
- [Burda Forward](https://nudge2.local/tag/burda-forward/)
- [groupM](https://nudge2.local/tag/groupm/)
- [NextM](https://nudge2.local/tag/nextm/)
- [giphy](https://nudge2.local/tag/giphy/)
- [NYPL](https://nudge2.local/tag/nypl/)
- [oracle data cloud](https://nudge2.local/tag/oracle-data-cloud/)
- [Huawei](https://nudge2.local/tag/huawei/)
- [Politico](https://nudge2.local/tag/politico/)
- [Ally](https://nudge2.local/tag/ally/)
- [conversion](https://nudge2.local/tag/conversion/)
- [banner ad](https://nudge2.local/tag/banner-ad/)
- [Peacock](https://nudge2.local/tag/peacock/)
- [Verizon](https://nudge2.local/tag/verizon/)
- [Roku](https://nudge2.local/tag/roku/)
- [T-mobile](https://nudge2.local/tag/t-mobile/)
- [commerce](https://nudge2.local/tag/commerce/)
- [buysellads](https://nudge2.local/tag/buysellads/)
- [huffington post](https://nudge2.local/tag/huffington-post/)
- [samsung](https://nudge2.local/tag/samsung/)
- [content marketing roi](https://nudge2.local/tag/content-marketing-roi/)
- [content roi](https://nudge2.local/tag/content-roi/)
- [OOH](https://nudge2.local/tag/ooh/)
- [Content marketing tactics](https://nudge2.local/tag/content-marketing-tactics/)
- [content tactics](https://nudge2.local/tag/content-tactics/)
- [content marketing strategy](https://nudge2.local/tag/content-marketing-strategy/)
- [marketing attribution](https://nudge2.local/tag/marketing-attribution/)
- [business outcomes](https://nudge2.local/tag/business-outcomes/)
- [marketing measurement](https://nudge2.local/tag/marketing-measurement/)
- [custom content](https://nudge2.local/tag/custom-content/)
- [b2b native advertising](https://nudge2.local/tag/b2b-native-advertising/)
- [examples b2b branded content](https://nudge2.local/tag/examples-b2b-branded-content/)
- [content marketing attribution](https://nudge2.local/tag/content-marketing-attribution/)
- [content benchmarks](https://nudge2.local/tag/content-benchmarks/)
- [content best practices](https://nudge2.local/tag/content-best-practices/)
- [content measurement metrics](https://nudge2.local/tag/content-measurement-metrics/)
- [definition native advertising](https://nudge2.local/tag/definition-native-advertising/)
- [meaning of native advertising](https://nudge2.local/tag/meaning-of-native-advertising/)
- [native ad meaning](https://nudge2.local/tag/native-ad-meaning/)
- [sponsored content definition](https://nudge2.local/tag/sponsored-content-definition/)
- [different native advertising channels](https://nudge2.local/tag/different-native-advertising-channels/)
- [native ads network](https://nudge2.local/tag/native-ads-network/)
- [native advertising companies](https://nudge2.local/tag/native-advertising-companies/)
- [branded content research](https://nudge2.local/tag/branded-content-research/)
- [insights](https://nudge2.local/tag/insights/)
- [datapoints](https://nudge2.local/tag/datapoints/)
- [growth of native](https://nudge2.local/tag/growth-of-native/)
- [growth of content](https://nudge2.local/tag/growth-of-content/)
- [ROI of content](https://nudge2.local/tag/roi-of-content/)
- [native advertising stats](https://nudge2.local/tag/native-advertising-stats/)
- [native advertising growth](https://nudge2.local/tag/native-advertising-growth/)
- [content marketing growth](https://nudge2.local/tag/content-marketing-growth/)
- [statistics on content marketing](https://nudge2.local/tag/statistics-on-content-marketing/)
- [trends in native advertising](https://nudge2.local/tag/trends-in-native-advertising/)
- [content marketing trends](https://nudge2.local/tag/content-marketing-trends/)
- [state of content marketing](https://nudge2.local/tag/state-of-content-marketing/)
- [content metrics](https://nudge2.local/tag/content-metrics/)
- [attitudinal metrics](https://nudge2.local/tag/attitudinal-metrics/)
- [brand awareness measurement](https://nudge2.local/tag/brand-awareness-measurement/)
