This Week in Native Ads 07/02

Campaign of the Week:

Seagate – Exploring Deep Cyberspace

Explore how much data we use over five of the internets largest platforms.

Source: The Atlantic

Why we like it:

A unique interactive native ad from seagate, allowing us to take a look at the activity across different social media platforms. It always makes an interesting user experience when the brand tries something new.

Quote of the Week

We can’t rely on ad creatives that annoy users and don’t work. The time to act on ad creative is now.” 

-Donte Ledbetter, Marketing Coordinator at Decisive

News:

Yahoo NZ launches new Native Ads offering

Yahoo New Zealand has today announced the launch of its Native Ad in-feed advertising platform, following a successful beta phase, with more than 70 New Zealand brands already on board.

Source: Voxy

Digital ads + content marketing = PulsePoint’s new direction

Native ads are, essentially, the offspring of content marketing mating with ads. So, it’s appropriate that New York City-based ad exchange PulsePoint is today launching a content marketing platform that fills native ads and employs its ad-targeting automation.

 Source: Venture Beat

Mobile Supply-Side Platform PubNative Launches Native Advertising on the Apple Watch

PubNative, a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web, today announced the launch of full support for native ads displayed on the Apple Watch.

Source: Sys-Con

Boosting Purchase Intent With Native Advertising?

Native advertising is booming. EMarketer projects $4 billion in U.S.native ad spending for 2015 while Business Insider forecasts $8 billion. If we meet in the middle, that is a $6 billion market and more of the travel sector should join this party.

 Source: Media Post

Native Advertising Tech Firm Nativo Raises $20 Million in New Funding

Nativo, one of several startups promising to bring scale to sponsored content on the Web, has raised $20 million in new venture capital funding.

Source: Wall Street Journal

Events:

• Native Summit, 21st July in SF

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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.

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