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From the blog

The latest and greatest resources from our blog.

This Week in Native Ads

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. […] Read More

This Week in Native Ads

This Week in Native Ads 5/19

  Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!   Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.   Notable Stories this Week How Vice plans to prove to advertisers that its branded content […] Read More

Use Cases

How Brands Win at Influencer Campaigns

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More