- [difference between content marketing and native advertising](https://nudge2.local/tag/difference-between-content-marketing-and-native-advertising/)
- [content quality](https://nudge2.local/tag/content-quality/)
- [brand success](https://nudge2.local/tag/brand-success/)
- [amplification](https://nudge2.local/tag/amplification/)
- [traffic sources](https://nudge2.local/tag/traffic-sources/)
- [endemic vs native advertising](https://nudge2.local/tag/endemic-vs-native-advertising/)
- [native programmatic](https://nudge2.local/tag/native-programmatic/)
- [b2b content marketing](https://nudge2.local/tag/b2b-content-marketing/)
- [b2b content marketing examples](https://nudge2.local/tag/b2b-content-marketing-examples/)
- [lead](https://nudge2.local/tag/lead/)
- [viacom](https://nudge2.local/tag/viacom/)
- [linear digital](https://nudge2.local/tag/linear-digital/)
- [CTV](https://nudge2.local/tag/ctv/)
- [Best examples of influencer marketing](https://nudge2.local/tag/best-examples-of-influencer-marketing/)
- [Amazon Fire TV](https://nudge2.local/tag/amazon-fire-tv/)
- [out of home](https://nudge2.local/tag/out-of-home/)
- [Tasty](https://nudge2.local/tag/tasty/)
- [MillerCoors](https://nudge2.local/tag/millercoors/)
- [example content strategy](https://nudge2.local/tag/example-content-strategy/)
- [content marketing strategy example](https://nudge2.local/tag/content-marketing-strategy-example/)
- [The Sun Social Studio](https://nudge2.local/tag/the-sun-social-studio/)
- [social](https://nudge2.local/tag/social/)
- [unsplash](https://nudge2.local/tag/unsplash/)
- [DOOH](https://nudge2.local/tag/dooh/)
- [WattPad](https://nudge2.local/tag/wattpad/)
- [streaming wars](https://nudge2.local/tag/streaming-wars/)
- [give it a nudge](https://nudge2.local/tag/give-it-a-nudge/)
- [CES](https://nudge2.local/tag/ces/)
- [TIVO](https://nudge2.local/tag/tivo/)
- [Tumi](https://nudge2.local/tag/tumi/)
- [flipboard](https://nudge2.local/tag/flipboard/)
- [at&t](https://nudge2.local/tag/att/)
- [ishares](https://nudge2.local/tag/ishares/)
- [bloomberg media](https://nudge2.local/tag/bloomberg-media/)
- [return on investment](https://nudge2.local/tag/return-on-investment/)
- [share through](https://nudge2.local/tag/share-through/)
- [tripe lift](https://nudge2.local/tag/tripe-lift/)
- [how to measure brand awareness](https://nudge2.local/tag/how-to-measure-brand-awareness/)
- [marketing efficiency](https://nudge2.local/tag/marketing-efficiency/)
- [directory native ad companies](https://nudge2.local/tag/directory-native-ad-companies/)
- [branded content companies](https://nudge2.local/tag/branded-content-companies/)
- [content dashboard](https://nudge2.local/tag/content-dashboard/)
- [canne lions](https://nudge2.local/tag/canne-lions/)
- [guide](https://nudge2.local/tag/guide/)
- [nice](https://nudge2.local/tag/nice/)
- [france](https://nudge2.local/tag/france/)
- [content conferences](https://nudge2.local/tag/content-conferences/)
- [content datapoints](https://nudge2.local/tag/content-datapoints/)
- [adidas](https://nudge2.local/tag/adidas/)
- [data assisted decision making](https://nudge2.local/tag/data-assisted-decision-making/)
- [data driven ads](https://nudge2.local/tag/data-driven-ads/)
- [consumer data driven marketing](https://nudge2.local/tag/consumer-data-driven-marketing/)
- [how to analyse a website content](https://nudge2.local/tag/how-to-analyse-a-website-content/)
- [how to analyse results](https://nudge2.local/tag/how-to-analyse-results/)
- [how to analyze an article example](https://nudge2.local/tag/how-to-analyze-an-article-example/)
- [how to analyze an editorial](https://nudge2.local/tag/how-to-analyze-an-editorial/)
- [how to analyze content](https://nudge2.local/tag/how-to-analyze-content/)
- [how to content analysis](https://nudge2.local/tag/how-to-content-analysis/)
- [how to do an article analysis](https://nudge2.local/tag/how-to-do-an-article-analysis/)
