Reports

A Report into the Success of Native Content within the Technology Category

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers are performing the best. This is a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool you can access at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 19, 2015
Native Advertising

Guide To Native Content

Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category. Definition & Formats: What is Native Ad Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 14, 2015
This Week in Native Ads

Netflix and WSJ: September Campaign of the Month

Each month Nudge picks a native content campaign that stood out amongst the rest, driving high engagement and attention. We then review this piece of content to examine why it works and what you can learn from it. For September our pick is the Netflix & WSJ collaboration: ‘Cocaineonomics‘. Check out our insights on this campaign in the video below. If you have any questions on this post please either place them in the comments below or email… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 9, 2015
Native Advertising

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 8, 2015
Native Advertising

Food and Drink Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 2, 2015
How To

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015
Native Advertising

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 25, 2015
Branded Content

Native Content Formats

When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work for both engagement and attention metrics. Definitions and Examples: Article: The most common form of native content. Normally follows the article layout of the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 16, 2015
Native Advertising

Alcohol Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 10, 2015
Strategy

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below or email them through to hollie@giveitanudge.com… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015