How to pick the right marketing analytics dashboard
The right marketing analytics dashboard is the one that provides the visibility to reflect the performance of your marketing activities. It enables the team to make adjustments and keep their eyes on the goals. In searching for a solution, typically the process looks like this: As marketers, we tend to google it, open a website with a list and open a bunch of tabs, look at each website. Then maybe explore a couple. This helps canvas the… Continue reading