- [how to do qualitative content analysis](https://nudge2.local/tag/how-to-do-qualitative-content-analysis/)
- [how do you analyze an article](https://nudge2.local/tag/how-do-you-analyze-an-article/)
- [how to make content analysis](https://nudge2.local/tag/how-to-make-content-analysis/)
- [how to do media content analysis](https://nudge2.local/tag/how-to-do-media-content-analysis/)
- [how to analyze and interpret data](https://nudge2.local/tag/how-to-analyze-and-interpret-data/)
- [how to make data analysis](https://nudge2.local/tag/how-to-make-data-analysis/)
- [how do we analyze data](https://nudge2.local/tag/how-do-we-analyze-data/)
- [how to make analysis report](https://nudge2.local/tag/how-to-make-analysis-report/)
- [how can data be analyzed](https://nudge2.local/tag/how-can-data-be-analyzed/)
- [how do you analyze data](https://nudge2.local/tag/how-do-you-analyze-data/)
- [How to critically analyze](https://nudge2.local/tag/how-to-critically-analyze/)
- [critically analyzing data](https://nudge2.local/tag/critically-analyzing-data/)
- [how to track brand awareness](https://nudge2.local/tag/how-to-track-brand-awareness/)
- [how to quantify brand awareness](https://nudge2.local/tag/how-to-quantify-brand-awareness/)
- [data driven analytics](https://nudge2.local/tag/data-driven-analytics/)
- [data driven content](https://nudge2.local/tag/data-driven-content/)
- [data driven articles](https://nudge2.local/tag/data-driven-articles/)
- [Data driven creative](https://nudge2.local/tag/data-driven-creative/)
- [Data driven digital marketing](https://nudge2.local/tag/data-driven-digital-marketing/)
- [data driven insights](https://nudge2.local/tag/data-driven-insights/)
- [Data driven storytelling](https://nudge2.local/tag/data-driven-storytelling/)
- [how to analyze a chart](https://nudge2.local/tag/how-to-analyze-a-chart/)
- [how to do a video analysis](https://nudge2.local/tag/how-to-do-a-video-analysis/)
- [How to analyze an ad](https://nudge2.local/tag/how-to-analyze-an-ad/)
- [how to calculate roi digital marketing](https://nudge2.local/tag/how-to-calculate-roi-digital-marketing/)
- [how to measure roi in digital marketing](https://nudge2.local/tag/how-to-measure-roi-in-digital-marketing/)
- [how to measure effectiveness of digital marketing](https://nudge2.local/tag/how-to-measure-effectiveness-of-digital-marketing/)
- [how to create a blog content strategy](https://nudge2.local/tag/how-to-create-a-blog-content-strategy/)
- [how to develop a content marketing strategy](https://nudge2.local/tag/how-to-develop-a-content-marketing-strategy/)
- [how to build a content strategy](https://nudge2.local/tag/how-to-build-a-content-strategy/)
- [how to create a content plan](https://nudge2.local/tag/how-to-create-a-content-plan/)
- [how to create a content marketing plan](https://nudge2.local/tag/how-to-create-a-content-marketing-plan/)
- [how to write content strategy](https://nudge2.local/tag/how-to-write-content-strategy/)
- [how to write a content strategy](https://nudge2.local/tag/how-to-write-a-content-strategy/)
- [how to write a content plan](https://nudge2.local/tag/how-to-write-a-content-plan/)
- [how to write a content marketing strategy](https://nudge2.local/tag/how-to-write-a-content-marketing-strategy/)
- [how to make a content plan](https://nudge2.local/tag/how-to-make-a-content-plan/)
- [how to create a content strategy](https://nudge2.local/tag/how-to-create-a-content-strategy/)
- [how to make a media plan](https://nudge2.local/tag/how-to-make-a-media-plan/)
- [how to create a media campaign](https://nudge2.local/tag/how-to-create-a-media-campaign/)
- [how to create a media plan in advertising](https://nudge2.local/tag/how-to-create-a-media-plan-in-advertising/)
- [how to create a media strategy](https://nudge2.local/tag/how-to-create-a-media-strategy/)
