Digital Marketing

How to Measure Brand Awareness Metrics

You’re here as you want to find out more about measuring brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of […] Read More

by , February 19, 2016

Content Marketing

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. 1) How many people did I reach 2) What was the quality of that reach? 3) What did they do next? Our approach at Nudge, is to help simplify your job, we […] Read More

by , February 4, 2016