Digital Marketing, Native Advertising, Native Content, Use Cases

Why Real-Time Analytics are Vital for Your Native Advertising Campaigns

  Put yourself in this situation: you have just launched a new campaign and you can see that your content is live, the publishers are distributing it and money is being spent. As an advertiser you’d typically have to wait for a minimum of 24 hours (it’s actually seven days for most advertisers) before you’ve […] Read More

by , February 9, 2017

Content Marketing, Digital Marketing, Native Advertising

The Visible Part of the Invisible Content – Disclosures

  Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner […] Read More

by , March 22, 2016

Content Marketing, Digital Marketing, Native Advertising

Social Hubs vs. Content Hubs

  Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content […] Read More

by , March 17, 2016

Content Marketing, Digital Marketing, Native Advertising

Native Video Ads Are Here to Stay

The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to […] Read More

by , March 16, 2016

Content Marketing, Digital Marketing

A Guide to Content Marketing Tools

Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it.   Content Planning Most actions start with an idea, which develops into a plan. Whenever you […] Read More

by , March 10, 2016

Content Marketing, Digital Marketing, Native Ad News

Native Advertising Conferences 2016

Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share […] Read More

by , March 3, 2016

Content Marketing, Digital Marketing, Native Advertising

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media […] Read More

by , March 2, 2016

Content Marketing, Digital Marketing, Native Advertising

22 Native Ad Platforms

What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are […] Read More

by , February 26, 2016

Content Marketing, Digital Marketing, Native Advertising

How Brands in the Fashion and Beauty Industry Creates the Best Content Hubs

The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to […] Read More

by , February 19, 2016

Digital Marketing

How to Measure Brand Awareness Metrics

You’re here as you want to find out more about measuring brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of […] Read More

by , February 19, 2016

123