Discrepancy between clicks and page lands
The cause of discrepancy between clicks and page lands is that after clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the two measures. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many… Continue reading