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brooklyn-bridge-with-manhattan-skylines-new-york-city

In this article, we spotlight the new kings and queens of native advertising and branded content.

Each week, we pick remarkable content campaigns to feature in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads automatically gets you in consideration for the best ads of the year. See 2015, 2016, 2017 & 2018.

Submit your own work for consideration for 2019, here.

If you haven’t been able to find relevant examples for you, feel free to send us a note. The team would be happy to send some across.

Summary list

 

Q1


ColeHaan: Changemakers


ColeHaan and Giant Spoon worked with Forbes’ BrandVoice on Changemakers. We especially like the Smorgasburg co-founder interview.

Category: Retail
Featured in: This Week in Native Ads 1/18

 

Visa Presents Urban Survivalist


Visa created a funny ‘Reality’ show starring Ronny Chieng as part of a Branded Content Campaign. It demonstrates the convenience of mobile pay.

Category: Finance
Featured in: This Week in Native Ads 1/25

 

Mailchimp presents: Wi-finders


MailChimp launches Wi-Finders, an unscripted original documentary series exploring the projects people are working on in various locations.

Category: Technology
Featured in: This Week in Native Ads 1/25

 

Hulu Is Experimenting With a Charmin Bear Chilling on Your Pause Screen

hulu pause ads
Hulu, pause screen ads. The new feature promises for a more pleasant ad break. Genius.

Category: Media
Featured in: This Week in Native Ads 2/1

 

Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video

shutterstock fyre video
Shutterstock found a creative way to bring excitement to stock images. The promo brought luxury vibes on a deceptively small budget.

Category: Photography
Featured in: This Week in Native Ads 2/8

 

Amazon Prime Student

Amazon prime with the tab
Amazon Prime on The Tab, developed a quiz for students on what series they should binge watch next.

Category: Media
Featured in: This Week in Native Ads 2/8

 

Hennessy Debuts Ridley Scott-Directed Branded ‘Seven Worlds’ Short Film

Ridley Scott's branded film for Hennessy
A Ridley Scott short film ahead of the Oscars telling the story of Hennessy tasting notes.

Category: Alcohol
Featured in: This Week in Native Ads 2/15

 

Deductions 101: What You Need To Know About Tax Deductions This Tax Season

turbotax on brobible with tax deduction advice
TurboTax on BroBible brings you Tax Deduction advice. Video + article (the best performing format from Nudge’s data) and multiple calls to action woven through, driving brand recall and conversion.

Category: Finance
Featured in: This Week in Native Ads 2/15

 

Dating with Footnotes: Valentines Day

Orbit with College Humor - Valentine's Day special
Orbit with College Humor – Dating Footnotes. “Your date might stink, but your breath doesn’t have to”. Funny and engaging, just as you’d expect from College Humor’s team.

Category: Food & Drinks
Featured in: This Week in Native Ads 2/15

 

How Women In Hollywood Are Using Awards Season To Call For Pay Equality

visa on bustle women in hollywood
Visa on Bustle, how women in Hollywood are using awards season to call for pay equality. Using the big stage to get an important message across.

Category: Finance
Featured in: This Week in Native Ads 2/22

 

Awards Predictor Powered by Microsoft AI

microsoft ai on hollywood reporter oscar predictions
Microsoft on The Hollywood Reporter, present an Awards predictor powered by Microsoft AI. A good demonstration of what the product can do, tied to audience participation (you vote) and cultural relevance.

Category: Technology
Featured in: This Week in Native Ads 2/22

 

Dream Crazier

Nike's Dream Crazier
Nike with Dream Crazier, talking about the stereotypes women are faced with and how they don’t let that stand in their way. Good follow up to their Kaepernick ad.

Category: Apparel
Featured in: This Week in Native Ads 3/1

 

How 5G Will Fuel Future Business

bt on how 5g will fuel future business
BT on Wired, talking about how 5G will transform future business. Lots of good points on usage and how 5G will actually come to the UK.

