This Week in Native Ads

This Week in Native Ads 1/27

With the past week dominated by Trump headlines – we’ve all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares some info on how many publishers it has banned – and T Brand Studio gets vocal […] Read More

by , January 26, 2017

This Week in Native Ads

This Week in Native Ads 1/19

Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing – but banner habit is hard to break. My 2 cents – it’s too hard to buy programmatic native, make […] Read More

by , January 19, 2017

This Week in Native Ads

This Week in Native Ads 1/13

Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we’re seeing more and more brand integration, to brand safe environments. Whether it’s a hub or email. Notable Stories this […] Read More

by , January 12, 2017

This Week in Native Ads

This Week in Native Ads 1/6

Welcome to 2017! Medium’s downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone’s just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised in late 2017. Notable Stories this Week Why SSPs never gained traction among China’s publishers. The ad […] Read More

by , January 5, 2017

This Week in Native Ads

This Week in Native Ads 12/23

Closing out the year, I touch on the luxury opportunity and the rise programmatic direct, both discussions are interlinked around transparency for advertisers. Where are ads showing and are the numbers real? Fake news isn’t helping! Notable Stories this Week Another metrics mishap from Facebook. This time Instant Articles. Methbot, large-scale video advertising fraud. Video […] Read More

by , December 22, 2016

This Week in Native Ads

This Week in Native Ads 12/16

Twas the week before the last week of the year – and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead. […] Read More

by , December 15, 2016

Native Advertising, Native Content, Nudge News, This Week in Native Ads

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This […] Read More

by , December 15, 2016

This Week in Native Ads

This Week in Native Ads 12/9

Tough week for Breitbart, losing advertisers, left right and centre. A nightmare scenario for retargeters whose ads aren’t blacklisting. But so, it’s that time of year for wraps, trends and looking ahead to 2017. This week we have IAB members predictions for the year ahead. Keep an eye out for our The Best Native of […] Read More

by , December 8, 2016

This Week in Native Ads

This Week in Native Ads 12/1

After a break, through Thanksgiving, it’s a double whammy mega edition this week. Fake news is the big topic, with Zuckerburg unable to articulate their approach, made worse by Ev Williams’s post on Medium. A lot of informal discussion around how it impacts the companies that rely on advertising arbitrage. Notable Stories this Week Taboola, […] Read More

by , December 1, 2016

This Week in Native Ads

This Week in Native Ads 11/18

Brand safety on recommendation ads is the hot topic this week. i.e. knowing that you advertise without having detrimental content to your left or right in the recommendation grid. In tandem Facebook/Google have/are banning fake news sites from their networks. This should help address the brand safety issue by reducing supply of shit ads. Could […] Read More

by , November 17, 2016