This Week in Native Ads

This Week in Native Ads 10/15: Natives big opportunity?! Election spend on digital estimated at $1b

With the primaries heating up; BuzzFeed announcing a political native ad offering and Borrels $1b estimated spend on digital for the election. We thought we’d mix it up by focusing on Politics. We look at, what’s changed since the last election, answering the question has native been done in politics before? Approaches to native from […] Read More

by , October 15, 2015

Native Advertising, Resource, This Week in Native Ads

This Week in Native Ads 10/09

Campaign of the Week: Lex Luthor Jr.: Not Just His Father’s LexCorp Source: Fortune Why we like it: This sponsored content for the new Batman v Superman movie is a stand out piece in the entertainment category, it includes an interview with the fictional Lex Luther Jr and how he’s turning his fathers business around. It’s […] Read More

by , October 8, 2015

This Week in Native Ads

This Week in Native Ads 10/02

Campaign of the Week: The 30-Day Challenge That Will Transform Your Body Source: Refinery29 Why we like it: Three essential tips from AdWeek on paid content were: Make the product essential to the piece, include buy now options and make sure the content is useful to the consumer. This forward thinking piece of sponsored content did […] Read More

by , October 1, 2015

This Week in Native Ads

This Week in Native Ads 09/25

Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – […] Read More

by , September 24, 2015

This Week in Native Ads

This Week in Native Ads 09/18

Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a […] Read More

by , September 17, 2015

This Week in Native Ads

This Week in Native Ads 09/11

Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content […] Read More

by , September 10, 2015

This Week in Native Ads

This Week in Native Ads 09/04

Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed […] Read More

by , September 3, 2015

This Week in Native Ads

This Week in Native Ads 08/28

Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like […] Read More

by , August 27, 2015

This Week in Native Ads

This Week in Native Ads 08/21

Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality […] Read More

by , August 20, 2015

This Week in Native Ads

This Week in Native Ads 08/14

Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics.  Making a stand for a worldwide concern we can no longer ignore.   Notable Mention: 5 best practices for getting mobile users […] Read More

by , August 13, 2015