This Week in Native Ads

This Week in Native Ads 10/21

  With Ben out of the office this week I’ll be jumping in to provide ‘This Week in Native Ads’… be nice 🙂 One of the biggest changes I’m seeing within the native content space (and not just this week), is the rise of native video across a wide range of publishers. For this week’s ‘campaigns’ […] Read More

by , October 20, 2016

This Week in Native Ads

This Week in Native Ads 10/14

Brands are still doubling down on content, especially in finance. This week we saw Goldman announce its new initiative and Vox partnering with Chase to produce Meridian. With this continual focus of content, brands as publishers, more and more ad:tech will be now consumed by the brands direct, i.e. take a look at Chase.com they […] Read More

by , October 13, 2016

This Week in Native Ads

This Week in Native Ads 10/07

New York Times showcases some of Google’s Native Stack, which is neat, where we see premium publishers experimenting. It’s an early indicator of where the rest of the market will follow, especially given the Times role in helping spread native content. I have an ask this week… we want to feature more people in the […] Read More

by , October 6, 2016

This Week in Native Ads

This Week in Native Ads 09/30

The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It’s kind of a simple (and easy to make) mistake in the algorithm. But it has gone unchecked for so long. Facebook said it didn’t impact what people paid but incorrect data changes everything about […] Read More

by , September 29, 2016

This Week in Native Ads

This Week in Native Ads 09/23

We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a case study in partnership with The Atlantic, demonstrating how native can convert. And Yahoo wading in to […] Read More

by , September 22, 2016

This Week in Native Ads

This Week in Native Ads 09/16

Dmexco is in, in big time this year! I attended last year and thoroughly enjoyed it but unfortunately couldn’t make it this year. Will share the best post analysis next week. -Ben Campaign of the Week: 12 Free Apps that will Enhance Your Life Source: USA Today Why we like it: We like this USA Today […] Read More

by , September 15, 2016

This Week in Native Ads

This Week in Native Ads 09/09

Good content is good content is good content, that’s the stream of conversation with this week. Mirroring last week – people don’t really care where content comes from as long as it’s good. -Ben Campaign of the Week: The Tech That Took Down A Titan Source: Wired Why we like it: For the launch of Season […] Read More

by , September 8, 2016

This Week in Native Ads

This Week in Native Ads 09/02

Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn’t discussed is that Facebook Mobile ads are a way to get around ad blockers… so a go-to for advertising arbitrage, in the short-term good for Facebook but really they want that […] Read More

by , September 1, 2016

This Week in Native Ads

This Week in Native Ads 08/26

I loved Chad Pollitts post this week, How to Scale Native Advertising for Distribution for a couple of reasons. The first time I’d heard of this concept of Native 2.0 — the second wave of native. The idea is that more tools (like Nudge) help scale the disparate sources and bring scale to content. Second, […] Read More

by , August 25, 2016

This Week in Native Ads

This Week in Native Ads 08/19

We saw the surprising stat, 68% of publishers using editorial staff to create native, I’ve yet to dig in to this – but haven’t seen this first hand. Typically editorial have shifted across. But it does touch on a good point, if you’re a smaller publisher – how do you resource your native team. Keen […] Read More

by , August 18, 2016