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Edition #358 QR codes, how Fortune got to $100m and attention. One big thing The sheer bravery of Coinbase to run that ad in the Super Bowl is to be applauded. Yes it performed well, 20 million visits in one minute. Crashed their site. One quip I saw was that marketing beat engineering! But it might not have. For those that haven’t seen it here it is. A QR code bouncing around a screen, just like the… Continue reading
Edition #357 The earnings merry go-round, content arbitrage & plant-based diets. One big thing I really enjoyed Ben Thompson’s summation of the digital ad eco-system as of 2022. And how the various pieces have come together in the past year or so. In particular you see Apples changes with ATT, moving spend away from Facebook, and in turn enhancing Amazon’s ad product. Because Amazons data all stays on platform. His macro takes are usually pretty good. We’ve had… Continue reading
QR Codes