- [how to build a media plan](https://nudge2.local/tag/how-to-build-a-media-plan/)
- [how to write a media plan](https://nudge2.local/tag/how-to-write-a-media-plan/)
- [how to write a media strategy](https://nudge2.local/tag/how-to-write-a-media-strategy/)
- [how to create a media plan](https://nudge2.local/tag/how-to-create-a-media-plan/)
- [how to create great content](https://nudge2.local/tag/how-to-create-great-content/)
- [how to make good content](https://nudge2.local/tag/how-to-make-good-content/)
- [how to make a good facebook post](https://nudge2.local/tag/how-to-make-a-good-facebook-post/)
- [how to make a good social media post](https://nudge2.local/tag/how-to-make-a-good-social-media-post/)
- [how to make great content](https://nudge2.local/tag/how-to-make-great-content/)
- [how to create good social media content](https://nudge2.local/tag/how-to-create-good-social-media-content/)
- [how to create great content for instagram](https://nudge2.local/tag/how-to-create-great-content-for-instagram/)
- [how to create good instagram content](https://nudge2.local/tag/how-to-create-good-instagram-content/)
- [how to create good content for a website](https://nudge2.local/tag/how-to-create-good-content-for-a-website/)
- [how to create good content for social media](https://nudge2.local/tag/how-to-create-good-content-for-social-media/)
- [how to develop content](https://nudge2.local/tag/how-to-develop-content/)
- [how to create great instagram content](https://nudge2.local/tag/how-to-create-great-instagram-content/)
- [how to create great social media content](https://nudge2.local/tag/how-to-create-great-social-media-content/)
- [how to develop a content strategy](https://nudge2.local/tag/how-to-develop-a-content-strategy/)
- [how to develop a content calendar](https://nudge2.local/tag/how-to-develop-a-content-calendar/)
- [how to build a content calendar](https://nudge2.local/tag/how-to-build-a-content-calendar/)
- [how to measure content marketing success](https://nudge2.local/tag/how-to-measure-content-marketing-success/)
- [marketing roi](https://nudge2.local/tag/marketing-roi/)
- [How to measure marketing ROI](https://nudge2.local/tag/how-to-measure-marketing-roi/)
- [How does sponsored content work](https://nudge2.local/tag/how-does-sponsored-content-work/)
- [How much does sponsored content cost](https://nudge2.local/tag/how-much-does-sponsored-content-cost/)
- [How to analyse a report](https://nudge2.local/tag/how-to-analyse-a-report/)
- [How to analyze A/B test results](https://nudge2.local/tag/how-to-analyze-a-b-test-results/)
- [how to analyze audience](https://nudge2.local/tag/how-to-analyze-audience/)
- [how to analyze the audience](https://nudge2.local/tag/how-to-analyze-the-audience/)
- [how to analyze demographic data](https://nudge2.local/tag/how-to-analyze-demographic-data/)
- [how to analyze frequency data](https://nudge2.local/tag/how-to-analyze-frequency-data/)
- [how to analyze trends in data](https://nudge2.local/tag/how-to-analyze-trends-in-data/)
- [how to analyze variance](https://nudge2.local/tag/how-to-analyze-variance/)
- [how to write content marketing](https://nudge2.local/tag/how-to-write-content-marketing/)
- [how to do analysis report](https://nudge2.local/tag/how-to-do-analysis-report/)
- [how to do a media analysis](https://nudge2.local/tag/how-to-do-a-media-analysis/)
- [how to do performance analysis](https://nudge2.local/tag/how-to-do-performance-analysis/)
- [how to make data analysis report](https://nudge2.local/tag/how-to-make-data-analysis-report/)
- [how to get data analysis](https://nudge2.local/tag/how-to-get-data-analysis/)
- [how to evaluate digital marketing performance](https://nudge2.local/tag/how-to-evaluate-digital-marketing-performance/)
- [content effectiveness](https://nudge2.local/tag/content-effectiveness/)
- [how to measure content](https://nudge2.local/tag/how-to-measure-content/)
