Campaign of the Week:

Discovering Dubai

Source: Travel&Leisure

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Why we like it:

A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and engaging and resulted in a lot of social shares.

Quote of the Week

Facebook’s test found that only native ads — those designed to look congruous with the other content on the website or app on which they appear — and video ads were delivering good results.”

– Laura O’reilly, Business Insider

 

News:

Facebook has pulled a big ad-tech project because there were too many bots and bad-quality ads

“Facebook’s test found that only native ads — those designed to look congruous with the other content on the website or app on which they appear — and video ads were delivering good results.”

Read Facebook’s blog post here

Source: Business Insider

 

New York Magazine Building Out Branded Content Studio

“The creation of this studio means that we can go out here with native ideas to sell and to execute,” Mr. Burstein said. “We have this really robust brand business, and we felt that we could add this on to it and expand our offering to advertisers.”

Source: AdAge

 

Spoutable: Native Ads for Departing Visitors

“ When someone is preparing to leave your site, a beautiful over-lay panel appears that offers some options to the user. On our site, the panel generates eight articles that are curated towards our audience.”

Source: MarketingTechBlog

 

(VIDEO) Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

“With the shift to mobile, there is growing concern as to the ability of publishers to monetize while balancing the right consumer experience.”

Source: The Huffington Post

 

Sharethrough And The Trade Desk Team Up On Native Programmatic

“The classic misconception is that native can’t scale, which never made any sense to us, since we always built in a programmatic, scalable way.  Now with integrations like this there should be no more room for anyone to think that.”

Source: Media Post

 

Opera integrates ad-blocking feature to combat ‘bloated online ads’

“We are the first major browser vendor to integrate an ad-blocking feature, but this development should be no surprise to anyone given the rising popularity of ad-blocking software and even Apple allowing it on its platform.”

Source: The Drum

 

Something from us:

Tags: Content Marketing, native ad content, native ads, this week in native ads

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