Instagram influencers to have similar guidelines to Facebook Branded Content
 
Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!
 
Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.
 

Notable Stories this Week

 

Deals/M&A

 

Campaign of the Week
  • With summer finally here in NY, Apartment Therapy’s Should I rent out my place whilst I go on vacation is very timely.

 

Smartest commentary
  • Less is more with branded content. “Publishers don’t always need to heavily incorporate brand messaging and products to make an impact for the advertiser,”…

    

…“When it come to branded content, your strategies should have a mix of different types of content—pure awareness content and sponsored editorial.” – Greg Bella, Polar.

 

Datapoints of note

 

Events
  • [June 8] NativeAdTalks hits London! Massive. A great line up, join the team and share with your colleagues, if there’s demand we’ll do more.

 
That’s it, thanks for reading.
 
Ta,
 
-Ben

 

 

How to win at native

Schedule a call to find out

Research Papers

Explore what's working and what's not in each vertical.