This Week in Native Ads

This Week in Native Ads 7/21

  I end this week on the far side of the earth here in Wellington, New Zealand.   As native players in the US are contemplating dropping the word native (as it's the new normal) being in NZ, it's a good reminder many many markets are still adopting it.   Also, we’re hiring an Account […] Read More

by , July 21, 2017

This Week in Native Ads

This Week in Native Ads 7/14

  I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.   Tied to that, the secret of Google & […] Read More

by , July 14, 2017

This Week in Native Ads

This Week in Native Ads 7/7

  Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is moving through the adoption curve. This is the time when the tide really starts to rise.   If […] Read More

by , July 7, 2017

This Week in Native Ads

This Week in Native Ads 6/30

  Gustaf & I hung out at Cannes last week, so will start this week off with some some topline thoughts from our discussions at Cannes (around native). Index Exchange were kind enough to ask my thoughts on native too.   A few people noted, I missed two weeks of This Week in Native! So […] Read More

by , June 30, 2017

Jobs

Account Executive, Nudge

  Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge.   Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from […] Read More

by , June 30, 2017

This Week in Native Ads

This Week in Native Ads 6/9

  I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get […] Read More

by , June 9, 2017

Use Cases

Customized Reporting for Content Optimization

  Nudge provides custom content reports to allow you to optimize your content.   Customers simply request their reports via the online dashboard.   Why do we do this?   We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the […] Read More

by , June 8, 2017

This Week in Native Ads

This Week in Native Ads 6/2

  Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share.   #NativeAdChats is also up, join for the in-between chats.   Notable Stories this Week Google will help publishers prepare for a home […] Read More

by , June 2, 2017

This Week in Native Ads

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. […] Read More

by , May 26, 2017

This Week in Native Ads

This Week in Native Ads 5/19

  Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there!   Interesting feedback around, most creative executions last week. Will look to surface a list in the near future.   Notable Stories this Week How Vice plans to prove to advertisers that its branded content […] Read More

by , May 19, 2017