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Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting.
To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category.
Definition & Formats:
Why you need Quality Metrics: The ROI of Native Content
Publishers
Publisher Guide: Getting your native studio started
Native Content Analytics for Publishers – What you Need
Publishers, Brand and Agencies:
Metrics:
A Closer Look at Attention Metrics
Nudge Metrics: Attention Minutes
Why you Shouldn’t Stop at Engagement
Nudge Metrics: Bounce Rate for Native Content
Engagement & Attention – You need both
Bloggers Networks:
Five Tips for Bloggers Networks on Paid Content Campaigns
Improve & Optimize
How to Increase your Earned Impressions
A Simple yet Effective Guide to using Native Content in your Marketing Funnel
The 5 Things you can do to Improve Social Metrics on your Content
Best Practice and Category Reports:
Best Native Advertising Examples
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