This Week in Native Ads

This Week in Native Ads 12/11

Campaign of the Week: GP100 – Excellence. Innovation. Craftmanship Source: Gear Patrol Why we like it: Creating a native gift guide for Christmas is an ideal way to bring value to readers during the holiday season. This gift guide from Gear Patrol presented by Eddie Bauer includes the top product picks of the year. It includes an […] Read More

by , December 10, 2015

This Week in Native Ads

This Week in Native Ads 12/4

Campaign of the Week: LIFEHACKER GIFT GUIDE Source: Gawker Why we like it: Struggling with what to get a DIYer for Christmas? This gift guide presented by Philips Norelco in Gawker, gives you a few tips on the perfect gift for your lifehacker friend. It includes a list of nifty toolkits and smart products, presented with linked […] Read More

by , December 3, 2015

This Week in Native Ads

This Week in Native Ads 11/20

Campaign of the Week: Working Better: Bite-sized ideas and wisdom from Xerox Source: The Atlantic Why we like it: This Atlantic and Xerox custom feature is on brand, a great publisher fit and drives real utility. The post has ideas for businesses to become more aligned, productive and agile. It gives readers digestible insights from Xerox, based off […] Read More

by , November 19, 2015

This Week in Native Ads

This Week in Native Ads 11/13

Campaign of the Week: Congratulations T Brand Studio to your 100th paid content post! Source: New York Times Why we like it: GE and The New York Times tackle the subject of ‘How Nature Is Inspiring Our Industrial Future’ in their latest piece of native content. In fact this is the 100th piece of sponsored content, since T […] Read More

by , November 12, 2015

This Week in Native Ads

This Week in Native Ads 11/06

Campaign of the Week: 12 Ridiculously Simple Hacks Every Parent Needs In The Morning Source: Huffington Post Why we like it: On target and relatable – this listicle in The Huffington Post speaks directly to parents in need of organizing their everyday mornings. Included are 12 simple morning hacks, presented by Quaker, whose goal is to […] Read More

by , November 5, 2015

This Week in Native Ads

This Week in Native Ads 10/30

Campaign of the Week: 9 Mesmerizing Halloween Make Up Ideas Source: Elle Why we like it: Real-time, relevant and inspiring – this slideshow in Elle provided by NYX Cosmetics is our campaign of the week. It showcases the brands influencers with images sourced directly from Instagram for Halloween inspiration. Elle was a great fit for this campaign […] Read More

by , October 29, 2015

This Week in Native Ads, Uncategorized

This Week in Native Ads 10/23

Campaign of the Week: Fall Trend Report: Your guide to everything you’ll be seeing, shopping, and wearing this fall. Source: Who What Wear Why we like it: Not all paid content needs to be about subtly shifting brand perception. Proving this point is a great piece by Who What Wear for Saks Fifth Avenue. It includes user […] Read More

by , October 23, 2015

This Week in Native Ads

This Week in Native Ads 10/15: Natives big opportunity?! Election spend on digital estimated at $1b

With the primaries heating up; BuzzFeed announcing a political native ad offering and Borrels $1b estimated spend on digital for the election. We thought we’d mix it up by focusing on Politics. We look at, what’s changed since the last election, answering the question has native been done in politics before? Approaches to native from […] Read More

by , October 15, 2015

Native Advertising, Resource, This Week in Native Ads

This Week in Native Ads 10/09

Campaign of the Week: Lex Luthor Jr.: Not Just His Father’s LexCorp Source: Fortune Why we like it: This sponsored content for the new Batman v Superman movie is a stand out piece in the entertainment category, it includes an interview with the fictional Lex Luther Jr and how he’s turning his fathers business around. It’s […] Read More

by , October 8, 2015

This Week in Native Ads

This Week in Native Ads 10/02

Campaign of the Week: The 30-Day Challenge That Will Transform Your Body Source: Refinery29 Why we like it: Three essential tips from AdWeek on paid content were: Make the product essential to the piece, include buy now options and make sure the content is useful to the consumer. This forward thinking piece of sponsored content did […] Read More

by , October 1, 2015