Home Breadcrumb Blog BreadcrumbTag: branded content

Tag: branded content

View the latest stories, data, insight and examples of branded content by Nudge. Subscribe to our newsletter to get the latest each week.

Branded Content

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content in partnership with the publisher. Then the brand gets the benefit of delivering the story within the publishers environment, that context, and audience can easily engage in it. Further the partner can promote and distribute the content to their… Continue reading

Ben Young
Ben Young
January 17, 2020
How To

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the most important things to be tracking? These enable you to measure how the content is performing, what is working, what isn’t working. To install these, it typically involves signing up, giving permission to access your social channels and installing code… Continue reading

Ben Young
Ben Young
January 17, 2020
Strategy

Data driven storytelling

Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away with no money. It is more interesting. Use data to support and build your story. To add that extra color. Which makes it engaging. Continue reading

Ben Young
Ben Young
January 17, 2020
This Week in Native Ads

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young
Ben Young
January 17, 2020
Best of

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. (see… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020
This Week in Native Ads

This Week in Native Ads 1/9

I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is pretty close-knit, so you naturally bump into a bunch of people. Which I like. So if you haven’t been considering it. Given CES was on, there are a few stories, it is worth getting a coffee and catching the most… Continue reading

Ben Young
Ben Young
January 10, 2020
This Week in Native Ads

This Week in Native Ads 1/2

Happy 2020 🙂 How was your break? As you think about your content this year, getting more transparency in to how its performing, will help you see where you’re going. And we now have a self serve, pay as you go model, for your owned content. Give it a peek. (If you sign up, let me know, we'll add credit to the accounts of long time subscribers.) One big thing The Roaring Twenties will be… Continue reading

Ben Young
Ben Young
January 3, 2020
This Week in Native Ads

This Week in Native Ads 11/15

One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the Cadbury Amazon Fire TV partnership. Cadbury curated a selection of BuzzFeed's Tasty recipe videos to show on Fire TV. It’s yet another blueprint for how brands are using content, as the traceable commodity between all media. My take… Continue reading

Ben Young
Ben Young
November 15, 2019
This Week in Native Ads

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing The piece that I dug the most this week is the Spotify tapping Viacom for content marketing on DigiDay. And for a number of… Continue reading

Ben Young
Ben Young
November 8, 2019
This Week in Native Ads

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was that for political advertisers, they have to be careful with targeting – because the right message to the wrong audience, can actually drive donations… Continue reading

Ben Young
Ben Young
October 18, 2019