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How does native advertising work?
Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes like this: A URL or piece of content is put in to a native ad generator, which generates a customized ad, or multiple variations, that will fit across different sites and devices. This is then ad-served by a native ad… Continue reading
