Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content you post on different media and networks, and also display it on one single platform. We know that marketers today, value their social media very high and that social media are extremely valuable as marketing tools. Using social media in your marketing has shown to be beneficial to increase inbound traffic, but how do you turn this inbound traffic into conversions? This is where the use of Social hubs take part!
A social hub allows you to:
– Target your website audience.
– Make the most of each post. A social hub allows a brand to re-utilize their content on social media to gain benefits from it.
– Build trust as a result of being present on social media.
– Increase engagement by creating more opportunities for interaction with the brand.
– Increase sales. In the end, it’s about increase conversions and improve the brand’s performance on sales.
A social hub is created when you are pulling feeds together from any or all of your medias like your blog, Twitter, Facebook, YouTube etc. Social hubs tend to be content aggregation pages on an own website. Publishing the same content on each of the social networks is lazy marketing, but, if brands are using the social networks in the right way they are very useful for anyone who is particularly interested in the brand. Social hubs give the audience access to the most recent activity from your brand and also make it easy to follow each of the networks from one single page. A content hub is usually a mix between a blog and a webpage where content is published and updated on a regular basis.
In today’s technology focused world, people have a close relationship with their mobile phones, tablets, and computers. This makes it more challenging for digital marketers to catch the audience’s attention. By creating a content hub you help out customers to find the content related to topics they are searching for in one single place. Generally, a content hub is an online site that is perceived to be something in between a website and a blog. The goal should be to create a page where attractive and engaging content is being shared. This way, your content hub will work as an asset for your company where customers find inspiration, information, and spend more time on the site. By measuring how the different content performs it’s easy to know what the audience finds more or less interesting, which gives you a hint of what you should create next to attract leads.
In a previous blog post we’ve shared a guide that in 7 steps tells you how to plan, create, promote, and measure your content and what tools that might be helpful for this.
Find inspiration for you social hub from these clever pages: Visit KC and White House. If you want to get started, check out TINT – “A self-service platform that allows organizations to create social hubs in minutes. Engage audiences anywhere.”