We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content.

Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome Matt under ‘Tracking Pixels’ like such:

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Then, you can track which content drives conversion through the panel. i.e. I can see this post created a conversion a couple of hours ago.

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Pro Tip: Fine tune your media sources to the best content, to maximize conversions.

If you don’t use SumoMe but other systems, you can utilize the pixel in the same way, to show how people move through your content funnel.

Nudge data shows effective content has a conversion rate of 1.5-5%

With amplification/distribution sources varying, it’s worth using the distribution tracking to see which is driving the most conversions.

 

Tags: content conversion, Content Marketing, sumome, which content drives conversion

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