This Week in Native Ads

This Week in Native Ads 10/10

  Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange uniforms in the World Series. It was a brutal mismatch that the Tigers exploited as ace Jack Morris pitched two […] Read More

by , October 9, 2014

This Week in Native Ads

This Week in Native Ads 10/03

  Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — […] Read More

by , October 2, 2014

This Week in Native Ads

This Week in Native Ads 09/26

  Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, […] Read More

by , September 25, 2014

This Week in Native Ads

This Week in Native Ads 09/19

The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study.   Campaign of the Week: 6 Steps to Fewer, Shorter and More Efficient Meetings Few aspects of corporate culture are more widely disliked and ridiculed than […] Read More

by , September 18, 2014

This Week in Native Ads

This Week in Native Ads 09/12

Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an accountant for decades, his most successful years have been spent giving homeless men free haircuts in exchange […] Read More

by , September 11, 2014

This Week in Native Ads

This Week in Native Ads 09/05

Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing […] Read More

by , September 4, 2014

This Week in Native Ads

This Week in Native Ads 08/29

Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely […] Read More

by , August 28, 2014

This Week in Native Ads

This Week in Native Ads 08/22

Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right […] Read More

by , August 21, 2014

This Week in Native Ads

This Week in Native Ads 08/15

Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising.   Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. […] Read More

by , August 14, 2014

This Week in Native Ads

This Week in Native Ads 08/08

Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the […] Read More

by , August 7, 2014