Category: Technology
Featured in: This Week in Native Ads 3/1

 

The Strategy Paradox

deloitte on the strategy pardox
Deloitte on The Atlantic, The Strategy Paradox. Very simple, informative and to the point.

Category: Consulting
Featured in: This Week in Native Ads 3/1

 

Every reason Croatia is the worst place to spend your summer

The Yacht Week on The Tab
The Yacht Week on The Tab taps into a bit of reverse psychology to get you to come and enjoy the festivities. Well done, we’re packing our bags!

Category: Travel
Featured in: This Week in Native Ads 3/8

 

Hilton Marks 50th Anniversary of John Lennon and Yoko Ono’s Bed-In for Peace with Groundbreaking New Video Series ‘Room 702’

Hilton celebrates 50th anniversary of bed in for peace
Hilton dropped its latest limited video series to celebrate the 50th anniversary of John Lennon and Yoko Ono’s Bed-In for Peace (which took place at the Hilton Amsterdam).

Category: Travel
Featured in: This Week in Native Ads 3/29

 

Water Champions

P&G's Water Champions
P&G and National Geographic, how P&G’s water purification method is helping it achieve its goal of providing 15 billion liters of clean drinking water to people in need.

Category: CPG
Featured in: This Week in Native Ads 3/29

Q2

 

 

Oreo x Game of Thrones Title Sequence

Oreos recreates the Game of Thrones intro
Oreos recreates the Game Of Thrones intro! This is the thesis of Nudge, content is becoming front and center of any good marketing initiative. And here it is.

Category: Food & Drinks
Featured in: This Week in Native Ads 4/5

 

Owning your message means more than brand safety – it also means brand suitability

Oracle Data Cloud on The Drum
Oracle on The Drum. A B2B piece about optimizing campaigns for suitability – a goot marketing practice targeted at the right audience.

Category: Technology
Featured in: This Week in Native Ads 4/5

 

Apple at Work — The Underdogs

Apple's brilliant brand film about their products in the workplace
We enjoyed the Apple Underdogs, reflecting the current work realities of collaboration, voice calls, mobility, all in a short time frame.

Category: Technology
Featured in: This Week in Native Ads 4/5

 

Artifishal

Patagonia's new film Artifishal
Patagonia’s new documentary Artifishal, shows us how to defend the wild fish we love and tells the truth about the devastating cost of hatcheries, fish farms and the willful ignorance of scientific fact for political expediency.

Category: Retail
Featured in: This Week in Native Ads 4/12

 

From Me to We: The Rise of the Purpose-Led Brand

Accenture via WSJ
Accenture on WSJ, From Me to We: The Rise of the Purpose-Led Brand. A simple but nice touch on this piece is the LinkedIn embed, putting a face to the authors and building the profile of the very experts Accenture wants to.

Category: Consulting
Featured in: This Week in Native Ads 4/12

 

Beats by Dre

Beats by Dre
Beats by Dre, a campaign which features many famous sports personalities, whilst ensuring that their headphones remain front and center.

Category: Technology
Featured in: This Week in Native Ads 4/19

 

All Singapore under one roof

Singapore's Ministry of Communications and Information via Nat Geo
Singapore’s Ministry of Communication and Information via National Geographic. With this piece, we’re invited to explore Singapore’s hawker centers, a second home for many and a melting pot of cuisines where a number of subcultures have formed.

Category: Travel
Featured in: This Week in Native Ads 4/19

 

Spring Reboot

Home Depot via Apartment Therapy
Home Depot via Apartment Therapy. The execution of this content is quite unique and fun to interact with.

Category: Retail
Featured in: This Week in Native Ads 4/26

 

Hotels.com on the “hate-like”

Hotels.com with the hate-like
Hotels.com has come up with a name for the unspoken behavior of liking people’s travel photos from a place of jealousy – the “hate-like.” As someone who has the ultimate travel bug, this campaign really spoke to me.

