What is the difference between native advertising and content marketing?
The analogy I like to give, is that native advertising is like the icing on the cake.
Content marketing, is the use of content to educate and inform the market towards a mutually rewarding common ground.
Native advertising, is the ability to then take this content and get it in front of fresh eyeballs. It’s like shining a light and bringing people to your best content. To do this required new advertising formats, which incidentally have higher CTRs and a less intrusive internet experience.
Some people, look at them as mutually exclusive, our view is that they work together in tandem.
How to win at native
Schedule a call to find out
Fill out the form, we will contact you for a demo, simple.
Or if you prefer call us on +1 212 498 9513.
Sign up to This Week in Native Ads
Never miss an update. Sign up to receieve an email whenever we post something in the blog.
Explore what’s working and what’s not in each vertical.