This Week in Native Ads: Google’s native ad blocker for Chrome shows up in Android developer build
 
My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch.
 
Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent stories, highlighting developments in the Indian market.
 
Notable Stories this Week

 
Campaign of the Week

 
Datapoints of note

  • A Nativo & comScore study explored the pairing of native ads pair with on-site branded content. The results, the pairing drives an increase in unaided awareness 11%, online ad recall 18% and purchase intent 13%.
  • ^ This might seem obvious but in planning campaigns, factor this in. Consider more of publisher amplification than off-network.
  • Finance specialist Dianomi serves 3.5 billion ad units/monthly.

 
Events

 
Thanks, we’re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.
 
Ta

Ben

 
 

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