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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Content Marketing

10 Benefits of Content Marketing

The top benefits from content marketing are. Creating marketing assets that work for you 24/7. Building trust & authority. Expanding your mindshare. Building brand awareness and adoption. Enhancing your companies understanding of the market. Feedback leads to product & service innovation or new developments. Diversifies your marketing mix. Signals to the market you are a leader, Attracts talent or enhances your employer brand. Increases agility, time to market and ability to respond to changes. Lowers your cost of acquisition and… Continue reading

Ben Young
Ben Young
July 28, 2021
Content Marketing

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading

Ben Young
Ben Young
July 27, 2021
Strategy

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games.  Beyond the obvious, why… Continue reading

Ben Young
Ben Young
July 5, 2021
Branded Content

What is Branded Content Marketing?

The phrase ‘branded content marketing’ is an amalgamation of branded content & content marketing. Speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising.  Branded content is often content where it couldn’t’ exist without the brands presence. Content marketing can exist without the brand, but seeks to bring customers into the funnel.  Branded content marketing is attempting to do both, within the brands own content eco-system. It might be referring to sometimes as… Continue reading

Ben Young
Ben Young
May 25, 2021
Strategy

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can see if unique people are coming in to your content. If its the same… Continue reading

Ben Young
Ben Young
May 17, 2021
Analytics

What are Content Marketing KPIs?

Content Marketing KPIS (key performance indicators) enable marketers to set specific metrics that reflect performance.  You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. An example of potential KPIs: Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from sharing Social engagement, the rate at which people share Conversion rate or Conversions, the rate at… Continue reading

Ben Young
Ben Young
May 13, 2021
Content Marketing

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and country’s… Continue reading

Ben Young
Ben Young
May 13, 2021