- [how to measure content effectiveness](https://nudge2.local/tag/how-to-measure-content-effectiveness/)
- [how to measure content marketing roi](https://nudge2.local/tag/how-to-measure-content-marketing-roi/)
- [how to measure content performance](https://nudge2.local/tag/how-to-measure-content-performance/)
- [measure earned media](https://nudge2.local/tag/measure-earned-media/)
- [measure email marketing effectiveness](https://nudge2.local/tag/measure-email-marketing-effectiveness/)
- [how to measure roi influencer marketing](https://nudge2.local/tag/how-to-measure-roi-influencer-marketing/)
- [how to measure success of influencer marketing](https://nudge2.local/tag/how-to-measure-success-of-influencer-marketing/)
- [how to track influencer marketing](https://nudge2.local/tag/how-to-track-influencer-marketing/)
- [marketing metrics](https://nudge2.local/tag/marketing-metrics/)
- [IGTV](https://nudge2.local/tag/igtv/)
- [Revcontent](https://nudge2.local/tag/revcontent/)
- [jameson](https://nudge2.local/tag/jameson/)
- [Scroll](https://nudge2.local/tag/scroll/)
- [Barstool Sports](https://nudge2.local/tag/barstool-sports/)
- [News Corps](https://nudge2.local/tag/news-corps/)
- [Fast Company](https://nudge2.local/tag/fast-company/)
- [The Ringer](https://nudge2.local/tag/the-ringer/)
- [Morning Brew](https://nudge2.local/tag/morning-brew/)
- [pandora](https://nudge2.local/tag/pandora/)
- [filson](https://nudge2.local/tag/filson/)
- [paid media](https://nudge2.local/tag/paid-media/)
- [iHeart Media](https://nudge2.local/tag/iheart-media/)
- [podcasts](https://nudge2.local/tag/podcasts/)
- [editorial calendar](https://nudge2.local/tag/editorial-calendar/)
- [Patagonia](https://nudge2.local/tag/patagonia/)
- [sponsored posts](https://nudge2.local/tag/sponsored-posts/)
- [Corona virus](https://nudge2.local/tag/corona-virus/)
- [Serial](https://nudge2.local/tag/serial/)
- [mParticle](https://nudge2.local/tag/mparticle/)
- [Little Dot Studios](https://nudge2.local/tag/little-dot-studios/)
- [Conde Nast Traveler](https://nudge2.local/tag/conde-nast-traveler/)
- [ad server](https://nudge2.local/tag/ad-server/)
- [Mars](https://nudge2.local/tag/mars/)
- [Lionsgate](https://nudge2.local/tag/lionsgate/)
- [Arweave](https://nudge2.local/tag/arweave/)
- [blockchain](https://nudge2.local/tag/blockchain/)
- [Brave](https://nudge2.local/tag/brave/)
- [Social content](https://nudge2.local/tag/social-content/)
- [microinfluencers](https://nudge2.local/tag/microinfluencers/)
- [fifa](https://nudge2.local/tag/fifa/)
- [fatherly](https://nudge2.local/tag/fatherly/)
- [spider studios](https://nudge2.local/tag/spider-studios/)
- [tubi](https://nudge2.local/tag/tubi/)
- [dcm click trackers](https://nudge2.local/tag/dcm-click-trackers/)
- [dcm alternatives](https://nudge2.local/tag/dcm-alternatives/)
- [dcm competitors](https://nudge2.local/tag/dcm-competitors/)
- [dart tags](https://nudge2.local/tag/dart-tags/)
- [facebook dcm tracking](https://nudge2.local/tag/facebook-dcm-tracking/)
- [floodlights](https://nudge2.local/tag/floodlights/)
- [dcm tracking](https://nudge2.local/tag/dcm-tracking/)
- [advertising budgets](https://nudge2.local/tag/advertising-budgets/)
- [marketing budgets](https://nudge2.local/tag/marketing-budgets/)
- [dailyhive](https://nudge2.local/tag/dailyhive/)
- [the economist](https://nudge2.local/tag/the-economist/)
- [hp](https://nudge2.local/tag/hp/)
- [nuface](https://nudge2.local/tag/nuface/)
- [BBH Labs](https://nudge2.local/tag/bbh-labs/)
- [covid-19](https://nudge2.local/tag/covid-19/)
- [coronavirus](https://nudge2.local/tag/coronavirus/)
- [digital transformation](https://nudge2.local/tag/digital-transformation/)
- [clorox](https://nudge2.local/tag/clorox/)
- [complex](https://nudge2.local/tag/complex/)
- [gannet](https://nudge2.local/tag/gannet/)
- [maven](https://nudge2.local/tag/maven/)
- [PWC](https://nudge2.local/tag/pwc/)
