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Campaign of the Week:
Via an Island of Hope, a New Home – AirBnB
Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they live.
Source: The New York Times
Why we like it:
A beautifully executed piece of content by the T Brand Studio that helped share information about Airbnb and educate on some of the original immigrants to NYC. One of our favourite pieces of native content this year.
Quote of the Week
If we’re doing our jobs, the ad is the content.“
– Kevin Knight from Pinterest at #NATIVE2015
News:
Sharethrough now enables importing publisher content automatically into native ads
Sharethrough is providing advertisers and publishers more options to leverage native advertising online. The company is announcing the launch of Continuous Campaigns, a way for advertisers to automatically import creative to their placements to create more dynamic campaigns on publisher sites.
Source: Venture Beat
You get what you pay for: Why native ads are worth more
The online audience is more connected, accessible, and distracted than ever before. As consumer attention becomes harder to capture, brands are increasingly tailoring campaigns to the unique interests and preferences of their desired audience.
Source: Wall Blog
Native advertising – the editorial vs advertorial debate
As anyone familiar with the growth of native advertising will know, there has been ongoing discussion and debate across the industry in order to clearly define its’ features. One of the largest debates occurring is whether native advertising encompasses editorial or advertorial content, or both.
Source: LinkedIn
Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads
It turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era?
Source: AdWeek
Doubleclick Now Offers Cross-Device Tracking & Native Advertising to Mobile Advertisers & Publishers
Google is expanding cross-device measurement on ad buys made across Doubleclick, reinforcing its capabilities to measure cross-device conversions from search and display ads in AdWords.
Source: Monetize More
Something from us:
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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