knowtherules

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired.

Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me.
Notable Stories this Week

Deals/M&A

Campaign of the Week

Smartest Commentary

Datapoints of Note 

How to win at native

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Research Papers

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