Dull advertising
Edition #441 Dull advertising, overexposure and the space economy. Overexposure and dull ads. Two topics that don’t come up often but are in this weeks note. Edward Cotton shared: “Working with System1 data, Adam showed that 75% of ads in System 1’s US database could be classified as dull, doing the math to calculate how many $ are being wasted, he emerged with the figure of $46 billion.“ His takeaway was that it “fires off a warning to those… Continue reading