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From the blog

The latest and greatest resources from our blog.

This Week in Native Ads

This Week in Native Ads 7/21

  I end this week on the far side of the earth here in Wellington, New Zealand.   As native players in the US are contemplating dropping the word native (as it's the new normal) being in NZ, it's a good reminder many many markets are still adopting it.   Also, we’re hiring an Account […] Read More

Resource

What the first 90 days of your long-term engagement with Nudge look like

  In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through.   For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like.   Contact your […] Read More

This Week in Native Ads

This Week in Native Ads 7/14

  I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.   Tied to that, the secret of Google & […] Read More