Optimize Facebook to Nudge metrics like scroll and attention.
The life of a marketer is chaotic
The rise of content-based marketing has created complexity. There are many moving parts, with no normalized analytics.
Nudge is an elegantly designed piece of software to assess every moving part of your campaign, see what is working and what needs refinement and optimization.
No more waiting for publisher reports to come back. Nudge has eliminated latency, allowing you to back content that is performing well, and allocate spend more efficiently. Time is money, and we’ve engineered a nimble experience for marketers that need real-time information.
Instead of a variety of metrics from different publishers, Nudge gives you normalized metrics built for purpose as native requires a blend of content, social and advertising KPIs, delivered quickly.
No bot traffic
Nudge only shows you humans that are interacting with your content. We eliminate all bot traffic to give you a clear picture of content performance.
You can fully manage Nudge campaigns yourself but should you want some help with extra reports, our attentive, agency trained teams will provide the best client service you’ll ever receive from a technology company.
The ultimate proof point, identify what content is driving conversion from which traffic sources, to drive better results.
Distributing content is a game of cat and mouse, not all clicks are created equally. With Nudge, you can optimize to post-click metrics - so no more clicks wasted.
Real-time campaign dashboards
The Nudge Dashboard has no latency, there’s no need to wait for publisher reports to be emailed in.
See comprehensive, normalized metrics for your content such as reach, average attention minutes, scrolled, engagement, and more.
Use Nudge Data with your existing tools
Adjust and optimize your YouTube campaigns with metrics such as completion rates, attention minutes & favorability.
Nudge tags can be fired in parallell with your DCM tags simplifying the setup.
Build segments through Nudge data and use in LiveRamp, or ingest LiveRamp segments into Nudge.
GTM gives users another simple way to install Nudge.
Native can convert: Here’s how
A recent campaign for a healthcare provider saw native content converting to action.
Nudge partnered with leading publisher the Atlantic to represent a leading healthcare provider.
Atlantic partnered with Nudge to innovate around attribution, to understand what measurable actions that happened after people consumed the content.
By integrating Nudge, The Atlantic learned what was performing in real-time, from an easy-to-use dashboard.