This Week in Native Ads

This Week in Native Ads 05/20

Campaign of the Week: Roots: A Cultural Force that Changed The Nation Source: New York Times Why we like it: This paid post in New York Times takes you on a beautiful and engaging story of how “Roots” made it’s impact on American culture and history. Featuring the History Channel’s new show based on the bestseller […] Read More

by , May 19, 2016

This Week in Native Ads

This Week in Native Ads 05/13

Campaign of the Week: How to Nail the Job Interview Source: Imgur Why we like it: How do you make sure you to rock that interview and land the job of your dreams? If you don’t have a game plan already, SoFi.com got you covered with this sponsored post in Imgur. Great insights, useful tips […] Read More

by , May 12, 2016

This Week in Native Ads

This Week in Native Ads 05/06

Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much […] Read More

by , May 5, 2016

This Week in Native Ads

This Week in Native Ads 04/29

Campaign of the Week: Does the Body Reveal Secrets about out Decisions? Source: New York Times Why we like it: Investing in your future is all about making the right decisions. So what better way to talk investment, than with an article about the human factors that goes into how we reason and think? This paid post in The […] Read More

by , April 28, 2016

This Week in Native Ads, Uncategorized

This Week in Native Ads 04/15

Campaign of the Week: The Water Diviner Source: Complex Why we like it: Get inspired by the athlete, the one everyone loves to love, as he gets ready for his fifth and final Olympics in Rio. This Custom Feature in Complex, presented by Under Armour, takes you on a typical day in the life of Michael […] Read More

by , April 14, 2016

This Week in Native Ads

This Week in Native Ads 04/08

Campaign of the Week: Guide to Cat Ownership Source: The Onion Why we like it: If you have a cat, chances are you’ll agree with most things being taught here. If you don’t, but are about to get one, you’ll have a good look into what’s to come. This custom feature in The Onion, presented by […] Read More

by , April 7, 2016

This Week in Native Ads

This Week in Native Ads 04/01

Campaign of the Week: Gant – Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well branded and interactive! Quote of the Week We have 160 years […] Read More

by , March 31, 2016

This Week in Native Ads

This Week in Native Ads 03/25

Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the […] Read More

by , March 24, 2016

This Week in Native Ads

This Week in Native Ads 03/18

Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a good example of how to capture your audience’s attention before finishing up with an accurate call-to-action. The piece consists of a series of scroll-down slides with short paragraphs and […] Read More

by , March 17, 2016

Native Advertising, Uncategorized

Journalism in the Age of Branded Content and Vice Versa

As a student of the BIC masters program of Branding and Integrated Communications, I got a chance to participate in today’s native ad conference at The CUNY Grad School of Journalism. The conference was named “Journalism in the Age of Branded Content…and Vice Versa.” and was part of a collaboration between BIC, a graduate program at […] Read More

by , March 11, 2016

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