Branded Content, Product Updates

The Visible Part of the Invisible Content – Disclosures

  Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner blindness to the disclosures. Native disclosures have shown to work best for custom native ads (by that we mean when disclosures were in the content)… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 22, 2016
Strategy

Social Hubs vs. Content Hubs

  Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content you post on different media and networks, and also display it on one single platform. We know that marketers today, value their social media very high… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 17, 2016
Native Advertising

Native Video Ads Are Here to Stay

The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to reach out to the right targeted audience. As any other native ad, a native video ad blends into the user’s social media feed. The… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 16, 2016
Content Marketing

A Guide to Content Marketing Tools

Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it.   Content Planning Most actions start with an idea, which develops into a plan. Whenever you have an idea for what content you want to create, it is important to have a plan for how to reach the objectives with the… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 10, 2016
Native Advertising

Native Advertising Conferences 2016

Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others.   Native advertising conferences to keep in mind… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 3, 2016
Strategy

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media platform that attracts and engages people whom are searching for recipes and inspiration online. Below, we’ve listed a few companies in… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 2, 2016
Native Advertising

22 Native Ad Platforms

What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are specialized in native advertising are called “native ad platforms”. These platforms enable marketers to access specialized or multiple native advertising channels.  … Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 26, 2016
Strategy

How Brands in the Fashion and Beauty Industry Creates the Best Content Hubs

The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to these industries. Nudge creates monthly research reports where you can read about how brands and native content, within different categories, can perform the best. Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 19, 2016
Strategy

The Power of Content Hubs in the Automotive Industry

Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for brands within the same industries can help companies get the most out of their next campaigns. Nudge also eases the process of measure and… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 17, 2016
Strategy

How Content Marketing Hubs Win in the Alcohol Industry

What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be more or less branded. A content hub can be published on the brand’s webpage or on a separate site. Nudge has created  research papers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 12, 2016