We provide reliable, transparent data to the complex nature of content marketing
Reduce waste
Improve efficiency straight away by removing bot traffic, click fraud.
Improve performance
Compare against our industry benchmarks to identify where you sit. Use our insights to find more of what’s working and do that.
Drive business outcomes
Understand what is driving business outcomes and optimize accordingly.
All of these are reasons why you should own the data.
Why content?
In a marketing world of bits and bytes - the only thing that stands out is the message. The content.
- 63 percent of consumers agree that personal, relevant content improves how they feel about the brand associated with it - Reuters study.
- Two-thirds of consumers trust branded content more than traditional advertising - Time Inc. study.
- The average piece of native content earns 48 seconds of attention, which is more than the average TV commercial - Nudge benchmarks.
Explore the best content of 2018, 2017, 2016 (we’ve been doing this a while).
Why Nudge?
We are the domain experts, content is our focus, we think of it as served up on a silver platter. We provide your teams with the right tools to drive value and scale from your investments. Explore our platform here.
We are value chain friendly. Nudge works at each part of the content value chain, from your internal teams, agencies and content partners. Using Nudge allows you to gain full transparency through the stack.
The balance of art and science. Content at its best, blends the world’s of art and science. On the one hand, you need the most creative minds to create the most gripping content, but you also need unified, reliable and transparent data to truly understand what pushes customers buttons. By combining art with science, you have a clear competitive advantage.
