This Week in Native Ads

This Week in Native Ads 5/19

  Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!   Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.   Notable Stories this Week How Vice plans to prove to advertisers that its branded content […] Read More

by , May 19, 2017

This Week in Native Ads

This Week in Native Ads 5/12

  This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space.   Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter.   […] Read More

by , May 12, 2017

This Week in Native Ads

This Week in Native Ads 5/5

  I’m back! After a week exploring Montauk I’m back in the hot seat.   We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer […] Read More

by , May 5, 2017

This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in […] Read More

by , April 13, 2017

This Week in Native Ads

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. […] Read More

by , April 6, 2017

This Week in Native Ads

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more […] Read More

by , March 30, 2017

This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. […] Read More

by , March 23, 2017

This Week in Native Ads

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement […] Read More

by , March 16, 2017

This Week in Native Ads

This Week in Native Ads 3/10

All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios […] Read More

by , March 9, 2017

Nudge News

API v2.1 Released

  This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use.   When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that […] Read More

by , March 8, 2017