Three different configurations to expose your content
Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for brands within the same industries can help companies get the most out of their next campaigns.
Nudge also eases the process of measure and analyzes how different campaigns are performing and how to optimize your native ads. To attract your audience, you need to provide interesting content. These following examples are brands that have created successful content hubs in order to inform and attract their targeted audience.
On their Tumblr account Land Rover posts pictures and videos of vehicles in movement. The webpage is dedicated to travelers, people that are seeking adventures and who are up for a ride. Together with a photographer, Land Rover is exploring different destinations and they let people take part in their journey by publishing eye catching pictures from different places and perspectives. Happy people and beautiful landscapes deliver not only the feeling of freedom but also a feeling that Land Rover always should be a part of the next journey.
Cadillac has also created a Tumblr account but the configuration of it differs from Land Rover’s. A collage made up of many small pictures gives the webpage an uniform appearance. By clicking on one small picture you get transferred to an enlarged image combined with an informative description of what the picture represents. Exploring the details of each image will give you more knowledge about the brand in general and also what makes Cadillac so special. The targeted audience is mostly young affluent people which you can tell from the sophisticated approach Cadillac conveys.
This modern webpage characterizes Peugeot’s expression – Motion and Emotion – where the pictures move and the vivid images bring a sporty feeling. The webpage has a social wall, blogosphere and they also present the latest news in a vertical time-line. The news consists of impactful videos, pictures and posts from the most recent projects, information about new vehicles and the latest automobiles technology for Peugeot. As a part of the brand, Peugeot Sport has been created to participate in competitions, like the Dakar Rally. The design of the cars exude a strong attitude and a luxury image.
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