Category: Travel
Featured in: This Week in Native Ads 4/26

 

Generation Lockdown — March For Our Lives

Generation Lockdown – March for our Lives
What to do in the event of an active shooter for March for our Lives. Telling (and showing) a story is a million times more powerful than a banner ad.

Category: Non-profit
Featured in: This Week in Native Ads 5/3

 

Bring Your Beer to Work Day

Heineken's Bring Your Beer to Work Day
Bring your beer to work day, with Heineken 0.0% and stars from The Office.

Category: Alcohol
Featured in: This Week in Native Ads 5/3

 

Analytics +: From Data to Answers

Teradata: from data to answers
Teradata on Forbes, on the power that analytics have to turn raw material into actionable insights. A great piece, which effectively puts Teradata at the center of big data.

Category: Technology
Featured in: This Week in Native Ads 5/10

 

Building a greener world takes a world of change

Nat Geo + Ecoworld
EcoWorld on National Geographic. This is an educational piece that hammers home the need for corporations, individuals and families alike, to review their own practices to understand how they are affecting the planet, in order to save/preserve it.

Category: Real Estate
Featured in: This Week in Native Ads 5/17

 

Mercedes-Benz x Matchbox: No Limits

Mercedes-Benz x Matchbox
Mercedes Benz shines the light on gender stereotypes by telling the story of Ewy Rosqvist, the first female driver to win the Grand Prix. In celebration they’ve partnered with Matchbox to release a car for young girls. Also, check out the short film on Ewy here.

Category: Auto
Featured in: This Week in Native Ads 5/24

 

Streetwear Impact Report

hypebeast x pwc strategy& streetwear report
Hypebeast’s Streetwear report in partnership with Strategy&, a PWC agency. In depth, smart and great positioning.

Category: Media
Featured in: This Week in Native Ads 5/24

 

Retirement is about exploring your wide open future

BMW's goodbye to Mercedes-Benz CEO as he retires
BMW saluting the retired CEO of Mercedes in a classy respectful way.

Category: Auto
Featured in: This Week in Native Ads 5/31

 

Chernobyl. The Human Cost of Misinformation: How Silence and Lies Exacerbated the 1986 Chernobyl Disaster

HBO on the New Yorker
HBO on The New Yorker on how silence and lies exacerbated the 1986 Chernobyl disaster, pushing off of HBO’s new miniseries ‘Chernobyl’. This piece highlights the propaganda and obfuscation that contributed to history’s worst nuclear tragedy. Also interesting how the modern observer is likely to notice the same distortions at play in today’s online landscape.

Category: Media
Featured in: This Week in Native Ads 5/31

 

Coerced

Netflix on the Atlantic with coerced
Netflix on The Atlantic with a piece called ‘Introduction Coerced’, on how police interrogation methods lead to false confessions of the Central Park five. A great article created on the back of Netflix’s ‘When they see us on Netflix’ series.

Category: Entertainment
Featured in: This Week in Native Ads 6/7

 

Moms: Reclaim your snack break

Sunchips on Today with #momtruth
SunChips and Today teamed up ahead of the launch of SunPuffs. Together, they are bringing fans exciting content and a live event with the help of charismatic Mom duo, Cat & Nat, the force behind #MOMTRUTHS. Here’s one of their recent pieces ‘Moms: Reclaim your snack break’.

Category: Food & Drink
Featured in: This Week in Native Ads 6/7

 

In a league of their own: the team who paved the way for women’s football 100 years ago

Visa on the Guardia for Fifa
As one of the Fifa Women’s World Cup sponsors this year, Visa teamed up with the The Guardian. They make a stand for female empowerment and acceptance, as well as being a catalyst for the game.

Category: Finance
Featured in: This Week in Native Ads 6/14

 

The New
World of Sports Sponsorship

Facebook on Adweek
Facebook on Adweek. With all the big games, a perfect time for this piece and we love the ‘meta’ nature of the campaign.

Category: Media
Featured in: This Week in Native Ads 6/14

Check out 2015, 2016, 2017 & 2018 and submit your own work for consideration here.