Insights

Beauty Industry, Branded Content Report

  In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we hope you’ll find some inspiration in them.   Key Metrics […] Read More

by , July 19, 2018

Insights

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If […] Read More

by , July 5, 2018

Insights, Research Reports

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work […] Read More

by , July 4, 2018

Case Studies, Insights

Native Can Convert, Here’s How

A guide to native content success in partnership with The Atlantic.     Introduction   Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives there is a greater emphasis on demonstrating success.   Nudge works with partners to delivery transparency and efficiency in content advertising, […] Read More

by , May 11, 2018

Case Studies, Insights

How Nudge Turned the Tap on for Delta Faucet

    Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story.   Time for change: Shifting gears towards visibility
   […] Read More

by , May 11, 2018

Case Studies, Insights

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences.   What We Did   […] Read More

by , May 11, 2018

Case Studies, Insights

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet […] Read More

by , May 11, 2018

Case Studies, Insights

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers. […] Read More

by , May 11, 2018

Insights

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and […] Read More

by , April 18, 2018

Insights, Strategy & Tactics

The Blueprint for Spending your Media Budget Effectively at SXSW

  One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW!   Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted…   So we thought, why not ensure that […] Read More

by , March 8, 2018