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Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury Snapshot in notable stories. The research experts in native marketing have shared a number of market evaluations and insights reports, keeping the sector energetic. Continue reading
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading
With Ben out this week I’ll be jumping in (Hollie-Blue) to look after TWINA. Another big week for news here in the US, Super Bowl LI around the corner and from native news a focus on programmatic, the future of native, revenue from content distribution and why newsletters are hot again. Notable Stories this Week How AI and New Technologies Will Push the Limits of Native Advertising. Native will reach highly customised formats, tailored to individuals… Continue reading
With Ben out of the office this week I’ll be jumping in to provide ‘This Week in Native Ads’… be nice 🙂 One of the biggest changes I’m seeing within the native content space (and not just this week), is the rise of native video across a wide range of publishers. For this week’s ‘campaigns’ we’ve focused on this format. It’s essential that when you’re looking to create video content with a publisher (or as a publisher), to remember… Continue reading
We’re seeking a full-time driven sales and account manager to join our agile sales team. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Management of sales outreach – Sales meetings – On-boarding new clients – Management of assigned accounts – Reporting We’re a young team with the core from New Zealand, it’s a fast-paced environment, very collaborative and continuously experimenting. We have a sales system… Continue reading
Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at the piece of content to examine why it works and what you can learn from it. For November our pick for campaign of the month… Continue reading
As the native advertising industry grows, we’re finding new ways to measure and prove the effectiveness of campaigns. Alongside our already rich attention, reach and engagement metrics, Nudge has launched a new feature to help prove success: Conversions. This allows you to track multiple brand conversions. Helping publishers show the value in their audience and advertisers to prove the ROI on campaigns. This feature lets you understand if: Were multiple pieces of content viewed in the campaign? How long it takes people… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at the piece of content to examine why it works and what you can learn from it. For October our pick for campaign of the month… Continue reading
At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Over the last 6 months we’ve pulled together the top two formats within each category for attention and engagement. Based off your success metrics you can approach your next native content campaign with the right… Continue reading