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It’s a cold and blustery day in NY as I write this week’s Week in Native! A strong thread of conversation as we kick off 2017 is — who is gonna win native? As the industry hits an inflection point, in a winner-takes-the-majority kind of market, who is going to do that? The brands that won early on won’t necessarily get that mass market appeal. It’s something I’ll focus more on this year, who is breaking out and what are the drivers of that.

Notable Stories this Week

Deals/M&A

Campaign of the Week

Datepoints of Note

Events & Webinars

 

How to win at native

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Research Papers

Explore what's working and what's not in each vertical.