- [Whistle](https://nudge2.local/tag/whistle/)
- [GumGum](https://nudge2.local/tag/gumgum/)
- [corona](https://nudge2.local/tag/corona/)
- [nudge corona](https://nudge2.local/tag/nudge-corona/)
- [changing consumer behavior](https://nudge2.local/tag/changing-consumer-behavior/)
- [SameSite Cookie](https://nudge2.local/tag/samesite-cookie/)
- [OpenX](https://nudge2.local/tag/openx/)
- [DSP](https://nudge2.local/tag/dsp/)
- [CNBC Digital](https://nudge2.local/tag/cnbc-digital/)
- [Sporting content](https://nudge2.local/tag/sporting-content/)
- [affiliate marketing](https://nudge2.local/tag/affiliate-marketing/)
- [Reebok](https://nudge2.local/tag/reebok/)
- [NBA](https://nudge2.local/tag/nba/)
- [Ambani](https://nudge2.local/tag/ambani/)
- [Local Media Consortium](https://nudge2.local/tag/local-media-consortium/)
- [shoppable ads](https://nudge2.local/tag/shoppable-ads/)
- [Horizon Media](https://nudge2.local/tag/horizon-media/)
- [Alphabet](https://nudge2.local/tag/alphabet/)
- [earnings week](https://nudge2.local/tag/earnings-week/)
- [Ad Network](https://nudge2.local/tag/ad-network/)
- [UGC](https://nudge2.local/tag/ugc/)
- [User generated content](https://nudge2.local/tag/user-generated-content/)
- [bumble](https://nudge2.local/tag/bumble/)
- [Chiquita](https://nudge2.local/tag/chiquita/)
- [acorn](https://nudge2.local/tag/acorn/)
- [ad measurement](https://nudge2.local/tag/ad-measurement/)
- [Discovery](https://nudge2.local/tag/discovery/)
- [The New York Times](https://nudge2.local/tag/the-new-york-times/)
- [ernst and young](https://nudge2.local/tag/ernst-and-young/)
- [Upfront](https://nudge2.local/tag/upfront/)
- [Playstation](https://nudge2.local/tag/playstation/)
- [PS5](https://nudge2.local/tag/ps5/)
- [Direct to consumer](https://nudge2.local/tag/direct-to-consumer/)
- [The playstation studios](https://nudge2.local/tag/the-playstation-studios/)
- [video games](https://nudge2.local/tag/video-games/)
- [Frito](https://nudge2.local/tag/frito/)
- [snacks.com](https://nudge2.local/tag/snacks-com/)
- [GM](https://nudge2.local/tag/gm/)
- [PepsiCo](https://nudge2.local/tag/pepsico/)
- [The last dance](https://nudge2.local/tag/the-last-dance/)
- [Luminary](https://nudge2.local/tag/luminary/)
- [The Office](https://nudge2.local/tag/the-office/)
- [Slack](https://nudge2.local/tag/slack/)
- [print media](https://nudge2.local/tag/print-media/)
- [joe rogan](https://nudge2.local/tag/joe-rogan/)
- [Bombora](https://nudge2.local/tag/bombora/)
- [Boston Globe](https://nudge2.local/tag/boston-globe/)
- [acquisition](https://nudge2.local/tag/acquisition/)
- [Just Eat](https://nudge2.local/tag/just-eat/)
- [branded search](https://nudge2.local/tag/branded-search/)
- [facebook shops](https://nudge2.local/tag/facebook-shops/)
- [Apple plus](https://nudge2.local/tag/apple-plus/)
- [draftkings](https://nudge2.local/tag/draftkings/)
- [contentsquare](https://nudge2.local/tag/contentsquare/)
- [Cnn international](https://nudge2.local/tag/cnn-international/)
- [traffic bots](https://nudge2.local/tag/traffic-bots/)
- [fake traffic](https://nudge2.local/tag/fake-traffic/)
- [george floyd](https://nudge2.local/tag/george-floyd/)
- [Stitcher](https://nudge2.local/tag/stitcher/)
- [virtual events](https://nudge2.local/tag/virtual-events/)
- [webinars](https://nudge2.local/tag/webinars/)
- [Veolia](https://nudge2.local/tag/veolia/)
- [Piaget](https://nudge2.local/tag/piaget/)
- [Microsoft News](https://nudge2.local/tag/microsoft-news/)
- [creator monetization](https://nudge2.local/tag/creator-monetization/)
- [brand partnerships](https://nudge2.local/tag/brand-partnerships/)
- [partnerships reporting](https://nudge2.local/tag/partnerships-reporting/)
- [retention](https://nudge2.local/tag/retention/)
- [analytics solutions](https://nudge2.local/tag/analytics-solutions/)
- [analytics for content marketing](https://nudge2.local/tag/analytics-for-content-marketing/)
- [bot analytics](https://nudge2.local/tag/bot-analytics/)
- [bot detection](https://nudge2.local/tag/bot-detection/)
- [substack](https://nudge2.local/tag/substack/)
- [attention economy](https://nudge2.local/tag/attention-economy/)
- [content marketing dashboard](https://nudge2.local/tag/content-marketing-dashboard/)
- [content marketing metrics](https://nudge2.local/tag/content-marketing-metrics/)
- [digital marketing](https://nudge2.local/tag/digital-marketing/)
- [crypto](https://nudge2.local/tag/crypto/)
- [nft](https://nudge2.local/tag/nft/)
- [trends in content](https://nudge2.local/tag/trends-in-content/)
- [creative collaboration](https://nudge2.local/tag/creative-collaboration/)
- [content workflows](https://nudge2.local/tag/content-workflows/)
- [content software](https://nudge2.local/tag/content-software/)
- [commentary](https://nudge2.local/tag/commentary/)
- [long form](https://nudge2.local/tag/long-form/)
- [google seo](https://nudge2.local/tag/google-seo/)
- [seo and content](https://nudge2.local/tag/seo-and-content/)
- [thought leadership](https://nudge2.local/tag/thought-leadership/)
- [google optimization](https://nudge2.local/tag/google-optimization/)
- [ppc](https://nudge2.local/tag/ppc/)
- [NFTs](https://nudge2.local/tag/nfts/)
- [NBA top shop](https://nudge2.local/tag/nba-top-shop/)
- [brands](https://nudge2.local/tag/brands/)
- [defi](https://nudge2.local/tag/defi/)
- [sponsorships](https://nudge2.local/tag/sponsorships/)
- [brand sports partnerships](https://nudge2.local/tag/brand-sports-partnerships/)
- [guidelines](https://nudge2.local/tag/guidelines/)
- [branding](https://nudge2.local/tag/branding/)
- [axios hq](https://nudge2.local/tag/axios-hq/)
- [mailchip](https://nudge2.local/tag/mailchip/)
- [email marketing](https://nudge2.local/tag/email-marketing/)
- [decentralized content](https://nudge2.local/tag/decentralized-content/)
- [history of newsletters](https://nudge2.local/tag/history-of-newsletters/)
- [the first newsletter](https://nudge2.local/tag/the-first-newsletter/)
- [applebot](https://nudge2.local/tag/applebot/)
- [apple news](https://nudge2.local/tag/apple-news/)
- [content search](https://nudge2.local/tag/content-search/)
- [b2b content](https://nudge2.local/tag/b2b-content/)
- [apple search engine](https://nudge2.local/tag/apple-search-engine/)
- [Siri search](https://nudge2.local/tag/siri-search/)
- [voice search](https://nudge2.local/tag/voice-search/)
- [best search engine](https://nudge2.local/tag/best-search-engine/)
- [ARPU](https://nudge2.local/tag/arpu/)
- [clicks](https://nudge2.local/tag/clicks/)
- [quality over quantity](https://nudge2.local/tag/quality-over-quantity/)
- [beyond the click](https://nudge2.local/tag/beyond-the-click/)
- [how to](https://nudge2.local/tag/how-to/)
- [content analysis](https://nudge2.local/tag/content-analysis/)
- [quality metrics](https://nudge2.local/tag/quality-metrics/)
- [content return on investment](https://nudge2.local/tag/content-return-on-investment/)
- [outcome based marketing](https://nudge2.local/tag/outcome-based-marketing/)
- [content leads](https://nudge2.local/tag/content-leads/)
- [content commerce](https://nudge2.local/tag/content-commerce/)
- [content sales](https://nudge2.local/tag/content-sales/)
- [sales content](https://nudge2.local/tag/sales-content/)
- [marketing dashboards](https://nudge2.local/tag/marketing-dashboards/)
- [content dashboards](https://nudge2.local/tag/content-dashboards/)
- [content API](https://nudge2.local/tag/content-api/)
- [advertorials](https://nudge2.local/tag/advertorials/)
- [best of 2021](https://nudge2.local/tag/best-of-2021/)
- [best content](https://nudge2.local/tag/best-content/)
- [content toplist](https://nudge2.local/tag/content-toplist/)
- [content search engine](https://nudge2.local/tag/content-search-engine/)
- [reporting on content](https://nudge2.local/tag/reporting-on-content/)